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Yudhie Suchyadi
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JHSS (Journal of Humanities and Social Studies)
Published by Universitas Pakuan
ISSN : 2598117X     EISSN : 2598120X     DOI : https://doi.org/10.33751/jhss.v9i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
JHSS (Journal of Humanities and Social Studies) is a journal that publishes scientific papers in the field of humanities and social studies. This Journal, run by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan, Bogor. The Journal provides opportunities for scholars to submit papers in humanities and social studies, and also management policies related to education, teaching, and learning fields which will be published online. The internet connection will add to the richness of information and scientific knowledge derived mainly from research. This journal is published three times a year, well documented in the form of books, which include a variety of humanities and social studies papers by writers of various backgrounds. In addition, we also have partners from local editor who graduated as profesor from some university who will review each article before publication. Each article or paper published in this Journal will definitely be useful to all visitors and readers. Articles submitted to this journal will be reviewed by reviewers before publication by double blind-review. e-ISSN: 2598-120X and p-ISSN : 2598-117X
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 180 Documents
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Appalili and Katto Bokko Agrarian Rites of the Indigenous People of Kekaraengan Marusu in Maros Regency Muhammad Azhar Husnan; Alya Daniyah Rosyadah; Andi Usrawi Mappaseng
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.283

Abstract

This research will examine the existence, changes, and social impacts of two agrarian rites belonging to the Kekaraengan Marusu Indigenous People in the Kassi Kebo Environment, Bajubodoa Village, Maros Baru District, Maros Regency. Namely the Appalili rite, as a marker of the rice planting season and the Katto Bokko rite as a marker of the harvest season. Motivated by the threat of the sustainability of these two rites in line with the shift in the economic structure of Maros Regency from the agricultural sector to the increasingly massive transportation, warehousing, and processing industry sectors, as stated in the "Maros Regency RPJPD 2025-2045". The objectives of the research include: (1) tracing the existence and background of the Appalili and Katto Bokko agrarian rites; (2) track changes in both rites historically from the time span in 2000 to 2025; and (3) the impact of the rite on the community, especially regarding social interaction and food security of indigenous peoples in the Kassi Kebo Environment. The research uses a multi-method qualitative approach with primary data sources through observation, interviews, documentation, and secondary data sources through literature search. The theoretical approach or framework used in this study belongs to Émile Durkheim, James C. Scott and Giorgio Agamben. Then it was analyzed using triangulation methods and data. The results of the study show that: (1) The Appalili Rite has been present since the 16th century through the discovery of pajekko (sacred plow tools) during the 6th Karaeng Marusu period, along with the existence of Katto Bokko; (2) Changes that have occurred since 2000 include the loss of the role of pappananrang as an expert in determining time or "good days" based on the reading of constellations, weather and climate. There are also in terms of heirloom materials and the involvement of the Regional Government since 2014; (3) How the two rites have proven to serve to strengthen social solidarity, as well as a means of preserving local agricultural biodiversity through the management of bandaq and punuq rice varieties as the backbone of community food security.
Political Branding Strategy Of Rano Karno Through The Tiktok Account @H.Ranokarno During The 2024 Jakarta Regional Election Muhammad Fatih Al Kautsar; Muhammad Prakoso Aji
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Political branding has become an increasingly important strategy in digital political communication, particularly on algorithm-driven social media platforms such as TikTok. This study aims to analyze the political branding strategy employed by Rano Karno through the TikTok account @h.ranokarno during the 2024 Jakarta Regional Election campaign. A qualitative approach with a netnographic method was adopted. Primary data were collected through in-depth interviews with five key informants and digital observation of campaign content, while audience responses were examined through the analysis of 1,563 TikTok comments using RapidMiner. The analysis was guided by the Political Branding framework proposed by Pich and Newman (2021), encompassing the dimensions of tangible, intangible, brand trinity, and symbolic communication and trust. The findings reveal that Rano Karno's long-established "Si Doel" persona functioned as the dominant intangible asset, strengthening his emotional connection with audiences while reinforcing Betawi cultural identity through authentic visual representation. The strategy also deliberately reduced the visibility of party branding in favor of strengthening leader branding and delivering policy messages through interactive and entertaining content. Audience comment analysis further indicates that responses associated with the intangible dimension (7.7%) were substantially more prevalent than those related to the tangible dimension (2.2%), highlighting the greater influence of symbolic identity and personal authenticity in shaping public engagement. This study concludes that effective political branding on TikTok depends not only on symbolic communication but also on the authenticity of content and the candidate's ability to adapt personal identity to the communicative culture of the platform, thereby extending the applicability of the Political Branding framework within contemporary digital political campaigns.
Collaboration Issues In The Uninhabitable House Repair Assistance Program In Banten Province Alam Muhana Nabil; Herijanto Bekti; Elisa Susanti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.285

