Journal Arbitrase : Economy, Management and Accounting
Journal Arbitrase is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental, Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy, Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management, Economic Syariah, Administration Bussiness.
Articles
40 Documents
<![CDATA[Implementation of Just-in-Time (JIT) Policy in Increasing Production Efficiency of Manufacturing Companies ]]>
<![CDATA[Suwanda, Suwanda]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 01 (2023): Journal Arbitrase : Economy, Management and Accounting, January 2023 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
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DOI: 10.58471/arbitrase.v1i01.73
<![CDATA[Just-in-Time is an operational management approach that aims to reduce stock, optimize work flow, and increase production responsibility. This research aims to evaluate and analyze the implementation of Just-in-Time (JIT) policies in increasing production efficiency in industrial environments. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of the Just-in-Time (JIT) policy in increasing production efficiency has had a positive impact. By focusing on demand-based production, inventory reduction, and small-lot production setup, the company managed to increase operational flexibility and reduce waste. The emphasis on quality and continuous improvement provides positive results in continuously improving quality standards and production efficiency. Close collaboration with suppliers has also been proven to help maintain a smooth supply chain. Overall, this research provides empirical support for the effectiveness of implementing JIT as a production management strategy that can improve company performance.]]>
<![CDATA[Effective Marketing Strategy in Facing Tight Competition ]]>
<![CDATA[Suharto, Suharto]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 02 (2023): Journal Arbitrase : Economy, Management and Accounting, July 2023 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
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DOI: 10.58471/arbitrase.v1i02.78
<![CDATA[Increasingly fierce competition requires a planned and adaptive marketing approach to maintain and increase market share. This research aims to identify and analyze effective marketing strategies for companies in facing intense competition in the market. This research uses a qualitative approach with descriptive methods. The results of this research conclude that an effective marketing strategy in facing intense competition involves recognizing competitors, understanding the target market, continuous innovation, building a strong brand image, expanding market reach, collaborating with business partners, and superior customer service. Through this holistic approach, companies can build a solid foundation to survive and grow in a competitive market. Implementing this strategy provides opportunities to increase market share, increase customer loyalty, and create sustainable competitive advantages in an ever-changing business era.]]>
<![CDATA[Customer Relationship Management (CRM): Building Solid Relationships for Business Sustainability ]]>
<![CDATA[Ismail Razak]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 02 (2023): Journal Arbitrase : Economy, Management and Accounting, July 2023 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
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DOI: 10.58471/arbitrase.v1i02.79
<![CDATA[In the era of globalization and increasingly fierce business competition, solid relationships with customers are the main key in maintaining business sustainability. This research aims to investigate the role and impact of implementing Customer Relationship Management (CRM) in building strong relationships for business sustainability. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of Customer Relationship Management (CRM) has a positive impact on the company. The use of CRM not only increases customer satisfaction through more personalized and responsive service, but also increases operational efficiency by automating business processes. Customer data integration helps companies understand customer preferences and behavior, opening up opportunities for increased sales and smarter marketing strategies. Thus, CRM is not just a technological tool, but is also the key to sustainable business growth and efficient operational continuity.]]>
<![CDATA[Agile Manufacturing: Building Flexibility in Operational Management ]]>
<![CDATA[Imam Wibowo]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 02 (2023): Journal Arbitrase : Economy, Management and Accounting, July 2023 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
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DOI: 10.58471/arbitrase.v1i02.81
