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Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Published by Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang
ISSN : -     EISSN : 30483778     DOI : 10.52624
Core Subject : Economy,
Economics, Econometrics & Finance
CASH diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang secara berkala dengan tujuan untuk mempublikasikan dan mengkomunikasikan tulisan ilmiah dalam bidang akuntansi dan bisnis, serta sebagian keilmuan bidang lainnya yang terkait dengan ekonomi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 83 Documents
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PELATIHAN PEMBUKUAN SEDERHANA DAN MENGGUNAKAN APLIKASI SIAPIK PADA UMKM DESA LANCANG KUNING Meidi Yanto; Adi Chandra Irawan; Desrika Rahmayani; Errin Yulianrie; Guntur Leo Putra; Meisya Meisya
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 2 No. 4: Oktober 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v2i4.2521

Abstract

This research discusses the challenges faced by micro, small and medium enterprises (MSMEs) in Kunning Village, Lancang Harbor regarding recording financial transaction reports. A survey of economic stakeholders in MSMEs revealed that the problem is that it is still difficult for economic stakeholders in MSMEs to understand manual recording such as reporting income, expenses and budget planning. This initiative aims to provide training on the operation of the Android or iOS-based SiApik application issued by Bank Indonesia to record financial reporting transactions, as well as basic accounting manual training. Social service activities are carried out through consultation, training and guidance, especially to overcome the problems faced by MSMEs in Lancang Cangning Village. This activity was carried out to provide MSMEs with an understanding of basic financial and accounting reporting and to provide practical examples of the application of these training concepts. Kuala Lobam. Apart from that, the benefits of this activity can increase strong awareness of the importance of entrepreneurship starting from a young age. In the formation of the soul entrepreneur The students of SMKN 1 Seri Kuala Lobam are given education by providing motivation to improve the formation of the soul entrepreneur.
STRATEGI BERSAING MELALUI MANAJEMEN MEREK DAN KEMASAN PRODUK UMKM DESA LANCANG KUNING Eldesia Cahaya Kintani; Rowaidah Rowaidah; Muhammad Romdoni; Fhertyna Apriyanti; Sapriadi Putra
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 2 No. 4: Oktober 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v2i4.2522

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a very important role in economic growth in Lancang Kuning Village. MSMEs provide a positive value for increasing community income. This is reflected in the increasing number of MSMEs in Lancang Kuning Village. Sorghum is one of the Micro Small Business pilot products with the business name Sorghum Ibu Ririn. But unfortunately, Mrs. Ririn's MSMEs do not have good packaging and packaging labels so they need a change of packaging and attractive packaging labels so that their business can be better known to the outside community. This community service activity was carried out to help Mrs. Ririn's UMKM to improve brand management and product packaging. The methods used in this service activity are survey methods, direct interviews, training, socialization and direct assistance to MSME owners. The survey results show that in Mrs. Ririn's yam chips MSME, the obstacles are not yet having a product label, product packaging that is not appropriate so that it makes the product easily damaged and does not yet have a HALAL certificate. After making packaging innovations and more attractive labels, sales made by the two MSMEs have increased. In addition to experiencing an increase in sales, better product packaging also has a positive impact on the durability of the product itself.
PEMANFAATAN DIGITAL MARKETING DALAM MANAJEMEN PEMASARAN PADA UMKM DESA LANCANG KUNING Caryna Navratinalova; Nur Fazila; Karenina Ayunanda; Retno Kurniasih; Riski Setiawan Tewawo
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 2 No. 4: Oktober 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v2i4.2523

Abstract

In the digital age, businesses must adopt digital marketing trends to increase targets and sales. Digital marketing, which is becoming a tremendous business phenomenon on the internet, allows companies to introduce and promote products more effectively. In Lancang Kuning Village, the community service mechanism for digital marketing involves planning, training, and evaluation. MSME participants, divided by business field, collaborate in planning training programs. During the activity, they understand how to promote products through digital media. The final evaluation provides feedback to MSME players about products and marketing strategies, including direct interaction with users through social media. It not only provides insight into the acceptance of the product, but also allows an assessment of the benefits and disadvantages of the product or marketing strategy that has been adopted
MENINGKATKAN MINAT WIRAUSAHA MELALUI PELATIHAN POT BUNGA DARI SERABUT KELAPA PADA IBU-IBU PKK DESA LANCANG KUNING Meidi Yanto; Annisa Dwi Fitri Komalasari; Cahyani Utomo; Putra Octory Sanjaya; Robiyansyah Robiyansyah; Teki Nurdiyaningsih
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 2 No. 4: Oktober 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v2i4.2524

