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Muh. Rizal S
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Business Research and Administration Innovation (BRAIN)
Published by Universitas Negeri Makassar
ISSN : 30641446     EISSN : -     DOI : DOI: https://doi.org/10.32457/brain.v2i1.26
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
usiness Research and Administration Innovation (BRAIN) is a national, open access, peer-reviewed academic journal, which is published by Faculty of Social science and law , Universitas Negeri Makassar As a medium of interaction for academic community, practitioners and other related parties about their research results and new thoughts in the fields of business, management and entrepreneurship, BRAIN publishes quarterly (April, August, and December). Therefore, BRAIN publishes high quality manuscripts, in form of empirical papers (priority). So far, BRAIN has been indexed in Directory of Open Access Journal (DOAJ), Google Scholar, Science and Technology Index (Sinta) and Garba Rujukan Digital (GARUDA).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 30 Documents
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Purchase Decisions For Thrift Online Stores (Case Study On Students Science Education FMIPA UNM Makassar) Andi Ainun Abdillah; Hasnawi Haris; Aslinda; Risma Niswaty; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.35

Abstract

The study aims to find out how the decision to purchase thrift online store for Science Education Students Makassar State University Batch 2021. The study uses qualitative research methods. Data collection techniques used are through observation, interviews, and documentation. The number of informants in this study amounted to six people who were representative and met the criteria in this assessment. Data analysis techniques in this study used data collection, data condensation, data presentation, and drawing conclusion/verification. The results of this study indicate that the factors that influence the decision to purchase thrift online store goods are affordable prices among students and in accordance with the quality of the products obtained, very diverse products depending on the marketer, easy and efficient distribution access but on the other hand sometimes vulnerable experience fraud because of the difficulty of getting trusted marketers, various promotions and attracting consumers' attention depending on the creativity of each marketer. The purchase decisiom is stated to be satisfied and will make a repeat purchase if the product quality and price are in accordance with what is expected.
The Influence Of The Marketing Mix On Consumer Purchase Decision Bagoster Trans Studio Mall Makassar Andi Dewa Mauraga; Aslinda; Muh. Rizal S; Andi Muhammad Rivai; Maya Kasmita
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.36

Abstract

This study aims to determine how much influence Marketing Mix has on Consumer Purchase Decisions at Bagoster Trans Studio Mall Makassar. This study uses a quantitative method of associative descriptive research type. Data collection techniques used are questionnaires, documentation and observation. The population in this study was 2375 people. The sampling method used was using the Slovin formula, which was narrowed by 96 people. The data obtained from the research results were processed using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. Based on the results of the study, it shows that: (1) the influence of marketing mix is in the very high category, and the purchase decision is in the very high category. (2) The correlation coefficient is 0.890 which means that the relationship between Marketing Mix and Purchase Decision is very high. The coefficient of determination obtained is 0.792 or 79.2%, which means that the effect of the Marketing Mix on Purchase Decisions is 79.2% (assuming that other factors are constant)
The Effect of E-Commerce on Community Entrepreneurial Interests in Curio District, Enrekang Regency Erdi; Muh. Rizal S; Andi Muhammad Rivai; Risma Niswaty; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.37

Abstract

The Influence of E-commerce on Community Entrepreneurship Interest in Curio District, Enrekang Regency. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar State University. Guided by Muh. Rizal S and Andi Muhammad Rivai.This study aims to determine how the influence of e-commerce on entrepreneurial interest in the community in Curio District, Enrekang Regency. To achieve this goal, researchers use indicators to measure these variables. In the variables of e-commerce indikataor used, namely marketing, reputation, cost efficiency, expenses and ease of doing business online. As for the variables of entrepreneurial interest, the indicators used are feelings of pleasure, interest, attention and involvement. In this study, the research method used is a type of quantitative research, with data collection techniques carried out through observation, questionnaires and documentation. The sample used in this study was 100 respondents. Data was obtained from research results that were processed using data analysis and using the help of SPSS software program version 25 consisting of validity tests, reality tests, normality tests, simple linear regrrtion analysis, and coefficients of determination. The results showed that the indicators used on each of these variables showed that e-commerce variables had a significant influence on people's entrepreneurial interest in Curio District, Enrekang Regency. This is evidenced by a coefficient determination test using the data that has been obtained.
The Influence of Brand Image on The Purchase Decision of Eiger Products Study of Students of The Faculty Of Social Sciences & Law Universitas Negeri Makassar Asdi Suprianto; Hasnawi Haris; Aris Baharuddin; Haedar Akib; Cudai Nur
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.38

