International Journal of Multidisciplinary Science and Applied Research (IJOMAS)
International Journal of Multidisciplinary Science and Applied Research (IJOMAS) is an online platform that provides facilities for Students, Researchers, Multidisciplinary, Engineers, and Professionals to publish high-quality papers that have gone through a peer-reviewed process in accordance with research principles. The journal publishes original research, surveys, and review papers on new developments in a wide range of topics. The topics of articles we review include: Economics and business: Management, Marketing, Accounting, Taxation, HRD, Finance, Banking, Macro and Microeconomics, Valuation, Business Environment, Companies, SMEs, Business Practices, Economic Crisis, Ecommerce, Digital Payment and Economics in general Engineering and Informatics: Software Engineering, Information Technology, Supply Chain, Industrial Machinery, Antenna, Electric Current, Communication Media, Radar, Ship Machinery, Building Construction, Steel Industry, Information Systems, Electric Current, Electrical Modules & Circuits, Data Mining, Cybercrime, Programming, Artificial Intelligence, Chemical Compounds, Laboratory Experiments, Mathematic, Industrial Engineering, Computer Vision, Game Programming, Data Privacy, Database Security and Engineering in general. Social and Cultural: Mass Communication, Tourism, History, Culture, Urbanization, Urban and Rural, Poverty, Social Strata and Status, Political Status, Law and Security, Laws, Books, Social Problems, Climate Change, and all general discussions of the Humanities Health Sector: Public Health, Mental Health, Mallpractice, Pharmacy, Nursing, Midwifery, Health Promotion, Health Management, Community Health Services, Reproductive Health, Mother And Child, Environmental Health, And Community Pharmacy.
Articles
38 Documents
<![CDATA[Framing the Conflict: A Comparative Analysis of Tempo.co And Kompas .com's Construction of the Susi Air Pilot Hostage Crisis in Papua ]]>
<![CDATA[Asnan, Muhammad]]>;
<![CDATA[Rizki Ashiri, Muhammad Aga]]>;
<![CDATA[Purnomo, Agung]]>
<![CDATA[ International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 04 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA ]]>
Publisher : <![CDATA[oneamd.com ]]>
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<![CDATA[This research conducts a comparative framing analysis of how two leading Indonesian online media outlets, Tempo.co and Kompas.com, constructed the narrative of the Susi Air pilot hostage crisis involving the Armed Criminal Group (KKB) in Papua. Utilizing Zhongdang Pan and Gerald M. Kosicki's comprehensive framing model, this study examines 22 news articles published between February and July 2023 across four analytical structures: syntactical, script, thematic, and rhetorical. The findings reveal distinct editorial positioning: Tempo.co consistently employs a conflict-centric frame, emphasizing dramatic actions, explicit KKB demands, and critical discourse with negatively connotated lexicon. In contrast, Kompas.com adopts a state-procedural frame, focusing on institutional handling, security protocols, and official statements while maintaining formal neutrality. This divergence demonstrates how competing media ideologies produce alternative realities of the same event, with Tempo.copositioning as a "watchdog" critical of state authority and Kompas.com aligning with state narratives to project stability. The research contributes to media studies by applying established framing theory to the underexplored context of Papuan conflict reporting and provides insights into journalistic ethics in covering sensitive national security issues.]]>
<![CDATA[The Role of Organizational Communication in Improving Work Effectiveness at the Mangliawan Village Office, Malang Regency ]]>
<![CDATA[Ferry Indra Sukma]]>;
<![CDATA[Siswandoyo, Eko Budi]]>;
<![CDATA[Soeryono Putri, Meynandha Salshabhilla]]>
<![CDATA[ International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 01 (2024): International Journal of Multidisciplinary Science and Applied Research (IJOMA ]]>
Publisher : <![CDATA[oneamd.com ]]>
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<![CDATA[This study aims to analyze the role and influence of organizational communication on improving work effectiveness with a case study at the Mangliawan Village Office, Pakis District, Malang Regency. The research focus includes the implementation of vertical (superior-subordinate) and horizontal (inter-staff) communication, its relation to fulfilling employee needs based on Maslow's theory, as well as the identification of obstacles and improvement strategies. This study uses a qualitative approach with a descriptive case study method. The research results show that organizational communication at the Mangliawan Village Office has been running well and contributes significantly to work effectiveness. Open vertical communication has been created where superiors' instructions are easily understood and feedback from subordinates is accepted. Horizontal communication is characterized by a strong sense of family, empathy, and mutual cooperation. The fulfillment of employees' physiological, safety, social, esteem, and self-actualization needs also encourages work motivation. However, obstacles were found such as potential task duplication (job overlap) in certain situations and a reward system that is still informal. Effective organizational communication, built on message clarity, harmonious relationships, and fulfillment of employee needs, has proven to be a key factor in improving work effectiveness at the Mangliawan Village Office.]]>
