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Global Review of Tourism and Social Sciences
Published by Yayasan Galih Pelopor Pendidikan (Galih Foundation)
ISSN : 30641780     EISSN : 30641780     DOI : https://doi.org/10.53893/grtss.v1i1
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Global Review of Tourism and Social Sciences (3064-1780) is a peer-reviewed, interdisciplinary journal committed to advancing research that contributes to the achievement of the United Nations Sustainable Development Goals (SDGs) and promotes inclusive development across global and local contexts. The journal welcomes high-quality original research from diverse fields — including tourism and hospitality, business and management, economics and finance, and cultural studies — as long as the work provides meaningful insights into how these disciplines can help build a more inclusive, equitable, and sustainable future. We are especially interested in topics such as: Sustainable tourism and responsible travel Inclusive business models and ethical leadership Financial strategies that promote equity and development Cultural heritage, identity, and social cohesion Policy and innovation for sustainable economic growth By emphasizing the intersection of scholarly inquiry and real-world impact, the journal aims to support evidence-based dialogue among academics, practitioners, and policymakers worldwide. Published three times a year (February, June, and October), the journal fosters cross-disciplinary understanding of today’s most urgent development challenges.
Arjuna Subject : Umum - Umum
Articles 45 Documents
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Education and Economic Growth in Morocco: what’s new through Vector AutoRegressif (VAR) approach? Fikri, Yahya; Rhalma, Mohamed; Rifqi, Husni Muhamad
Global Review of Tourism and Social Sciences Vol. 2 No. 1 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i1.435

Abstract

The purpose of this article is to investigate This study examines the connection between Morocco's economic growth (EG) and education from 1990 to 2023 using a Vector AutoRegressif (VAR) approach. The primary inquiry is whether education and economic growth (EG) are related in the short and long term. The World Bank provided the data, which includes significant attributes like economic growth (EG) and education. The goal of this research is to increase understanding of Morocco's development factors by illuminating the relationship between economic growth and education. It also aims to improve the conversation about the effectiveness of fiscal policy considering socioeconomic shifts. As a result, we can formulate the following issue: What connection exists, in the Moroccan context, between economic growth and education? In conclusion, each nation, like Morocco, may offer unique and inspiring solutions to the problems of the modern world, which call for a careful but daring approach. Morocco is a prime example of how to strike a balance between tradition and progress while actively engaging in the most important debates of our time, balancing cultural heritage and innovation, local concerns and global perspectives.
Development of A Collaborative Business Planning Model for Metal SMEs In Sukabumi District Hardjakoesoemah, Raden Muhammad Rizaldi; Kurniawan, Dwi
Global Review of Tourism and Social Sciences Vol. 2 No. 1 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i1.438

Abstract

Increasing business competition necessitates innovative approaches to strategic planning, particularly among small and medium-sized enterprises (SMEs). This study introduces the Collaborative Business Planning (CBP) model, which differs from conventional approaches by embedding collaboration through synergy, transparency, and shared responsibility among business group members. Using a simplified Delphi method, consensus was obtained from experts and practitioners to identify key collaboration factors, design the CBP framework, and validate its structure. The model integrates expert consensus, strategic planning, and financial feasibility analysis to produce a comprehensive planning tool for business groups. Implementation of the CBP model in KUB Mandiri Bersinergi demonstrated substantial improvements in performance and cooperation. Financial assessments revealed a positive Net Present Value (NPV) and an Internal Rate of Return (IRR) exceeding 20 percent, confirming its economic viability. The study contributes a structured framework for strengthening collaboration, enhancing efficiency, and promoting sustainability within SMEs. The CBP model provides both a theoretical and practical foundation for collective business planning, offering strategic guidance for SMEs to manage collaboration effectively and achieve long-term competitive advantage.
Drivers of Tourist Satisfaction and Revisit Intention at Selecta Recreation Park Wusko, Any Urwatul; Kharisma, Afiifah Nuur
Global Review of Tourism and Social Sciences Vol. 2 No. 1 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i1.441

