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Gedung Pascasarjana Kampus I Universitas Muhammadiyah Mamuju Jl. Pattalundru No. 2 Kec. Mamuju, Kab. Mamuju, Sulawesi Barat - 91511
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Journal of Management Branding
Published by Universitas Muhammadiyah Mamuju
ISSN : -     EISSN : 30473179     DOI : https://dx.doi.org/10.71326/jmb
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management Branding (JMB) terdaftar dengan nomor e-ISSN : 3047-3179 merupakan publikasi ilmiah yang berfokus pada topik-topik terkait dengan ilmu manajemen. Jurnal ini menyediakan platform bagi para peneliti dan akademisi untuk berbagi riset terbaru, menganalisis isu-isu kontemporer, dan menyajikan gagasan inovatif dalam disiplin ilmu manajemen dengan fokus dan cakupan : Bank and Financial Management Economics and Busines Entrepreneurship International Business Management Marketing, Money and Finance Human Resource Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 40 Documents
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Pengaruh Dan Tantangan Dalam Penggunaan Aplikasi Human Resource Information (HRIS) Terhadap Produktivitas Pegawai Abdullah, M Said; Shaddiq, Syahrial; Sudirman, Sudirman
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.5

Abstract

This research examines the effect of HRIS (Human Resource Information System) application implementation on employee productivity, and evaluates the challenges that may be faced in the implementation process. The method used is a literature review, in which various related studies and theories are critically analyzed to gain a deeper understanding of this topic. The results of the literature review show that the implementation of HRIS applications can have a positive impact on employee productivity by simplifying administrative processes, increasing data accessibility, and improving internal communication efficiency. However, a number of challenges were also identified, including a lack of technological skills and understanding of HRIS systems among employees, difficulties in integration with existing systems, and problems with maintenance and technical support. This research provides important insights for organizations planning to implement HRIS applications, emphasizing the importance of comprehensive training, strong management support, and a careful implementation strategy to overcome challenges that may arise during implementation. If companies and their employees are equally prepared, the use of HRIS applications will benefit work productivity
Pengaruh Gaya Kepemimpinan Transformasional Dan Disiplin Kerja Terhadap Kualitas Pelayanan Masyarakat Pada Polres Kota Mamuju Aqil, Muhammad; S, Ramli; Rasyid, Rohsita Amalyah; Yeni, Hari; Alamsyah, Alamsyah
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.6

Abstract

This research aims to determine and analyze the influence of transformational leadership style and work discipline partially and simultaneously on service quality at the Mamuju City Police. Determining the sample for this research was carried out using a saturated sampling technique (census), so that the sample used in this research was all personnel/employees at the Mamuju City Police, totaling 72 people. The test results show that partially the variables transformational leadership style and work discipline have a significant positive effect on the quality of service at the Mamuju City Police and simultaneously the variables transformational leadership style and work discipline have a significant positive effect on the quality of service at the City Police.
Analisis Career path, Personal Branding & Religious Marketing terhadap Keputusan Melanjutkan Pendidikan Subekti, Winda; S, Ramli; Aqil, Muhammad
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.7

Abstract

Marketing competence in educational institutions, especially universities, must use marketing strategies that are tailored to the needs and desires of the current community so that the interest of prospective students can be obtained. Therefore, it is necessary to carry out new studies that can be used to attract student interest. The aim of this research is to analyze the influence of career path, personal branding & religious marketing on the decision to continue education at the undergraduate program at Muhammadiyah University, Mamuju. This research is quantitative research using descriptive and explanatory research approaches. The sample in the research was taken using the Slovin formula with a sample of 226 respondents. Sampling took the form of simple random sampling. The survey was distributed online using Google Form to new students class 2023/2024. Data analysis took the form of validity, reliability, partial and simultaneous tests as well as multiple linear regression analysis methods using SPSS version 24.0 software. The results of the research show that: (1) career path has a direct and significant influence on the decision to continue education, both partially (individually) and simultaneously (together) for undergraduate students at Muhammadiyah University, Mamuju; (2) personal branding has a significant influence, both directly and indirectly, on undergraduate programs at Muhammadiyah University, Mamuju. (3) Religious marketing has a direct influence on undergraduate programs at Muhammadiyah University, Mamuju.
Pengaruh Olahraga Gateball dan Motivasi kerja terhadap disiplin pegawai Lingkup PUPR di Mamuju Sulawesi Barat Mallarangeng, Firman Juang; Aqil, Muhammad; S, Ramli
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.8

