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Morissan Morissan
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Sahid Sudirman Residence, Jl. Jenderal Sudirman No.86 Lt.5, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220
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Mahardika Adiwidia
Published by Universitas Sahid Jakarta
ISSN : -     EISSN : 28307887     DOI : doi.org/10.36441/mahardikaadiwidi
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Mahardika Adiwidia is an electronic journal that focuses on the study of applied communication and is published annually in May and November. Topics published in this journal were findings of the research that may pay attention to, but are not limited to, corporate communication, tourism communication, political communication, marketing communication., business communication, media and journalism, and communication and information technology.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 56 Documents
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Analisis Aliran Komunikasi Paska Penyederhanaan Birokrasi Studi Kasus pada Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif (Kemenparekraf/ Baparekraf) Pasaribu, Cindy Riona; Saksono, Eko Hari
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.764

Abstract

This research was conducted with the background of analyzing the organization communication flow in  the Ministry of Tourism and Creative Economy / Tourism and Creative Economy Agency (Kemenparekraf / Baparekraf) after the simplification of bureaucracy. There are three dimensions to the flow of communication, which are: downward communication, upward communication and horizonal communication. The flow of communication in bureaucratic organizations is determined by the existence of ideal bureaucratic principles according to Max Weber which include clear hierarchy, division of labor and centralization of decision-making and power. This research used quantitative methodology and using descriptive research. The population in this study amounted to 367 government employees which affected by bureaucratic simplification. Authors used Yamane formula and accidental sampling technique to get a sample of 78 peoples. The study concluded that horizontal communication occurs more in organizations, while downward communication that characterizes the ideal bureaucracy shows fewer numbers so that it requires evaluation of strengthening bureaucratic communication to strengthen the organization in the future.
Peran Komunikasi Organisasi Kepala Sekolah Dalam Meningkatkan Kinerja Guru Di SMK Bina Rahayu Depok Dewi, Inge Bunga Mira; Poernomo, Marlinda Irwanti
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.765

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui gambaran peranan komunikasi organisasi yang dilakukan Kepala Sekolah dalam meningkatkan kinerja guru di SMK Bina Rahayu Depok. Metode Penelitian menggunakan pendekatan deskriptif kualitatif dengan jenis penelitian kualitatif. Data dikumpulkan dengan wawancara kepada 7 orang informan. Sample ditentukan dengan teknik wawancara, observasi dan dokumentasi. Analisis data menggunakan teknik deskriptif kualitatif dengan mendeskripsikan data-data yang ditemukan kemudian disusun dengan sistematis lalu ditarik kesimpulan.Hasil penelitian menunjukan peran komunikasi organisasi yang dilakukan kepala sekolah di SMK Bina Rahayu Depok sudah berjalan dengan baik, komunikasi organisasi kepala sekolah dapat mempengaruhi setiap kinerja guru berdasarkan peraannya sebagai informatif, regulatif, persuasif,ndan integratif berupa salauran informasi, perintah, tugas, masukan, arahan serta aturan yang diberikan kepada semua guru pengajar agar tujuan pendidikan dapat tercapai. 
Konstruksi Realitas Petani Kelapa Sawit Dalam Film Naga Naga Naga: Analisis Semiotika Charles S. Peirce Husni, Mochamad; Putranto, Algooth
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1021

Abstract

The national palm oil industry is increasingly becoming the government's attention. In the midst of opinions about the dominance of big companies and the weak image of smallholder oil palm plantations, demonstrations triggered by the scarcity of cooking oil show the figure of Indonesian oil palm farmers. This study wants to explore how the media constructs the reality of oil palm farmers. The theory used is the social constructions of reality Peter L. Berger and Thomas Luckmann. While the descriptive qualitative research approach uses the semiotic analysis method of Charles Sanders Peirce. The data analysis technique used non-participant observation and secondary documents. The results of the research on the Naga Naga Naga film with the main character Nagabonar concluded that there is a semion with an interpretation of oil palm farmers. With the triangle of meaning method, oil palm farmers are constructed as people who are economically prosperous, have high nationalism, and have intelligent thoughts even though they are not formally educated. This study is also a reflection on the reality that occurs in the community.
The Role of Artificial Intelligence In Urban Tourism Cultural Communication Irwanti, Marlinda; Angelita, Gloria; Ceasaria, Rauda; Hasyim, Yunus
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v4i1.1064