<![CDATA[Role of Bima in the Reputation Management of the Pandawas in the Wayang Play "Babad Alas Wanamarta" (Jejer Scene): A Roland Barthes Semiotic Analysis ]]>
<![CDATA[Muhammad Asnan]]>;
<![CDATA[Bimantoro, Ignatius]]>;
<![CDATA[Sukma, Ferry Indra]]>
<![CDATA[ International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 02 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA ]]>
Publisher : <![CDATA[oneamd.com ]]>
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<![CDATA[This study aims to analyze the role of the character Bima in the reputation management of the Pandawas in the wayang play "Babad Alas Wanamarta" (Jejer scene) using Roland Barthes' semiotic approach. The research focuses on how Bima's actions, speech, and displayed symbols contribute to building, restoring, and maintaining a positive image of the Pandawas amidst a reputational crisis engineered by Patih Sengkuni and the Kurawas. Data was obtained through textual and scene analysis of the wayang play version by Ki Dalang Seno Nugroho, focusing on four reputational crisis scenes, two Pandawa response scenes, and three public perception scenes. Analysis was conducted at three levels: denotation (literal meaning), connotation (cultural meaning), and myth (ideological belief). The results show that Bima acts as a reputational actor who uses firm yet polite communication strategies, exemplary attitude ("nrimo ing pandum"), and value consistency to improve the Pandawas' image. These findings confirm that in the context of traditional public relations, reputation management is carried out not only through active campaigns but also through symbolic representation, steadfast character, and stakeholder perception management. This research concludes that Barthes' semiotic analysis can reveal the dimension of symbolic communication in wayang as a form of early PR, as well as its relevance to modern identity, image, and reputation management theories.]]>
<![CDATA[Cyber Public Relations Communication Strategy In Maintaining The Image Of Malang City Government Post-Kanjuruhan Tragedy ]]>
<![CDATA[Novi Ratriningtyas]]>;
<![CDATA[Sukma, Ferry Indra]]>;
<![CDATA[Ramadian, Vania Desty]]>
<![CDATA[ International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 02 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA ]]>
Publisher : <![CDATA[oneamd.com ]]>
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<![CDATA[The development of technology and the internet has transformed the communication landscape,including within the realm of government. Social media platforms like Instagram have becomeimportant tools for government agencies to interact with the public, disseminate information, andmanage their image. The Public Relations Office of Malang City Government utilizes the Instagramaccount @humaskotamalang as a Cyber Public Relations platform to manage communication inthe aftermath of the Kanjuruhan tragedy, which significantly impacted the local government'simage. The research object is the Public Relations Office of Malang City Government through theInstagram account @humaskotamalang, specifically in handling news coverage and responses tothe Kanjuruhan tragedy. The research method employs a qualitative approach with a case studymethod. Data was collected through observation of content on the @humaskotamalang Instagramaccount, in-depth interviews with two key informants (Head of Leadership Communication SubDivision and Instagram Account Manager), and documentation. Data analysis was conducted usingdata reduction, data display, and conclusion drawing techniques, utilizing the 7CS-PRcommunication strategy theoretical framework. The results indicate that the Public Relations Officeof Malang City Government has effectively implemented a Cyber Public Relations communicationstrategy through Instagram by applying the 7CS-PR approach. The uploaded content related tothe Kanjuruhan tragedy reflects the government's efforts to demonstrate concern, transparency,and commitment to resolving the case. In conclusion, the implementation of the 7CS-PR strategyproves effective in building credibility, relevant context, useful content, message clarity,communication consistency, appropriate channel selection, and adaptation to audience capability.]]>
<![CDATA[A Semiotic Study of Barista Personal Branding: Mikael Jasin on Instagram ]]>
<![CDATA[Irfani Zukhrufillah, Irfani]]>;
<![CDATA[Rahayu, Fitria Furi]]>
<![CDATA[ International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 03 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA ]]>
Publisher : <![CDATA[oneamd.com ]]>
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<![CDATA[A barista is someone skilled in serving coffee; the barista world has given rise to new trends such as brewing and artisan coffee. Personal branding has become an important factor for baristas to create a self-image in the eyes of the general public. This research aims to understand the personal branding carried out by Mikael Jasin on Instagram. The research method is descriptive qualitative with an approach based on Charles Sanders Peirce's semiotic theory, comprising icon, index, and symbol. The results show that Mikael Jasin engages in a form of personal branding by displaying photos and videos featuring Icons such as coffee machines, espresso cups, and grinders. Indexes include captions and hashtags used in posts. The Symbol of the apron represents the identity of a barista.]]>