Abstract

This article discusses the collaborative governance process that occurs in the uninhabitable house assistance program for the poor in banten province. The problem that arises in this research is that the collaboration that runs from the actors is still not running optimally. This is characterized by a lack of face-to-face dialogue, decision-making dominated by the Regional Government, and low mutual trust between actors. This article uses qualitative research methods to explain the process of collaboration in the uninhabitable house assistance program in Banten Province. There are findings in this study that several acts of corruption cases committed by local governments or business entities are the main point of low trust between actors. Another finding is the lack of face-to-face dialogue to discuss decision-making that will be carried out in this program. In addition, community involvement that is only a formality fulfillment makes this program often mistargeted. There is a rejection of housing assistance from the indigenous people of the Baduy tribe because they feel that the houses provided by this assistance are not in accordance with the local wisdom of the Baduy community. Based on the research that has been conducted, this program has achieved several short-term targets, but in its implementation there are still several collaboration processes that have not been able to run well.
Implementation Of Free Trademark Registration Facilitation For MSMe’s In Surabaya Aulia Rahmah Hidayat; Muhammad Agus Muljanto
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.286

Abstract

. Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic development; however, the administrative process of trademark registration remains underutilized among MSME actors. Limited understanding of registration procedures, document requirements, and trademark classification often becomes an obstacle to participation in the registration system. To improve administrative accessibility and encourage greater participation, the Surabaya City Government, through the Department of Cooperatives, Micro, Small and Medium Enterprises and Trade, implements a free trademark registration facilitation program for MSMEs. This study aims to analyze the implementation of the trademark registration facilitation system in Surabaya using George C. Edwards III’s policy implementation model, which includes communication, resources, disposition, and bureaucratic structure. This research employed a descriptive qualitative approach with data collected through interviews, observation, and documentation. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings indicate that the implementation of the administrative registration system has been carried out relatively well but has not yet reached optimal performance. In the communication aspect, outreach activities and inter-agency collaboration have supported information dissemination, although many MSMEs still encounter difficulties in understanding registration procedures and trademark classification. Resource limitations, including restricted facilitation quotas and limited personnel, also affect service effectiveness. Meanwhile, responsive service practices, established operating procedures, and institutional coordination have contributed positively to administrative implementation. Strengthening communication, expanding service capacity, and improving administrative coordination are necessary to optimize trademark registration services for MSMEs.
Jurisprudence Analysis Of Religious Court Decisions On The Determination Of Guardians Due To Wali 'Adhal In Indonesia (Period 2006 – 2010) Nurul Rizki Ananda; Widiya Yul
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.287

Abstract

This study aims to analyze the pattern of judges' legal considerations, the factors that cause wali 'adhal, the tendency to form jurisprudence, and the quality of legal reasoning in the decisions of the Religious Courts in Indonesia for the period 2006–2010. The method used is a normative juridical approach with empirical analysis of 124 court decisions. The results of the study showed that most of the requests for the appointment of guardians were granted, which indicates a tendency for consistency of decisions (quasi-jurisprudence). The main factors that cause wali 'adhal are dominated by non-shari'i reasons such as economy, social status, and family conflicts. In terms of legal reasoning, judges use various approaches, namely deductive, teleological, and substantive, although deductive reasoning still dominates. The study also found that although rulings tend to protect women's rights, the quality of legal arguments still needs to be improved to be more comprehensive, contextual, and substantive justice-oriented.
Revitalization Of Panji Mask Through Performing Arts In The Perspective Of Cultural Communication Ferdian Candra Maulana; Zulaikha Zulaikha; Didik Sugeng Widiarto
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i01.288

Abstract

The influence of modern culture cannot be denied as being related to the declining interest of the younger generation in traditional arts such as Topeng Panji. Therefore, revitalization efforts through adaptive cultural communication strategies are needed. This study aims to analyze cultural communication strategies and their impact on the formation of cultural identity among the younger generation. The research was conducted using a qualitative approach. Data were collected from four informants, including the head of the cultural office, a curator, a dancer, and audience members, using interview and documentation techniques. The findings reveal that revitalization strategies through performance innovation, digitalization, and education are effective in conveying cultural values and building cultural identity across the five dimensions of Cultural Identity Theory: personal, enacted, relational, communal, and material identity. Meanwhile, from a semiotic perspective, Topeng Panji contains meaning at every level. At the denotative level, the meanings are manifested through visual performances; at the connotative level, they are reflected in moral and philosophical values; and at the mythical level, they appear in the naturalization of cultural ideology conveyed through the performance.
Dysfunction Of Ninik Mamak In Enforcement Of Customary Sanctions: An Ethnographic Critical Study Of Violations Of Social Norms Reflia Santika; Widiya Yul
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.289

