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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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YouTube, Public Discourse, and the ‘Makan Siang Gratis’ Program: An Analysis of Toxicity Comments on the Liputan6 Channel Jayus, Jayus; Abdullah, Assyari; Mustafa, Mustafa; Sumaiyah, Sumaiyah
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study investigates the toxicity of comments on the ‘Makan Siang Gratis’ Program features on the Liputan6 YouTube Channel. Using the Toxicity Comment Analysis Method, the study aim to identify, measure, and understand the level of toxicity in user comments. Data were collected through the Communalytic platform, which facilitates automated data retrieval from the official YouTube API. This tool was used for comment scraping, which was then analyzed using the toxicity analysis feature to obtain toxicity scores based on indicators such as the severity of comments, hate speech, target identity, and threats contained within the comments. The findings show that while most comments had low toxicity scores, some comments exhibited higher levels of toxicity, particularly in the categories of severe toxicity and profanity. Comments with higher toxicity scores have the potential to disrupt constructive conversations and create polarization among user, diminishing the quality of interactions. Several toxicity, although rare, tends to trigger strong emotional responses, escalate conflicts, and lower the overall quality of discourse. Similarly, profanity and insults reduce the inclusivity of discussions, causing some users to refrain from participating. Identity attacks, though infrequent, can target individuals based on their characteristics and threaten the diversity of opinions in discussions. This study underscores the importance of moderation to manage toxic comments and maintain an online space that is respectful and inclusive.    
Communication Apprehension of Indonesian Students in Sekolah Indonesia Makkah Sartika, Amalia; Junaedi, Fajar
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Students at Sekolah Indonesia Makkah (SIM), particularly those who are not proficient in the Indonesian language, face a significant challenge in terms of communication. Sekolah Indonesia Makkah is a school for Indonesian citizens who reside in Makkah. The President of the Islamic Republic of Indonesia established the Sekolah Indonesia Makkah in the Arabian Peninsula. This investigation pertains to the communication breakdown that was experienced by students of the Sekolah Indonesia Makkah. This event has the potential to enhance their academic performance, social interaction, and self-esteem. The purpose of this study is to identify strategies that can be implemented to address the communication crisis within the Sekolah Indonesia Makkah. This study employs the qualitative methods of case study research, which involves data collection through interviews, observation, and documentation. This study examines the strategies employed by educators to assist students in overcoming their challenges, as well as the experiences of students. The results of the study indicate that a supportive learning environment, the implementation of communication techniques, and positive reinforcement based on communication can effectively reduce students' anxiety regarding communication. This study contributes to the development of the theory of communication failure. In conclusion, the results of this study provide recommendations for educational institutions to develop a more inclusive teaching method that supports the growth of student communication, particularly in the context of classroom communication.
Creative Strategy Live Streaming on TikTok Skintific.id Account in Increasing Engagement During the 2025 Period Rachman, Nadia Maudina; Rasyid, Haryadi Arief Nuur
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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  TikTok, is one of the most famous social media platforms and has grown rapidly, especially for online marketing needs. TikTok has innovative and interactive features such as live streaming that allows brands to communicate directly with their audience to increase engagement and product marketing. @skintific.id has utilized live streaming to promote their skincare products, connect with customers, and provide incentives. With this feature, Skintific is able to record high engagement rates and build closer relationships with the audience. However, on the other hand @skintific.id must continue to compete with other companies such as Somethinc and The Ordinary, which also use different methods for live streaming. This research aims to analyze the live streaming creative strategy used by Skintific.id to increase user interaction and attract attention on TikTok. The method used in this research is a descriptive qualitative method. Data collection techniques using observation and interview techniques. The data validity test used in this research is the source triangulation technique to compare the data obtained from one informant with other informants. In addition, this study will also use method triangulation techniques to compare data obtained through interview techniques with data obtained through observation techniques. The data analysis technique uses the theory of miles, namely reducing data, presenting data, concluding data, and checking data validity. The results of the study show that to increase engagement, @skintific.id designs its live streaming schedule consistently so that it is easier for the audience to always watch it. The live streaming schedule is always updated through various social media platforms owned by Skintific.id. Regarding the content on live streaming @skintific.id always prioritizes the live streaming feature to promote their products, attract audience attention, and interact with users. In addition, in its live streaming sessions @skintific.id also always provides direct interaction, exclusive promotions, product demos, collaboration with influencers, consistent time, and differentiation in content. To display more interesting content and be able to increase engagement among its audience, @skintific.id regularly analyzes the live streaming activities carried out by its competitors, so that @skintific.id can display content that is superior in terms of visual composition and in terms of the host character.  
