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Articles 224 Documents
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Wisata Virtual: Keterlibatan Masyarakat Bali Aga dalam Promosi Pariwisata Virtual di Masa Pandemi Covid-19 di Bali Utara Nyoman Dini Andiani; Ni Ketut Arismayanti; Fitria Earlike Anwar Sani; Luh Yusni Wiarti
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p06

Abstract

Five Bali Aga (Old Balinese) tourist villages in Banjar District, North Bali, collaborated to promote their tourism potential through virtual tours two times during 2021 by bringing up different topics each time. This study analyses the process and the community involvement during implementation of virtual tour and also themes that were provided for the virtual tours. In collecting data, this qualitative study involved a literature review, participatory observation, and interviews. Data were analysed using marketing theory and community-based tourism theory. The analysis shows that Bali Aga tourist villages were very active in preparing attractions and conducting the virtual tours. This article contributes to our understanding that virtual tour as a new form of marketing communication in promoting tourist destination virtually. Moreover, virtual tours are not only for tourism promotion but are also useful for helping the community in maintaining their spirit to manage tourist attractions during the pandemic.
Storynomics Tinggalan Arkeologi: Mediasi antara Motivasi dan Minat Berkunjung ke Candi Tebing Tegallinggah Desa Bedulu Gianyar Bali I Wayan Sukanadi; Denok Lestari; Kadek Ayu Ekasani; Ni Made Ayu Natih Widhiarini
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p07

Abstract

For the sake of tourism recovery during the post-pandemic period, a storynomic promotion strategy is currently being developed by Indonesian government, and is considered effective in triggering the curiosity and visiting interest of tourists. This study aims to identify the role of storynomics as a moderating variable in strengthening motivation and interest to visit the Tebing Tegallinggah Temple site in Bedulu village, Gianyar, Bali. First, storytelling stories were collected through field research by interviewing selected informants, as well as randomly distributing questionnaires. Second, historical data and documentation were classified and analyzed qualitatively, while respondents' answers were assessed using Smart PLS. Third, the results of data analysis are presented through narrative descriptions supported by tables and figures for visualization. The results showed that motivation and storynomic had a less significant effect on the visiting interest of the respondents, most of whom were young. This research is expected to speed up the tourism recovery as well as to contribute to the sustainability of archaeological heritage as special interest tourist destination in Gianyar regency in particular and Indonesia in general.
Atribut Destinasi, Persepsi Risiko, Kepercayaan, dan Niat Berkunjung Wisatawan ke Pulau Nusa Penida Klungkung Bali pada Masa Pandemi Covid-19 I Wayan Suardana; Yohanes Kristianto
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p08

Abstract

This research aimed to analize tourist satisfaction and trust in influencing tourist behavior intentions of visiting tourists to Nusa Penida Island Klungkung Bali during the Covid-19. The theory of consumer behavior is used with several concepts namely concept of destination attributes, trust, perceived risk, and behavioral intentions of tourists. This research was designed with a quantitative approach with a survey method of 100 foreign tourists visiting Nusa Penida. The data were analized by Partial Least Square (PLS). The results show that tourism attributes have a positive and significant effect on tourist trust revisit intentions. The tourist trust has a positive significant effect on revisit intentions. Perceived risks have a positive and significant effect on tourist trust and revisit intentions. This research foud out that tourists traveling do not want to take the risk in these activities. Based on these results, it can be suggested to increase the role of trust in mediating the relationship between perceived risk and revisit intention.
Intervensi Kebudayaan Lokal melalui Keterlibatan Pecalang dalam Mempengaruhi Penerapan Protokol Kesehatan CHSE terhadap Loyalitas Wisatawan ke Desa Budaya Kertalangu Denpasar I Made Trisna Semara; I Nyoman Sunarta; I Made Sudjana
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p09

