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Jurnal Ekonomi dan Bisnis Jagaditha
Published by Universitas Warmadewa
ISSN : 23554150     EISSN : 25798162     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
JAGADITHA: Jurnal Ekonomi & Bisnis P-ISSN: 2355-4150, E-ISSN: 2579-8162 is a journal of economic and bussiness published by Management Deparment, Postgraduated Program, Warmadewa University, provides a forum for publishing research articles or review articles. This journal has been distributed by WARMADEWA PRESS started from Volume 1 Number 1 Year 2014 to present. The scope of journal is restricted to the fields of economic and business study. The journal is published twice a year every march and september.
Arjuna Subject : -
Articles 183 Documents
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The Effect of Financial Knowledge, Financial Experience and Spiritual Intelligence on Investment Planning Behavior Janri Manafe
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.2.2021.209-214

Abstract

This study aims to examine the effects of financial knowledge, financial experience and spiritual intelligence on investment planning behavior at Oebobo District, Kupang City, East Nusa Tenggara. The method used in this study is a qualitative method; meanwhile the data are collected through an online survey. In total, there were 105 employees participated in the survey. The participants are residents of the Oebobo sub-district, Kupang City, East Nusa Tenggara. Furthermore, multiple linear regressions are used in analyzing the data. The results of this study revealed that partially and simultaneously financial knowledge, financial experience and spiritual intelligence relates positively to investment.
The Effect of Attitude in Mediating Environmental Knowledge towards the Purchase Intention of Green Cosmetic Product Ni Wayan Arika Putri; Ni Made Wahyuni; Putu Ngurah Suyatna Yasa
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.2.2021.202-208

Abstract

The existence of public awareness of environmental preservation today, makes many companies, especially cosmetics, try to put forward the ecological aspects and raise environmental issues as one of their marketing strategies. This study aims to explain attitudes and environmental knowledge in determining the purchase intention of a green cosmetic product. This study uses a purposive sampling technique for determining samples. The samples used were 100 people, all consumers who had never bought green cosmetic products domiciled in Denpasar City. The data obtained were analyzed by descriptive analysis and PLS. The results found that environmental knowledge and attitudes had a positive and significant effect on purchase intentions. Furthermore, the attitude mediates a portion of environmental knowledge towards the purchase intention of a green cosmetic product. Therefore, it was expected the consumer who already have knowledge of the environment has the potential to become customers for green cosmetics producers. In addition, the companies need to increase the intention of potential consumers to switch to green cosmetics products by highlighting the added value of consumption of green products and further research can add construct alternatives that affect the purchase intention of green cosmetics products such as environmental awareness and increase references related to this study.
The Effect of Capital Structure and Sales Growth on Company Profitability and Value in the Cosmetics Manufacturing and Household Needs Manufacturing Companies Ni Putu Erlin Pramesti; Putu Ngurah Suyatna Yasa; Ni Luh Anik Puspa Ningsih
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.2.2021.187-193

Abstract

Company value is very important for a company, because the company's value reflects the company's performance which will be associated with stock prices, where the higher the stock price, the higher the value of the company. With a high company value will give a good signal to investors that the company's financial performance is increasing. This study aims to determine the effect of capital structure and sales growth on profitability and firm value. The population in this study is cosmetics and household needs manufacturing companies listed on the IDX. Determination of the sample is done by a purposive sampling method of judgment sampling type and based on predetermined criteria; the number of samples is 5 companies manufacturing cosmetics sub-sectors and household needs. This study uses secondary data obtained from the Indonesia Stock Exchange in 2008-2018. Testing the hypothesis of the study used descriptive statistical test techniques and path analysis test with SPSS (Statistical Product and Service Solutions) application tools. The results showed that: 1) Capital structure has a positive and significant effect on profitability 2) Sales growth has a negative and not significant effect on profitability 3) Capital structure has a positive and significant effect on firm value 4) Sales growth has a positive and significant effect on firm value 5) profitability has a positive and significant effect on firm value 6) Capital structure is able to influence the value of the company through profitability 7) Sales growth is not able to affect the value of the company through profitability.
Impact of Online Learning Application and Lecturer Performance on Student Learning Motivation at Faculty of Economics and Business Warmadewa University Made Setena; Ni Putu Sri Mariyatni; I.A.Sri Meitri
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.2.2021.157-163

