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Morissan Morissan
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Mahardika Adiwidia
Published by Universitas Sahid Jakarta
ISSN : -     EISSN : 28307887     DOI : doi.org/10.36441/mahardikaadiwidi
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Mahardika Adiwidia is an electronic journal that focuses on the study of applied communication and is published annually in May and November. Topics published in this journal were findings of the research that may pay attention to, but are not limited to, corporate communication, tourism communication, political communication, marketing communication., business communication, media and journalism, and communication and information technology.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 56 Documents
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Representasi Maskulinitas Toksik pada Tokoh Utama dalam Film "Seperti Dendam, Rindu Harus Dibayar Tuntas" Vanie, Adevy; Meviana, Marthalinda
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1206

Abstract

Toxic masculinity is interpreted from the character of masculinity in general but is carried out in a very excessive manner so as to harm others around him, as in this film which reflects the life of the male main character who always puts his emotions first and commits violence. John Fiske's semiotic analysis method with a qualitative approach through three levels of coding, namely the level of reality that can be judged from the environment and behavior, the level of representation that can be seen from the setting as well as the camera angle, and the level of ideology that can be judged from reality and representations that are described as ideological codes. The result of writing is that there are verbal and non-verbal signs such as facial expressions, gestures, conversations of the main character. The main character also seems to always prioritize emotion and violence in every problem solving, the opponent dominates the conversation, is more aggressive, rude, and wants to look macho to cover his shortcomings, which is a sign of the bad influence of masculinity domination that is forced, misunderstood and abused. As well as the ideology of individualism that does not care about its surroundings.
Pengaruh Citra Band Koes Plus Terhadap Loyalitas Penggemar Di Bandung Koes Plus Community Sumirat, Pepen
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1210

Abstract

Koes Plus was founded in 1969, previously known as Koes Brothers, is a band whose songs are often heard. Even though it is classified as “old school”, its existence is still felt by looking at the loyalty of fans from the young to the elderly. It can be proven by the establishment of successor bands to the formed community. Also the songs have been re-sung by today's singers. Koes Plus proves that it can maintain its image until now. The purpose of this study was to measure the influence of the image of the Koes Plus band on fan loyalty in Bandung Koes Plus Community in 2019.This study uses a quantitative approach, survey method with simple random sampling technique in 95 respondents as a sample. SPSS 25.0 is software used in data analysis techniques. The results of this study prove that there is a significant positive effect of Koes Plus Band Image on Fan Loyalty in Bandung Koes Plus Community (BKPC) by 51% (Coefficient of Determination)
Peran Konten Misteri Dalam Pembentukan Personal Branding Youtuber Leasfita, Ade; Elysa, Refani
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1211

Abstract

Youtube is one of society's digital platforms with this digital media era making it easy for anyone to create messages and spread messages, finally the term youtuber also appears. One of the people who can be said to be a youtuber is Andi SS, he is a youtuber with mystery-themed content, conspiracy theories, and discusses news that is viral among the world. This study uses a qualitative research type. Research data were collected through interviews and observations. The theory used in this research is informative. The results of this study indicate that mystery content has a role in the formation of personal branding. Content has a big role in delivering messages, ideas, and ideas, message topics, and in easy-to-understand language. In distributing this content, YouTuber AndinSS utilizes digital media, namely YouTuber
Pengaruruh Celebrity Endorsment Girlband Blackpink Terhadap Keputusan Pembelian Konsumen Remaja Pengguna Instagram. Yuansach, Briant Alief
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v4i1.1544

