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INDONESIA
Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 504 Documents
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Pembuatan Website Company Profile sebagai Media Promosi di Sierra Adventure Malang Raditya Abdillah Safril Pramana; Fatkhur Rochman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/14xp8d40

Abstract

This study aims to develop a company profile website as a promotional medium using the WordPress CMS for Sierra Adventure Malang. The website is designed not only as an information platform but also as a strategic tool to improve the company’s image in the tourism services sector. The research employs the WebQual 4.0 framework through the action research approach, which consists of planning, implementation, observation, and reflection stages. Data collection methods included observation, interviews, and the distribution of questionnaires to 38 respondents. The instrument used to evaluate the website was based on the WebQual 4.0 model, which consists of three dimensions: usability, information quality, and interaction quality. The results of the study indicate that the website received ratings within the “strongly agree” category. The usability dimension achieved an approval rating of 91%, information quality 91%, and interaction quality also 91%. In addition, statistical data from the Jetpack plugin showed an increase in user visits and higher interaction, particularly on the homepage and product pages. In conclusion, the WordPress-based company profile website is considered effective as a promotional medium. Overall, the website is capable of presenting clear and accessible information while also supporting direct interaction with visitors.
Pengaruh Perceived Risk, Ease of Use, dan Comfortability terhadap Minat Penggunaan Sistem Pembayaran Digital e-money (Studi Kasus Transjakarta) Akbar Imam Muzaki; Gatot Nazir Ahmad; Diena Noviarini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m54dy208

Abstract

This study aims to determine the effect of Perceived Risk, Ease of Use, and Comfortability on the Intention to Use E-Money, both partially and simultaneously. This is a quantitative research study. The population consists of students from the Faculty of Economics at Universitas Negeri Jakarta, aged 17–50 years, with a sample size of 120 respondents. The sampling technique used was purposive sampling, and data collection was carried out using questionnaires. The results show that: (1) Perceived Risk has a negative and significant effect on the Intention to Use E-Money, with a t-value (6.608) > t-table (1.981) and a significance level of 0.000 < 0.05; (2) Ease of Use has a positive and significant effect on the Intention to Use E-Money, with a t-value (3.979) > t-table (1.981) and a significance level of 0.000 < 0.05; (3) Comfortability has a positive and significant effect on the Intention to Use E-Money, with a t-value (5.585) > t-table (1.981) and a significance level of 0.000 < 0.05; and (4) Perceived Risk, Ease of Use, and Comfortability simultaneously have a significant effect on the Intention to Use E-Money, with an F-value (121.133) > F-table (2.69) and a significance level of 0.000 < 0.05. The coefficient of determination (R²) is 0.773, indicating that 77.3% of the variation in the intention to use e-money can be explained by the three independent variables in this model.
Pembuatan Konten di Reels Instagram Sebagai Media Iklan pada Aura Park Malang Chandra Arga Saputra; Fatkhur Rochman; Maskur
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/srqpqa09