Abstract

Applying the CHSE (Cleanliness, Health, Safety, Environment Sustainability) health protocol is a new practice that initially received a light rejection from the community, including when visiting tourist attractions during the pandemic Covid-19. This article aims to identify the application of CHSE, identify the effect of its application on tourist loyalty and identify local cultural interventions through the involvement of customary village security guard of ‘pecalang’ on the effect of the application of CHSE on tourist loyalty. This article used a quantitative approach, with data analysis techniques using quantitative descriptive and Partial Least Square (PLS) analysis. The results showed that the implementation of CHSE was carried out well, with an average rating of 4.09 (good), and had a positive and significant effect on tourist loyalty. The involvement of ‘pecalang’ certainly contributes to the implementation of CHSE in tourist attractions, but the uncontrolled involvement of ‘pecalang’ can reduce tourist loyalty.
Pengembangan Bukit Cemara Menuju Wisata Ramah Melalui Community Based Tourism di Kabupaten Karangasem Putu Herny Susanti; Ida I Dewa Ayu Yayati Wilyadewi; Luh Nik Oktarini; Ni Luh Tia Ayu Purnami
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p10

Abstract

The Covid-19 pandemic has had an impact on the tourism industry in Indonesia and the world. After the pandemic has recovered, all sectors of the tourism industry in the world have adapted to the new normal life, including the Bukit Cemara tourist destination in Karangasem Regency. This study aims to examine the development strategy of Bukit Cemara tourism attraction in Karangasem Regency towards friendly attraction in order that the number of tourist visits can increase significantly. This study uses a qualitative research method based on literature review, observation and interviews with the support of the Interpretive Structural Modeling (ISM) analysis tool. This study concludes that tourism management in Bukit Cemara has not been maximized. Therefore, a development strategy is needed that includes the role of several elements to become friendly tourism. Among them are the needs for the role of traditional villages and local society, the maximum role of local governments, improvement of aware of tourism work, active involvement of academics related to human resource development in developing friendly tourism.
Jejak Langkah Multikulturalisme di Pura Pabean Pulaki Singaraja Bali I Gusti Ngurah Sudiana; I Nengah Alit Nuriawan
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 1 (2022): Volume 12 No 1 April 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i01.p01

Abstract

This article analyzes the footsteps of multiculturalism in North Bali by using as the object of analysis the Pura Pabean (Custom Temple) which is upheld by Hindus and Confucians. The analysis focuses on four things, the first, namely: describing the history of the founding of the Pabean Temple; the second regarding the form and function of the traces of multiculturalism in the Pabean Temple; the third the trace of multiculturalism in Pabean temple; and the fourth being the contribution of Pabean Temple in building multiculturalism in Bali. This study is a qualitative study whose data were collected using observation, interview, and literature review techniques. The data were analyzed using the theory of multiculturalism. The results of the analysis show that the Pabean Temple, which is believed to have been established in the 15th century, is historical evidence of multiculturalism that has been going on for a long time in Bali. This is also with the existence of two sacred buildings side by side in one temple area that is upheld, even though they are residents with different beliefs, namely Hinduism and Kong Hu Chu. This article provides a new contribution to the history and dynamics of multiculturalism that is maintained in Bali, especially from a temple called Pura Pabean in North Bali.
Pengaruh Media Sosial terhadap Minat Berkunjung Kembali Wisatawan Lokal di Masa Pandemi ke Daya Tarik Wisata Khusus Kintamani Bali Ni Putu Ratna Sari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 1 (2022): Volume 12 No 1 April 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i01.p02