Abstract

Technological progress is developing massively amidst the frenzied issues of trade wars, ideological wars and intellectual wars. Conditions like this require humans to continue to work with spectacular innovations to survive and face change. Technology is the result of modern human culture which needs to be supported by human abilities and potential in fulfilling their life needs, both materially and spiritually. Every human being has different levels of needs in primary and secondary aspects, all adapted to their respective lifestyles and cultural backgrounds. The primary aspects in the mission of human life are food, shelter and clothing. Secondary aspects balance and support primary needs, namely creativity, work and initiative to increase happiness in life. Technology is a creative force and work that is continuously updated and equipped for every human need in their life interactions, namely: work, family and the surrounding environment. Intention drives the spiritual aspects that humans need, even though they are invisible, such as: the desire to be happy, to relieve fatigue. Jakarta, as a busy urban city, densely populated, densely built, with high pollution, makes its people depressed and difficult to be happy. Traveling is a human effort to create happiness and provide new experiences. The existence of technology as a good communication tool makes it easier for people to get various tourist information that is right for them. In the current digital era, tourist arenas are created in modern programs even with AI technology. Artificial Intelligence is present in the tourism sector with innovative work that can be enjoyed by many people from various countries with different cultures and languages. This research aims to reveal the role of AI in urban tourism cultural communication, descriptive research types and data collection methods by conducting in-depth interviews and literature studies.
Strategi Komunikasi Korporasi pada Tahapan Perubahan dalam Transformasi Digital di Petronas Aramco Hidayah, Wulan Rakhmatul; Alifahmi, Hifni
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v4i1.1065

Abstract

In line with the advancement of the digital era, Petronas Aramco is committed to building changes in the field of digital technology because transformation changes the way employees communicate and interact during the production and distribution process. The company also has a strategy to achieve its goals and corporate communication plays a role in the company's growth and progress. Researchers use the post positivism paradigm. Researchers used qualitative descriptive methods and purposive sampling technique. Research object at Petronas Aramco. The unit of analysis in this research is the Petronas Aramco department. Data collection methods use interviews and observations as well as literature studies such as references from books, the internet, articles and scientific journals. The aim of this research is to determine the corporate communication strategy and the eight stages of the change concept at Petronas Aramco in optimizing digital transformation efforts and to understand the digital operating model. The results of this research are that behind the digital transformation that has become the company's culture, this is due to the existence of a corporate communication strategy in building change.
Praktik Jurnalisme Robot Sebagai Akhir Profesi Jurnalis Utoyo, Arsa Widitiarsa; Putranto, Algooth
Jurnal Mahardika Adiwidia Vol. 1 No. 2 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v1i2.1078

Abstract

Major media corporations in the West have begun to use AI (Artificial Intelligence) to write news. In Indonesia, news site Beritagar.id is the first to use AI to write news. Is "artificial intelligence" technological development the final sign of human role as news reporters? For science fiction genre film fans, Skynet artificial intelligence or AI system is familiar in the Terminator trilogy. Determinism of technology can be interpreted as due to the influence of technological developments. Moreover, it can not be denied that the presence of cyber media and citizen journalism movement directly or indirectly impacts the media that has been considered the ruler of information production and distribution. This condition occurs because the internet provides easy access to citizens by accessing information, producing information, and even producing news produced, causing the pattern of social democracy to change. 
Halal Label on Japanese Skincare Product and Its Implication on Indonesian Muslim Consumers’ Buying Decision through Religiosity Wirawan, Wirawan; Qadrifa, Sabrina Sofi; Migunani, Mitariza
Jurnal Mahardika Adiwidia Vol. 1 No. 2 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v1i2.1079

