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INJECT Interdisciplinary Journal of Communication
Published by Universitas Islam Negeri Salatiga
ISSN : 25485857     EISSN : 25487124     DOI : https://doi.org/10.18326/inject
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and Scope INJECT journal focuses on the discussion of interdisciplinary communication, social-religious research that includes culture, Media Communication using quantitative or qualitative research methods. This journal is a media to accommodate the result of field research of students, lecturers, or practitioners. This journal encompasses original research articles, and short communications, including: Media Communication Political Communication Culture Communication New media and Communication Technologies Public Relations Cross-cultural Communication Organizational Communication Research Communication Social Communication Public Communication Dawah and Communication Religion Inject Journal, published twice a year (June and December) with deference topic. We receive communication articles from various countries that fit the focus and scope. The articles we received are the result of research and ideas and have not been published in other journals.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 131 Documents
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Rebuilding The Brand Image: A Case Study Of Pr Strategies In Rebranding Atlas Beach Fest In Bali Kadek Devi Kalfika Anggria Wardani; Ni Ketut Ayu Astiti; Anak Agung Ngurah Eddy Supriyadinata Gorda
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4407

Abstract

Public relations (PR) plays a vital role in brand recovery following reputational crises. This study examines the strategic use of PR in the rebranding of Atlas Beach Fest, a Bali-based tourism destination formerly associated with the Holywings controversy. Addressing the lack of research on PR-driven brand restoration in Southeast Asia, the study investigates how communication strategies were used to rebuild public trust. Using a qualitative case study approach, data were collected through interviews, observation, and document analysis. Findings show that efforts such as brand renaming, logo redesign, media outreach, influencer collaboration, and CSR activities effectively reshaped public perception and repositioned the brand. The study highlights the importance of integrated, communication-based PR in navigating post-crisis image transformation and offers insights into how organizations can regain legitimacy through symbolic and strategic messaging.
Communication Strategies Of Epidemiologists In Disseminating Monkeypox Virus Information Hasya Azkia Zahra; Tita Melia Milyane
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4414

Abstract

This study analyses the communication strategies expert epidemiologists employ in disseminating information about the Monkeypox virus outbreak through mass media. In the context of public health threats such as Mpox (also known as monkeypox), it is essential to understand how to deliver information optimally to shape positive public perception. A qualitative research method with a descriptive approach was used to explore in-depth interviews and observations concerning communication strategies. Informants included expert epidemiologists, media practitioners, communication professionals, and members of the general public. The findings indicate that the information must be grounded in scientifically valid data and trustworthy sources, presented transparently and educationally, and conveyed with empathy in response to public concerns. The use of varied media formats, effective two-way communication, communicator and data credibility, and simplifying complex information for better comprehension are all crucial. The study recommends implementing integrated and responsive health communication strategies to enhance public awareness and engagement in outbreak prevention and control efforts.
Representation Of Moral Messages In The Short Film 'Self' (2024) By Raihan Ananda Pratama: A Peircean Semiotics Analysis Eko Hadi Prayitno; Juju Masunah; Zakarias S. Soeteja; Hery Supiarza
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4415

Abstract

This article is a description of the results of a semiotic study of a short film entitled "Self" in the representation of moral messages. The research approach uses the theory of communication semiotics to reveal the meaning of each form of representation of moral messages. Data collection is carried out through observation and semi-structured interviews. Data analysis uses the theory of the semiotic triangle by Charles Sanders Peirce. This study shows that in each plot of the film, it tries to convey that bullying has a bad impact on its victims. The moral messages in the film have been represented in an audio visual such as images and narration that can be understood by participants. This study attempts to provide an overview that the film "Self" has a moral message. Thus, this research can provide an overview that short films can briefly convey moral messages as an information medium.
Reproductive Control And Female Subordination In Batak Culture: A Muted Group Theory Analysis Of “Catatan Harian Menantu Sinting” Aisyah Herlita Setyaningrum
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4419