Crisis Management of Negative Publicity on Waste Management in Yogyakarta (A Study of the Handling of Negative Publicity Related to Waste by the Yogyakarta City Tourism Office as a Tourism Destination) Muhammadian Rassief Shiddiq; Aswad Ishak
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Crisis handling of negative news related to waste that is rampant in the city of Yogyakarta, affecting the Yogyakarta City Tourism Office to gain a negative image in the eyes of the public. The purpose of this research is to find out how the Yogyakarta City Tourism Office handles this problem. This research uses a qualitative approach with a case study method, where data is collected through in-depth interviews and data validation tests. The results obtained show that the waste management news faced by the Yogyakarta City Tourism Office is not the only problem. The crisis that occurred began with the emergence of various kinds of negative comments on the condition of the City of Yogyakarta. The conclusion of this research highlights the Yogyakarta City Tourism Office, how to handle negative news related to waste that can make the image of the Yogyakarta City Tourism Office even worse. The lack of dedication that is done makes it even murkier, from the view of local residents and even foreign tourists. This research was conducted to keep the reputation or image of the Yogyakarta City Tourism Office from getting worse, and Yogyakarta as a tourist destination.
Transformation of Risk Communication in the Digital Age: Traditional Media to Digital Media in Maintaining Coastal Community Resilience Febriana, Kharisma Ayu; Tri Kartono, Pawito Drajat; Rahmanto, Andre Noevi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
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Coastal communities face recurring threats from hydrometeorological disasters that are further exacerbated by climate change and land subsidence. Effective communication is needed to anticipate disaster losses. Currently, disaster communication has been transformed. What disaster transformation looks like is the subject of this research. This research was conducted qualitatively. The research took place in Demak Regency because this location is subject to flooding in Indonesia. Data was collected through in-depth interviews with communities in the district. The purpose of this research is to identify the role of WhatsApp Group Maritim BMKG in disseminating emergency information and its impact on risk perception, preparedness and collective response of coastal communities in disaster mitigation. The research found that disaster communication, which was initially conducted traditionally, has now been transformed into digital. Communication using BMKG's Maritime WhatsApp Group plays an important role in accelerating the dissemination of emergency information, building collective awareness and improving community response in disaster mitigation. WhatsApp shapes and develops the community's perception of disaster risk, which in turn influences preparedness and collective action. 
Media Relations Activity of Daerah Istimewa Yogyakarta Regional Government Public Relations in Fostering Good Relations with The Mass Media 2024 Tsaniah, Raden; Ishak, Aswad
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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The Special Region of Yogyakarta (DIY) Regional Government is the example of a unique case in handling media relations. Different structures of governance may have an impact on the media relations that are run by the Special Region of Yogyakarta Regional Government Public Relation. Nevertheless, seeing how open the government public relations team is in catering the media needs, the author is interested to learn more about how the Public Relations activities of the DIY Regional Government establish and maintain effective media relations to foster positive public perception and ensure the successful dissemination of information. This study examines the media relations activities of the Daerah Istimewa Yogyakarta (DIY) Regional Government's Public Relations division in fostering good relationships with the mass media in 2024. In the modern era, where transparency and information sharing are vital, establishing strong media relations is essential for the government to effectively communicate policies and initiatives to the public. The research aims to identify how the DIY Public Relations department navigates media relations, focusing on strategies that are used to maintain positive relationships with journalists and media outlets. This research was conducted by qualitative methods, including interviews with DIY regional government public relations staff and media representatives, the study explores how the regional government maintains good media relations practices while ensuring that the activities carried are aligned with public relations concepts. According to the findings, the DIY Public Relations department takes a proactive and open approach, not only a personal approach but also an institutional approach. They also make sure journalists have easy access to information by developing an Early Warning System (EWS). In conclusion, the Yogyakarta Special Region Provincial Government's Public Relations team utilizes both personal and institutional approaches to foster positive media relations. Their proactive strategies, including the development of an Early Warning System, ensure effective communication and transparency with the media, supporting a strong public perception.  