Abstract

  This study aimed to make content on the Instagram reels feature as an advertising medium to promote Aura Park Malang housing using the Adobe Premier Pro Application. The study used the Action Research method consisting of planning, action, observation, and reflection. The assessment of content effectiveness was carried out through the Grammar of Edit approach for the quality of video marketing content, as well as the EPIC Model (Empathy, Persuasion, Impact, Communication) to measure the effectiveness of video marketing content. The sample in this study consisted of 11 respondents, including owners, employees, marketing experts, computer experts, and prospective consumers. The results of the questionnaire analysis on Grammar of Edit showed a score of 85%, this is categorized as feasible and meets the standards in video quality. While the results of the analysis on the EPIC rate were 4.4 on video 1, 4.4 on video 2, 4.3 on video 3, 4.3 on video 4 and 4.2 on video 5. There was an increase in the effectiveness score on video 5 after revisions were made in the second cycle by obtaining an average EPIC score of 4.3. Therefore, all video content are included in the "very good" category. This means that based on the results of the study, it can be concluded that video marketing content is included in the very effective category. Thust it is recommended that the business apply the videos an the advertising media at Aura Park Malang.   Keywords: Adobe Premiere Pro; EPIC Model; Instagram Reels   ABSTRAK Penelitian ini bertujuan untuk membuat konten di reels instagram sebagai media iklan untuk perumahan Aura Park Malang dengan menggunakan Aplikasi Adobe Premier Pro. Pada penelitian menggunakan metode Action Research, yang terdiri dari perencanaan, tindakan, observasi, dan refleksi. Penilaian efektivitas konten dilakukan melalui pendekatan Grammar of Edit untuk kualitas konten video marketing, serta EPIC Model (Empathy, Persuasion, Impact, Communication) untuk mengukur efektivitas konten video marketing. Sampel dalam penelitian ini terdiri dari 11 responden, yang meliputi pemilik, karyawan, ahli pemasaran, ahli komputer, serta calon konsumen. Hasil analisis kuesioner pada Grammar of Edit mendapatkan skor 85% dikategorikan layak dan memenuhi standar dalam kualitas video. Sedangkan hasil analisis pada EPIC rate sebesar 4.4 pada video 1, 4.4 pada video 2, 4.3 pada video 3, 4.3 pada video 4 dan 4.2 pada video 5. Terdapat peningkatan skor efektivitas pada video 5 setelah dilakukan revisi pada siklus kedua dengan memperoleh EPIC rate sebesar 4.3. Oleh karena itu seluruh konten video marketing termasuk kategori “sangat baik”. Artinya Berdasarkan hasil penelitian dapat disimpulkan bahwa konten video marketing termasuk dalam kategori sangat efektif. Sehingga diharapkan dapat menjadi media iklan pada Aura Park Malang.      
Pengelolaan Sampah di Perumahan Dukuh Bima Kabupaten Bekasi RHI. Muhammad Taufiqurrachman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d38jdp10

Abstract

Penelitian ini bertujuan untuk menganalisis sistem pengelolaan sampah serta hambatan yang dihadapi di Perumahan Dukuh Bima, Kabupaten Bekasi. Permasalahan pengelolaan sampah menjadi ironi karena mayoritas warga merupakan masyarakat menengah ke atas dengan latar belakang pendidikan tinggi, namun masih ditemukan praktik penanganan sampah yang tidak optimal seperti pembakaran sampah dan penumpukan sampah. Pendekatan yang digunakan adalah deskriptif kualitatif melalui wawancara, observasi lapangan, dan dokumentasi. Hasil penelitian menunjukkan lemahnya partisipasi masyarakat, terbatasnya fasilitas, dan kurangnya koordinasi antara pengelola lingkungan dan pemerintah. Selain itu, terdapat kesenjangan antara kebijakan nasional dan lokal (SNI 3242:2008, Permen PU No. 03/PRT/M/2013, Jakstrada Kabupaten Bekasi) dengan praktik di lapangan. Dibutuhkan kolaborasi antara masyarakat, pengelola lingkungan, dan pemerintah daerah untuk menciptakan pengelolaan sampah yang berkelanjutan.
Evaluasi Sistem Drainase untuk Menangani Genangan Banjir (Studi Kasus : Jalan TB Simatupang, Jakarta Selatan) Amanda Shaffa Febrina; Arris Maulana; ², Henita Rahmayanti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q5e38z40

