cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Deo Renaldi Saputra
Contact Email
admin@scriptaintelektual.com
Phone
+6285709683865
Journal Mail Official
admin@scriptaintelektual.com
Editorial Address
Jalan Gunung Talang Timur Nomor 45, RT 005, RW 002, Desa Bendan Duwur Kecamatan Gajah Mungkur
Location
Kota semarang,
Jawa tengah
INDONESIA
Ascendia: Journal of Economic and Business Advancement
Published by CV SCRIPTA INTELEKTUAL MANDIRI
ISSN : 31108229     EISSN : 31106994     DOI : 10.65310
Core Subject : Economy,
Economics, Econometrics & Finance
Ascendia: Journal of Economic and Business Advancement is a peer-reviewed academic journal dedicated to the dissemination of high-quality research in economics, management, accounting, and business. The journal provides an open platform for researchers, scholars, practitioners, and academics to publish original empirical studies, theoretical analyses, and applied research that contribute to economic development and business innovation. Ascendia welcomes manuscripts on a wide range of topics, including economic policy, financial management, entrepreneurship, organizational behavior, business strategy, marketing, and sustainable economic growth. All submissions undergo a rigorous double-blind peer-review process to ensure scholarly integrity, originality, and academic excellence. Published quarterly in March, June, September, and December, Ascendia aims to foster intellectual exchange and promote forward-looking insights that drive progress in economic and business disciplines at both national and international levels.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 152 Documents
 12   13   14   15   16 
Peran Human Resource Dalam Menghadapi Masa Depan Dunia Kerja Di Era Digital Selpi Oktarida; Clara Clara; Maiza Fikri
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/v5hbc870

Abstract

This study investigates the evolving strategic role of human management within modern corporate environments undergoing rapid digital transformation. Utilizing a systematic literature review approach based on contemporary strategic management frameworks, this research evaluates academic publications spanning from 2022 to 2026. The findings indicate that traditional administrative responsibilities must transition toward data driven partnerships and continuous digital learning models to bridge existing competency gaps. Moreover, the analysis reveals that fostering workforce adaptability, technical proficiency, and virtual collaboration significantly enhances organizational resilience and operational performance. Strategic integration of advanced technological tools alongside human centric leadership practices ultimately empowers enterprises to maintain competitive advantages amidst global market volatility.  
Determinants of Going Concern Opinion: The Moderating Role of Managerial Ownership in Basic Materials Sector Companies Leonard Caprio Sibarani; Nera Marinda Machdar; Faradiba Faradiba
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/29tc9m36

Abstract

This study aims to examine the determinants of going concern opinion by analyzing the effects of operating cash flow, financial distress, and sustainability report disclosure, while investigating the moderating role of managerial ownership. This research employs a quantitative approach using logistic regression and moderated regression analysis, with data processing conducted through STATA 15. The sample consists of 74 basic materials sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period, resulting in 370 firm-year observations. The findings indicate that operating cash flow and financial distress have significant negative effects on going concern opinion, while sustainability report disclosure has a negative but insignificant effect. Managerial ownership does not moderate the relationship between operating cash flow or financial distress and going concern opinion, but significantly moderates the relationship between sustainability report disclosure and going concern opinion. These findings highlight that auditors continue to emphasize financial indicators in evaluating business continuity, while ownership structure influences the credibility of sustainability-related information. The study provides practical implications for corporate managers in improving financial resilience and strengthening disclosure quality to support stakeholder confidence. This study contributes to agency theory and signaling theory by providing empirical evidence on how financial conditions and governance mechanisms shape going concern assessments in emerging markets.
Pengaruh Gaya Kepemimpinan Transformasional Terhadap Kinerja Karyawan: Studi Literatur Sistematis Fairuz Daffa Mumtaz; Nurhillalludin
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/840hge10

Abstract

This study aims to examine the influence of transformational leadership style on employee performance through a Systematic Literature Review (SLR) approach. The research employed the SLR method by analyzing 32 Indonesian-language scientific articles published between 2020 and 2025, sourced from reputable databases such as Google Scholar, SINTA, and DOAJ. The article selection process followed the PRISMA protocol, which initially identified 247 articles and subsequently narrowed them down to 32 studies that met all inclusion criteria. The findings indicate that transformational leadership, encompassing four core dimensions—idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration—consistently exerts a positive and significant impact on employee performance. Among these dimensions, inspirational motivation emerged as the most influential factor in enhancing team productivity, while individualized consideration made a substantial contribution to employee satisfaction and autonomy. Furthermore, mediating variables such as job satisfaction, organizational commitment, and work engagement were consistently found to strengthen the relationship between transformational leadership and employee performance. These findings provide valuable insights for organizations seeking to improve human resource performance through the development of adaptive and inspirational leadership practices.
Pengaruh Brand Awareness, Content Marketing, dan E-Wom Terhadap Keputusan Pembelian Oh My Glam Beauty di Instagram Nazwa Nabila; Ravinda Safitra Hidayat
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/sythxv52

