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Proceedings of Jogjakarta Communication Conference (JCC)
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 29985523     DOI : -
Core Subject : Social,
Social Sciences
Proceedings of Jogjakarta Communication Conference (JCC) is the media to publish conference scientific articles received from the annual conference JCC started on 2019. This proceeding also published annually with the scope of communication science related to various topics Related topic with Communication. Jogjakarta Communication Conference (JCC) is licensed under a Creative Commons Attribution-ShareAlike (CC BY-SA) International. Authors and readers can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform or build upon the material, you must distribute your contributions under the same license as the original.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 155 Documents
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The Impact of Micro-Influencers on Consumer Trust in Digital Business Mujianto, Haryadi; Zakiah, Kiki; Yuningsih, Ani
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The development of digital technology has changed the landscape of business communication, especially social media-based marketing strategies. One growing trend is the use of micro-influencers, namely individuals with between 10,000 and 100,000 followers, who have high levels of engagement and are considered more authentic than macro-influencers or celebrities. This study aims to analyze the impact of micro-influencers on consumer trust in digital businesses, focusing on the factors that influence trust and how that trust impacts purchasing decisions. This study uses a quantitative method with data collection techniques through surveys. The main variables analyzed include authenticity, transparency of support, audience engagement, and brand loyalty. The results of the study show that micro-influencers have a significant influence on consumer trust, especially because they are considered more personal, honest, and transparent in providing product recommendations. The high level of interaction between micro-influencers and their audiences also increases emotional attachment and loyalty to the brands they promote. In addition, micro-influencer-based marketing strategies have proven to be more effective in building long-term relationships with consumers compared to traditional advertising or macro-influencers. These findings are expected to provide insight for businesspeople and marketers in developing more effective digital marketing strategies that are oriented towards consumer trust.  
Pentahelix Communication Model in Sustainable Village Development: A Study on Waste Management in Trangsan Village artiar, Umda Garit; Triyono, Agus
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The purpose of this study is to explore the involvement of the role of the Five Elements in sustainable village development in the Pentahelix model communication concept in waste management in Trangsan village. The research method used is descriptive qualitative, with data collection techniques through interviews, FGDs, observations and documentation. The result of this study shows that the role of the five elements in the Pentahelix concept has advantages in each dimension such as the government as a policy maker, the business world as a facilitator, academics as coordinators, the community as implementers, and the media as an accelerator and information publication. The sustainable development process requires good communication between individuals and groups to optimize their respective roles and jointly contribute to efforts to improve the quality of life of the community. Thus, the Penta Helix model of sustainable village development strategy can be an effective model for realizing Sustainable Trangsan Village.  
Buttonscarves Branding Strategy Through Instagram to Increase Loyalty Arifin, Rifka; Aulia, Aly
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study analyzes the branding strategy implemented by Buttonscarves through Instagram to increase customer loyalty. Buttonscarves, as a premium hijab brand, optimally utilizes Instagram to strengthen branding and attract consumer attention. With a descriptive qualitative approach, data was collected through interviews and documentation. The results of the study show that Buttonscarves uses a consistent visual branding strategy, digital campaigns, collaboration with influencers, and interactive features such as Stories and Reels to increase customer engagement. This strategy is effective in strengthening brand identity, increasing engagement, and building a loyal customer base. This study provides insight into how social media can be utilized as a branding tool and marketing strategy in the fashion industry.    
Analysis of Cyber Security Challenges in Bandar Lampung: Impact on Digitalization, Religion, and Society Choiriyati, Sri; Asniar, Immawati; Meiranti, Mike; Rupawan, Ratu Sukma
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to identify and analyze the challenges faced in cybersecurity in Bandar Lampung, focusing on its impact on the digital sector, religion, and society. This study uses a qualitative approach through interviews with a number of experts and practitioners in the field of cybersecurity, as well as related literature studies. The results of the study indicate that cybersecurity in Bandar Lampung faces various problems, such as lack of public awareness, lack of clear regulations, and challenges in protecting personal data and digital transactions. This study also found that cyber threats have the potential to disrupt religious activities and social interactions in society. In conclusion, increased awareness, education, and cooperation between the government, religious institutions, and society are needed to overcome these challenges.
The Role of Content Marketing in Building the Branding of the Mayor of Baubau During the Nomination Period Ardiansah Putra, Muhammad Rizal; Nurfida, Wa; Hastuti, Hastuti
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