Abstract

Jalan TB Simatupang, Jakarta Selatan, merupakan kawasan rawan banjir akibat curah hujan tinggi dan kapasitas drainase yang terbatas. Penelitian ini mengevaluasi daya tampung saluran drainase eksisting terhadap limpasan banjir dengan pendekatan hidrologi dan hidrolika. Analisis menggunakan data curah hujan 10 tahun terakhir dan metode distribusi (Normal, Gumbel, Log Normal, Log Pearson III) untuk menghitung curah hujan rencana 5 tahunan. Debit banjir dihitung melalui metode modifikasi rasional dan kapasitas saluran diuji dengan rumus Manning. Hasilnya, saluran pertama direkomendasikan diperkecil menjadi 80×190 cm, sementara saluran kedua diperbesar menjadi 80×130 cm. Mengingat keterbatasan ruang di kawasan padat ini, solusi alternatif seperti sumur resapan, kolam detensi, dan penggunaan paving block berpori juga disarankan untuk mendukung pengelolaan air yang berkelanjutan.
Analisis Sistem Saluran Drainase dalam Upaya Penanggulangan Banjir di Jalan Ciledug Raya, Kelurahan Cipulir, Kecamatan Kebayoran Lama, Jakarta Selatan Dwi Rizki Rahmawati; Arris Maulana; Henita Rahmayanti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1myv4f53

Abstract

This study aims to analyze the condition of the drainage system along Jalan Ciledug Raya, located in Kelurahan Cipulir, Kecamatan Kebayoran Lama, South Jakarta, as part of efforts to mitigate flooding. Flooding in this area frequently occurs, particularly during the rainy season with high rainfall intensity. The research employed a quantitative descriptive approach using both primary and secondary data analysis techniques. Rainfall data were obtained from the Kemayoran Station and South Tangerang Climatology Station over a 10-year period (2015–2024). Rainfall analysis utilized the Log Pearson Type III distribution method, while the planned flood discharge (Qr) was calculated using the Rational Method. The results showed that the capacity of the existing drainage channel (Qs), at 5.379 m³/s, is lower than the planned flood discharge, which is 8.215 m³/s for a 2-year return period and 9.395 m³/s for a 5-year return period. These findings indicate that the current drainage infrastructure is insufficient to accommodate the planned flood discharge, resulting in surface water accumulation. Additional contributing factors include sedimentation and low public awareness regarding environmental cleanliness.
Dampak Pembangunan Sektor Pertanian Terhadap Perekonomian di Desa Palsabolas Kecamatan Angkola Timur Kabupaten Tapanuli Selatan Juwita Handayani; Fakhrurrozi; Arsidin Batubara; Edison Siregar; Imelda Martauli Pardede
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ej8y8h43

Abstract

The purpose of this study is to determine the impact of agricultural sector development on the economy in Palsabolas Village, East Angkola District, South Tapanuli Regency. The population in this study was Palsabolas Village, which consists of six hamlets. Data collection techniques were conducted directly in the field using several primary data collection techniques. Therefore, based on the research results obtained through qualitative analysis, it indicates that the agricultural sector has a positive and significant influence on the economic growth of Palasabolas Village, East Angkola District, South Tapanuli Regency. This is indicated by the t-test, which has a significance value of less than 0.05 or a significance value of 0.000 <0.05. Limitations and shortcomings in this study are unavoidable. Therefore, existing limitations may result in research results that do not accurately reflect the true situation. Researchers cannot reliably determine the accuracy of the information or data provided by respondents, particularly personal information such as education level, age, and family income. For various reasons, not all respondents in Palsabolas Village, East Angkola District, were willing to participate in this study. Therefore, programs in economic sectors, particularly the agricultural sector, need to be further enhanced as an effort to boost economic growth. This also includes preserving existing natural resources so they can be processed and generate benefits for the community.
Pengaruh Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian di Keripik CV Cita Mandiri Batu Dania Khriesma Devy; Joko Samboro
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3zxzh775

Abstract

Product quality and location are important factors that influence consumer purchasing decisions. Product quality shapes perceptions of value and satisfaction, while a strategic location facilitates access and attracts consumers, although limited access can be a constraint. This study aims to examine the influence of product quality and location, both partially and simultaneously, on purchasing decisions at CV Cita Mandiri.This research was a quantitative study involving two independent variables product quality and location and one dependent variable, purchasing decision. Data were collected through questionnaires distributed to 80 consumers of CV Cita Mandiri using purposive sampling. The data were analyzed using multiple linear regression to measure the effect of the two variables on purchasing decisions. The results showed that product quality had a significant effect on purchasing decisions. Location also had a significant influence. Simultaneously, both variables affected consumer purchasing decisions. However, other factors beyond product quality and location also contributed to purchasing decisions.The conclusion that can be drawn is that product quality and location play an important role in shaping consumers’ purchasing decisions at CV Cita Mandiri. The company is advised to maintain and improve product quality, including taste, durability, and packaging. In addition, improving location accessibility is necessary to make it easier for consumers to reach, for example by expanding the parking area or strengthening marketing through digital platforms to reach a wider market.
Analisis Pemanfaatan Sarana, Prasarana, dan Utilitas Umum di Rumah Susun Rawa Bebek Blok A, Jakarta Timur Doni Ramandha
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bckckz23