Abstract

This research aims to examine the impact of halal label on buying decision that is mediated by religiosity. Previous studies on these variables did not illustrate consistent findings. Therefore, this research is done to provide more empirical evidence by studying Skin Aqua, a Japanese skincare brand in Indonesia that has recently displayed a halal label on its new packaging. Utilising a survey method, the questionnaires were distributed to 100 respondents selected by using the purposive sampling technique. The path analysis technique was used to examine the hypotheses. The result indicates that halal labels cannot directly bring a significant influence on buying decisions, but religiosity does. Moreover, religiosity may strengthen the impact of halal labels on Indonesian Muslim consumers’ buying decisions, because the effect of Halal Label to Buying Decision is more significant in an indirect manner rather than the direct one.
Reformasi Birokrasi untuk Mewujudkan Birokrasi Kelas Dunia untuk Meningkatkan Pelayanan Publik di Jakarta Utoyo, Arsa Widitiarsa; Razali, Geofakta; Saksono, Eko Hari
Jurnal Mahardika Adiwidia Vol. 1 No. 2 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v1i2.1081

Abstract

Utilization of information technology in realizing the bureaucracy to improve public services to the community is very important at this time, given the increasingly rapid development of technology. The development of information technology realizes the absence of clear boundaries between one region and another in Indonesia. Currently, how the government in Jakarta has been able to utilize information technology facilities and infrastructure to provide excellent service to the community. So that services can be provided quickly, precisely, and easily. The research method used in this study is qualitative research using a descriptive approach. This qualitative research is used to examine the condition of the object scientifically how the use of information technology can be able to provide changes to the public service bureaucracy in Jakarta so that services can be enjoyed by all levels of society. 
Pengaruh Aplikasi Zoom terhadap Perubahan Cara Kerja Jurnalis Prihanisetyo, Adi; Chatriana, Julia
Jurnal Mahardika Adiwidia Vol. 1 No. 2 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v1i2.1139

Abstract

Kondisi pandemi Covid-19 di Indonesia menyebabkan perubahan pola kerja jurnalis dari seluruh media terutama dalam hal cara mencari berita hingga melakukan verifikasi berita yang sesuai Kode Etik Jurnalistik. Adanya protokol kesehatan yang menuntut meminimalisasi kontak fisik antara jurnalis dan narasumber demi mengurangi kemungkinan penularan virus Covid-19 menyebabkan penggunakan teknologi komunikasi berbasis video call sebagai mediator antara jurnalis dan narasumber. Tujuan penelitian ini adalah melihat perubahan cara kerja jurnalis yang memanfaatkan penggunaan aplikasi video call Zoom untuk menghasilkan karya jurnalistik yang tetap berkualitas. Penelitian dilakukan dengan metodologi kuantitatif menggunakan metode survei elektronik dengan teknik purposive sampling yang dianalisis dengan regresi sederhana. Penelitian yang dilakukan terhadap jurnalis berbagai media di DKI Jakarta menyimpulkan mayoritas jurnalis yang menggunakan aplikasi video call Zoom menyatakan aplikasi ini mudah digunakan, memenuhi kode etik jurnalistik, nyaman dan mudah digunakan untuk menghasilkan karya jurnalistik yang berkualitas.
Semiotika Makna Pesan Cover Album PErmission to Dance Boyband BTS Megawati, Eka; Yuniastarani, Nandha Dwi
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1205

Abstract

The purpose of this study was to understand the Semiotics of the Meaning of the Album Cover “Permission to Dance” by Boyband BTS. The theory used is Charles Sanders Peirce's Theory of Semiotics. As for Research methods used on this research is Semiotic Analysis with qualitative approach. The results of the study found that each visible sign on the album cover has a deep meaning, not only does it show the bright colors such as orange, purple, black, blue, and even the writing font, the shapes, they were an icon that symbolize meaning which could be interpret differently, depending on who, whom or whose see and read the meaning behind. BTS tried to send message through their album, not just the music, even the cover of the album is full of symbols with meanings.

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