<![CDATA[This research aims to investigate the application of the Agile Manufacturing approach in the context of operational management and how it can help organizations increase their flexibility in facing dynamic changes in the business environment. This research methodology includes a literature study to understand the concept of Agile manufacturing using a qualitative descriptive approach. The research results show that the integration of agile manufacturing, lean manufacturing, digital technology and employee development concepts has a positive impact in building adaptive and efficient operational management. Research findings confirm that the combination of lean principles with an agile manufacturing approach creates a solid foundation for responsibility for change and operational risk management. The use of digital technology is proven to provide greater visibility into the supply chain, facilitate real-time monitoring and speed up decision making. In addition, employee development has proven to be a key factor in improving individual skills and establishing a company culture that supports adaptability.]]>
<![CDATA[Affiliate Marketing: Marketing Strategy to Increase Online Sales ]]>
<![CDATA[Popo Suryana]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 02 (2023): Journal Arbitrase : Economy, Management and Accounting, July 2023 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
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DOI: 10.58471/arbitrase.v1i02.84
<![CDATA[With the rapid growth of e-commerce and digital marketing trends, a deep understanding of how Affiliate Marketing can be an effective tool in optimizing online sales has become very important. This research aims to identify, analyze and evaluate the effectiveness of marketing strategies through Affiliate Marketing in increasing online product or service sales. This research uses a qualitative approach with descriptive methods. The research results show that effective implementation of affiliate marketing strategies can increase a company's online sales. Selection of the right affiliate, attractive incentive offers, and effective communication between the company and affiliates are the main factors in achieving success. Quality and creative content, as well as optimization of user experience on websites, play an important role in attracting consumer attention and increasing conversion rates. Proper market segmentation provides a clear focus, while renewal and innovation are key in maintaining competitiveness in a dynamic digital environment. Thus, the research results provide practical guidance for companies in developing and improving their affiliate marketing strategies to achieve online sales goals more effectively.]]>
<![CDATA[Innovative marketing strategy in the agribusiness sector to increase farmers' income ]]>
<![CDATA[Tri Waluyo]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 2 No. 01 (2024): Journal Arbitrase : Economy, Management and Accounting, January 2024 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
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DOI: 10.58471/arbitrase.v2i01.90
<![CDATA[This research aims to analyze and identify innovative marketing strategies that can be implemented in the agribusiness sector to increase farmers' income. Economic growth and farmer welfare are important factors in the development of the agricultural sector. This research uses a qualitative approach with descriptive methods. The research results show that innovative marketing strategies in the agribusiness sector can be effective in increasing consumer understanding about product quality, added value and sustainable agricultural practices. The application of digital technology, strong branding, social marketing campaigns, network building, product-based experience, flexible pricing strategies, and training for farmers have made a positive contribution to increasing farmer income. The use of online platforms increases product accessibility, while branding and product differentiation create a positive image and differentiate the brand from competitors. Social media and educational campaigns support consumer engagement, while networks and partnerships strengthen distribution and farmer training. Product-based experiences and flexible pricing strategies stimulate consumer interest and increase sales. Training farmers on modern marketing and sustainable farming practices improves the skills and competitiveness of the agribusiness sector as a whole.]]>
<![CDATA[Analysis Of Dependence Ratio and Open Unemployment Rate Human Development Index In South Sumatra Province ]]>
<![CDATA[Marina Malian]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 2 No. 02 (2024): Journal Arbitrase : Economy, Management and Accounting, July 2024 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
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DOI: 10.58471/arbitrase.v2i02.93
<![CDATA[This study examined the effect of dependency ratio and unemployment rate on the human development index in South Sumatra Province. This study used secondary data with the type of time series data during 2002-2020 obtained from the Central Bureau of Statistics. The data analysis method used was Vector Auto Regression (VAR). The results showed that the HDI did not have a negative and significant effect on themselves, ABK had no negative and significant effect on the HDI, and TPT had no negative and significant effect on the HDI.]]>
