Mahardika Adiwidia
Mahardika Adiwidia is an electronic journal that focuses on the study of applied communication and is published annually in May and November. Topics published in this journal were findings of the research that may pay attention to, but are not limited to, corporate communication, tourism communication, political communication, marketing communication., business communication, media and journalism, and communication and information technology.
Articles
56 Documents
<![CDATA[Kapitalisme Digital dalam Media Sosial Youtube: Kritik Terhadap Perkembangan Teknologi Digital Berdasarkan Pemikiran Herbert Marcuse ]]>
<![CDATA[Ishaq, Anton]]>;
<![CDATA[Saksono, Eko Hari]]>
<![CDATA[ Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023 ]]>
Publisher : <![CDATA[Magister of Communication Science, Sahid University Jakarta. ]]>
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DOI: 10.36441/mahardikaadiwidi.v2i2.1730
<![CDATA[The development of digital technology which is so rapid at this time has an impact on changes in various lines of society. One of the changes in behavior and new habits can be seen in how people interact with various digital technology platforms that are used as channels of communication and socialization. Through these various digital platforms, the public can not only easily obtain information, but can also process and produce information. The change in role from consumer to producer is one of the influences of technology that drives society today to be in the information society era. However, user-generated content basically generates huge profits for social media operators through user-produced content and of course, also comes from advertisements. This monetization is perceived by users as an opportunity to earn income through social media. Thus, users are competing in various ways to produce content in order to achieve monetization in accordance with the terms and conditions of social media operators. On the one hand, it seems that these social media users are not aware that their existence in social media is basically an instrument of the system contained in social media itself. The data in this article was carried out by analyzing a number of YouTube application YouTuber accounts and conducting an analysis. A case study approach to see how the phenomenon of digital capitalization through YouTube is carried out by social media operators. Furthermore, the results of the analysis are examined with the one-dimensional human perspective of Herbert Marcuse]]>
<![CDATA[Data-Driven Journalism Media ]]>
<![CDATA[Putra, Richo Kesatria Eka]]>
<![CDATA[ Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023 ]]>
Publisher : <![CDATA[Magister of Communication Science, Sahid University Jakarta. ]]>
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DOI: 10.36441/mahardikaadiwidi.v2i2.1731
<![CDATA[Research with the title data-driven journalism this Tempo aims to find out why and how to digitize media used in data journalism on data-driven Journalism Tempo. This research uses qualitative methods and uses new media theory, mediamorphosis theory, and the concept of journalism data to analyze research and achieve these goals. The results of this study show Tempo applies data journalism in its investigations in order to assert differentiation; in line with their vision of media digitization, and in order to maximize the end result of the content. The application of media digitization and data journalism also influences the adjustment of thinking patterns in the ranks of the public editor. The conclusion of this research is that Tempo has a vision for the process of media digitization that they do. The existence of data-driven journalism is in line with Tempo's digitalization vision. This is confirmed by the presence of an application that offers creative space for data-based investigative content. The application can become Tempo's support in attracting a number of millennial generation readers for the sake of supporting the sustainability of the media.]]>
<![CDATA[Pengakuan Sosial dan Nilai Pluralitas dalam Komunikasi Seni Lintas Busana Kontemporer ]]>
<![CDATA[Razali, Geofakta]]>
<![CDATA[ Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023 ]]>
Publisher : <![CDATA[Magister of Communication Science, Sahid University Jakarta. ]]>
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DOI: 10.36441/mahardikaadiwidi.v2i2.1732