Abstract

Rumah Susun (Rusun) sebagai solusi perumahan vertikal bagi masyarakat berpenghasilan rendah (MBR) harus dilengkapi dengan sarana, prasarana, dan utilitas umum (SPU) yang memadai serta dimanfaatkan secara optimal. Penelitian ini bertujuan untuk menganalisis pemanfaatan SPU di Rumah Susun Rawa Bebek Blok A, Cakung, Jakarta Timur, berdasarkan Peraturan Gubernur DKI Jakarta Nomor 111 Tahun 2014. Metode penelitian yang digunakan adalah survei kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui observasi lapangan, dokumentasi, dan kuesioner terhadap 80 responden penghuni serta 12 pengelola rusun. Analisis data dilakukan dengan teknik deskriptif persentase menggunakan modifikasi skala Likert. Hasil penelitian menunjukkan bahwa secara umum pemanfaatan SPU telah sesuai dengan ketentuan peraturan, meskipun masih terdapat beberapa aspek yang perlu diperbaiki. Fasilitas dengan tingkat pemanfaatan tertinggi adalah jaringan persampahan (81%) dan parkir kendaraan (80%), sedangkan pos keamanan memiliki tingkat pemanfaatan terendah (72%). Semua fasilitas diperlukan oleh penghuni, namun kualitas pelayanan dan kondisi operasional menjadi faktor penentu tingkat pemanfaatannya. Penelitian ini merekomendasikan perlunya perbaikan fisik fasilitas, peningkatan kesadaran penghuni dalam pemeliharaan, serta penerapan kebijakan pengelolaan berbasis partisipatif dan subsidi silang berbasis penghasilan. Temuan ini diharapkan dapat menjadi bahan evaluasi bagi pemerintah dalam perencanaan dan pengelolaan rumah susun yang lebih berkelanjutan.
Sistem Penilaian Kinerja dalam Mendorong Produktivitas dan Prestasi Kerja (Kajian Literatur) Septi Nur Atika; Anita Amelia; Nasir Ibrahim
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1tb3pb24

Abstract

Dalam konteks persaingan global yang semakin dinamis, organisasi dituntut untuk meningkatkan efektivitas dan efisiensi melalui optimalisasi kinerja sumber daya manusia. Sistem penilaian kinerja menjadi salah satu instrumen strategis untuk memastikan karyawan bekerja selaras dengan tujuan organisasi. Artikel ini bertujuan untuk menganalisis efektivitas sistem penilaian kinerja dan hubungannya dengan produktivitas serta prestasi kerja karyawan. Melalui studi literatur terhadap berbagai referensi nasional dan internasional, ditemukan bahwa sistem penilaian yang dirancang dengan indikator yang jelas, objektif, serta dilengkapi umpan balik konstruktif dapat meningkatkan motivasi, kepuasan kerja, dan pencapaian target organisasi. Faktor-faktor seperti keterlibatan karyawan, pelatihan penilai, serta integrasi sistem ke dalam budaya organisasi menjadi penentu keberhasilan implementasi. Di sisi lain, tantangan seperti bias penilai dan kurangnya tindak lanjut pascapenilaian masih kerap ditemukan. Hasil kajian ini diharapkan menjadi kontribusi teoritis dan praktis dalam merancang sistem penilaian kinerja yang lebih adaptif, adil, dan berorientasi pada pengembangan berkelanjutan.

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