Abstract

Bali undoubtedly faces the most severe impacts from the COVID-19pandemic. As the new normal era comes, the Balinese starts visiting sometourist destinations. Social media postings about tourists’ visit enjoyingKintamani’s panorama have attracted other tourists to travel on the weekendor on the vacation. This research objective were to find out the role of socialmedia in promoting tourist attractions in Kintamani, Bangli regency, Bali;and to investigate impacts of social media to revisit Kintamani. This researchutilized quantitative approach of multiple regression analyses. Result of thisresearch showed that the social media were found to be effective in triggeringinterest of visitation during COVID-19 pandemic. In addition, easiness, trust,and information quality variables simultanously cause positive impacts andsignificantly (53.9%) impacts on interest to revisit Kintamani. This researchcontributed to the businessmen in utilizing social media to promote and selltheir tourism products during the pandemic era.
Panca Datu Logic Framework for Sustainability Evaluation: Conceptual Development and Three Case Simulations from Bali Gusti Ngurah Mahardika; Ida Bagus Windia Adnyana; Nyoman Semadi Antara; I Dewa Gede Palguna
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 1 (2026): Bali Beyond Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i01.p15

Abstract

Many public and organizational programs achieve technical success, regulatory compliance, and high budget absorption, yet fail to sustain outcomes once external support ends, as prevailing evaluation frameworks emphasize outputs over sustainability. This gap reflects the absence of an integrated perspective on how institutional conditions shape long-term durability. This paper proposes the Panca Datu Logic Framework (PDLF), where panca denotes “five” and datu foundational elements, as a conceptual guide for sustainability evaluation. Using a conceptual-synthetic approach grounded in abductive reasoning, the framework is illustrated through three case-based simulations in Bali: rabies control, community-based turtle conservation, and waste management programs. The PDLF conceptualizes sustainability as an emergent, non-compensatory property arising from alignment among five domains—legal, human, financial, infrastructure, and culture—with culture positioned as an outcome of systemic coherence. The framework offers an analytical lens to explain both program fragility and sustained performance across institutional and geographical gradients spanning local, national, and global contexts.
From Local Products to Competitive Advantage: Stakeholder Roles in Alcoholic Beverage Branding in Bali’s Hospitality Industry Ni Luh Putu Agustini Karta; Stephanus Remond Waworuntu; Ni Made Ary Widiastini; Isauro Sorongon Sindol Jr.
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 1 (2026): Bali Beyond Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i01.p13

Abstract

Balinese Arak (an alcoholic beverage) faces structural challenges in governance, market positioning, and brand consolidation despite legalization under Bali Governor Regulation No. 1 of 2020 and production exceeding 4,000 liters per month. Fragmented pricing, inconsistent quality, and weak brand governance limit its competitiveness in Bali’s hospitality industry, dominated by imported wines and international spirits. This study examines how stakeholder collaboration and governance mechanisms strengthen branding and competitive positioning of Balinese Arak as a heritage-based tourism product. Using a qualitative approach through in-depth interviews and focus group discussions with artisans, cooperatives, government officials, and hospitality actors in Karangasem Regency (a key production center) in East Bali, the findings reveal that regulatory support, cooperative institutionalization, product standardization, and collaborative branding convert cultural legitimacy into competitive advantage. Branding functions as a governance-driven process integrating quality assurance, adaptive innovation, and cross-sector collaboration, enhancing market credibility, hospitality integration, and long-term sustainability within Bali’s tourism economy.
Naskah Pengobatan “Usada” di Bali dan Problematika Pemurnian Teks I Wayan Suardiana
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 8 No. 2 (2018): PENGOBATAN DAN TUTUR DALAM TEKS BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2018.v08.i02.p01

Abstract

This article examines Balinese text of usada genre as a basis for traditional medicine and as a model of the text purification. The importance of this study is done considering that in maintaining health or treating diseases, people consume chemical and herbal medicine as an alternative. Despite of the high prices of medicines and herbals, Balinese people rarely use herbal ingredients recommended in the usada text. Furthermore, usada texts that circulated in public contain many mistakes and consequently errors in selecting medicinal ingredients. This study uses qualitative data by comparing three texts from the Usada Cukil Daki manuscripts. The theory used to study is the traditional philology to get the case of incorrect copying of Balinese letter text to Latin letters. The results obtained indicate that there are many errors in the copy and wrong writing in the decrease in text.

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