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Muh. Rezky Naim
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Gedung Pascasarjana Kampus I Universitas Muhammadiyah Mamuju Jl. Pattalundru No. 2 Kec. Mamuju, Kab. Mamuju, Sulawesi Barat - 91511
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INDONESIA
Journal of Management Branding
Published by Universitas Muhammadiyah Mamuju
ISSN : -     EISSN : 30473179     DOI : https://dx.doi.org/10.71326/jmb
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management Branding (JMB) terdaftar dengan nomor e-ISSN : 3047-3179 merupakan publikasi ilmiah yang berfokus pada topik-topik terkait dengan ilmu manajemen. Jurnal ini menyediakan platform bagi para peneliti dan akademisi untuk berbagi riset terbaru, menganalisis isu-isu kontemporer, dan menyajikan gagasan inovatif dalam disiplin ilmu manajemen dengan fokus dan cakupan : Bank and Financial Management Economics and Busines Entrepreneurship International Business Management Marketing, Money and Finance Human Resource Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 40 Documents
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Pengaruh Penempatan Kerja, Kompetensi, dan Pengembangan Karir Terhadap Kinerja Pegawai ASN Pada Kantor Dinas Perhubungan Kabupaten Mamuju Zulkarnaen, Rofi; Aqil, Muhammad; Rasyid, Rohsita Amalyah; Dahri, Nur Wahyunianti
Journal of Management Branding Vol. 2 No. 1 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i1.64

Abstract

This research aims to determine the influence of job placement, competency and career development on employee performance at the Mamuju Regency Transportation Service Office. The research method used is a quantitative method with data taken using a questionnaire. The population in this study were all employees who worked at the Mamuju Regency Transportation Service office. The number of samples calculated was 38 people. The data obtained will be analyzed using validity tests, reliability tests, multiple linear regression, t tests, and simultaneous tests. The results of the T test reveal that partially work placement has a positive and significant effect on employee performance at the Mamuju Regency Transportation Service Office, Competency has a positive and significant effect on employee performance at the Mamuju Regency Transportation Service Office, and career development has a positive and significant effect on employee performance at the Office. Mamuju Regency Transportation Service. The results of the f test show that work placement, competency and career development jointly influence employee performance at the Mamuju Regency Transportation Service Office.
Pengaruh PDRB dan Jumlah Penduduk Terhadap Tingkat Kemiskinan di Provinsi DKI Jakarta Tahun 2014-2018 Citrawan, Mochamad Dika
Journal of Management Branding Vol. 2 No. 1 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i1.65

Abstract

Poverty remains one of the primary issues faced by many countries, including Indonesia. Despite economic advancements, poverty, particularly in densely populated urban areas like DKI Jakarta, continues to be a significant issue. As the capital city and economic hub, DKI Jakarta should ideally contribute to poverty alleviation. However, despite a high Gross Regional Domestic Product (GRDP), significant economic disparities still result in persistent poverty, particularly in certain districts and municipalities. This study aims to analyze the impact of GRDP and population size on poverty levels in DKI Jakarta from 2014 to 2018. By using data on GRDP and population from various districts in DKI Jakarta, this research identifies the relationship between these variables and poverty. The findings are expected to provide policy recommendations for the provincial government to design more inclusive and sustainable development strategies, thus reducing socio-economic disparities and combating poverty in the region.
Pengaruh Work Stres Dan Self Control Terhadap Cyberloafing Pada Pegawai Di Badan Penghubung  Provinsi Sulawesi Barat Nurmiati, Nurmiati; Aqil, Muhammad; Dahri, Nur Wahyunianti; Barung, Rachmat; Abdullah, M Said
Journal of Management Branding Vol. 2 No. 1 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2.i1.66

Abstract

The aim of this research is to determine the influence of work stress and self-control on cyberloafing among employees at the West Sulawesi Provincial Liaison Agency. This research uses quantitative methods by collecting data through questionnaires. This research was carried out at the West Sulawesi Provincial Liaison Agency with a sample size of 50 people. Questionnaire data were analyzed with the help of the SPSS program. The results of the research show that the t¬calculated work stress value of 2.730 is greater than the t-table 2.012 and the significance value of 0.009 is smaller than 0.05 so that work stress has a partially significant effect on cyberloafing among employees at the West Sulawesi Provincial Liaison Agency, self-t¬counted value control of 2.339 is greater than t table 2.012 and the significance value of 0.024 is smaller than 0.05 so that self control has a partially significant effect on cyberloafing in employees at the West Sulawesi Provincial Liaison Agency then work stress and self control have a value of F count of 7.240 which is greater than F table 3 .19 and the significance value of 0.002 is smaller than 0.05 so that work stress and self control have a significant simultaneous effect on cyberloafing among employees at the West Sulawesi Provincial Liaison Agency.
Pengaruh Tingkat Kepatuhan Pelaporan SPT Tahunan Terhadap Penerimaan Pajak di Kantor Pelayanan Pajak Madya Dua Bandung Rahmawati, Rina; Syahrinullah, Syahrinullah
Journal of Management Branding Vol. 2 No. 1 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2.i1.67

