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Journal of Management Branding
Published by Universitas Muhammadiyah Mamuju
ISSN : -     EISSN : 30473179     DOI : https://dx.doi.org/10.71326/jmb
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Management Branding (JMB) terdaftar dengan nomor e-ISSN : 3047-3179 merupakan publikasi ilmiah yang berfokus pada topik-topik terkait dengan ilmu manajemen. Jurnal ini menyediakan platform bagi para peneliti dan akademisi untuk berbagi riset terbaru, menganalisis isu-isu kontemporer, dan menyajikan gagasan inovatif dalam disiplin ilmu manajemen dengan fokus dan cakupan : Bank and Financial Management Economics and Busines Entrepreneurship International Business Management Marketing, Money and Finance Human Resource Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 40 Documents
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Quality Work of Life dan Employee Engagement sebagai Kunci Performance Penyuluh KB di Sulawesi Barat Said, Padly Hadis; Ramli S, Ramli S; Muhammad Aqil
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.77

Abstract

Penelitian ini dilakukan untuk mengevaluasi sejauh mana kualitas kehidupan kerja (Quality of Work Life) dan keterlibatan pegawai (Employee Engagement) memengaruhi Performa Penyuluh Keluarga Berencana di Provinsi Sulawesi Barat. Mengingat posisi strategis penyuluh sebagai ujung tombak dalam menyosialisasikan program kependudukan dan pembangunan keluarga, pemahaman terhadap faktor-faktor yang menentukan efektivitas kerja mereka menjadi hal yang sangat penting. Metode penelitian yang digunakan melalui pendekatan kuantitatif dengan menggunakan kuesioner kepada 55 Penyuluh KB Aktif dan dilakukan analisisi dengan teknik regresi linear berganda. Hasil penelitian mengungkap bahwa baik QWL maupun employee engagement memberikan kontribusi positif dan signifikan terhadap kinerja penyuluh. Ketika dianalisis secara bersamaan, kedua variabel tersebut mampu menjelaskan 71,6% variasi dalam performa kerja mereka. Hasil penelitian memperlihatkan Employee Engagement memiliki pengaruh yang lebih besar dibandingkan dengan QWL. Hal ini menekankan pentingnya aspek emosional dan psikologis dalam mendorong dedikasi serta komitmen penyuluh terhadap tugas yang mereka emban. Temuan ini memberikan landasan praktis bagi para pemangku kebijakan untuk merancang strategi peningkatan kinerja yang berorientasi pada peningkatan kualitas lingkungan kerja dan penguatan keterikatan pegawai secara menyeluruh.
Pengaruh Implementasi SIGA dan Kompetensi Digital Terhadap Efektivitas Kerja Pegawai Perwakilan BKKBN Provinsi Sulawesi Barat Badani, M. Iqbal; Ramli S, Ramli S; Aqil, Muhammad; Dahri, Nur Wahyunianti
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.78

Abstract

Penelitian ini bertujuan untuk mengkaji sejauh mana implementasi SIGA dan kompetensi digital pegawai memengaruhi efektivitas kerja di lingkungan Perwakilan BKKBN Provinsi Sulawesi Barat. Pendekatan yang digunakan adalah pendekatan kuantitatif, dengan jumlah sampel sebanyak 101 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan regresi linear berganda. Hasil pengolahan data menunjukkan bahwa kedua variabel independen berpengaruh secara positif dan signifikan terhadap efektivitas kerja (nilai sig. = 0,000). Temuan menunjukkan bahwa peningkatan pada implementasi SIGA berkontribusi terhadap peningkatan efektivitas kerja sebesar 0,290 poin, sedangkan peningkatan kompetensi digital memberikan pengaruh yang lebih besar, yakni sebesar 0,423 poin. Nilai koefisien determinasi (R²) sebesar 0,633 menunjukkan bahwa sekitar 63,3% variasi efektivitas kerja pegawai dapat dijelaskan oleh kombinasi kedua variabel tersebut. Di antara keduanya, kompetensi digital menjadi faktor yang paling dominan, sebagaimana ditunjukkan oleh nilai beta standar yang lebih tinggi dibandingkan dengan implementasi SIGA.
Pengaruh Phubbing At Workplace Dan Emotional Intelligence Terhadap Social Interaction Pada Kantor Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu Kabupaten Mamuju Sulawesi Barat Aisyah, Putri; Aqil, Muhammad; Halim, Agus; Ramli S, Ramli S; Suharlina, Suharlina
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.85