Abstract

This study aims to analyze the patriarchal system and the subordination of women within Batak culture as depicted in the film Catatan Harian Menantu Sinting. The research focuses on how cultural control over women’s bodies and reproductive expectations is reflected in the social structure and family relationships. A qualitative approach was used, employing Roland Barthes’ semiotic analysis to identify cultural symbols and myths that reinforce patriarchal norms. In addition, Muted Group Theory was applied to understand the silencing of women’s voices within the patriarchal system. The findings reveal that the film represents women’s subordination through reproductive pressure, where women are expected to bear male children to continue the family lineage. This norm not only restricts women's autonomy in making life choices but also reinforces gender inequality that disempowers women across social, cultural, and psychological dimensions. The study affirms that patriarchal culture in Batak society plays a significant role in perpetuating the subordination of women through reproductive control.
Enhancing Bumdes Performance Through Entrepreneurial Communication: An Action Research Approach Muhammad Setiawan Kusmulyono; Taufik Raharjo
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4421

Abstract

The significance of villages position in national growth provides them with a fascinating subject of discussion. Badan Usaha Milik Desa (Bumdes) are operationalized under the Rural Act, increasing village autonomy. Unfortunately, a lot of Bumdes remain stranded because of management issue to business quality to financial resources. In order to assist Bumdes develop more effectively, this study uses an action-research approach to investigate Bumdes with active engagement as a research subject. By applying the seven steps of the soft-system technique to Bumdes experiencing issues with business performance, researchers took an active part in the study. As it was put into practice, it became clear that the realization of close communication between the Bumdes director and village head was just as important to the transformation’s success as entrepreneurial endeavors. Positive interactions between the two parties are essential for Bumdes’ development into an organization that makes greater contributions to the village.
The Dynamics Of Cultural Communication Through Acculturation In The Context Of Chinese-Dayak-Malay (Tidayu) Inter-Ethnic Marriage In Singkawang – Indonesia Rizaldi Parani; Niyu Niyu; Desideria Lumongga Dwihadiah; Herman Purba
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4425

Abstract

Singkawang, known as the “Hong Kong of Borneo,” is one of the most tolerant cities in Indonesia, where the Chinese ethnic group, with its distinctive cultural values, is the dominant cultural group in the city. With a population originating from diverse cultural backgrounds, interactions through inter-ethnic marriages, especially between Chinese, Dayak, and Malay ethnic groups, produce various dynamics of acculturation. This study aims to analyze the communication dynamics of cultural value acculturation in inter-ethnic marriages involving Chinese, Dayak, or Malay (Tidayu) ethnic groups in Singkawang. Using a phenomenological approach, this study explores the experiences of married Tidayu couples to understand how cultural differences are harmonized, shared identities are built, and family and social traditions are integrated. Data were obtained through interviews, observations, and literature review. The results of the study show that through inter-ethnic marriages Tidayu, Singkawang society has developed to be more inclusive by accepting each other. In the established dynamics of communication, it is important to maintain customs as part of efforts to adapt and acculturate culture. Communication dynamics cannot be separated from the worldview of the individuals involved. The results of this study are expected to have practical benefits in strengthening unity in the multicultural landscape of Singkawang, especially when facing the challenges of ethnic diversity.
Developing An Integrated Digital Communication Model For Institutional Image Enhancement In Higher Education Megasari Noer Fatanti; Zainal Fatah; Shofwa Hilyatul Auliya
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4426