Instagram Social Media Content Management @Beraucoal.id through CSR Program in Building Corporate Image in 2023 Benny Cahya Ramadhan; Aziz, Zuhdan
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
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Abstract

Mining activities often receive mixed reviews from the public, depending on the benefits felt and the negative impacts caused. In 2023, PT Berau Coal was considered successful in implementing various company initiatives, such as providing educational facilities, community empowerment programs, environmental conservation, humanitarian assistance, and health programs, which led to it winning a number of awards related to the Corporate Social Responsibility (CSR) program. A well-managed CSR program plays an important role in creating a positive perception and building and maintaining a company's image in the eyes of the public. As one of the largest companies in the mining sector operating in Berau Regency, East Kalimantan, PT Berau Coal utilizes the Instagram platform @beraucoal.id as an effective means of communication. In managing its content, Instagram @beraucoal.id has characteristics that reflect the company's identity through consistent visual design and the right choice of colors. This study aims to analyze the management of Instagram social media content @beraucoal.id through the CSR program in building the company's image in 2023. A qualitative approach with a case study method and the theory of four media management functions according to Morissan (Planning, Organizing, Actuating, and Controlling) were used in this study, with data obtained through documentation and interviews with related parties in the management of the company's social media. The results of the study indicate that the Instagram account @beraucoal.id has carried out the stages of content production management which include planning, organizing, implementing, and supervising. In addition, the management of Instagram content @beraucoal.id also applies the SOME perspective (Share, Optimize, Manage, Engage) by Regina Lutrell. However, in its implementation, several stages have not been implemented optimally, such as at the Share stage, especially at the connect point in terms of communication and interaction through the comment’s column and direct messages. Likewise, at the Optimize stage, especially at the Listen & Learn point, where @beraucoal.id has not been fully optimal in listening, monitoring, and responding through the mention feature on Instagram. By improving and optimizing these two stages, @beraucoal.id Instagram content management can be more effective in increasing engagement and strengthening the company's positive image on social media.
Stereotype Representation of Healthy Skin of East Asian Women in Somethinc Skincare Advertisements Retno Adrin Pramesti; Filosa Gita Sukmono
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study analyzes the influence of the representation of the stereotype of healthy skin of East Asian women in Somethinc advertisements on beauty perception in Indonesia. Using Roland Barthes' semiotic approach, this research explores the visual signs in the advertisements to uncover how media reinforces global beauty standards that affect Indonesian women. The findings show that the use of a South Korean brand ambassador in the ad introduces and strengthens the beauty stereotype that women must have bright, smooth, and healthy skin. This creates pressure on Indonesian women, particularly younger generations, to meet these beauty standards, which can potentially harm their self-confidence and cause anxiety about their physical appearance. This study aims to provide insights for the beauty industry to become more sensitive to the diversity of beauty concepts and their social impact, as well as encourage more inclusive representation.
Promotion of Local Designers at the Jogja Fashion Week 2023 Hidayah, Al Hibni Fadhil; Widyasari, Wulan
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
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Jogja Fashion Week (JFW) is an annual event initiated by the Department of Industry and Trade of the Special Region of Yogyakarta (Disperindag DIY) to promote local designers and strengthen Yogyakarta’s position as a national and global fashion hub. This study aims to analyze the promotional strategies implemented by Disperindag DIY to enhance the exposure of local designers through Jogja Fashion Week 2023. This research employs a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews with relevant officials, observations, and documentation from various sources. Data analysis was conducted using data reduction, data presentation, and conclusion verification methods. The findings reveal that the promotional strategies used a promotional mix consisting of publicity through digital promotions of social media Instagram and websites, advertising on various digital platforms, direct marketing through exhibitions and fashion shows, as well as word-of-mouth promotion supported by influencers. A SWOT analysis highlights that the primary strength of JFW 2023's promotional strategy is its long-established reputation and full support from the DIY government. However, challenges remain in terms of limited promotional budgets and competition with international fashion brands. The study concludes that the implemented promotional strategies have successfully increased local designers' participation and the exposure of their products to a broader market. However, improvements in promotional management and stronger collaborations with stakeholders are still necessary to enhance promotional effectiveness in the future.
Empowered or objectified? Navigating Postfeminist Sexuality in Katy Perry’s Woman’s World Video Clip Shalsabilla Desti Ananda; Annisa, Firly
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Feminism in popular culture has developed significantly, especially in the representation of women in the entertainment industry. Third-wave Feminism or post-feminism presents an image of women who are free, independent and empowered, but still attached to the values ​​of femininity constructed by the media. As one of the world's musicians who raised the theme of women's empowerment, Katy Perry successfully brought the concept of post-feminism by presenting the image of modern women through her music. Therefore, this research aims to find out the image of women constructed by Katy Perry through the song lyrics and video clip Woman's World. The research was conducted using Roland Barthes' semiotic method to reveal the signs of post-feminism in the song lyrics and video clip. The results found that Katy Perry's performance is in line with the concept of post-feminism which shows women as a figure full of freedom, independent, but sexually objectified and individualist.  

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