<![CDATA[This research is a conceptual study that produces an understanding of pluralism that can be obtained through the communication actors of cross-dressing artists. This representation has an effect on the acceptance and acknowledgment of the plurality point of view in creating an attitude of respect for differences. Using the concept of recognition from Axel Honneth which provides an overview of social relations built on intersubjective grammar that influences human insight about differences. The researcher uses a qualitative method with a critical methodology to the form of practical dialectics and the theory of cross-dressing art performers, starting from their appreciation of themselves, and their communication behavior and social actions for a moral acceptance that is not in the realm of relativism or absolutism, but on recognition. So that intolerance can be reduced through an attitude of respect for the existence of others.]]>
<![CDATA[“Media Sosial, Uang dan Politik†Studi Kasus: Dana Kampanye dalam Siklus Pemilihan Presiden Indonesia 2019 ]]>
<![CDATA[Utoyo, Arsa Widitiarsa]]>
<![CDATA[ Jurnal Mahardika Adiwidia Vol. 3 No. 1 (2023): Mahardika Adiwidia 2023 ]]>
Publisher : <![CDATA[Magister of Communication Science, Sahid University Jakarta. ]]>
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DOI: 10.36441/mahardikaadiwidi.v3i1.1760
<![CDATA[Memahami apakah dan bagaimana penggunaan politik dari platform-platform utama berdampak pada pemilihan umum sangat dibutuhkan mengingat penggunaan media sosial yang tersebar luas dan terus berkembang di kalangan pemilih dan tokoh politik. Khususnya, ada kelangkaan penelitian tentang penggunaan kampanye, yang sebagian besar berfokus pada taktik keterlibatan politisi atau upaya untuk mengukur pengaruh penggunaan media sosial terhadap pengetahuan, keterlibatan, atau pemungutan suara. Meskipun media sosial telah diakui memiliki peran penting dalam politik Indonesia, hanya sedikit yang memikirkan konsekuensi dari pembiayaan kampanye politik. Hasil finansial dari inisiatif media sosial dikuantifikasi untuk pertama kalinya dalam penelitian ini. Para penulis meneliti hubungan antara subjek dan volume konten media sosial dengan pendanaan kampanye yang diterima oleh kedua kandidat dalam pemilihan presiden Indonesia tahun 2019 dengan membentuk visualisasi data tingkat kandidat dari Facebook dan Twitter, Google Trends, tampilan halaman Wikipedia, dan catatan donasi Komisi Pemilihan Umum (KPU). Dengan mengontrol masa jabatan, populasi negara, dan pencarian informasi tentang kandidat, para penulis menemukan bahwa dengan menggunakan pendekatan pembelajaran tanpa pengawasan untuk mengidentifikasi tema-tema dalam konten kandidat di berbagai platform, mereka menemukan bahwa postingan yang lebih sering secara keseluruhan dan konten yang berhubungan dengan isu-isu terkait terkait dengan pendapatan donasi yang lebih tinggi. Namun, konten yang berhubungan dengan kampanye memiliki dampak yang lebih kuat daripada yang terakhir ketika jumlah dan bukan nilai sumbangan yang diperhitungkan.]]>
<![CDATA[Konsep Pembentukan Personal Branding Peter Montoya Pada Akun Instagram @satriviavijie ]]>
<![CDATA[Adevy, Vanie]]>;
<![CDATA[Naila, Filzani]]>
<![CDATA[ Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024 ]]>
Publisher : <![CDATA[Magister of Communication Science, Sahid University Jakarta. ]]>
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DOI: 10.36441/mahardikaadiwidi.v3i2.1857
<![CDATA[This research aims to understand the concept of forming Peter Montoya's personal branding on the Instagram account @satriavijie. The approach used is descriptive qualitative. Montoya's eight personal branding concepts consist of, Specialization which is concentrated on strengths, skills or achievements. Leadership, providing clear direction to meet their needs. Personality is based on the personality that is. Differences are shown in a different way than others. The appearance of being someone who seems to need to promote himself, using every opportunity he encounters. Unity must be in line with moral ethics and attitudes. Firmness, a person must remain steadfast to the initial personal brand that has been formed and a good name lasts longer if it is perceived positively. The result is that Satria Vijie formed Personal Branding on Instagram by having a strong relationship with followers, providing motivation on his Instagram social media, sharing information about Skateboarding, carrying out positive activities starting from creating a social movement to educating children who are at LPKA. Satria Vijie built a Skatepark for Skaters thereby creating a positive perception in the minds of the public.]]>