<![CDATA[The Influence of Word-of-Mouth Communication on Purchasing Decisions for Depot Dua Legenda Food Products in Malang City ]]>
<![CDATA[Novi Ratriningtyas]]>;
<![CDATA[Purnomo, Agung]]>;
<![CDATA[Erfaridiansyah, Niazi]]>
<![CDATA[ International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 01 (2024): International Journal of Multidisciplinary Science and Applied Research (IJOMA ]]>
Publisher : <![CDATA[oneamd.com ]]>
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<![CDATA[The increasingly competitive culinary business landscape demands that entrepreneurs adopt effective and efficient marketing strategies. Among various available strategies, Word of Mouth (WOM) communication has proven to be one of the main drivers of consumer purchasing decisions due to its honest, personal, and trustworthy nature. This study aims to analyze and measure the extent of the influence of WOM communication on consumer purchasing decisions, using Depot Dua Legenda as a case study—a contemporary culinary business with a unique concept in Malang City. This research employs an explanatory quantitative approach using a survey method. A sample of 100 consumers of Depot Dua Legenda was selected using purposive sampling technique. Data were collected through questionnaires using a 4-point Likert scale and analyzed using descriptive and inferential statistical analysis, including validity testing, reliability testing, Pearson correlation, and linear regression. The research findings indicate that Word of Mouth communication has a positive and significant influence on the purchasing decisions of consumers at Depot Dua Legenda. A correlation coefficient of 0.708 indicates a strong relationship between the two variables. The regression analysis results produce the equation Y = 7.072 + 0.565X, meaning that every one-unit increase in WOM increases purchasing decisions by 0.565 units. Furthermore, the WOM variable can explain 50.1% of the variation in purchasing decisions (R Square = 0.501). This finding reinforces the statement that WOM, especially when organic and amplified through digital media, plays a primary role in driving consumer decision-making processes in the modern era.]]>
<![CDATA[Open Organizational Climate As An OrganizationalCommunication Strategy Of Pt. Utero Kreatif Indonesia In EffortsTo Improve Employee Productivity ]]>
<![CDATA[Irfani Zukhrufillah]]>;
<![CDATA[Untung, Mohammad]]>;
<![CDATA[Sukma, Ferry Indra]]>
<![CDATA[ International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 01 (2024): International Journal of Multidisciplinary Science and Applied Research (IJOMA ]]>
Publisher : <![CDATA[oneamd.com ]]>
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<![CDATA[This study analyzes how an open organizational climate is used as a communication strategyto enhance employee productivity at PT. Utero Kreatif Indonesia. Using a qualitative case studyapproach, data were collected from in-depth interviews, observations, and documents. Findingsshow the strategy blends formal channels (like weekly meetings) with dominant informal ones(e.g., casual chats and WhatsApp). A communicative and supportive leadership style fosteredresponsibility and emotional attachment among employees. However, subtle hierarchies basedon seniority and ambiguous reward systems were key barriers, limiting genuine participationand motivation. The study concludes that an open climate acts as a communication metastrategy, indirectly boosting productivity by promoting psychological safety, role clarity, andrecognition. Success depends on balancing formal communication with authentic informaldialogue while addressing hidden cultural obstacles. This research adds to the literature byintegrating organizational climate theory with communication strategy in an Indonesiancreative company context.]]>
<![CDATA[Prabowo and The Gemoy Image in the 2024 Presidential Election Campaign Gerindra TV's YouTube ]]>
<![CDATA[Muhammad Asnan]]>;
<![CDATA[Indah ayu Puspita]]>;
<![CDATA[Agung Purnomo]]>
<![CDATA[ International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 06 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA ]]>
Publisher : <![CDATA[oneamd.com ]]>
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<![CDATA[This research was conducted with the aim of understanding Prabowo and the Gemoy Image in the 2024 Presidential Election. The author has a sub-research focus, namely a Study of the Image Building of Presidential Candidate Prabowo Subianto in the 2024 Election Campaign through Animated Advertisements on YouTube Gerindra TV. The analytical method used in this research employs the Charles Sanders Peirce semiotic analysis method along with other theories to understand how Prabowo and the Gemoy Image are positioned in the 2024 Presidential Election. The results of this research reveal the portrayal of Prabowo and the Gemoy Image in the 2024 Presidential Election within the Animated Advertisement on YouTube Gerindra TV. The campaign presented in this animated advertisement features the figure of Prabowo in animated visuals accompanied by musical accompaniment and song lyrics that state the vision, mission, and programs promoted by the presidential candidate pair Prabowo Subianto and Gibran Rakabuming Raka.]]>