Abstract

This study aims to confirm the influence between the variables phubbing at workplace, and emotional intelligence on social interaction. This study uses a quantitative method with data collection using a questionnaire. This study was conducted at the Office of Investment and One-Stop Integrated Services, Mamuju Regency, West Sulawesi. The sample used was all employees at the Office of Investment and One-Stop Integrated Services, Mamuju Regency, West Sulawesi, as many as 50 people, both ASN and non-ASN. The data obtained will be analyzed using SPSS with six tests including: validity test, reliability test, multiple linear regression test, partial test, simultaneous test, and coefficient of determination test (R2). The results of the study showed that partially phubbing at workplace had a significant effect on social interaction and emotional intelligence had an insignificant effect on social interaction. Simultaneously, phubbing at workplace and emotional intelligence had a significant effect on social interaction with a contribution of 16.4%, while 83.6% was influenced by other variables not examined in this study.
Pengaruh Loneliness, Self Control Dan Work Environment Terhadap Cyberloafing Pada Karyawan Café A.F Ruang Rindu Kabupaten Mamuju Rahmatunnisa, Laila; Aqil, Muhammad; Rasyid, Rohsita Amalyah; Junaeda, Junaeda; Arsyad, Muhammad
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.86

Abstract

This study aims to determine the effect of loneliness self control and work environment on cyberloafing in employees of Cafe A.F Rindu Rindu Mamuju District. This study uses a type of quantitative method, with a population of 32, determining the sample size using total sampling because the number of respondents is 32 so that the entire population is used as a sample in this study. The data collection techniques used in this study were observation, questionnaires and interviews. Testing the quality of research instruments using validity tests and reliability tests. Data analysis tools used multiple linear regression analysis, hypothesis testing using partial test (t test), simultaneous test (f test) and to determine the contribution of independent variables to the dependent variable used detrmination coefficient test (R2 test). The results showed (1) loneliness has no effect on cyberloafing partially, (2) self control has no effect on cyberloafing partially, (3) work environment has a partial effect on cyberloafing, and (4) loneliness self control and work environment have a simultaneous influence on cyberloafing. Then for the contribution of loneliness, self-control and work environment to cyberloafing is classified as strong with a percentage of 62.1%, this means that other predictor variables of 37.9% which are not explained in this study have the ability to increase cyberloafing in employees of Cafe A.F Ruang Rindu Mamuju District.
Peran Literasi Digital Dan Lingkungan Kerja Terhadap Perilaku Kerja Inovatif Pada Badan Pusat Statistik Kabupaten Mamuju Ezra, Ezra; Aqil, Muhammad; Halim, Agus; Avifa, Zumrotul; Sudirman, Sudirman
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.87

Abstract

The purpose of this study is to determine how innovative work practices at the Statistics Indonesia (BPS) office in Mamuju Regency are influenced by digital literacy and the work environment. Multiple linear regression was used for data analysis in this study, which used a quantitative research methodology using a questionnaire for data collection and assessment of the validity and reliability of the research instrument. Partial tests (t-tests) and simultaneous tests (F-tests) were both used in hypothesis testing. The findings of this study indicate that, to some extent, digital literacy contributes positively and significantly to creative work practices. Innovative work behavior is positively and significantly influenced by the workplace. At Statistics Indonesia Mamuju Regency, both digital literacy and the work environment have a significant impact on creative work practices.
Does Purchase Decision Still Relevant To Mediate Customer Satisfaction For Aqua Bottled Water Products? Ramli S, Ramli S; Abdullah, M Said; Barung, Rachmat; Naska N, Naska N; Syahril, Syahril
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.90

Abstract

This study wants to test whether the marketing mix, consumer behaviour and brand image are still relevant to be used as a marketing medium for mineral water products in the Aqua market to provide consumer satisfaction in making purchases amid the existence of competing products that interfere with the market share of Aqua products in West Sulawesi. The sample used 270 with porposive sampling technique with the covariance based structural equation model (CB-SEM) research method analysing respondent response data. Research findings marketing mix, consumer behavior has a significant effect on purchasing decisions, brand image has an insignificant effect on purchasing decisions, marketing mix has an insignificant effect on customer satisfaction, consumer behavior, brand image has a significant effect on customer satisfaction, marketing mix, consumer behavior mediated buying decision has a significant effect on customer satisfaction, brand image mediated buying decision has an insignificant effect on customer satisfaction
Pengaruh Digital Marketing, Harga, dan Diskon Terhadap Keputusan Pembelian Paket Internet dalam Aplikasi Axis di Kabupaten Magelang Nurlaila, Nindi Setya; Murtini, Mukti; Alim, Taqdirul
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.91

Abstract

The development of digital marketing technology in the telecommunications sector has changed the way axis company interacts with customer. The purpose of this study is to determine the effect of digital marketing, prices, and discount on the decision to purchase internet packages in the Axisnet application in the Magelang Regency. The sample of this study is users or customers who use and buy internet packages in the Axisnet application. while the sampling method used is purposive sampling, namely Axisnet application users. Data collection in this study was carried out by distributing questionnaires to Axisnet application users. The number of respondents collects was 100 people. The data was then processed using SPSS 30 program. Based on the results of the research that has been done, it can be concluded that digital marketing, prices, and discounts have a simultaneous effect on the decision to purchase internet packages in the Axisnet application
Pengaruh Diversitas, Inklusi dan Kreatifitas Kerja terhadap Kinerja Pegawai di Perwakilan BKKBN Provinsi Sulawesi Barat Fahdiansyah, Dudi; S, Ramli; Aqil, Muhammad; Abdull, M Said
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.79