Abstract

This study examines the determinants of tourist satisfaction and revisit intention by integrating destination image, social media marketing, and customer experience as key influencing factors. Employing a quantitative explanatory design, data were collected from 120 visitors to Selecta Recreation Park in Batu City, Indonesia, who had visited at least once. The data were analyzed using Partial Least Squares Structural Equation Modeling (SmartPLS 4). The results indicate that destination image and customer experience exert positive and significant effects on satisfaction and revisit intention. Social media marketing, although not significantly associated with satisfaction, positively influences revisit intention. Satisfaction itself has a significant mediating effect on revisit intention, reinforcing its central role in maintaining tourist loyalty. The findings suggest that enhancing the quality of on-site experiences and strengthening the perceived image of the destination are crucial strategies for increasing visitor retention. Conversely, social media marketing should align more closely with the actual visitor experience to avoid expectation gaps. This research contributes to tourism behavior literature by providing empirical evidence on how cognitive and experiential factors jointly shape satisfaction and revisit intention in competitive tourism settings.
Integrating the 5A Framework within Community-Based Tourism: A Case Study of Hanjeli Tourism Village, Indonesia Djuwendah, Endah; Rasmikayati, Elly; Saefudin, Bobby Rachmat
Global Review of Tourism and Social Sciences Vol. 2 No. 1 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i1.444

Abstract

This study integrates the 5A framework, Attraction, Accessibility, Amenities, Accommodation, and Activities within a community-based tourism (CBT) approach to evaluate the development readiness of Hanjeli Tourism Village in Sukabumi, Indonesia. Using a mixed-methods design, data were collected from a survey of thirty tourists, field observations, and interviews with key local stakeholders. Quantitative results reveal that attractions, activities, and community-based accommodations are the village’s primary strengths, characterized by authentic agro-tourism centered on hanjeli (Coix lacryma-jobi), participatory learning experiences, and meaningful host–guest interaction. Conversely, accessibility and amenities remain critical challenges due to narrow roads, limited transportation, and insufficient visitor facilities. Qualitative findings highlight that while the village’s authenticity enhances visitor satisfaction, infrastructural constraints hinder its broader competitiveness. The integration of the 5A model with CBT principles offers a comprehensive analytical perspective that captures both tangible and intangible aspects of rural tourism development. The study contributes theoretically by extending the 5A framework to a community-driven context and practically by identifying strategies for improving infrastructure, service quality, and digital promotion. Overall, Hanjeli Tourism Village exemplifies how local participation and cultural heritage can drive sustainable rural tourism when supported by balanced infrastructural and managerial development.
AI Personalization, Brand Experience, and Religiosity in Indonesian Muslim E-Commerce Utama Dewayani, Eka Kadharpa; Loreño, Dustin Tarinque
Global Review of Tourism and Social Sciences Vol. 2 No. 1 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i1.450

Abstract

This study explores how AI-enabled features, interaction, information, accessibility, and customization influence brand experience, brand preference, and repurchase intention in Indonesia’s Muslim fashion e-commerce. Guided by the Stimulus-Organism-Response (S-O-R) framework, AI functionalities are conceptualized as stimuli, brand experience as the internal state, and preference and repurchase as behavioral responses. Religiosity is introduced as a moderator, assessing how religious commitment strengthens the link between brand preference and repurchase behavior. Data from 384 Muslim consumers reveal that all four AI features significantly enhance brand experience, which in turn drives preference and repurchase intention. Religiosity positively moderates the preference-repurchase link, underscoring the importance of value alignment in Islamic markets. These findings contribute to digital marketing and Islamic consumer behavior literature by highlighting how AI-driven personalization must be culturally attuned. For practitioners, the study offers insights into designing faith-sensitive AI features that build trust, engagement, and loyalty among Muslim consumers in rapidly growing online markets.
Crisis, Inequality, and Community Strength: Examining Dual Resilience in Tourism-Dependent Marginal Communities I Gusti Ngurah Oka Widjaya; I Putu Andre Adi Putra Pratama; Ni Kadek Sri Mirayani; Putu Ade Wijana
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.458

Abstract

This study investigates how poor households in the Tanjung Benoa Traditional Village in Bali navigated the socioeconomic collapse triggered by the Covid 19 interruption of tourism. Using a qualitative case study grounded in in-depth interviews, participant observation, and thematic analysis, the research introduces the concept of Dual Resilience to explain how communities endure chronic structural marginalisation while simultaneously responding to an acute crisis. The findings show that long-term tourism dependency, limited access to productive assets, and erosion of traditional livelihood spaces intensified the shock. Households adopted four interconnected strategies, namely subsistence economic diversification, limited occupational returns to fisheries, asset based coping, and collective cooperation embedded in customary social capital. Customary institutions emerged as the most effective support mechanism, while government and industry interventions were perceived as short term. The study advances a grassroots understanding of tourism vulnerability and highlights the need for more inclusive development pathways.
Revitalizing Destination Social Responsibility through Regenerative Tourism: A Case Study of Penglipuran Village, Bali I Putu Andre Adi Putra Pratama; Saputra, I Gede Gian; I Gusti Ngurah Oka Widjaya; Wijana, Putu Ade
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.459

