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Young Journal of Social Sciences and Humanities
Published by Yayasan Bayt Shufiya Nusantara
ISSN : -     EISSN : 30902878     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Young Journal of Social Sciences and Humanities (YJSSH) is an academic journal which focuses on social and humanistic issues, both of a conceptual and an empirical nature. The journal uses a multidisciplinary perspective with a focus on the main issue. The journal is open to all to contribute to it, either as authors or reviewers.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 122 Documents
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Product Creativity, Branding, and Marketing in the Tempe Business: A Case Study of the All Tempe Production House Asri, Asri Amaliyah; Indra Kumala; Syaila Nabila
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

The tempeh industry in Indonesia is undergoing a transformation from household-based production to medium-scale industries aimed at marketing products to modern retail markets. This study examines how creativity in product development and branding strategies are employed to enhance competitiveness at Sangat Tempe Factory in Medan, which focuses on large retail stores as its primary distribution channels. This research employs a descriptive qualitative approach with in-depth interview methods to analyze product development strategies, brand name selection, and strategies for entering the modern retail market. The findings indicate that product variations, appropriate brand name selection, packaging standardization, and understanding of modern retail market requirements are critical factors in successfully entering this market. This research highlights that the transition from traditional household production to modern retail-oriented operations requires strategic integration of product creativity and professional branding, demonstrating that medium-scale tempeh producers can effectively compete in modern retail environments through systematic approaches to product diversification, brand positioning, and market adaptation. The study also provides practical benefits for medium-scale tempeh industries in designing branding and marketing strategies to enter modern retail markets and underscores the importance of continuous innovation to enhance competitiveness.
Exploring Opportunities and Challenges in the Tempeh Business to Remain Existent and Develop Dina Ariyanti; Halimatun Saddiah Siregar; Risky Pratama Sianipar
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

The tempehbusiness is one of the micro and small business sectors with great potential in Indonesia 's economy. Tempeh, as a traditional Indonesian fermented soybean product, is increasingly popular both domestically and internationally due to its high nutritional value and affordable price. However, amidst changing times and increasingly tight market competition, many producers face challenges such as the rising price of imported soybeans, limited capital, and shifting consumer behavior driven by modern lifestyle trends. This article explores the opportunities and challenges of the tempehbusiness to ensure its sustainability and growth in the modern era. Based on recent news analysis, it was found that product innovation, including flavored variants and practical packaging, the use of digital technology for marketing, and improvements in production quality and hygiene, are key factors to maintain the sustainability of tempehenterprises in Indonesia. Moreover, government support through training, access to affordable capital, and market access assistance also plays an important role in keeping the business competitive in both domestic and international markets. With these strategic steps, the tempehbusiness can continue to grow and become an important part of Indonesia's cultural and economic heritage. Keywords: , product innovation
Impact of Digital Marketing on Market Expansion and Development in MSMEs Yulia Amanda; Aidil Akbar; Ridho Awali
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

The development of digital technology has significantly transformed marketing practices, shifting from traditional strategies to more modern, online-based approaches that offer speed, efficiency, and measurable performance. For Micro, Small, and Medium Enterprises (MSMEs), digital marketing has become an essential tool to broaden market reach, enhance brand awareness, and strengthen competitiveness in an increasingly saturated and dynamic business environment. This study aims to explore the influence of digital marketing on market development among MSMEs by examining aspects such as customer reach, promotional effectiveness, engagement levels, and sales growth. A qualitative descriptive method is applied through in-depth interviews, supported by literature review and secondary data related to MSME development and current digital marketing trends. The findings show that digital marketing provides substantial benefits for MSMEs by improving business visibility, facilitating real-time interaction with consumers, increasing cost-effectiveness, and enabling access to wider, including international, markets. However, the level of success strongly depends on the ability of MSME actors to consistently manage digital platforms, create relevant high-quality content, and understand algorithm dynamics and consumer behavior patterns.
Marketing Strategies for "Pak De's Tempeh Chips": Enhancing Business Income and Performance Siti Anggun Ramadhani Br Sinaga; Desi Indah Safitri; Muhammad Rasya
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