Abstract

Penelitian ini membahas tentang pengaruh celebrity endorsment girlband blackpink terhadap keputusan pembelian biskuit Oreo X Blackpink pada onsumen remaja pengguna instagram. Tujuan penelitian ini dilakukan untuk mengetahui pengaruh yang ditimbulkan oleh celebrity endorsment girlband blackpink terhadap keputusan pembelian biskuit Oreo X Blackpink pada onsumen remaja pengguna instagram dengan kajian teori AIDA. Penelitian ini menggunakan metode kuantitatif dengan metode pengambilan sampel menggunakan teknikpurposive sampling. Penyebaran kuesioner dalam penelitian ini diberikan kepada remaja berusia 15-19 tahun pengguna instagram. Berdasarkan hasil uji yang ada dalam penelitian ini, menyatakan bahwa variabel celebrity endorsment memiliki pengaruh terhadap keputusan pembelian dengan signifikansi senilai 0,001. Hasil dari penelitian ini menunjukkan pengaruh dari celebrity endorsement dengan persentase sebesar 59,8% sedangkan 40,2% dipegaruhi oleh variabel lain selain dari variabel independent dalam penelitian ini.
Opini Publik Terhadap Kebijakan Pemerintah Mengenai Pemusnahan Pakaian Bekas Impor: Analisis Isi Kuantitatif Kolom Komentar Instagram Maulidia, Shafira Sekar; Saragih, Nurhayani
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.1545

Abstract

The goal of this study is to examine the public's positive, negative, and neutral reactions to the March 27, 2023, post "Minister of Trade Will Destroy Imported Used Clothes" on Instagram @jktinfo. This study employs positivism as a paradigm and quantitative content analysis as a research method. We analyze the content of messages or texts per comment and conceptualize it using public opinion as the unit of analysis. This study had a population of 2,257, and the sample included 339 comments. Data collection techniques rely on random sampling. Additionally, intercoders with Hostly formulas test the data for validity and reliability.The results showed positive opinions of 63 (19 persen of comments) that supported the policies of the Minister of Trade, negative opinion categories of 263 (77 persen of comments) that rejected and did not support, and neutral opinions that received frequency results of 13 (4 persen of comments) that were impartial to any party. The study identified five sub-dimensions of language style: irony, cynicism, sarcasm, satire, and innuendo. Cynicism in negative opinions emerged as the most popular sub-dimension of language style, garnering up to 92 comments, indicating the public's rejection and disapproval of the Ministry of Trade's policy to destroy imported used clothes.
Pola Komunikasi Antar Pribadi Presenter dan Reporter Siaran Live Program "Special Report" Di Inews TV Irawan, Novida; Nurijadi, Bintang
Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i2.1569

Abstract

 Speaking and news processing skills are very important for a presenter and reporter, so that the delivery of messages to the public is conveyed properly. In this case, communication, especially interpersonal communication and coordination before the news is broadcast, becomes the main point so that there will be no mistakes or miscommunication when the presenter is broadcasting live with the reporter. The purpose of this research is to understand how to review the pattern of interpersonal communication between presenters and reporters through the concept of Jendela Johari (presenters and reporters of special report programs on INews TV). As for analyzing this research, it uses the Johari window concept which consists of four quadrants, namely, Open self, Blind Self, Hidden Self and Unknown Self. This study also uses a qualitative approach with descriptive research methods in order to describe the data results completely and clearly. Data were collected by participant observation and unstructured interviews. Data were analyzed by source triangulation method. The results of the research that have been found are that interpersonal communication that occurs between the presenter and the reporter is in accordance with the Johari window concept, namely open self, openness of giving information, blind self, a condition where there are obstacles or difficulties experienced but one party does not know it, hidden self where the condition is due to If there are obstacles or obstacles, communication before the broadcast does not occur which results in things that we do not know but are known to others. and Unknown Self where no one knows about the news. The communication process that occurred between the presenter and the operator before the live broadcast was through telephone media, and was held during breaking news which became an opportunity for the presenter to ask for more updated information, and so that questions from presenters and answers by reporters are connected
Pengaruh Advertising, Personal Selling dan Sales Promotion terhadap Keputusan Mahasiswa untuk Kuliah di STIKOM PROSIA Sumirat, Pepen
Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i2.1602