In the digital age, content marketing has emerged as an efficient strategy for brand development, particularly for local leaders such as the mayor of Baubau. This study examines the impact of content marketing on the branding of the mayor of Baubau throughout the candidacy phase. Data was gathered via interviews and social media content analysis, employing a qualitative methodology and case study framework. The study's results indicate that content marketing has effectively cultivated a favorable perception of the mayor of Baubau as a leader who is kind, approachable, inclusive, and with a clear vision. Campaign videos and motivational storylines have proven effective in increasing community engagement and strengthening brand identity. However, the challenge lies in preserving message consistency and handling communication crises. The results of this study indicate that content marketing is crucial for garnering voter support .
Analyzing the Representation of Ganbaru Values in Anime Blue Period through Roland Barthes' Semiotic Approach Lestari, Herlindadwi; Andreas, Rino
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Anime is a mass communication media that influences conveying a cultural message to the audience, so anime can show a country's culture. This study aims to analyze the representation of the ganbaru value contained in the character Yatora Yaguchi and how the anime can be an inspirational tool for the audience. This research seeks to identify how ganbaru values are packaged through signs, symbols, and audiovisuals. In this study, the researcher used a descriptive qualitative method and analyzed using Roland Barthes' semiotic theory. The sample used was purposive sampling, where data collection was carried out based on criteria relevant to the study. Based on the study's results, Yatora Yaguchi shows ganbaru values as follows: 1.) Hard Worker, 2.) Fighting to the Last Breath, 3.) Determined to Find a Solution and 4.) Never Give Up. There are also positive effects, such as not giving up easily, and negative effects from the pressure to high standards. With this analysis, it can be understood that the Yaguchi character is a representation of the form of ganbaru values in culture in Japanese society.  
Instagram Social Media Content Production Management On the @mayakorneliaa Account as a Traveler Vlogger with a Focus on Content in The Country of Nepal Muhammad Arya Adhi Maulana; Dwi Arifianto, Budi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study analyzes the management of Instagram content production on the @mayakorneliaa account, which is independently managed by a travel vlogger with a focus on content creation in Nepal. In this phase of digital content, it is important to understand the content production strategies carried out independently. This study uses a qualitative method with a case study approach, then collects data in the form of interviews conducted via Zoom and analysis of Instagram content archives. This study refers to the POAC (Planning, Organizing, Actuating, Controlling) framework to examine each stage of the content production process. The results show that strategic planning, such as selecting destinations that are rarely covered and formulating main content themes, can increase visibility. Tools such as the DJI Pocket 3 camera were chosen for their portability and visual quality, supporting the production organization process. Content execution combines a structured rundown with spontaneous filming to capture authentic moments. Control is exercised through engagement metrics such as views, likes, and comments; one spontaneous piece of content achieved 5.3 million views, while one planned piece only received 12,000 views. This study also identified challenges faced by content creators when producing content in the target country, such as time and resource constraints. Data validity was maintained through triangulation between interview results and documentation. The conclusions of this study confirm that effective content production strategies and active audience engagement significantly contribute to the growth and engagement of independently managed travel vlogger accounts on Instagram.  
Creative Strategy of CRAST FM Radio Podcast Program “Podcrast” in Maintaining the Existence of Campus Radio in the Digital Era Qurratul'aini, Yasmina; Mulawarman, Krisna
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Community radio faces challenges in maintaining its existence amid shifting digital media consumption patterns. CRAST FM Radio, as a campus radio, developed the Podcrast program as a creative strategy to adapt to these changes. Initially distributed via Spotify, Podcrast later expanded to YouTube in an audio-visual format to reach a broader audience through media convergence.This research aims to analyze the creative strategies applied in the Podcrast program to maintain the existence of campus radio. Using a case study method, data were collected through in-depth interviews, observation, and documentation with informants comprising the Creative Director Coordinator, Deputy Coordinator, and Production Team of Podcrast. The findings show that Podcrast's creative strategy includes adapting content to current trends, flexible and collaborative production processes, and the use of social media (TikTok, Instagram) for promotion and audience engagement. The program segments, such as SRASI and POCI demonstrate content innovation tailored to different audience segments. Evaluation is conducted informally through reflective discussion, supporting continuous learning and improvement. In conclusion, Podcrast's creative strategy emphasizing media convergence, community building, and content innovation effectively strengthens CRAST FM's position as a digital campus media and ensures its sustainability amid the evolving digital media landscape.  
Management Strategy of Instagram @cbp.rupiah as A Literacy Media to Enhance Public Understanding of Rupiah Currency by Central Bank of Indonesia 2024-2025 Fadhlan AlHafidz; Fajar Junaedi
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Social media has become a strategic tool for public education, including financial literacy. Bank Indonesia utilizes Instagram @cbp.rupiah to enhance the Indonesian public’s understanding of Rupiah. This study aims to analyze the management strategies of the account and provide recommendations to improve its impact. Using a qualitative descriptive method, this research collects data through interviews, documentation, and literature studies, which are then analyzed using the Miles and Huberman model. The research findings indicate that the management strategy of the @cbp.rupiah Instagram account includes interactive content planning, utilization of Instagram features, and the implementation of a communication style that aligns with digital trends and the characteristics of the target audience. This approach aims to increase user engagement, strengthen interactions with the public, and deliver educational messages about Rupiah in a more engaging, easily understandable, and digitally relevant manner. This study recommends collaboration with educational influencers, increasing interaction through participatory content, and optimizing data analytics. With the right strategies, social media can serve as an effective tool for enhancing financial literacy in society.  
Social Marketing Strategy of Youthfel Indonesia in Effort to Realize the Right to a Good and Healthy Environment in Yogyakarta in 2023-2024 Daffa Rakha Attalah; Taufiqur Rahman
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Feminism in popular culture has developed significantly, especially in the representation of women in the entertainment industry. Third-wave Feminism or post-feminism presents an image of women who are free, independent and empowered, but still attached to the values ​​of femininity constructed by the media. As one of the world's musicians who raised the theme of women's empowerment, Katy Perry successfully brought the concept of post-feminism by presenting the image of modern women through her music. Therefore, this research aims to find out the image of women constructed by Katy Perry through the song lyrics and video clip Woman's World. The research was conducted using Roland Barthes' semiotic method to reveal the signs of post-feminism in the song lyrics and video clip. The results found that Katy Perry's performance is in line with the concept of post-feminism which shows women as a figure full of freedom, independent, but sexually objectified and individualist.

Page 11 of 16 | Total Record : 155

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