Abstract

This study aims to find out how the level of compliance with the reporting of the Annual Tax Return of Taxpayers affects tax revenue at the Intermediate Tax Service Office of Bandung. The variables used in this study are compliance with the reporting of the Annual Tax Return of Taxpayers and Tax Revenue. This research focuses on the data of taxpayers registered at the Intermediate Tax Service Office of Intermediate Dua Bandung. The method used in this study is a quantitative method using regression analysis with SPSS version 24. The data collection technique is through primary data and secondary data. Primary data is collected through the reporting of Taxpayer Annual Tax Returns and Tax Revenue Data at the Intermediate Tax Service Office in Bandung in the 2021-2023 period. Based on the research that has been conducted, it is concluded that compliance with the reporting of the Annual Tax Return of Taxpayers does not have a significant influence on tax revenue at KPP Madya Dua Bandung.
Pengaruh Manajemen Waktu Dan Motivasi Mahasiswa Yang Kuliah Sambil Bekerja Terhadap Prestasi Akademik Mahasiswa Pada Prodi Manajemen Universitas Terbuka Semarang Fitriana, Fitriana; Syahrinullah, Syahrinullah
Journal of Management Branding Vol. 2 No. 1 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2.i1.68

Abstract

In Indonesia, students who work and study at the same time is not a new thing. In fact, the goal of students should be to carry out all processes in higher education, namely to complete lectures on time, get a good achievement index and achieve learning goals in developing their mindset. This study aims to find out and analyze the influence of time management, student motivation on student academic achievement in studying while working. The method of this research is qualitative descriptive. This research was conducted at SMPS Plus Latansa (Boarding School) Demak, which is a place for face-to-face tutorials for UT Pokjar Demak students. The source of data for this research comes from primary data from the results of questionnaires and interviews. Secondary data from literature studies, the internet and the results of previous research. The sample of this research is 34 management students of UT Pokjar Demak Management Study Program Semester 8. The results of this study show that the students of the UT Pokjar Demak management study program in semester 8 are quite good, namely students can manage their time and determine their priorities. Meanwhile, student motivation in learning is quite good in terms of having the desire to learn and having ideals and hopes so that the average academic achievement of students is also quite good, which is between 2.75-3.50.
Pengaruh Audit Sistem Pengendalian Internal Terhadap Kinerja Pelayanan Instalasi Rawat Inap RS Bhayangkara Bondowoso Merdekawati, Reni; Syahrinullah, Syahrinullah
Journal of Management Branding Vol. 2 No. 1 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2.i1.69

Abstract

This study aims to determine the effect of the internal control system audit on the performance of Inpatient Installation services at Bhayangkara Bondowoso Hospital. This study is a quantitative research, the number of the research population is employees at the inpatient installation of Bhayangkara Bondowoso Hospital. The research sample used a non-probability sampling technique where the entire population became a research sample totaling 29 people. The data collection technique in this study uses a questionnaire that is distributed to a predetermined sample. This study produced the conclusion that the significance value of the T test was 0.000 < 0.05 so that the hypothesis was accepted and the regression coefficient value was obtained with a positive value. So that the audit of the internal control system has a positive and significant effect on service performance. The R Square value is 0.544 which means that the internal control system audit has an effect of 54.4% on service performance, the remaining 45.6% is influenced by other factors that are not examined in this study.
Analisis Strategi Marketing Mix dalam Meningkatkan Volume Penjualan Pada Rena Factory Outlet Di Kabupaten Tuban Fitriatin, Dina; Syahrinullah, Syahrinullah
Journal of Management Branding Vol. 2 No. 1 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2.i1.70