Abstract

In Lancang Kuning Village, there is one resident who manages coconut plants which are processed into plant fertilizer, where the part used as fertilizer is the coconut shell so that the remaining fibers are not used. Therefore, KKN students in Lancang Kuning Village have the initiative to process leftover coconut materials to make coconut fiber crafts. Where this craft is carried out through training so that this activity can provide education and entrepreneurial interest in the Lancang Kuning village community in utilizing leftover materials. Training on Flower Pot Crafts from Coconut Fiber was held on Friday 03 November 2023 at the Lancang Kuning Village Hall with the training participant, Mrs. PKK, Lancang Kuning Village. During the training, the entire team was able to work together well and provided equipment to support the progress of the Training on Making Flower Pots from Coconut Fibe
BRANDING SEBAGAI STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN (PENGABDIAN MASYARAKAT PADA UMKM KERIPIK YANG) Herman Herman; Armansyah Armansyah; Abdul Basyid; Ahmad Yani; Fatahuddin Fatahuddin; Muqtafin Muqtafin; Yuritanto Yuritanto; M Syafnur
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 3 No. 1: Januari 2026
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v3i1.2566

Abstract

Branding is an essential aspect of marketing. One of the key elements in branding is the logo, which serves as the visual identity that represents a brand. This guidance aims to rebrand the previously inadequate logo used by the "Keripik Bawang Yang" MSME. The methods employed include interviews, socialization, and mentoring. As a result of the mentoring process, the previously inappropriate logo, which did not accurately represent "Keripik Bawang Yang" as it truly is, was replaced with a logo that better reflects the product's content. The previous logo design caused consumer confusion about the depiction of the product in the logo versus the actual appearance of the onion chips, thus reducing consumer interest in purchasing. In addition to the logo redesign, the mentoring also involved creating a banner to enhance brand recognition and potentially increase consumer interest in "Keripik Bawang Yang."
PEMANFAATAN ECO ENZYME SEBAGAI SOLUSI PENGOLAHAN LIMBAH & PUPUK ORGANIK UNTUK PERTANIAN BERKELANJUTAN DI KELOMPOK TANI DESA TEMBELING Dwi Septi Haryani; Selvi Fauzar; Risnawati Risnawati; Maryati Maryati; Nanda Kristia Santoso; Surya Kusumah; Armansyah Armansyah; Rachmad Chartady; Muhammad Isa Alamsyahbana; Novica Indriaty
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 3 No. 1: Januari 2026
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v3i1.2567

Abstract

This Community Service activity aims to increase knowledge about the use of Eco Enzymes as a waste processing solution and organic fertilizer for sustainable agriculture. The method developed in this service activity is through training and mentoring activities for farmers in Tembeling Village. The main problem faced by farmers in Tembeling Village is that agricultural land still uses chemical fertilizers or pesticides. This results in a decrease in soil fertility and problems with dangerous chemicals. So that with training and mentoring activities regarding the use of Eco Enzymes in agriculture in Tembeling Village, it can provide insight, knowledge and skills for farmers and can be directly applied by farmers in Tembeling Village.
INOVASI DAN MODERNISASI PENGEMASAN SERTA PEMASARAN PADA UMKM PISANG SALAI DAN KUE LAMPAM DI DESA BERAKIT Octojaya Abriyoso
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 3 No. 1: Januari 2026
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v3i1.2568

Abstract

This community service initiative aims to analyze the impact of developing Micro, Small, and Medium Enterprises (MSMEs) in Berakit Village—specifically those producing *pisang salai* (smoked bananas) and *kue lampam* (traditional cakes)—by introducing modern approaches to packaging and digital marketing. The program included designing new packaging, utilizing social media for promotion, and providing training on digital marketing via e-commerce platforms such as Shopee. A qualitative methodology was employed, with data collected through observation, interviews, and documentation. The results indicate that the improvements in packaging and digital marketing successfully enhanced product appeal, expanded market reach, and equipped MSME owners with new digital marketing skills. Despite certain challenges, such as unstable internet connectivity, the program succeeded in increasing product sales and opening up broader market opportunities
STRATEGI PENGEMBANGAN DAN PENGUATAN DAYA SAING UMKM DI DESA SRI BINTAN, KABUPATEN BINTAN Armansyah Armansyah; Risnawati Risnawati; Gusmatumi; Ersa Cahyu Marcelyna; Muqtafin; Eko Murti Saputra
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 3 No. 3: Juli 2026
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v3i3.2609

