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Journal Socio Humanities Review
Published by Universitas Swadaya Gunung Jati
ISSN : 2808442X     EISSN : 28084144     DOI : https://doi.org/10.33603/jshr.v5i1
Core Subject : Humanities, Social,
Humanities Social Sciences
Journal Socio Humanities Review is a peer-refereed open-access journal which has been established for the dissemination of state-of-the-art knowledge in the field of social science. This journal is founded under the Lembaga Penelitian Universitas Swadaya Gunung Jati. All submitted manuscripts will be initially reviewed by editors and are then evaluated by a minimum of two International Reviewers through the double-blind review process. This is to ensure the quality of the published manuscripts in the journal. The Journal Socio Humanities Review welcomes high-quality manuscripts resulted from a research project in the scope of social science, which includes, but is not limited to the following topics: (1) Humanities, Social, Law, and Religious; (2) Social Science and Communication; (3) Accounting, Business and Management; and (4) Education. The manuscript must be original research, written in English, and not be simultaneously submitted to another journal or conference.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 35 Documents
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The Effect of Leadership Style and Work Discipline on Employee Performance at PT Telkom Jakarta Barat Fajri, Chotamul; Zaanwar, Berlian Jaenuri
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6725

Abstract

The purpose of this study was to determine the effect of leadership style and work discipline on employee performance at PT Telkom in West Jakarta, either partially or simultaneously. The method used in this study is a quantitative approach, a population of 130 people with sampling using probability sampling techniques: simple random sampling and Slovin's formula with an error level of 5% so that 99 respondents were obtained. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The result of this study is that leadership style has a significant effect on employee performance with the regression equation Y = 14,573 + 0.632X1, the correlation value of 0.646 means that the two variables have a strong relationship. The value of the coefficient of determination is 41.7%. Hypothesis test obtained t arithmetic > t table or (8.338 > 1.985). The value of the coefficient of determination is 52.5% while the remaining 47.5% is influenced by other factors. Hypothesis test obtained value of F arithmetic > F table or (52,963 > 2,700). Thus H0 is rejected and H3 is accepted. This means that there is a simultaneous significant influence of leadership style and work discipline on employee performance.
The Influence of Lazada's Social Media Promotion Strategy on Purchase Decisions: The Case at the Allesya Collection Store Puspita, Dela; Syah, Donny Oktavian
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6726

Abstract

This research is motivated by the rapid development of technology, so it is one of the efforts used to market products and services through social media. Social media is a promotional method that is often used by selling or placing an advertisement through social media such as Lazada as a means of increasing sales. Promotion in the form of activities from sales to be able to inform and can encourage consumer demand for goods by influencing consumers to buy products sold by the store. In this study using a quantitative approach by using primary data types as a source of data obtained from the results of the questionnaire. The data analysis method used in this study is an instrument test consisting of validity and reliability test, classical assumption test consisting of normality test, heteroscedasticity test, and linearity test, as well as a hypothesis test consisting of T test, correlation coefficient test, coefficient test determination, and simple regression equation test. The results of this study indicate that (1) the promotion variable through social media has a positive and significant effect on purchasing decisions, (2) the promotion variable through the media has a strong influence and relationship with purchasing decisions.
The Effectiveness of Using The Application of Pegadaian Digital Service to Easy Customer Transaction at Pegadaian Cirebon Branch Sutarjo, Moh; Nurlia, Titim
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6829

Abstract

The Pegadaian Digital Service application is a Pegadaian digital service in the form of a mobile-based application that can provide Pegadaian product services to make it easier for customers to make transactions anytime and anywhere. However, there are still many customers who carry out conventional transactions. This is the background for researchers to choose the title "Effectiveness of Using the Pawnshop Digital Service Application in Making Transactions Easier for Customers at Pawnshops Cirebon Branch." The purpose of this study is to determine the effectiveness of users transacting through the Pegadaian Digital Service application. This research uses descriptive qualitative method. The researcher used one key informant and four supporting informants. This study uses the theory of effectiveness measures by Campbell J.P. (1989:121) in Starawaji (2009) to be a guide in research. The results of the study can be concluded that judging from the success of the program, the success of the target, satisfaction with the program, the level of input and output, the achievement of overall goals is not optimal. And the data collection used by the researcher is a literature study and using field studies, namely observations and interviews.
PUBLIC RELATIONS STRATEGY THROUGH CORPORATE SOCIAL RESPONSIBILITY (CSR) IN PARTNERSHIP AND ENVIRONMENTAL DEVELOPMENT (PKBL) PROGRAM Aeni, Dini Nur; Nurfalah, Farida; Bharoto, Haryo
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6830