Abstract

Gateball is a game and a new sport in West Sulawesi. This sport then developed and became an attractive option in terms of promoting sports and sports in society. In this game there is no age, because it does not require physical and mental strength to play this sport. However, skills are needed that will emerge from daily practice in the field. Along the way, this sport has developed so much in West Sulawesi, it is not difficult to find people playing gateball when we pass along the arterial road of Mamuju. This is a new phenomenon, because people playing in the yard of the office of the National Road Implementation Center of the Ministry of Public Works and Public Housing, West Sulawesi, seem to have become a new community that has never existed before. No less interesting is that those playing in the office yard on the arterial road are people who come from other places, or are not employees of the office that has the gateball field. There is another interesting thing, that it is regularly scheduled, local matches are held regularly every month. Finally, as time went by, several other agencies in the West Sulawesi Provincial Government took part in playing actively every day in the field. Researchers explore the possibility that there is an influence of gateball games on work motivation so that employee discipline increases. The author conducted research at the Department and Center of the Ministry of Public Works and Public Housing in West Sulawesi, as a work area where many employees play gateball on the Mamuju arterial field, the gateball game center as well as the traffic secretariat in West Sulawesi which is the yard of the National Road Implementation Agency. In early 2024 a survey was conducted on 30 respondents. Data is processed and analyzed using simple linear regression and simple linear regression techniques. The research results show that the gateball game has a positive effect on employee discipline, 36%, work motivation has a positive effect on employee discipline, 61.8%. The influence of gateball sports and work motivation together has a positive effect on employee discipline on average by 48.9%.
Penerapan Fungsi MSDM Dalam Upaya Meningkatkan Produktivitas Karyawan dalam Menyongsong Revolusi 4.0 Pradana, Fiqram Iqra; Aqil, Muhammad; S, Ramli
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.9

Abstract

A resilient organization or company can survive all forms of change and the challenges of the times. This research aims to determine the application of human resource management functions in increasing employee productivity in welcoming Revolution 4.0. HRM that runs well will certainly be an advantage for every company and will ultimately improve the performance of its employees. The type of method used in this article is a literature review. The writing of this literature review adopted almost 80% of international and national articles published on various journal provider platforms on an international and national scale that discuss HRM, Productivity and Revolution 4.0. The research results show that implementing HRM functions by utilizing technology appropriately can increase employee productivity. Both managerial functions and operational functions.
Pemanfaatan E-Government Dalam Peningkatan Kinerja Pegawai Pada Pemerintah Kabupaten Mamuju Ramadhani, Anita; Shaddiq, Syahrial
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.17

Abstract

The introduction of e-Government as information and communication technology in government brings further improvements in government organization and operations. This aims to enable employees to carry out and carry out their duties and functions effectively and efficiently. This research uses a qualitative approach. Data was obtained from interviews, observations, and documents. Data analysis was carried out through data reduction, data presentation, and drawing conclusions. The results of this research show that the use of e-Government introduced by the Mamuju Regency Government in the OPD service section provides benefits to employee performance in providing existing services to the community, based on good and effective service delivery. There is a possibility that this will happen and will also enable increased efficiency and consistent provision of information to the public. The government needs to further increase existing resources to support performance. Because this is one of the factors that influences how well you utilize e-Government to more actively monitor community activity on existing platforms and social media, ensure communities receive faster responses from staff, and activate existing programs to provide quality information.
Pengaruh E-Service Quality (SIMAK) Terhadap Kepuasan Layanan Mahasiswa Universitas Muhammadiyah Mamuju Muslim, Bohari; Shaddiq, Syahrial
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.18