Abstract

This study aims to determine how much influence Brand Image Influence has on Eiger Product Purchase Decisions (Case Study of Students of the Faculty of Social Sciences and Law, State University of Makassar). This study uses a quantitative method with a type of quantitative descriptive research. Data collection techniques used are observation, questionnaires and documentation. The population in this study was 4,160 people. The sampling method used was using the random sampling formula, which was narrowed by 100 people. The data obtained from the research results were processed using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and regression tests.Based on the research results obtained from the descriptive analysis that the Brand Image variable is in the very good category with supporting indicators namely brand identity, brand personality, brand associations, brand attitudes and behavior, and brand benefits and advantages. For the Purchase Decision variable which is in the very high category, most choose to agree on indicators of stability in a product, habits in buying products, providing recommendations to others, and making repeat purchases. Based on the test of the coefficient of determination R2 is at a very high interval, which means that brand image has a very high influence on the Eiger Bag Purchasing Decision for Students of the Faculty of Social Sciences and Law, Makassar State University.
The Effect of Service Features and Ease of Mobile Banking on Customer Loyalty at PT. Regional Development Bank of South Sulawesi and West Sulawesi M. Rezky Fitra Arfiyanto; Aris Baharuddin; Sulmiah; Andi Muhammad Rivai; Jamaluddin
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.39

Abstract

This study aims to determine the influence of service features and convenience of Mobile Banking on customer loyalty of PT. South Sulawesi and West Sulawesi Regional Development Banks. To achieve this goal, researchers use indicators to measure these variables. The service feature variable indicators include feature completeness, feature requirements, feature interest, ease of use. Ease indicators include easy to learn, information systems, clear and easy to understand, so skilled. The indicators of customer loyalty include making repeated transactions, referring others, talking about positive things to others, showing immunity to competitors. This research uses quantitative research methods. Data collection techniques carried out are through observation, questionnaires, and documentation. The population in this study were 23,122 customers using Mobile Banking at Bank Sulselbar. The sampling technique used in this study was to use the slovin formula so that a total sample of 100 respondents was obtained. The data obtained from the research results were processed using data analysis and using the SPSS 25 application which consisted of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used in each variable of service features and convenience of Mobile Banking have a significant effect on customer loyalty at PT. South Sulawesi and West Sulawesi Regional Development Banks. This is proven based on the results of the t test and F test as well as the coefficient of determination test on the data that has been obtained.
Implementation Of Good Corporate Governance Principles On Company Performance Of PT. Vale Indonesia Tbk. Sorowako Asha Aprilla, Asha Aprilla; Muhammad Darwis; Aslinda; Haedar Akib; Muh. Rizal S
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.41

Abstract

  This study aims to determine how much influence the Implementation of Good Corporate Governance (GCG) Principles has on the performance of PT. Vale Indonesia Tbk. Sorowako. This research uses a quantitative method with an associative descriptive research type to examine the relationship between the variables systematically. Data collection techniques used include questionnaires, documentation, and direct observation to obtain accurate and comprehensive information. The population in this study consisted of 2,964 employees, and the sampling method applied was the Slovin formula, which resulted in a sample of 97 respondents. The data obtained from the research were processed using the SPSS 25 application, which consisted of validity and reliability tests, descriptive data analysis, and inferential analysis to test the research hypotheses. Based on the results of the study, it was found that: (1) the implementation of Good Corporate Governance principles is categorized as very high, and company performance also falls into the very high category. (2) The correlation coefficient is 0.875, which indicates that the relationship between the implementation of GCG principles and company performance is very strong. Furthermore, the coefficient of determination is 0.766 or 76.6%, which means that the implementation of GCG principles contributes 76.6% to company performance, assuming other factors remain constant.
The Influence of Online Customer Reviews and Content Marketing on Scarlett Whitening's Purchase Decision on Tiktok Users in Makassar City Mega Yuliarsih, Mega Yuliarsih; Haedar Akib; Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Alifia Ainun Rizky
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.42

Abstract

The Influence of Online Customer Reviews and Content Marketing on  Scarlett Whitening's Purchase Decisions on Tiktok Users in Makassar City. This study aims to find out how the Influence of Online Customer Reviews  and Content Marketing on Purchase Decisions both Simultaneously and Partially where Scarlett Users and Tiktok Marketplace are the object of research. This research uses Quantitative research type. The data collection technique used is through primary data (questionnaires and observations). The sampling technique uses Purposive Sampling technique with data collection using questionnaires. The data obtained were processed using SPSS 22 which consisted of multiple regression analysis which was first tested using validity tests, reliability tests, and normality tests. The results showed that the Online Customer Review variable had a significant effect on purchasing decisions with a T count of 6,658 > T   table  1.984 with a significance value of 0.000 < 0.05, Content Marketing had a significant effect on purchasing decisions with a calculated T value of 8,252 > T table  1.984 with a significance value of 0.000 < 0.05 and there is a simultaneous influence of online customer review and content marketing on the  purchase decision of Scarlett Whitening on TikTok users in Makassar City with acalculated F value of  42,573 > 3.09 Ftable. The value of the Coefficient of Determination (Adjusted R2) obtained is 0.570, this means that purchasing decisions are  influenced by online customer reviews and content marketing as  much as 57%, while the rest is influenced by other factors.
The Effect of Mudharabah Financing on Profitability at PT. Bank Sulselbar Syariah Makassar Branch Andi Muhammad Al-Ayyubi, Andi Muhammad Al-Ayyubi; Muh. Rizal S; Jamaluddin; Nurhasni Muis
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.43