Abstract

Forests are biological natural resources that have great benefits. Inside it. The research objectives include 1) Public Relations Strategy through Corporate Social Responsibility (CSR) in the Partnership and Community Development Program (PKBL) at Perum Perhutani KPH Majalengka 2) What are the Barriers to the Public Relations Strategy and 3) what are the efforts made by Public Relations in dealing with obstacles that happened. The researcher uses a qualitative descriptive research method, the selection of informants uses the Purpose Sampling Technique. The results of this study indicate that the implementation of the Public Relations Strategy through CSR in the Partnership and Community Development Program (PKBL) at Perum Perhutani KPH Majalengka has been implemented but in its implementation it has not been able to be carried out optimally. it can be seen from: 1). Public Relations Strategy through CSR in PKBL at Perum Perhutani KPH Majalengka that the community complains about solving problems that often arise to be reviewed and rechecked by Perhutani and the delivery of communications that have not been properly realized to stakeholders, 2). Barriers to the Public Relations Strategy through CSR in PKBL at Perum Perhutani KPH Majalengka there is a lack of good communication management in the form of miscommunication between work units in problem solving 3). Public Relations Strategy Efforts through CSR in PKBL at Perum Perhutani KPH Majalengka through meetings and coordinating with each other between work units as well as making agendas and reviewing them so that they are more focused in accordance with more mature planning.
The Effect of Implementation of The Hope Family Program on The Fulfillment of Basic Food Needs of Beneficiaries Family During The Covid-19 Pandemic in Jatisampurna District, Bekasi City Badruddin, Syamsiah; Nugraha, Muhammad Nata
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6831

Abstract

The Covid-19 virus has an impact on the loss of livelihoods and income for some people. As a government effort to ease the burden of spending on the poor and vulnerable who have been designated as Beneficiary Families in meeting their family's food needs, the government provides Non-Cash Food Assistance through the Family Hope Program and increases the amount of assistance provided to the poor and vulnerable during the Covid-19 pandemic. 19. This research uses descriptive quantitative method. Beneficiary families become respondents in this study. This study uses Structural Functional theory where all elements in society function with each other so that society carries out its functions properly, therefore community needs are conditions that must be adapted from the existing social system so that the function of the structure can run according to its function. Based on the results of the analysis obtained, it can be seen that the Family Hope Program has a positive and strong influence in meeting the basic food needs of the Beneficiary Families
Bureaucracy Reform in Improving Integrated District Administrative Services Bharoto, RM Haryo; Harsono, Yhonanda; Lestari, Aghnia Dian; Maharani, Shara
Journal Socio Humanities Review Vol 2 No 2 (2022): VOLUME 2 NUMBER 2 SEPTEMBER 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i2.7603

Abstract

Bureaucratic Reform of District Integrated Administrative Services (PATEN) The study at the Rajagaluh District Office, Majalengka Regency has the aim of explaining the bureaucratic reforms implemented by PATEN in improving service quality in Rajagaluh District and the supporting factors, obstacles to the successful implementation of PATEN in Rajagaluh District. The research method uses descriptive qualitative where the author uses information from the Rajagaluh District agencies and outside parties as a data balancer, namely the community. The results of this study indicate that the success of PATEN implementation in Rajagaluh District is seen in the PATEN implementation process through the behavior of PATEN employees, infrastructure, forms of commitment in implementing PATEN and service accountability. This makes Rajagaluh District strive to realize Bureaucratic Reform in its environment. The existence of PATEN not only aims to improve the quality of service in the District but also brings it closer to the community. Changes that occur through PATEN such as the provision of service facilities, a modern service system and the behavior of PATEN employees in accordance with service standards. Supporting factors in the success of PATEN are organizational capacity, coordination of interactions between actors involved and strategies for delivering information through a persuasive approach that lead to increased services such as training and improvement of infrastructure. In addition, this has a positive impact on the community so that people are satisfied with the existence of PATEN in Rajagaluh District. Despite the limited budget in increasing the capacity of human resources and infrastructure. The conclusion of the study is that in providing public services through PATEN it is related to PATEN officers so that there is a need for bureaucratic reform to achieve good governance. Therefore, the PATEN policy can produce institutions that are committed to advancing bureaucratic reform and paying attention to the needs of the community in public services.
Marketing Strategy for MSME Management Students at Pamulang University During the Covid-19 Pandemic Harsono, Yhonanda; Permada, Dewi Nari Ratih; Munarsih, Munarsih
Journal Socio Humanities Review Vol 2 No 2 (2022): VOLUME 2 NUMBER 2 SEPTEMBER 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i2.7604