Abstract

This study discusses the dysfunction of ninik mamak in the enforcement of customary sanctions against violations of social norms in Jambi Province, especially in one of the villages in Kerinci Regency. Ninik mamak traditionally plays the role of a customary authority holder whose function is to enforce norms, maintain tribal honor, and regulate social balance. However, the results of the study show that these roles are shifting and dysfunctional, especially when dealing with cases of moral violations such as infidelity. Through a critical ethnographic approach, this study reveals that the layered and rigid customary mechanism causes ninik mamak to not be able to directly sanction without going through a multi-level procedure. This condition hinders the effectiveness of customary social control functions and lowers the legitimacy of traditional authority in the eyes of the community. Analysis using Émile Durkheim's theory of social control and Max Weber's theory of traditional authority legitimacy shows that the dysfunction of ninik mamak is not only due to weak personal authority, but also due to customary social structures that are less adaptive to social change. Therefore, it is necessary to revitalize the role of ninik mamak so that customary institutions remain relevant and effective in maintaining norms and social solidarity in the midst of modernity.
Teganai Hegemony Based On Islamic Family Law In Marriage Arrangements In Tanjung Muda Village, Hamparan Rawang District Eva Susti Kurnia; Widiya Yul
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.290

Abstract

This study confirms that teganai is a central element in the social system of the matrilineal community in Tanjung Muda Village which has social, moral, and symbolic functions in maintaining family honor and social balance. Its authority is culturally legitimized and reflects a form of cultural hegemony that society accepts voluntarily. In the perspective of structural functionalism theory, the role of teganai contributes to strengthening solidarity and social stability. However, when such authority goes beyond the boundaries of Islamic law, there is a potential structural dysfunction between customs and religious norms. From the point of view of Islamic family law, the role of teganai is acceptable as long as it does not replace the position of the marriage guardian as the legal pillar of marriage. The tension between customary and Islamic law is not in conflict, but rather shows a complementary relationship between living law and divine law. Therefore, harmonization between customary values and Islamic legal principles is needed to maintain balance, justice, and social order in indigenous peoples based on Islamic values.
Buy Now, Pay Later And Generation Z Financial Well-Being: A Systematic Literature Review Dhea Aulia Islami; Yudi Nur Supriadi; Ranila Suciati
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.291

Abstract

This study synthesizes evidence on how Buy Now, Pay Later (BNPL) affects financial stress and financial well-being among Generation Z. A systematic literature review was conducted using publications retrieved from Scopus through Publish or Perish, Google Scholar, and SINTA. The search covered studies published from 2018 to 2025. After title, abstract, keyword, and full-text screening against predefined inclusion and exclusion criteria, 30 relevant studies were analyzed through thematic synthesis. The literature consistently shows that BNPL expands short-term purchasing access and increases transaction value by reducing the perceived immediacy of payment. However, installment framing, promotional intensity, and frictionless checkout can encourage impulsive buying, overspending, multiple repayment obligations, and over-indebtedness. The effect on financial well-being is therefore conditional rather than uniformly negative or positive. Responsible financial behavior and self-control emerge as central mechanisms, while financial literacy is most effective when it is translated into budgeting, repayment discipline, and deliberate credit use. The review proposes a conditional framework in which BNPL usage influences financial stress and well-being through behavioral and psychological pathways. The findings support stronger consumer protection, transparent product design, risk-sensitive credit limits, and targeted financial education for young users.
Co-Production in the ASSiK Programme: Enhancing Youth Work Readiness in Surabaya Edista Indiswari Artamefia; Diana Hertati
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..292

Abstract

Youth unemployment remains a significant labour market challenge faced by the Surabaya City Department of Industry and Manpower. In response to this issue, the Surabaya City Government developed the ASSiK Programme (Arek Suroboyo Siap Kerjo), a digital-based public service innovation designed to connect job seekers with vocational training, employment opportunities, and industry partners. This study examines the implementation of co-production within the ASSiK Programme through four stages: co-commissioning, co-designing, co-delivery, and co-assessment. A qualitative descriptive approach was employed using interviews, observation, and documentation as data collection techniques. The findings demonstrate that the implementation of co-production in the ASSiK Programme involves collaboration among government institutions, private-sector actors, and youth participants in the planning, design, implementation, and evaluation of employment services. The programme has contributed to improving youth work readiness through vocational training, internship opportunities, and easier access to employment information. Although stakeholder participation has been evident throughout the programme, community involvement remains relatively limited and continues to be largely dominated by government institutions and industry actors.

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