Abstract

Motivation in learning has a role to foster a sense of pleasure, passion, and enthusiasm for learning. The lack of learning motivation in distance learning is caused by the process of learning, where students can become less active in conveying their opinions and thoughts, causing a boring learning process. Student learning motivation is also influenced by lecturer performance. The purpose of this study was to examine student learning motivation in online learning at the Faculty of Economics and Business, Warmadewa University. Various methods are applied in distance learning activities, including the google meet application, zoom application, google classroom, youtube, television, and whatsapp social media. Data was collected by distributing questionnaires which were used as research instruments. Sampling was carried out using the saturated sample method or the census method, namely 48 students who took financial management courses as respondents. To test the research instrument, validity and reliability were tested. Classical Assumption Test is used to test the Regression model. Data analysis used multiple linear regression analysis. The results of the analysis show that the application of online learning and lecturer performance has a positive and significant impact simultaneously or partially on student learning motivation at the Faculty of Economics and Business, Warmadewa University. Thus, it can be suggested that to support learning more effectively, it is better to use more varied learning methods and learning support facilities need more attention.
Mediation Effect of Work Motivation on Relationship of Soft Skill and Hard Skill on Employee Performance in Denpasar Marthalia Skincare Clinical I Gusti Bagus Sindu Martha Nugraha; Ni Wayan Sitiari; Putu Ngurah Suyatna Yasa
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.2.2021.136-145

Abstract

Employee motivation is a reflection of the level of energy, commitment, and creativity possessed by employees used to work. This study aims to determine the effect of soft skills and hard skills on employee performance with work motivation as a mediating variable in the Clinical Marthalia Skincare Denpasar. The population in this study were all employees who worked at Marthalia Skincare Clinic in 2019. The sampling method used in this study was the census method, thus, the number of samples in this study was 32 employees of the Marthalia Skincare Clinic in Denpasar. The research data is primary data that are the results of questionnaire data given to employees of the Marthalia Skincare Clinic Denpasar. Testing the hypothesis of this study using Structural Equation Modeling (SEM) analysis with the Partial Least Square (PLS) approach. The results showed that: (1) Soft Skill had a positive effect on work motivation. (2) Hard Skill has a positive effect on work motivation. (3) Soft Skill has a positive effect on employee performance. (4) Hard Skill has a positive effect on performance. (5) Work motivation has a positive effect on performance. (6) motivation is a partial mediation between soft skills and performance. (7) work motivation is not a mediation between hard skills and performance. It is recommended to further researchers to examine other mediating variables that affect the relationship between hard skills and employee performance.
The Effect of Time Management and Communication on Employee Performance with Mediation of Work Motivation in The Kepeng Money Crafts Industry, Kamasan Village, Klungkung District Made Ermawan Yoga Antara; Ni Wayan Sitiari; Wayan Gde Sarmawa
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.2.2021.117-126

Abstract

One of the efforts to improve employee performance is through improvements in time management and communication within the organization. The increasing of time management and communication is expected to increase work motivation for employees. The increasing of employee’s motivation is also expected to have an impact on improving the performance of the employees themselves. This study aims to examine the employee performance through time management, communication and work motivation that was conducted at the Kepeng Money Craft Industry in Kamasan Village, Klungkung District, which involving all 40 company employees as research respondents. This research was conducted in a census. The distribution of questionnaire to the respondents is the method used in collecting the data, then the data is processed using the Structural Equation Modeling Partial Least Square (PLS) method, through the SmartPLS 3.0 program, at a significance level of 0.05 (5%). The results of this study found that time management, communication, and work motivation each had a positive and significant effect on employee performance. Time management has a significant positive effect on work motivation. Time management has a significant positive effect on employee performance. Communication has a significant positive effect on work motivation. Communication has a significant positive effect on employee performance. Work motivation has a significant positive effect on employee performance. Work motivation mediates some of the effects of time management on employee performance. Work motivation mediates some of the effects of communication on the performance of employees of the kepeng handicraft industry in Kamasan Village, Klungkung Regency.
Storytelling through the Tik Tok Application Affects Followers’ Behaviour Changes Endang Triwidyati; Ria Lestari Pangastuti
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.2.2021.127-135