<![CDATA[Seasoldier's Brand Activation Strategy in the Penta Helix Model (Spreading Environmentally Friendly Viruses at the Deep Extreme Indonesia Event) ]]>
<![CDATA[Septiana, Winda]]>;
<![CDATA[Angelita, Gloria]]>
<![CDATA[ Jurnal Mahardika Adiwidia Vol. 3 No. 1 (2023): Mahardika Adiwidia 2023 ]]>
Publisher : <![CDATA[Magister of Communication Science, Sahid University Jakarta. ]]>
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DOI: 10.36441/mahardikaadiwidi.v3i1.1913
<![CDATA[Now many people are competing to do good for the environment, this positive thing is in the spotlight in the eyes of the world, namely regarding plastic waste. There are many laws and government regulations regarding waste, with retailers no longer providing single-use shopping bags and the effect of the Covid 19 pandemic has reduced the problem of waste a little. The Seasoldier Community, founded by Nadine Chandrawinata and Dinni Setianingrum, has dared to carry out a movement with various actions to spread environmentally friendly viruses to the community. One of them has been done at Deep Extream Indonesia. This research method uses a qualitative approach and the type of research is descriptive. This research aims to analyze the Brand Activation Strategy in the Penta Helix Model by spreading environmentally friendly viruses at the Deep Extream Indonesia 2023 event. This research raises a sense of care and awareness so that every individual lives by keeping the environment clean, healthy and becomes an inherent culture. Cleaning up trash is no longer an obstacle for society but a reward.Keywords: Brand Activation, Penta Helix Model, Environmentally Friendly Virus, Seasoldier, Deep Extream Indonesia.]]>
<![CDATA[Fenomena Jual Beli Username Twitter sebagai Ajang Eksistensi Diri (Studi Fenomenologi Konstruksi Identitas Roleplayer) ]]>
<![CDATA[Winarty, Shenthya]]>;
<![CDATA[Puspita, Ratna]]>
<![CDATA[ Jurnal Mahardika Adiwidia Vol. 3 No. 1 (2023): Mahardika Adiwidia 2023 ]]>
Publisher : <![CDATA[Magister of Communication Science, Sahid University Jakarta. ]]>
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DOI: 10.36441/mahardikaadiwidi.v3i1.1999
<![CDATA[Roleplay is a game played on social media where individuals assume the persona of an artist and manage corresponding social media accounts. This activity involves building a social media identity, with many roleplayers attempting to do so optimally, even resorting to buying usernames at relatively high prices for survival. This research adopts a phenomenological approach, employing observational data collection techniques, and participant interviews, and explores the process of buying and selling usernames on Twitter.The results of this study reveal two primary methods for username transactions: manual searching through the platform's search bar using specific keywords and utilizing Autobase, a tool designed explicitly for buying and selling purposes. Beyond detailing the procedural aspects of username transactions, the research delves into the motives driving individuals to engage in roleplay. One enduring method in roleplaying is the acquisition of usernames, motivated by identity consistency and personal enjoyment. However, the significance of being a roleplayer extends beyond username acquisition. This study emphasizes that the existence of roleplayers is not solely measured by the quality of their usernames. Participants acknowledge that cultivating a positive character and image is equally crucial for their continued presence in the roleplay community.]]>
<![CDATA[Media Sosial dan Komunikasi Politik: Isu Utang sebagai Komunikasi Politik di Masa Pemilihan Umum 2024 ]]>
<![CDATA[Saksono, Eko Hari]]>;
<![CDATA[Putranto, Algooth]]>
<![CDATA[ Jurnal Mahardika Adiwidia Vol. 3 No. 1 (2023): Mahardika Adiwidia 2023 ]]>
Publisher : <![CDATA[Magister of Communication Science, Sahid University Jakarta. ]]>
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DOI: 10.36441/mahardikaadiwidi.v3i1.2000