Abstract

Digital transformation compels higher education institutions to adapt communication strategies to fortify their institutional image, a strategic asset significantly shaped by the quality of digital interactions. This study analyzes the digital communication practices within public services at the Faculty of Social Sciences, Universitas Negeri Malang (FIS UM), to formulate an optimization model. Employing a qualitative-descriptive method, data were collected through in-depth interviews with stakeholders, digital observation of official platforms, and document analysis. The findings reveal that current communication is predominantly reactive, fragmented, and strategically misaligned with audience needs. Furthermore, an underdeveloped user interface and experience (UI/UX) on the faculty’s digital platforms fail to project a professional image and hinder user engagement. Concluding that a coherent digital communication strategy is absent, this research proposes an Integrated Service Unit (ULT) as its primary contribution. The model’s novelty lies in its function as a proactive instrument for reputation management, transforming disparate interactions into a cohesive strategy for measurably strengthening the institutional image.
The Sequential Levels of the Digital Divide in the Educational Domain Among Indonesian University Students Umar Halim; Nurul Hidayat
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4427

Abstract

This research examines the sequential relationships between digital access, digital literacy, digital usage, and educational outcomes in the context of the digital divide in higher education in Indonesia.  The study utilizes data from 457 undergraduate students across six urban and rural universities, employing a quantitative survey methodology and applying Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the causal pathways.  Findings indicate that access, as assessed by device type and duration, significantly improves digital literacy, which subsequently influences educational technology usage patterns and learning outcomes.  Communication and content creation skills significantly impact academic performance and satisfaction.  The results substantiate a multilevel framework of digital inequality and emphasize the significance of equitable digital engagement beyond simple access.  This study provides insights for digital literacy initiatives and educational technology interventions designed to mitigate outcome-based disparities across various geographic and institutional contexts.
Navigating Opportunities And Ethical Challenges In Facebook-Based Islamic Da’wah: A Critical Study Of Strategies In The Contemporary Era M. Gufran; Rachmah Ida; Bagong Suyanto
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4428

Abstract

This study explores the utilization of Facebook as a medium for Islamic da'wah in the contemporary era, highlighting its potential, advantages, and accompanying challenges. The method employed is a literature review with a narrative-descriptive approach. Data were collected from indexed and relevant scholarly articles and analyzed thematically to portray the dynamics of digital da'wah. The findings indicate that Facebook offers a broad, fast, and interactive space for da'wah through features such as live streaming, da'wah groups, and visual content. The platform’s strengths lie in its ability to reach younger generations, foster digital spiritual communities, and support contextual two-way communication. However, challenges also arise, such as the proliferation of hate speech, the spread of hoaxes, negative comments, and the emergence of unqualified preachers lacking sufficient knowledge and digital ethics. Additionally, the pressure to gain popularity often obscures the substance of da'wah. Therefore, effective da'wah on Facebook requires an integration of digital competence, deep religious knowledge, and commitment to Islamic ethical values. This study is expected to contribute theoretically to the development of Islamic communication studies and serve as a practical guide for preachers and Islamic institutions in designing ethical and effective digital da'wah strategies.
Digital Discourse And Cultural Narratives: A Corpus-Based Analysis Of Coffee Tourism In Indonesia On Twitter Moch Fuad Nasvian; Hamdan Nafiatur Rosyida; Christian Sri Kusuma Aditya
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4434

Abstract

Public discourse on social media can provide marketing communication strategists with deeper insights for crafting relevant and relatable content. This study explores how Indonesian Twitter users discursively construct narratives around coffee tourism through user-generated content (UGC). Using a corpus of 37,553 tweets posted between February 2024 and January 2025, the study applies computational content analysis, including keyword-in-context (KWIC), co-occurrence mapping, and collocate analysis via Voyant Tools. The findings show that the term “kopi” (coffee) frequently appears alongside affective and experiential keywords such as “enak” (delicious), “liburan” (holiday), and “kebun” (plantation), reflecting coffee’s symbolic role in leisure, identity, and place-making. These discursive patterns highlight the shift from traditional promotion to participatory tourism storytelling. This study contributes to communication scholarship by illustrating how digital discourse reflects public meaning-making, and offers practical insights for destination branding through audience-centered content strategies rooted in cultural and emotional resonance.

Page 6 of 14 | Total Record : 131

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