Abstract

Storytelling is an art that is becoming a trend on social media, nowadays it is starting to be abandoned by switching to story style uploaded via Facebook, Instagram and Tiktok, which have more fans and followers because the story style is clear and solid. Storytelling through the media is a means of influencing audience affection. The storytelling content conveyed includes an event, experience, or inspirational story that is shared by a Tik Tok account owner to his/her followers. This study aims to examine the storytelling through the Tiktok application affects followers’ behavior changes. The method used in this study is a qualitative method in which the research data is in the form of information obtained from followers of the Tiktok application related to the context discussed in the video in the Tiktok application. The method of determining the sample of purposive informants is done by determining the research informants deliberately based on predetermined criteria. The result of the storytelling data is the process of building a story that is easily understood and understood successfully to convince the audience that there is value in an action plan that can be carried out. The story is supported by facts and appropriate analysis data. Based on the results obtained from this study, it was found that storytelling was effective in conveying messages of positive change and as it was, there was no fraud or engineering to the followers and came up with very creative ideas.
The Impact of Utilitarian Value, Hedonic Value, and Brand Image of Modern Coffee Shop City of Malang on Customer Satisfaction Khalikussabir; Abdul Waris
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 8 No. 2 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.2.2021.172-178

Abstract

The existence of modern coffee shops in Malang City is growing and encouraging the birth of coffee shops with all things modern nuances, one of factor is the number of students in Malang City is increasing year by year, so that this moment is used by entrepreneurs to establishing modern coffee shops in the city of Malang, but not all modern coffee shops can maintain their business because competition in introducing or selling products is not oriented to the characteristics of their consumers, this is a challenge for entrepreneurs to be able to understand the characteristics of their consumers well to be able to compete. The purpose of this study is to find out how the impact of utilitarian value, hedonic value, and brand image of modern coffee shops in Malang City on customer satisfaction by using a quantitative descriptive analysis method approach. The results of data analysis show that: 1) utilitarian value behavior that has a consumer has a significant effect on modern coffee shop customer satisfaction; 2) the hedonic value behavior that has consumers has a significant effect on modern coffee shop customer satisfaction; and 3) brand image embedded in consumers has a significant effect on modern coffee shop customer satisfaction.
The Moderation Effect of Capital Structure on the Effect of Sales Growth on the Value of Manufacturing Companies Listed on the Indonesia Stock Exchange Ida Ayu Surasmi; I Made Jamin Yasa
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 9 No. 1 (2022): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.9.1.2022.1-6

Abstract

There are many indicators in determining the value of the company, one of which is sales growth. In addition to the level of sales growth, investors usually also focus their attention on the capital structure, because the value of the company can also be reflected in the company's ability to obtain funds to increase its growth. This study aims to determine the effect of sales growth on firm value, using the capital structure as measured by Debt to Asset Ratio (DAR), Debt to equity ratio (DER) and long-term debt (LtDER) as moderating variables. This research was conducted on manufacturing companies listed on the Indonesia Stock Exchange for the period 2015 to 2017. The sample in this study amounted to 131 companies. The results of the t test and moderation show that growth has a significant positive effect on firm value, DAR weakens the effect of growth on firm value
Banking Product Marketing Strategy through Instagram Social Media in the Middle of the Covid-19 Pandemic I Kadek Arya Wibawa; Agus Fredy Maradona
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 9 No. 1 (2022): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.9.1.2022.76-81

Abstract

The banking industry, especially BPR, has been affected by the COVID-19 pandemic. BPR Lestari wrote in a release that their assets grew in the midst of a pandemic. It is known that this bank is quite active in using social media even before the COVID-19 pandemic emerged. The purpose of this study was to find out how to implement changes in marketing strategies from conventional to marketing strategies through social media, especially Instagram in the midst of the COVID-19 pandemic. In this study, the sampling technique used was purposive sampling. Using data analysis techniques carried out in four steps, namely data collection, data reduction, data presentation and drawing conclusions/verification. The research validity test is the source triangulation test. The result of this study reveals that BPR Lestari has made maximum use of social media Instagram in supporting its marketing process in the midst of this COVID19 pandemic. Instagram BPR Lestari can fulfill every stage of the 5A concept (Aware, appeal, ask, act, and advocate) Marketing 4.0. Where the indicator for the success of marketing 4.0, namely at the advocate stage, has been achieved by BPR Lestari, as evidenced by the recommendations made either directly or through the Instagram share feature voluntarily by the customers of this bank. It can be concluded that the role of Instagram social media and digital marketing transformation has made BPR Lestari survive in the midst of the pandemic and even experience an increase in its assets.

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