<![CDATA[The research utilized qualitative data analysis for its data. This is intended to provide a more comprehensive understanding of problems encountered during data collection that directly or indirectly correlates to the research, its environment, subjects, or others. According to Miles and Huberman, data analysis consists of three activities that occur simultaneously. Based on the research, we discovered that communication behavior coming from the use of social media, with a focus only on Twitter, is diverse. In other words, Twitter can help provide information related to the subjects’ social interaction, perspective, and views of on certain social issues and conditions as they post their opinions and thoughts onto the Twitter channels to interact with other users who identify as their online friends or followers. The growth of the internet and the fast-changing culture make social media a staple of the current community to communicate, especially in today’s modern society. In this research, it was found that Government Public Relations failed to respond to the speed of communication on social media using the issue of state debt]]>
<![CDATA[Pengemasan Karakter Perempuan di Film Horor Indonesia Terlaris Periode 2017-2022 ]]>
<![CDATA[Wijayanti, Sri]]>
<![CDATA[ Jurnal Mahardika Adiwidia Vol. 3 No. 1 (2023): Mahardika Adiwidia 2023 ]]>
Publisher : <![CDATA[Magister of Communication Science, Sahid University Jakarta. ]]>
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DOI: 10.36441/mahardikaadiwidi.v3i1.2001
<![CDATA[Horror films are a commercial and popular genre for Indonesian audiences. Female characters are often the main attraction of Indonesian horror films. In its development there are changes in the portrayal of female characters in Indonesian horror films in the 2000s. For this reason, this study aims to determine the packaging of female characters displayed in the 20 best-selling Indonesian horror films produced in 2017-2022. The research method used qualitative content analysis of the presentation of main and auxiliary female characters with a focus on the film's sub-genre, duration, role and characterization, and female image. The research findings show that females are starting to be represented as progressively formulated characters. This means that females are still used as prominent main characters in the story. However, in different packaging, among others, the role of females is transformed into fighters and protagonists. The characterization of female characters is made more substantive by raising new story standards, supported by an aesthetic cinematographic style. The mecca of content based on family issues, cultural myths, and social themes is a new standard of story quality in Indonesian horror films.]]>
<![CDATA[Determinasi Teknologi terhadap Media Televisi Net. dan TVRI Lampung ]]>
<![CDATA[Sinaga, Hendriko Daulat]]>;
<![CDATA[Rahayu, Vera Shovi]]>
<![CDATA[ Jurnal Mahardika Adiwidia Vol. 3 No. 1 (2023): Mahardika Adiwidia 2023 ]]>
Publisher : <![CDATA[Magister of Communication Science, Sahid University Jakarta. ]]>
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DOI: 10.36441/mahardikaadiwidi.v3i1.2002
<![CDATA[Technological determination has an impact on social media activities, one of the social media affected by the impact of technological determination is television media NET. and TVRI Lampung. To complete the New Media and Journalism Lecture assignments at Sahid University Jakarta lectures, this research will reveal the problems faced by NET. TV and TVRI Lampung in facing technological determination, namely; 1) Does Net. TV and TVRI Lampung tend to lead to the integration of the YouTube medium or the use of other media. 2) How to maintain the value of the news they present still needed? To answer these questions, research on the impact of technological determination on the Net. TV and TVRI Lampung were conducted by the researcher. The method used in this research uses descriptive qualitative analysis, which is a study method used to reveal facts, circumstances, phenomena, variables, and conditions that occur when the research runs and displays information as it is. Qualitative descriptive research through literature studies and interviews that have been conducted by other researchers is expected to be able to reveal the influence of technological determinations on NET. TV and TVRI Lampung.]]>