Abstract

This research aims at analyzing some of the influences of Advertising (X1), Personal Selling (X2), Sales Promotion (X3) as independent variables, either independently or individually concerning Decision for Lectures (Y) as the independent variables in STIKOM Prosia. The research uses a survey method with the application of the association as a result of using quantitative data, whereas the research describes the relationship between the dependent variable (Independent Decision and Sales Promotion) through the testing of the hypothesis. The questionnaire given to the respondent responders was made sideways by looking at the actual conditions behind the adoption of the second category of conditioning, personal selling, sales promotion, and institutional study. The data is collected in a conversation with weights that vary based on the response of the respondent for a valid test and reliability. testing of the prerequisite using a multiple correlations which aims to find the relationship between the two and the free variable (X) against the dependent variable (Y). The results of the study with the title of Affairs Advertising, Personal Selling, and Sales Promotion on the Decision for Lecture in STIKOM Prosia can be said to have a significant effect
Jurnalisme Buddhis di Negara Mayoritas Islam: Kajian Etnografi di DAAI TV Wirawan, Wirawan
Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i2.1616

Abstract

Journalism is ideally a secular practice. However, there are a number of press institutions associated with religious organizations in Indonesia, such as DAAI TV, which was established by the Yayasan Buddha Tzu Chi Indonesia. This research explores the role of Buddhist religious values in shaping journalistic practices at DAAI TV. The data were gathered using the ethnographic method through participant observation, in-depth interviews, and document analyses from August 2019 to April 2020. Implementing the framework of Buddhist-oriented journalism concepts introduced by Gunaratne (2009) and Pearson and Senarath (2015), this study indicates that DAAI TV has brought the notion of Buddhist journalism to life, despite the fact that not all of its journalists are Buddhists. In terms of ethics, DAAI TV actualized Buddhist journalism by incorporating sammā-vācā (right speech), sammā-kammanta (right action), and sammā-ājiva (right livelihood) into their journalistic practice.
Pengaruh Terpaan Konten dan E-wom di Instagram terhadap Loyalitas Konsumen McDonald Indonesia pada Isu Pemboikotan Sugiarto, Balqista Adillah
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v4i1.1666

Abstract

This research aims to examine the influence of Instagram content exposure and electronic word-of-mouth (e-WOM) on consumer loyalty towards McDonald's Indonesia, specifically amidst boycott issues. The theoretical framework guiding this study is Social Judgment Theory. Employing an explanatory quantitative method, non-probability sampling was conducted using purposive techniques to select participants who met predefined criteria. Questionnaires were administered to 160 active followers of the @mcdonaldsid Instagram account, all of whom were exposed to boycott-related content and specifically engaged with the "Mekdi for Humanity" campaign. The findings from hypothesis testing reveal the following insights: 1) Exposure to the "Mekdi Untuk Kemanusiaan" content significantly influences consumer loyalty towards McDonald's Indonesia amid boycott issues. 2) Conversely, e-WOM does not demonstrate a significant impact on consumer loyalty in the context of boycotts at McDonald's Indonesia. 3) The combined effect of exposure to "Mekdi Untuk Kemanusiaan" content and e-WOM on Instagram on Indonesian consumers' loyalty towards McDonald's amid boycott issues is observable, contributing 6.3% directly, while 93.7% of the variability is attributable to external factors beyond the scope of this study.
Instagram dalam Perspektif Kapitalisme Lanjut Wijaya, Roni; Putranto, Algooth
Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i2.1729

Abstract

Instagram is one of the largest social media platforms in the world which has more user growth figures compared to Facebook. The reason is that Instagram prioritizes visuals and makes it easier to share photos and videos, has become the target of business accounts, there are more and more features, and there are many supporting applications that make it easier for Instagram users to organize their photos, it has been owned by Facebook since 2012 and is connected to Facebook. This study aims to study how the Instagram platform is from the perspective of advanced capitalism. The business of providing the Instagram social media platform can be seen as a practice of advanced capitalism. This is based on the reason that the Instagram social media platform is in line with the three pillars of capitalism, namely exploitation, expansion, accumulation, and the government's role in the business process.

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