Abstract

This research is a type of descriptive research with a quantitative approach, where the sample size consists of 80 students of Universitas Muhammadiyah Mamuju. The results of the analysis and discussion show that the coefficient of determination or R Square, reaches 0.789 or equivalent to 78.9%, indicating that student satisfaction is influenced by E-Service Quality by 78.9%. The T test or partial test shows that E-Service Quality (X) has an effect of 0.750 with a significance of 0.000 <0.05. The calculated t value is 11.333> t table 1.66462, which indicates that E-Service Quality significantly affects student service satisfaction at Universitas Muhammadiyah Mamuju. The F test shows that E-Service Quality has a significance level of 0.000. This indicates that it is smaller than the alpha value of 0.05 (5%), meaning that E-Service Quality (SIMAK) has an influence on student satisfaction.
Increasing Employee Work Effectiveness Through The Implementation Of e-HRM In Companies Subekti, Winda; Shaddiq, Syahrial
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.20

Abstract

Currently, the use of e-HRM in companies or organizations has become a very important need. Apart from being a necessity, it is also a requirement in winning business competition. The use of e-HRM provides convenience, accuracy and speed in completing work. Literature studies were used in this research to determine the relationship between the use of e-HRM in increasing employee work effectiveness. Previous or relevant research is used to strengthen the foundation of concepts, theories and related phenomena that have an influence on the research variables. A brief explanation of the use of e-HRM in this research is presented through different variations of e-HRM and examines its impact on the performance of private sector employees. The aim of this literature review is to determine the use of e-HRM in increasing employee work effectiveness using the Qualitative Systematic Literature Review (SLR) method by reviewing 10 journals as primary studies. The survey was carried out by following study planning including: Formulating questions, selecting data sources and search strategies, selecting papers, and then executing. In conclusion, employee work effectiveness can be realized with an individual approach to the tasks assigned and support from the company in preparing employee competencies. Training in use and thorough preparation for application implementation are two main aspects and can shape employee work effectiveness.
Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Kepuasan Kerja Pegawai Pada Kantor Kementerian Agama Tolitoli Ridwan, Ridwan; Sujai, Muhammad; A, Moh. Sabran
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.29

Abstract

This research aims to determine the magnitude of the influence of organizational culture and work environment on employee job satisfaction at the Tolitoli Ministry of Religion Office. This research uses a quantitative research design with an associative approach. The data source is primary, namely data obtained through observation, interviews, questionnaires using the Liker scale method and documentation related to this research. The analytical method used is multiple linear regression analysis, the method is used to test the magnitude of the influence of each variable (Y), while the work environment (X2) has no significant effect on job satisfaction (Y). Meanwhile, the results of the simultaneous f test show that Organizational Culture (X1) and Work Environment (X2) simultaneously influence Job Satisfaction (Y). Thus, the indicators in Organizational Culture need to be maintained (X1) while the Work Environment indicators (X2) need to be evaluated for further research
Pengaruh Gaya Kepemimpinan Terhadap Motivasi Kerja Pegawai Di Kelurahan Bugel Kecamatan Polokarto Suryani, Lilis; Anfas, Anfas
Journal of Management Branding Vol. 1 No. 2 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i2.35

Abstract

This research aims to find out how leadership style influences employee motivation at work. A The purpose of this study is to determine how leadership style affects workers' motivation at work. Research on the impact of leadership style on work motivation was conducted in Bugel Village, Polokarto District, using a quantitative methodology. Thirty employees made up the sample size after the Slovin formula and proportionate random sampling technique were applied. The Pegawai Bugel District is home to the population. For the purposes of this study, all Bugel Village employees served as samples. Coefficient of determination, t test, F test, and basic regression analysis are examples of data processing techniques. It is well recognized from the study method and data presentation that a leader's style influences employee performance motivation, which in turn may inspire employees to produce higher- quality work. This is evident from the fact that Bugel District's leadership style has a major impact on employees' motivation at work

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