Abstract

Abstrak: Penelitian ini bertujuan untuk memahami bagaimana diversitas, inklusi, dan kreativitas kerja memengaruhi kinerja pegawai di Perwakilan BKKBN Provinsi Sulawesi Barat. Pendekatan yang digunakan adalah kuantitatif, dengan teknik analisis regresi linear berganda. Seluruh populasi penelitian berjumlah 58 orang, dan dari jumlah tersebut, dipilih 30 responden berdasarkan teknik purposive sampling dengan kriteria: berjenis kelamin perempuan dan berusia maksimal 55 tahun. Hasil analisis menunjukkan bahwa secara bersama-sama, ketiga variabel tersebut berpengaruh signifikan terhadap kinerja pegawai, dengan nilai koefisien determinasi (R²) sebesar 0,587. Artinya, sebagian besar variasi dalam kinerja dapat dijelaskan oleh keberagaman, inklusi, dan kreativitas kerja. Namun, secara terpisah, hanya kreativitas kerja yang memiliki pengaruh signifikan terhadap kinerja pegawai. Diversitas dan inklusi belum menunjukkan dampak yang berarti secara statistik. Temuan ini menekankan pentingnya peran inovasi individu dalam mendorong kinerja birokrasi, serta perlunya memperkuat praktik keberagaman dan inklusi agar berkontribusi nyata terhadap produktivitas organisasi.
Dampak Penggunaan Gadget Dan Perilaku Kecanduan Internet Terhadap Interaksi Sosial Pada Mahasiswa Universitas Muhammadiyah Mamuju Dina, Hikma; Aqil, Muhammad; Arsyad, Muhammad; Fajariani, Nur; Junaeda, Junaeda
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.84

Abstract

This study aims to analyze the impact of gadget use and internet addiction behavior on social interactions in Muhammadiyah University of Mamuju students. The research method used is quantitative and the population in this study were students of Muhammadiyah University of Mamuju, the sampling technique used the Accidental sampling technique. With 95 respondents. The data collection technique used an online questionnaire via google form distributed by the researcher, processed with SPSS. The data analysis method used was validity test, reliability, multiple linear regression, t test and f test. The results of data processing on the gadget usage variable obtained a significant figure of 0.003 <0.05 and a t count of -3.023> t table of 1.986, so that partially the gadget usage variable had a significant effect on social interactions. The results of data processing of internet addiction variables obtained a significant figure of 0.003 <0.05 and a calculated t figure of -3.018> t table of 1.986, the internet addiction variable has a significant effect on social interaction in students of Muhammadiyah University of Mamuju, while the significant value of gadget use and internet addiction is 0.000 <0.05, the calculated F figure is 27.763> F table 3.095 so that simultaneously it has a significant effect on social interaction in students of Muhammadiyah University of Mamuju.
Analisis Pengaruh Openess to Experience dan Dukungan Sosial terhadap Kinerja Pegawai dimediasi Kepuasan Kerja di Kepolisian Daerah Sulawesi Barat Wibowo, Muhammad Nuri; Dahri, Muh. Ilhamuddin; Muchtar, Muchtar; Nursiah, Nursiah; Syahrinullah, Syahrinullah
Journal of Management Branding Vol. 2 No. 2 (2025): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v2i2.92

Abstract

This study was conducted with the aim of analyzing the influence of openness to experience, social support, and job satisfaction on employee performance, as well as to analyze the role of job satisfaction as a mediating variable in the relationship between openness to experience and social support on employee performance in the West Sulawesi Regional Police. This study used a quantitative method, with sampling using a purposive sampling technique with a total of 99 respondents. Data collection was carried out through a closed questionnaire, using a Likert scale of 1–5, limited interviews to validate contextual information, and document analysis to support descriptive data. Testing the quality of the research instrument used a validity test and a reliability test. The analytical tools used were classical assumption test analysis consisting of normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test; multiple linear regression analysis; path analysis; Sobel test analysis; then hypothesis testing used a partial test (t-statistic test), simultaneous test (F-statistic test), and coefficient of determination test. The results of the study indicate that: (1) openness to experience has a positive and significant effect on employee performance; (2) social support does not have a significant effect on employee performance; (3) job satisfaction is not able to mediate the relationship between openness to experience and employee performance; (4) job satisfaction is not able to mediate the relationship between social support and employee performance at the West Sulawesi Regional Police; (5) job satisfaction has an influence and is not significant on employee performance at the West Sulawesi Regional Police

Page 4 of 4 | Total Record : 40

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