Abstract

Kegiatan Kuliah Kerja Nyata (KKN) di Desa Sri Bintan, Kecamatan Teluk Sebong, kabupaten Bintan yang berlangsung selama tiga bulan memfokuskan pada mengembangkan Usaha Mikro Kecil Menengah (UMKM). Pendampingan Khusus yang baik dan profesional akan berdampak positif terhadap perekonomian para UMKM yang ada di Desa Sri Bintan. Permasalahan yang ditemukan di Desa Sri Bintan, kecamatan Teluk Sebong yaitu belum adanya administrasi/ surat izin usaha seperti NPWP, NIB, P-IRT, dan Sertifikasi halal, tidak adanya logo dan merek dari produk usaha, kurang optimalnya pemasaran melalui sosial media dalam kegunaan digital marketing. Tujuan dari seminar kewirausahaan ini adalah untuk memberikan pemahaman, bimbingan, dan memberikan motivasi pada para pelaku UMKM agar mereka lebih bersemangat untuk menjalankan usaha nya hingga dapat memasarkan produknya ke pasar yang luas. Kegiatan ini dilakukan dengan metode seminar yaitu dengan memberikan informasi, membuatkan surat izin usaha, cara memasarkan produk, dan pendampingan khusus pada para pelaku UMKM. Hasil dari rangkaian kegiatan seminar kewirausahaan ini adalah pengembangan motivasi pada para pelaku UMKM. Pendampingan khusus bagi pelaku UMKM ini belum mempunyai akun sosial media seperti Facebook, Instagram, dan juga Logo dengan desain kemasan produk yang menarik untuk di pasarkan. Pelaku UMKM menyadari bahwa dengan adanya seminar dan pendampingan khusus ini membuat para pelaku usaha dapat lebih bersemangat dan dapat lebih termotivasi untuk memasarkan produknya ke pasar yang lebih luas.
OPTIMALISASI PRODUKTIVITAS UMKM MELALUI INOVASI DESAIN PRODUK DI DESA PENGUDANG, KABUPATEN BINTAN Evita Sandra; Maryati; Risnawati; Marsudi; Herman
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 3 No. 4: Oktober 2026
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v3i4.2610

Abstract

This service aims to help MSMEs create attractive labels and packaging in Pengudang Village, Bintan Regency. The implementation methods used are: interviews, training and socialization. The results of the activities carried out by MSMEs in Pengudang Village have better packaging and product labels. KKN-P2EM activities resulted in problem solving in the form of a program, namely carrying out the program "Optimizing MSME Productivity through Go Design in Pengudang Village, Bintan Regency" to help MSMEs so that updated product packaging and labels become safer and more attractive
OPTIMALISASI STRATEGI PEMULIHAN UMKM BERBASIS ANALISIS SWOT DI DESA BINTAN BUYU, KABUPATEN BINTAN Tubel Agusven; Muqtafin; Fatahuddin; Alfi Hendri; Ulfa Oktavani
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol. 3 No. 4: Oktober 2026
Publisher : P3M STIE Pembangunan Tanjungpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/jp3em.v3i4.2611

Abstract

This research aims to determine the strengths, weaknesses, opportunities and threats of MSMEs in Bintan Buyu Village and what the appropriate recovery strategy is for these businesses. The methods used in implementing community service through real work lectures are: conducting interviews, observation and documentation to obtain data and information. Next, the research was carried out in two stages, namely The Input Stage for IFE and EFE and The Matching Stage for the SWOT matrix. The research results show that strengths and weaknesses can be used as business control factors, while opportunities and threats can be used as considerations in business. MSMEs in Bintan Buyu Village already have sufficient internal strength and can use existing opportunities to avoid threats

Page 8 of 9 | Total Record : 83

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