Marketing strategy plays a crucial role in driving revenue growth and strengthening the market position of small businesses, particularly in competitive sectors where differentiation and consumer engagement are key. This study examines the marketing strategies employed by "Pak De Tempe Chips", a local culinary product made from tempeh, recognized as a distinctive traditional snack. Using a qualitative research approach, data were collected through in-depth interviews with the business owner, analysis of relevant documentation, and direct observation of the company's marketing activities. The research focuses on several strategic aspects, including the implementation of digital marketing techniques through social media platforms, offline promotional efforts, development of attractive and functional product packaging, and competitive pricing strategies. The findings indicate that this combination of marketing practices effectively enhances the visibility of the product, attracts new customers, and strengthens loyalty among existing consumers. In addition, innovations in flavor variants and responsive, personalized customer service have a significant impact on increasing revenue and differentiating the product in the market. The study provides practical insights and serves as a valuable reference for small business owners seeking to optimize marketing strategies, expand market reach, and improve profitability, particularly in the traditional and local food industry segment, where creativity and customer trust are essential for sustained growth.
Product Innovation and Its Impact on Firm Competitiveness: Evidence from PT Martabak Mak Yung f, Farihah Nabila; Amar Al Kadri; Wulan Sari Kifki Telaumbanua
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

The martabak egg business represents a traditional culinary sector with significant potential in Indonesia's economy. Despite its popularity, martabak producers face increasing challenges in maintaining business sustainability and remaining competitive in a rapidly evolving market. This study examines the role of product innovation in enhancing the competitiveness of PT Martabak Mak Yung to ensure its growth and long-term sustainability. Using a descriptive qualitative approach supported by in-depth interviews, the findings indicate that product innovation is a key driver of business success. Strategies such as diversifying fillings, offering variations in spiciness levels, providing different portion sizes, and improving packaging have proven effective in attracting and retaining customers. In addition, competitive advantages including homemade thin crispy skin, premium filling options, and the signature cuko sambal contribute to distinguishing the brand in both traditional and digital markets. These innovations not only enhance customer satisfaction but also boost business performance, as evidenced by a 12–18% increase in online customer engagement. The study highlights that continuous product innovation is essential for PT Martabak Mak Yung to sustain its market position and adapt to changing consumer preferences in the modern culinary landscape.
The Influence of Price and Taste on Consumer Preferences: A Study of Various Fried Chicken Outlets Najwa Amirah; Muhammad Rizky Fahreza; Muhammad Daniel Haikal
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

Abstract This study aims to examine the influence of price and taste on consumer preferences across various ayam geprek outlets. The increasing competition within the fast-food culinary sector, particularly among businesses offering spicy crushed fried chicken, has intensified the need to understand the determinants of consumer purchasing decisions. As consumer behavior becomes increasingly dynamic and value-oriented, identifying the key factors influencing outlet selection becomes essential for business competitiveness and sustainability. A quantitative research design was applied, using a structured questionnaire distributed to 120 respondents who had purchased ayam geprek from more than one outlet. The collected data were analyzed using multiple linear regression to determine both the partial and simultaneous effects of price and taste variables on consumer preferences. The findings indicate that price and taste each exert a significant influence on consumer preferences, demonstrating that both dimensions contribute meaningfully to decision-making patterns. Moreover, taste emerged as the most dominant determinant, suggesting that consumers prioritize flavor quality, consistency, and sensory satisfaction when selecting an outlet, while price functions as a complementary factor reflecting perceived value and product worthiness. These insights hold strategic implications for culinary business development and market positioning.
Strategies for Developing Toasted Bread SMEs in the Face of Modern Culinary Competition Rahma Ayu Jaskia; Wildan Khoirul Sani; Ardhan Syacharie Wardana
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