Abstract

In a competitive business environment, increasing sales volume is one of the main goals for the company, including the Rena Factory Outlet in Tuban Regency. This research focuses on the implementation of a marketing mix strategy that includes products, prices, distribution, and promotions as an effective way to achieve increased sales. This study aims to investigate how the implementation of a marketing mix strategy can increase the sales volume of Rena Factory Outlet by analyzing factors that affect consumer preferences and purchasing patterns in the local market. A qualitative descriptive approach is used to explore the meaning of social issues related to the marketing mix strategy at Rena Factory Outlet. The data was collected through observations and interviews with employees and consumers, and was supported by secondary data from various documents and references. Data analysis techniques include data reduction, data presentation, and drawing conclusions to simplify information into a more managed form. The results of the study show that the implementation of a marketing mix strategy that includes high-quality products, competitive prices, efficient distribution, and effective promotion has succeeded in increasing sales volume at Rena Factory Outlet. Products that match market needs, attractive prices, strategic locations, and creative promotions have increased brand awareness and consumer buying interest. This research provides valuable insights for Rena Factory Outlet management in designing and implementing more effective marketing strategies. In addition, this research can be used as a reference for marketing practitioners and academics in understanding the dynamics of retail marketing at the local level, emphasizing the importance of an integrated approach and focusing on customer needs to achieve success in a competitive market.
Analisis Manajemen Redaksi Dalam Peningkatan Kualitas Produk Jurnalistik Pada Kantor Media Harian Kepri.Com Yuliani, Yani; Syahrinullah, Syahrinullah
Journal of Management Branding Vol. 2 No. 1 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2.i1.71

Abstract

Information is something very important in life, various sources of information can be easily obtained today. The main issue in this study is the varying quality of writing among journalists and online media reporters, which results in the need for multi-level editing before the news is aired. In addition, the selection of news headlines that have not been properly controlled can also reduce the quality of journalistic products. The purpose of this study is to analyze editorial management in improving the quality of journalistic products at the Riau Islands Daily media office. Locus This research was carried out in the editorial environment of HarianKepri.com media, with the aim of producing good journalistic products, starting from data collection, news/issues, journalist interview techniques with sources. News writing and presentation techniques. The research method used is a qualitative method. Data collection through interviews, observation and documentation. Four research informants represent the editor-in-chief, editors, and journalists who are responsible for the Hariankei media as well as the company's leaders who are responsible for the company's human resources. The results of the research are the formation of an ecosystem, work patterns, standard operating procedures (SOP) to produce good journalistic/news results, accurate and reliable news.
Membangun Strategi Koneksi Emosional Pelanggan Pada Counter Siti Cell Di Tangerang Pangesti, Nisa Ayu; Syahrinullah, Syahrinullah
Journal of Management Branding Vol. 2 No. 1 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2.i1.72

Abstract

This research was conducted to analyze the right strategies to build emotional relationships with customers. Therefore, we need a strategy to maintain customer loyalty . The purpose of this study is to build an emotional connection strategy at Counter Siti Cell in Tangerang, in order to increase loyalty satisfaction and maintain customer loyalty. This research uses a literature study approach that collects and analyzes information from various academic journals and books relevant to the topic of emotional marketing. This research method was chosen because it can provide a deep understanding of the approach strategy carried out by this credit counter and its impact on increasing sales. The results of the study show that: building a customer emotional relationship connection strategy at Counter Siti Cell in Tangerang is by implementing a product warranty policy, appreciating and accepting criticism and suggestions from customers, honestly explaining the personality of the product with details of its advantages and disadvantages, paying attention to stakeholders and having good conversations, so as to create customer satisfaction with their trust in the company.
Flexible Working terhadap Employee Achievement: Peran Mediasi Work-Life Balance pada Kurir Aqil, Muhammad; Ramli S, Ramli S; Dahri, Nur Wahyunianti; Yeni, Hari; Rasyid, Rohsita Amalyah
Journal of Management Branding Vol. 1 No. 1 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i1.76

Abstract

A courier is someone who is tasked with delivering packages in the form of documents or other items to individuals, businesses, institutions, or government agencies. Courier is not a new profession. This job has existed since ancient times, when people would run to deliver messages or items to someone. From there, the word courier emerged in English, which comes from the Greek word curere, meaning to run. Some issues that arise include the lack of flexible working arrangements, which is why work-life balance is introduced here as a bridge to enhance employee achievements by implementing a flexible working system. This study aims to confirm the influence of flexible working on employee achievements mediated by work-life balance among couriers in Mamuju. This study uses a quantitative approach to analyze data related to the variables whose relationships will be examined. This study used a sample of 100 respondents with snowball sampling technique using SEM (Structural Equation Modelling). The results of this study show that flexible working does not affect employee achievement, flexible working does not affect work-life balance, work-life balance affects employee achievement, and work-life balance does not directly mediate the relationship between flexible working and employee achievement.

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