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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 687 Documents
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Pengaruh Penggunaan Shopee Paylater dan Hedonic Shopping Motivations Terhadap Perilaku Konsumtif pada Generasi Z di Jakarta Maylafaidza Putri Natasya; Corry Yohana; Ivan Purtano
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2qt0se16

Abstract

The growth of digital financial services, particularly Buy Now Pay Later (BNPL) such as Shopee PayLater, has significantly changed consumption patterns among Indonesia's Generation Z, with total PayLater debt reaching IDR 29.59 trillion by April 2025 and Gen Z accounting for nearly 40% of users. This consumer behavior is driven not only by easy access to digital credit but also by hedonic shopping motivations. This quantitative explanatory study aims to examine the partial and simultaneous effects of Shopee PayLater usage and hedonic shopping motivations on consumptive behavior among Generation Z in Jakarta. Data were collected through online questionnaires from 190 respondents using purposive sampling, analyzed with multiple linear regression using SPSS. The results show that Shopee PayLater usage has a positive and significant effect on consumptive behavior (regression coefficient 0.844, p = 0.000). Hedonic shopping motivations also have a positive and significant effect (coefficient 0.468, p = 0.000). Simultaneously, both variables significantly influence consumptive behavior (F = 414.913, R² = 0.816), explaining 81.6% of its variation. The study recommends integrating financial education features into BNPL platforms, strengthening regulations responsive to young consumers' psychological behavior, and developing digital financial literacy curricula that enhance self-control in shopping.
Menjual Keberkahan: Persepsi Generasi Z Terhadap Komersialisasi Agama pada Produk Air Mineral dan Garam di DKI Jakarta Muhammad Saddam Husaini; Corry Yohana; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5mp9et16

Abstract

The commercialization of religion has increasingly appeared in marketing activities, including mineral water and salt products claimed to contain blessings. The use of religious symbols and narratives in product promotions has generated diverse perceptions, particularly among Generation Z, who live in an era of rapid technological development and easy access to information. This study aims to examine the perceptions of Generation Z in Jakarta regarding the commercialization of religion through such products, identify the factors influencing these perceptions, and explore their implications for business ethics and religious values. A qualitative approach was employed using in-depth interviews with six Generation Z informants in Jakarta, selected purposively. Data were analyzed using ATLAS.ti through coding and network analysis, with validity ensured through source triangulation. The findings reveal that Generation Z holds diverse perceptions. Some informants perceive blessings as spiritual values providing inner peace and strengthening religious commitment, while others view such claims as psychological suggestion or marketing strategies exploiting religious symbols. Influencing factors include spiritual experiences, religiosity levels, religious leaders, social environment, and social media exposure. Generation Z tends to be critical of religious claims lacking clear justification. From a business ethics perspective, using religious symbols is considered acceptable if conducted transparently and honestly. These findings indicate that the commercialization of religion represents an intersection between spiritual needs, economic interests, and growing consumer critical awareness in the digital era.  
Implementasi Pendidikan Kewirausahaan Dalam Menumbuhkan Minat Berwirausaha Siswa Kelas XI Di SMK Negeri 3 Muna Murni Nia; Nanik Hindaryatiningsih; Lisna Wati; Jumatin Jumatin; Muhammad Juwantho Lewa
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/byn7s910

Abstract

This study aims to describe the implementation of creativity in fostering entrepreneurial interest among Grade XI students at SMK Negeri 3 Muna. Creativity is one of the core values of entrepreneurship education, realized through the KIK (Creativity, Innovation, and Entrepreneurship) subject with a focus on practical bag-making using traditional Muna woven fabric. The study employed a descriptive qualitative approach. Research subjects consisted of the Vice Principal for Curriculum, KIK subject teachers, and Grade XI Fashion Design students. Data were collected through participatory observation, in-depth interviews, and documentation studies. Data analysis followed the Miles and Huberman model through data reduction, data display, and conclusion drawing, with validity tested through source and technique triangulation. The results show that creativity is implemented through four concrete forms: (1) freedom of expression in product design and sewing; (2) creative idea development based on the local potential of Muna woven fabric; (3) creative product packaging with student-branded labels; and (4) creative marketing through bazaars and exhibitions. Creativity systematically applied in KIK learning has proven to foster students' entrepreneurial interest, evidenced by increased enthusiasm, courage in marketing products, self-confidence, and the emergence of desire to start independent businesses.
Analisis Keutungan Dan Manajemen Risiko Pada Pertenakan Ayam Potong PAM: Studi Kasus dengan Pendekatan Kualitatif Deskriptif Binti Salisatul Mahbubah; Annisa Fitri Nurhayati; Nastiti Handayani; Naila Lutfiani; Esty Apridasari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4k62z587