<![CDATA[The influence of product quality and customer trust on customer satisfaction at PT. Anugrahbuah Abadi Medan ]]>
<![CDATA[Anjelina, Anjelina]]>;
<![CDATA[Arwin, Arwin]]>;
<![CDATA[Yuliana, Yuliana]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 2 No. 01 (2024): Journal Arbitrase : Economy, Management and Accounting, January 2024 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
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DOI: 10.58471/arbitrase.v2i01.96
<![CDATA[PT AnugrahBuah Abadi is located on Jl. Platina 7 no 16,17,18,19, Kec. Medan Deli, Medan City, North Sumatra 20226, Indonesia. PT AnugrahBuah Abadi is engaged in the distribution sector selling imported and exported fruits. The company is unable to achieve sales targets and sales levels tend to decline in 2021. Employees also interact less with consumers via telephone. During this pandemic, consumers reduced their demand so that sales levels were low. The purpose of this study is the effect of product quality and consumer confidence on consumer satisfaction with sales at PT AnugrahBuah Abadi. The type of data used by researchers in this study are: quantitative data. The samples used were 30 customers of PT. AnugrahEternal Fruit. Multiple linear regression is a linear relationship between two or more independent variables (X) and the dependent variable (Y). The result of this research is that product quality has an influence on customer satisfaction at PT AnugrahBuah Abadi. Consumer trust has an influence on customer satisfaction at PT. AnugrahEternal Fruit. Product quality and customer trust affect customer satisfaction at PT AnugrahBuah Abadi]]>
<![CDATA[The influence of service quality and brand image on customer satisfaction at CCTV Palace Medan ]]>
<![CDATA[Hendry, Hendry]]>;
<![CDATA[Hengky Kosasih]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 2 No. 01 (2024): Journal Arbitrase : Economy, Management and Accounting, January 2024 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
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DOI: 10.58471/arbitrase.v2i01.97
<![CDATA[The study was conducted to test and analyze the influence on service quality and brand image on customer satisfaction at Istana CCTV Medan. The research used a quantitative research approach, while this type of research is a quantitative associative study. The research population were 355 customers and the research samples consisted of 78 customers, drawn by using simple random sampling techniques. The research data were analyzed using multiple linear regression methods and classical assumption testing. Partially, the results on study showed that service quality and brand image had a positive and significant effect on customer satisfaction at Istana CCTV Medan. Simultaneously, service quality and brand image have a positive and significant effect on customer satisfaction at Istana CCTV Medan. The value on adjusted R2 was 0,626, meaning that the variable variation in customer satisfactioncan be explained by the two independent variables up to62.6% and the remaining 37.4% can be explained by other variables]]>
<![CDATA[The influence of e-commerce and public relations on sales at PT. Indonesian Property Map ]]>
<![CDATA[Elbert, Elbert]]>;
<![CDATA[Irwansyah Djali]]>
<![CDATA[ Journal Arbitrase : Economy, Management and Accounting Vol. 2 No. 01 (2024): Journal Arbitrase : Economy, Management and Accounting, January 2024 ]]>
Publisher : <![CDATA[Paspama Institute ]]>
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DOI: 10.58471/arbitrase.v2i01.98
<![CDATA[PT Peta Property Indonesia is located on Jl. Sutrisno no. 54, Kotamatsum III, District. Medan City, Medan City, North Sumatra 20211, Indonesia. PT Peta Property Indonesia operates as a distributor selling housing. The company was unable to achieve its housing sales target and sales tended to decline in September and October 2022. Employees also interacted less with consumers via telephone. During this pandemic, consumers reduced demand for housing so that the level of housing sales was low. The purpose of this study was to test and analyze e-commerce and public relations on sales at PT. Indonesian Property Map. The type of data used by researchers in this study are: quantitative data originating from the results of respondents' answers to the questionnaire. The population is 242 customers of PT. Indonesian property map. The sample is 71 customers of PT. Indonesian property map. Multiple linear regression is a linear relationship between two or more independent variables (X) and the dependent variable (Y). The result of this research is that E-commerce has an effect on sales at PT. Indonesian Property Map. Public relations have an effect on sales at PT. Indonesian Property Map. E-commerce and public relations have an effect on sales at PT. Indonesian Property Map.]]>