Abstract

The rapid growth of social media has transformed Instagram into a strategic marketing platform, intensifying competition among local cosmetic brands, including Oh My Glam (OMG) Beauty. This study aims to analyze the influence of  brand awareness, content marketing, and electronic word of mouth (e-WOM) on consumers' purchasing decisions for OMG Beauty products on Instagram. A quantitative explanatory approach was employed using a purposive sampling technique involving 100 respondents selected based on the Lemeshow formula. Primary data were collected through a structured Likert-scale questionnaire and analyzed using validity, reliability, classical assumption, and multiple linear regression tests with IBM SPSS Statistics version 26. The findings reveal that brand awareness and content marketing have positive and significant effects on purchasing decisions, with brand awareness emerging as the most dominant variable. Conversely, e-WOM does not significantly influence purchasing decisions, indicating that online reviews are not the primary consideration for most respondents. Simultaneously, the three independent variables explain 92.9% of the variance in purchasing decisions. These findings suggest that strengthening brand awareness and consistently delivering informative content are more effective marketing strategies than relying solely on online consumer reviews to increase purchase decisions through Instagram.  
Penerapan Teori Resource-Based View (Rbv) dalam Analisis Keunggulan Kompetitif Berkelanjutan pada UMKM Berbasis Ekonomi Kreatif di Kota Semarang KMT Lasmiatun; Mahfudz Mahfudz; Hardiwinoto Hardiwinoto
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/v8rqz821

Abstract

Creative economy-based MSMEs play an important role in Semarang City's economy but still face challenges in maintaining competitive advantage amid dynamic competition. This study aims to analyze the application of the Resource-Based View (RBV) theory in building sustainable competitive advantage among creative economy MSMEs in Semarang City through four VRIN dimensions: Value, Rarity, Imitability, and Organization. The study employed a mixed method sequential explanatory approach using data from interviews, observations, and Likert-scale questionnaires administered to 96 MSME actors in the culinary, fashion, and craft subsectors. Data were analyzed through qualitative triangulation and descriptive statistics based on the average scores of each dimension. The results show that Value obtained the highest score of 4.04, while Imitability was the lowest dimension at 3.34. The craft subsector demonstrated the strongest RBV profile with an average score of 3.78, while the culinary subsector excelled in Value but was more vulnerable to imitation. The findings highlight the need to strengthen intellectual property protection and organizational capabilities to achieve sustainable competitive advantage.
Faktor- Faktor Yang Mempengaruhi Minat Mahasiswa Menggunakan Qris Sebagai Sistem Pembayaran Berbasis Teknologi Nur Fauziah; Zaki Baridwan
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/6jhbbm61

Abstract

This study aims to analyze the factors influencing students’ interest in using QRIS as a technology-based payment system. This research uses a quantitative approach with a survey method. The population consists of Accounting students at Universitas Brawijaya aged 18–22 years who are familiar with or use QRIS. The sample consists of 295 respondents selected using purposive sampling based on specific criteria, namely active undergraduate students, aged 18–22 years, familiar with or having used QRIS, and willing to participate in the study. The results show that all examined factors play an important role in increasing students’ interest in using QRIS. Ease of use is the most dominant factor, followed by affordability and accessibility, transaction speed, convenience, and security and data privacy. This indicates that increasing QRIS adoption is not only determined by technological aspects but also by overall user experience. This study implies that QRIS development should focus on improving system ease of use, accelerating transaction processes, expanding accessibility, enhancing user convenience, and strengthening data protection to increase adoption among students.
Pengaruh Brand  Image , Brand  Trust Halal, dan Kualitas Produk Terhadap Keputusan Pembelian Cushion  Wardah pada Konsumen di Toko Tambangan Cosmetic Kecamatan Babat Lamongan Tiara Gladis Dwi Febrianti; Muhammad Rizal Nur Irawan; Saifuddin Zuhri
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/p4f8ax80