Abstract

The livestock industry is important because it helps provide food and helps people in the community earn more money. Broiler chicken farming is a type that is in great demand because it helps provide a lot of animal protein. This study looks at how much money the business makes, finds out what risks it faces, and checks the ways it handles those risks at PAM Broiler Chicken Farm. The study used a descriptive qualitative method and focused on a case study approach. Data was gathered using detailed interviews, written records, and direct observation in the field. The results show that how efficiently it manages its productions costs, especially feed costs, which make up the biggest part of all the expenses involved in production. The farm has different problems to deal with, like issues with producing enough, changes in prices, and health problems with the chickens. To reduce possible losses, the farm uses risk management methods like choosing good quality chicks, following biosecurity practices, giving regular vaccinations, checking the health of animals, and working closely with suppliers and buyyers. The study says that good risk management helps a business stay sustainable and helps a business stay sustainable and helps make sure profits remain steady. Being able to spot, check, and manage risks is really important for keeping broiler farming business running well over a long time.    
Evaluasi Kualitas Pelayanan dan Kepuasan Pelanggan dengan Pendekatan Servqual pada Restoran Cepat Saji di Samarinda Lusiana Desy Ariswati; Agni Nur Qadria; Muhammad Farrel Shah Rajade Muslim; Muhammad Fakhi; Nur Lisa Eriyanti; Muhammad Damar Andrio
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/byz5zh80

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan pelanggan berdasarkan kualitas layanan menggunakan metode SERVQUAL pada KFC S. Parman. Penelitian dilakukan dengan pendekatan kuantitatif melalui penyebaran kuesioner kepada 50 responden yang merupakan pelanggan KFC S. Parman. Kualitas layanan diukur menggunakan lima dimensi SERVQUAL, yaitu bukti nyata (bukti fisik), keandalan (keandalan), daya tanggap (daya tanggap), jaminan (jaminan), dan empati (empati). Sementara itu, kepuasan pelanggan diukur berdasarkan tingkat kepuasan secara keseluruhan, niat untuk melakukan pembelian ulang, serta kesediaan pelanggan dalam memberikan rekomendasi kepada orang lain.Hasil penelitian menunjukkan bahwa kualitas layanan yang diberikan oleh KFC S. Parman secara umum berada dalam kategori baik. Nilai persepsi pelanggan terhadap layanan yang diterima cenderung mendekati tingkat harapan mereka. Dimensi keandalan dan empati memperoleh penilaian positif karena mampu memenuhi ekspektasi pelanggan dalam hal konsistensi pelayanan dan perhatian yang diberikan oleh karyawan. Namun demikian, dimensi Tangible, Responsiveness, dan Assurance masih menunjukkan adanya anomali negatif yang memberikan rasa percaya kepada pelanggan. Secara keseluruhan, pelanggan merasa puas terhadap layanan yang diberikan. Temuan ini menunjukkan bahwa kualitas layanan memiliki pengaruh yang signifikan terhadap kepuasan pelanggan, sehingga perbaikan berkelanjutan pada aspek yang masih memiliki kesenjangan diperlukan untuk meningkatkan loyalitas dan kepuasan pelanggan di masa mendatang.
Pengaruh Event In-Game, Skin In-Game, dan Promosi In-Game Mata Uang terhadap Loyalitas Pemain Online Mobile Games pada Generasi Z di Kota Samarinda Ricardo Jonathan Andorion; Vino Aditia Safutra; Musaid Dzakwan; Muhammad Hendy; Muhammad Bairahim; Margareth Henrika; Lusiana Desy Ariswati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/27e0ra55

Abstract

Penelitian ini menganalisis pengaruh event in-game, skin in-game, dan promosi in-game currency terhadap loyalitas pemain mobile online game Generasi Z di Kota Samarinda. Metode kuantitatif dengan pendekatan survei digunakan terhadap 70 responden yang memenuhi kriteria. Analisis data dilakukan melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji F, uji t, dan koefisien determinasi menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara simultan ketiga variabel berpengaruh signifikan terhadap loyalitas pemain (F hitung = 14,715; signifikansi 0,000) dengan kontribusi sebesar 40,1%. Namun, secara parsial hanya skin in-game yang berpengaruh positif dan signifikan (t hitung = 3,281; signifikansi 0,002), sedangkan event in-game (0,055) dan promosi in-game currency (0,827) tidak berpengaruh signifikan. Temuan ini menegaskan bahwa skin in-game merupakan faktor dominan dalam membangun loyalitas Generasi Z di Samarinda. Penelitian ini memberikan implikasi bagi pengembang game untuk memprioritaskan strategi berbasis skin serta membuka peluang eksplorasi variabel lain seperti keterikatan emosional dan hubungan sosial.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Beras SPHP Melalui Minat Beli Konsumen Perum Bulog di Kota Tanjungpinang Isnovera Asdayanti; Iranita Iranita; Lastri Anggi Fani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zyw0wm60