Abstract

The purpose of this study was to determine product innovation strategies in increasing sales to Pamulang University Management Student MSMEs during the Covid-19 Pandemic, to determine promotional strategies in increasing sales of Pamulang University Management Student MSME products during the Covid-19 Pandemic and to find out strategies product quality in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic. This study used a qualitative descriptive research method. After doing the research it was found that the product innovation strategy in increasing sales through creating products with different products in general and having a unique brand or product brand that attracts consumers, Promotional strategies in increasing sales are through online marketing or social media, such as: Instagram, Facebook, WhatsApp, etc. as well as through various social media platforms that can be accessed by all people, especially the Indonesian people. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to deal with online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to handle online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to deal with online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping.
Analysis of the Health of Islamic Banking in Indonesia Wibowo, Sandi Nasrudin; Rudiantono, Yodi
Journal Socio Humanities Review Vol 2 No 2 (2022): VOLUME 2 NUMBER 2 SEPTEMBER 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i2.7606

Abstract

This study aims to determine the soundness of Islamic Commercial Banks using the measurement method regulated in Bank Indonesia Regulation PBI No.13/1/PBI/2011, concerning Assessment of Bank Soundness Levels using the RGEC method. The assessment factors in the RGEC method are the risk profile factor (bank risk), the Good Corporate Governance (GCG) factor, the earnings factor (profitability) and the capital factor (capital). The object of this research isFinancial Statements of Bank Muamalat Indonesia and Bank BJB Syariah from 2015 to 2018. The analysis technique in this study is quantitative descriptive by calculating financial ratios using the RGEC method. The results of this study indicate that Bank Muamalat and Bank BJB Syariah, show the period from 2015 to 2018 in the fairly healthy category.
Use of the National Museum as a Learning Resource for Social Science Subjects Ahmad, Andy; Jubaedah, Siti; Fajarianto, Otto; Nurlia, Titim
Journal Socio Humanities Review Vol 2 No 2 (2022): VOLUME 2 NUMBER 2 SEPTEMBER 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i2.7607

Abstract

Social studies subjects are one of the subjects that must be passed by students from elementary to high school levels. History subjects at the high school level are about building students' awareness of the importance of time and place which is a process from the past, present and future, training students' critical power to understand facts, concepts and generalizations correctly based on a scientific and methodological approach. science. However, what happens in the learning process in schools does not pay attention to these goals so that students do not understand social studies. This study aims to provide a theoretical basis that in the learning process can use various sources in social studies subjects, namely museums. Museums are places where valuable items from the past are exhibited that can support the learning process. The national museum is one of the museum facilities that can be used. From various learning theories and the cone of Dale's experience, it shows that there are good results if learning is based on learning by doing.
The Effect of Leadership Style and Compensation on Employee Performance at the Aviary Bintaro Hotel Munarsih, Munarsih; Harsono, Yhonanda; Arianto, Nurmin
Journal Socio Humanities Review Vol 3 No 1 (2023): VOLUME 3 NUMBER 1 MARCH 2023
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v3i1.8522

Abstract

The purpose of this study was to determine the effect of leadership style and compensation on employee performance at the Aviary Bintaro Hotel. The method used in this research is descriptive with an associative approach. The sampling technique used is census or saturated sampling with a sample of 85 respondents. The analysis tool uses instrument testing, classical assumption testing, regression testing, correlation coefficient testing and the coefficient of determination as well as hypothesis testing. Based on the results of the study, it shows: (1) Leadership style has a positive and significant effect on employee performance with t count > t table or (6.327 > 1.989). (2) Compensation has a positive and significant effect on employee performance with t count > t table or (6.398 > 1.989). (3) Leadership style and compensation have a positive and significant effect on employee performance with a value of Fcount>Ftable or (27.259 > 2.720).

Page 2 of 4 | Total Record : 35

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