Abstract

This study analyzes the effects of Brand Image, Halal Brand Trust, and Product Quality on purchase decisions for Wardah cushion products among consumers at Toko Tambangan Cosmetic, Babat District, Lamongan Regency. A quantitative causal-associative design was applied to 96 female respondents selected through purposive sampling. Data were collected using a five-point Likert questionnaire and analyzed with multiple linear regression in IBM SPSS Statistics 26. The results indicate that Brand Image has a positive and significant effect on purchase decisions, with a t-value of 3.065, significance of 0.003, and beta coefficient of 0.319. Halal Brand Trust also has a positive and significant effect, with a t-value of 3.432, significance of 0.001, and the highest beta coefficient of 0.388. Product Quality does not significantly affect purchase decisions, with a t-value of -0.166 and significance of 0.868. Simultaneously, the three variables significantly influence purchase decisions, with an F-value of 19.104 and significance of 0.000. These findings emphasize the importance of strengthening halal trust and brand image while maintaining product quality in competitive cosmetics marketing for sustainable consumer confidence and stronger long-term market positioning.  
Determinan Economic Value Added (EVA) pada Perusahaan Sektor Kesehatan yang Terdaftar di Bursa Efek Indonesia Raihan Maulana Jailani; Nani Ernawati; Yulianita Rahayu; Mochammad Rizaldy Insan baihaqqy
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/jgkx6d93

Abstract

This study examines the determinants of Economic Value Added (EVA) in healthcare sector companies listed on the Indonesia Stock Exchange during 2019–2025. Using a quantitative causal approach, the study analyzes 84 firm-year observations from 12 companies selected through purposive sampling. The independent variables consist of Current Ratio, Debt to Equity Ratio, Return on Assets, Total Asset Turnover, and Operational Efficiency, while EVA serves as the dependent variable. Panel data regression with the Fixed Effect Model and White cross-section covariance was employed to obtain robust estimates. The results indicate that Current Ratio, Debt to Equity Ratio, Total Asset Turnover, and Operational Efficiency do not significantly affect EVA individually. In contrast, Return on Assets has a positive and significant effect on EVA. Simultaneously, all independent variables significantly influence EVA, with an Adjusted R-squared of 0.914873, indicating that 91.49% of EVA variation is explained by the model. These findings emphasize the importance of asset profitability in creating economic value and support integrated financial management strategies for healthcare companies. Effective asset utilization therefore remains central to strengthening shareholder value creation and long-term corporate performance.  
Pengaruh Digital Marketing Tiktok dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen pada Usaha Entrepreneur Perempuan Nisa Galleri Putri Srimulyati; Rezky Afiahtul Barokah
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/0rwy6g59

Abstract

This study examines the effect of TikTok digital marketing and product quality on consumer purchasing decisions at Nisa Galleri, a women-led fashion enterprise. A quantitative approach with descriptive and verification methods was applied to 100 consumers selected through purposive sampling from 67,184 buyers recorded during June 2025–May 2026. Data were collected using a Likert-scale questionnaire and analyzed with SPSS through validity, reliability, classical assumption, multiple linear regression, coefficient of determination, t-test, and F-test. The results show that TikTok digital marketing achieved an average score of 81.40%, product quality 81.35%, and purchasing decisions 81.55%, all categorized as good. Partially, digital marketing had a positive and significant effect on purchasing decisions, with a coefficient of 0.345, t = 3.833, and p < 0.001. Product quality also had a positive and significant effect, with a coefficient of 0.494, t = 5.661, and p < 0.001. Simultaneously, both variables explained 45.1% of purchasing decision variance, indicating the importance of integrating effective digital promotion with consistent product quality. These findings suggest strengthening content quality, transaction convenience, product durability, and trust to improve TikTok Shop performance.    
Peran Karyawan dalam Integrasi Operasional, Pemasaran, dan Edukasi Produk Herbal Tradisional di PT Nona Aryanta Aryaguna Bali I Dewa Ayu Somya Dyah Rahayu; Ni Nyoman Juwita Arsawati
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/kbya8n56

Abstract

This study examines the role of employees in integrating operational, marketing, customer service, and herbal education activities at PT Nona Aryanta Aryaguna Bali. A descriptive qualitative field-study design was applied during an internship conducted from 12 June to 28 August 2026. Data were collected through participant observation, work-activity notes, and documentation covering invoices, purchase orders, expenses, inventory records, order fulfillment, partner communication, digital marketing, and the Traditional Herbal Remedies Workshop. The findings show that employee roles are strongly cross-functional. Administrative accuracy supports transaction reliability, inventory control sustains order fulfillment, customer communication strengthens service quality, digital platforms extend promotional and educational reach, and workshops combine service delivery with herbal knowledge transfer. Key competencies developed include accuracy, time management, coordination, interpersonal communication, negotiation, public speaking, training, digital creativity, collaboration, and adaptability. Major challenges involve simultaneous workloads, documentation accuracy, and diverse workshop participants. These challenges are managed through task prioritization, document rechecking, early preparation, team coordination, and mentor consultation. The study concludes that cross-functional employee capability is essential for maintaining consistent operational performance, customer experience, and brand communication effectively in herbal service businesses.

Page 15 of 16 | Total Record : 152

 12   13   14   15   16 

Filter by Year

2025 2026


Reset
Filter By Issues
All Issue Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement Vol. 1 No. 1 (2025): September: Ascendia: Journal of Economic and Business Advancement