This study explores the development strategies employed by toast-based micro, small, and medium enterprises (MSMEs) to remain competitive in the increasingly dynamic and competitive modern culinary market. The research focuses on several key aspects, including product innovation, enhancement of raw material quality, improvement of customer service, utilization of digital technology, and strengthening of local branding. Data were collected through literature review, market observation, and a qualitative descriptive approach, allowing an in-depth understanding of business practices and challenges faced by these enterprises. The findings indicate that toast-based MSMEs enhance their competitiveness through several strategies. Product innovation, such as flavor differentiation and creative menu offerings, allows businesses to cater to diverse consumer preferences. Improvements in product hygiene and ingredient quality further increase consumer trust and satisfaction. Additionally, digital marketing through social media platforms enables broader market reach and more effective engagement with customers. Collaboration with culinary communities and local influencers also strengthens brand visibility and customer loyalty. These strategies collectively contribute to expanded market share and sustainable growth despite the fast-changing food trends. The study provides practical insights and can serve as a reference for MSMEs seeking to implement adaptive, creative, and long-term development strategies in the modern culinary industry.
Enhancing Competitiveness through Marketing Strategy Optimization and Product Innovation: Evidence from Choco Bakery Khairunnisa Nasution; Hanny Fadillah; Fathul Arzaq
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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This study analyzes the marketing strategies and product innovations implemented by Choco Bakery as part of its efforts to strengthen competitiveness in the bakery industry. Established in 2020 in the post-pandemic era, Choco Bakery has demonstrated notable growth by adopting product differentiation strategies such as the use of premium chocolate ingredients and the introduction of unique flavor variations. In addition, the bakery has effectively utilized digital marketing channels, including social media platforms and online delivery applications, to broaden its market reach and engage consumers more interactively. The research adopts a mini-research method, with data collected through interviews and direct observation of the bakery's operational activities. The findings reveal that innovation driven by customer feedback, multi-channel promotional efforts, and consistent product quality play a central role in enhancing customer satisfaction and loyalty. Furthermore, the study emphasizes that continuous monitoring of market trends and consumer preferences contributes to Choco Bakery's adaptability and sustained market relevance. Based on the results, this study recommends future development strategies, including expanding seasonal and limited-edition product lines, strengthening brand storytelling, and increasing strategic partnerships with local suppliers and digital platforms to ensure long-term business growth.
Analysis of the Dimsum Production Process in Culinary MSMEs in Medan City, Indonesia Muhammad Ibrahim Nasution; Nurhaliza Hasanah; Muhammad Alfi Raifan
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

Culinary MSMEs have a significant contribution to regional economic growth, particularly in Medan, a city recognized for its rich culinary diversity. One product that continues to experience increasing market demand is dimsum. This study aims to analyze the dim sum production system within culinary MSMEs in Medan, focusing on production stages, availability and management of raw materials, the utilization of technology, and obstacles faced during production activities. This research employed a descriptive qualitative method with a case study approach conducted on one MSME that consistently produces dim sum. Data collection techniques included observation, interviews with the business owner, and documentation of production activities. The results reveal that production is still performed semi-manually and lacks structured operational standards, leading to inconsistent product quality and unstable production capacity. Key challenges identified include limited capital, fluctuating raw material prices, and insufficient technical skills among workers. Based on these findings, this study recommends implementing Standard Operating Procedures (SOP), adopting appropriate processing technology, and improving inventory management to enhance production efficiency and competitiveness among culinary MSMEs.
Analysis of Financial Management Information Systems Utilization in Enhancing Accountability Helmi Yati Br Munth; Muhammd Irwan Padli Nasution
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

The utilization of Financial Management Information Systems (FMIS) has increasingly become a strategic imperative for strengthening public sector financial accountability in an era characterized by escalating demands for transparency, efficiency, and responsibility. FMIS plays a pivotal role in improving accountability by generating accurate, real-time, and verifiable financial information that supports evidence-based decision-making and reduces opportunities for manipulation or misreporting. Beyond data accuracy, FMIS strengthens internal control mechanisms, enhances audit trails, and allows greater public oversight through accessible and standardized reporting features. However, the effectiveness of FMIS implementation is not solely determined by the technology itself. It is significantly influenced by supporting factors such as adequate technological infrastructure, the competence and adaptability of human resources, institutional readiness, and coherence between FMIS workflows and existing financial policies and procedures. Findings indicate that in the absence of comprehensive integration between technology, regulatory reforms, and an accountability-oriented organizational culture, FMIS risks function merely as an administrative formality with limited substantive governance impact. To maximize its transformative potential, FMIS implementation must be supported by procedural simplification, continuous capacity building, interoperability across government systems, and strong political commitment. When these elements are harmonized, FMIS can serve as an effective foundation for building a financial governance ecosystem that is genuinely transparent, accountable, and aligned with the public interest.  

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