Abstract

This study aims to analyze the influence of product quality and brand image on the purchasing decisions of SPHP rice at Perum BULOG in Tanjungpinang City through purchase intention as an intervening variable. This study employed a quantitative approach. The population of this study consisted of SPHP rice consumers in Tanjungpinang City. The sampling technique used was purposive sampling, with a total sample of 110 respondents. Data were collected through questionnaires and analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the assistance of SmartPLS 4.0 software. The results indicate that product quality has no significant effect on purchasing decisions. However, product quality has a positive and significant effect on purchase intention. Brand image has a positive and significant effect on both purchasing decisions and purchase intention. In addition, purchase intention has a positive and significant effect on purchasing decisions. The mediation test results reveal that purchase intention is unable to mediate the effect of product quality on purchasing decisions, but it successfully mediates the effect of brand image on purchasing decisions of SPHP rice at Perum BULOG in Tanjungpinang City. The findings of this study indicate that brand image and purchase intention are important factors in encouraging consumers' purchasing decisions for SPHP rice.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Serta Kelelahan Kerja terhadap Kinerja Pegawai Kantor BPSDM Kaltim Riyan Sawal Maulana; Yohanes Kuleh
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pd61da44

Abstract

This study aims to analyze the influence of work environment, work discipline, and work fatigue on employee performance at the BPSDM Kaltim office. This research employed a quantitative approach with a sample of 68 respondents selected using proportional random sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS software. The results indicate that the work environment has no significant effect on employee performance (p = 0.986 > 0.05). Work discipline has a positive and significant effect on employee performance (p = 0.000 < 0.05). Work fatigue has no significant effect on employee performance (p = 0.195 > 0.05). Simultaneously, work environment, work discipline, and work fatigue have a significant effect on employee performance (F = 5.895; p = 0.001). The coefficient of determination (R²) of 0.217 indicates that the three variables are only able to explain 21.7% of the variation in employee performance, while the remaining 78.3% is influenced by other factors outside this study. The findings of this study indicate that work discipline is the most dominant factor influencing employee performance at the BPSDM Kaltim office. Employees with high work discipline, such as arriving on time, complying with regulations, working according to procedures, and having responsibility, are proven to be able to improve their performance quality
Peran Motivasi dan Disiplin Diri dalam Meningkatkan Produktivitas Akademik Mahasiswa Generasi Z di Samarinda Adella Clarisa Pinem; Ayu Angelisda Paganggi; Novita Hurai Hibau; Galang Sius; Rohana Nur Aini; Lusiana Desy Ariswati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kv3fpk42

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi dan disiplin diri terhadap produktivitas akademik mahasiswa Generasi Z di Kota Samarinda. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 105 responden mahasiswa aktif yang termasuk dalam kategori Generasi Z di Samarinda. Hasil penelitian menunjukkan bahwa motivasi berpengaruh positif dan signifikan terhadap produktivitas akademik dengan nilai signifikansi 0,000 dan koefisien regresi sebesar 0,354. Disiplin diri juga berpengaruh positif dan signifikan dengan nilai signifikansi 0,000 dan koefisien regresi sebesar 0,467, sehingga menjadi variabel yang paling dominan memengaruhi produktivitas akademik mahasiswa. Secara simultan, motivasi dan disiplin diri memberikan kontribusi sebesar 84,4% terhadap produktivitas akademik mahasiswa. Hasil penelitian ini menunjukkan bahwa peningkatan motivasi dan penguatan disiplin diri menjadi faktor penting dalam meningkatkan produktivitas akademik mahasiswa Generasi Z di era digital.
Machine Learning in Decision Support Systems: A Bibliometric Study of Intellectual Structures, Thematic Evolution, and Future Research Directions Mohammad Arsyad; Raven Naufal Azka; Muhammad Haiqal Aulia Risian; Muhammad Zainuri; Rifky Fadlian Noor; Chandika Mahendra Widaryo; Muhammad Ramadhani Kesuma
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q2ka3a64

Abstract

This study examines the intellectual structure and thematic evolution of research on machine learning (ML) in decision support systems (DSS), with particular attention to the financial management domain, through a bibliometric approach spanning 1993 to 2026. Data were retrieved from the Scopus database and analysed using performance analysis and science mapping methods, supported by VOSviewer to identify publication trends, collaboration networks, and co-occurrence patterns.  The study reveals an annual growth rate of 13.88% in publications, reflecting sustained and accelerating scholarly interest. Collaboration networks remain fragmented, with China, India, and the United States occupying central positions. Thematic analysis indicates a transition from classical ML methods toward advanced integrations encompassing artificial intelligence, big data, and risk analytics.  The findings provide strategic guidance for researchers and practitioners seeking to advance interpretable and ethically grounded ML-based DSS in financial decision-making environments. This study contributes a comprehensive bibliometric mapping of ML in DSS research, identifies persistent intellectual gaps, and proposes a structured agenda for future inquiry integrating explainable AI and cross-disciplinary collaboration.

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