Abstract

This research examines the effect of Mudharabah financing on profitability at PT. Bank Sulselbar Syariah Makassar Branch. The main purpose of this study is to determine how far Mudharabah financing contributes to increasing the bank’s profitability. This study uses a quantitative approach to measure the relationship between variables more objectively. The research was conducted at PT. Bank Sulselbar Syariah Makassar Branch from April to May 2023. The sample in this study consisted of 45 respondents who were selected based on the required criteria to represent the research population. The data collection techniques used were observation, questionnaires, and documentation to obtain both primary and secondary data. The analysis techniques applied include validity tests, reliability tests, normality tests, descriptive analysis, simple linear regression analysis, correlation coefficient analysis, and coefficient of determination analysis. The results of the study show that the indicators used for each variable demonstrate that the level of Mudharabah financing falls into the very good category, indicating effective financing management. Likewise, the profitability level of PT. Bank Sulselbar Syariah Makassar Branch is also in the very good category, reflecting optimal financial performance. Based on the coefficient of determination test, the influence between the two variables is categorized as strong or high. Therefore, it can be concluded that the influence of Mudharabah financing on profitability at PT. Bank Sulselbar Syariah Makassar Branch is very strong and significant.
Lifestyle and Sales Promotion in Impulsive Purchases of Hijab by Students of the Department of Administrative Sciences, Faculty of Social Sciences and Law, Universitas Negeri Makassar Triana Putri Herianto, Triana Putri Herianto; Muh. Nur Yamin; Andi Muhammad Rivai; Sirajuddin Saleh; Aris Baharuddin
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.44

Abstract

Lifestyle and Sales Promotion on Impulsive Hijab Purchases in Administrative Sciences Students, Faculty of Social Sciences and Law, Makassar State University. Thesis, Business Administration Study Program. Administration Science Department. Faculty of Social Sciences and Law. Makassar public university. This study aims to determine the effect of lifestyle and sales promotion on impulsive hijab purchases among female students of the Administrative Sciences Department, Faculty of Social Sciences and Law, Makassar State University. This research is a type of descriptive quantitative research approach. Data collection techniques used in this study are questionnaires or questionnaires and documentation. The sample in this study were female students of the Administrative Sciences Department, Faculty of Social Sciences and Law, Makassar State University, Class of 2018-2020. The data were obtained from research results that were processed using the SPSS version 25 software program which consisted of validity tests, reliability tests, descriptive analysis, Multiple Linear Regression Analysis, Hypothesis Tests, and Coefficients of Determination. The results of the study show that the variables Lifestyle and Sales Promotion simultaneously influence Impulsive Hijab Purchases with an Fcount of 25.094 > Ftable of 3.10 with a significance level of 0.000 (sig ἀ <0.05). Based on test the coefficient of determination of the relationship between Lifestyle and Sales Promotion together on Impulsive Buying is quite significant for Students of the Department of Administrative Sciences, Faculty of Social Sciences and Law, State University of Makassar.
Influence Price Discounts to Impulse Buying on Consumers Indomaret Village Tonronge Subdistrict Baranti Regency Sidenreng Rappang Putri Nur Sabrina Natasya; Aris Baharuddin; Bakhtiar; Fitriana
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.45

Abstract

This study aims to determine how price discounts affect impulse buying among consumers at Indomaret in Tonronge Village. This research uses quantitative research methods to measure the influence of one variable on another statistically and objectively. Data collection techniques were carried out through observation and questionnaires distributed directly to consumers who shop at the location. The sample used in this study was determined using the Slovin formula, resulting in a total of 100 respondents who were considered representative of the consumer population. The data obtained from the field were processed using SPSS 26, which included several analytical procedures such as validity tests, reliability tests, descriptive statistical analysis, and inferential statistical analysis. These analyses were conducted to ensure that the research instruments were accurate and that the relationship between variables could be tested properly. The research results show that the price discount variable has a positive and significant effect on the impulse buying variable among Indomaret consumers in Tonronge Village, Baranti Subdistrict, Sidenreng Rappang Regency. This finding is supported by simple linear regression analysis, which confirms the strength of the relationship between the two variables. Furthermore, the coefficient of determination indicates that price discounts influence impulse buying behavior by 84.1%, demonstrating a very strong contribution of price discounts to unplanned purchasing decisions among consumers in the research area.

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