Abstract

This study investigates how regenerative tourism can revitalize Destination Social Responsibility within a mature and economically successful community-based destination. Using a qualitative case study approach, data were generated through a Focus Group Discussion with ten key stakeholders representing customary leadership, tourism governance, academic expertise, and youth perspectives. The analysis reveals that Penglipuran’s long-standing commitment to Tri Hita Karana constitutes an Organic DSR model that predates contemporary responsibility frameworks. However, this foundation is increasingly undermined by an economic euphoria that erodes collective governance and by an intergenerational gap in cultural knowledge transmission. These dynamics reflect an erosion by the success paradox that remains insufficiently addressed in existing DSR scholarship. The findings show that regenerative tourism offers a practical pathway to restore Organic DSR by reorienting destination success toward measurable cultural, social, and ecological regeneration. The study’s single case focus suggests the need for comparative and longitudinal research.
Sustainable Transformation of Muslimah Fashion Businesses in Indonesia Kurniawaty; Said, Muh; Syahruddin; Baharuddin, Sitti Mujahida
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.467

Abstract

This study examines how consumer sustainability expectations influence green marketing practices and how these practicesstimulate sustainable business model innovation in Muslimah fashion businesses in Indonesia. Using data from 212 owners and senior managers, analysed through Partial Least Squares Structural Equation Modeling, the findings show that sustainability-aware consumers strongly motivate firms to adopt credible green marketing strategies. These strategies then serve as a major driver of sustainability-oriented business model innovation. The results also demonstrate that sustainable business model innovationsignificantly enhances environmental performance, operational resilience, and brand credibility. The study contributes to sustainable fashion scholarship by integrating consumer expectations, marketing practices, and organisational transformation in a culturally specific context where ethical and religious values shape business behaviour. Practical implications highlight the importance of aligning sustainability communication with genuine operational changes to achieve strategic and performance benefits.
The Pathway from Integrated Marketing Communication to Brand Preference Gunawan; Kurniawaty; Latief, Abdul; Baharuddin, Sitti Mujahida
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.468

Abstract

This study investigates how Integrated Marketing Communication shapes brand preference through the mediating roles of Brand Awareness and Brand Image within the ceiling and interior materials industry in Indonesia. Using survey data from 345 consumers and analysed through Partial Least Squares Structural Equation Modeling, the study demonstrates that Integrated Marketing Communication has significant positive effects on awareness, image, and preference. Brand Awareness and Brand Image also emerge as strong predictors of brand preference, indicating that both familiarity and favourable associations are central to consumer decision making. The results further reveal a sequential mediation pathway in which Integrated Marketing Communication enhances awareness, awareness strengthens image, and image ultimately drives preference. These findings contribute to a deeper understanding of the cognitive and evaluative processes linking communication strategy to consumer choice. The study offers practical insights for firms seeking to build brand equity in competitive markets.
An Integrated Model of E-Service Quality, Trust, E-Satisfaction, and E-Loyalty in Digital Commerce Fatmasari; Irmayana, Andi; Nasaruddin; Baharuddin, Sitti Mujahida
Global Review of Tourism and Social Sciences Vol. 2 No. 2 (2026): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v2i2.469

Abstract

This study investigates how Integrated Marketing Communication shapes brand preference through the mediating roles ofBrand Awareness and Brand Image within the ceiling and interior materials industry in Indonesia. Using survey data from 345 consumers and analyzed through Partial Least Squares Structural Equation Modeling, the study demonstrates that Integrated Marketing Communication has significant positive effects on awareness, image, and preference. Brand Awareness and Brand Image also emerge as strong predictors of brand preference, indicating that both familiarity and favourable associations are central to consumer decision making. The results further reveal a sequential mediation pathway in which Integrated Marketing Communication enhances awareness, awareness strengthens image, and image ultimately drives preference. These findings contribute to a deeper understanding of the cognitive and evaluative processes linking communication strategy to consumer choice. The study offers practical insights for firms seeking to build brand equity in competitive markets.

Page 4 of 5 | Total Record : 45

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