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Maneggio
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30327652     DOI : https://doi.org/10.62872/2j94fd85
Core Subject : Science,
Decision Sciences, Operations Research & Management
The journal publishes original articles on current issues and trends occurring internationally in financial management, marketing management, human-resource management, behavior organizational, good governance, strategic management, business ethics, entrepreneurship, management accounting, manajemen produksi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 188 Documents
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The Influence of Digital Leadership on Employee Performance with Digital Culture as A Moderating Variable Heru Nugroho; Selamet Riyadi; Slamet Mudjijah; Panca Maulana; Ravindra Safitra
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jt6pfc66

Abstract

This study examines the influence of digital leadership on employee performance with digital culture as a moderating variable. In today’s rapidly evolving digital landscape, organizations require leaders who can navigate technological changes and foster a culture that supports innovation and collaboration. The primary aim of this research is to assess how digital leadership impacts employee performance and to explore the role of digital culture in enhancing this relationship. Using a quantitative research method, a survey was conducted with 200 respondents from various industries. Data were analyzed using multiple regression analysis to evaluate the relationships between digital leadership, digital culture, and employee performance. The findings reveal that digital leadership has a significant positive effect on employee performance, and that digital culture moderates this relationship by enhancing the effects of leadership on performance. These results highlight the importance of both digital leadership and digital culture in improving organizational performance in the digital era.
Implementation of Financial Risk Management in Improving the Company's Financial Stability Mar'atun Shalihah; Tumpal P. Situmorang; Yusnita Yusnita; Ridwan; Ummy Kalsum; Wahyudiyono Wahyudiyono
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/wcsn8237

Abstract

This research examines the implementation of financial risk management and its impact on improving the financial stability of companies. Financial risk management is a critical process for identifying, assessing, and mitigating risks that may affect a company's financial health. In today’s dynamic and often uncertain market environment, effective risk management is essential for ensuring the long-term survival and profitability of businesses. This study focuses on various risk management strategies employed by companies, such as risk identification, analysis, mitigation, and monitoring, and explores how these strategies contribute to maintaining financial stability. Using a combination of quantitative methods, data was collected through surveys and analyzed using regression analysis to determine the relationship between risk management practices and financial stability. The findings reveal that companies with structured and proactive financial risk management systems exhibit higher levels of financial stability. This research provides valuable insights for business leaders seeking to improve their financial risk management practices and enhance their company's financial resilience.
Customer Relationship Management (CRM) Strategy in Increasing Consumer Loyality Ni Nyoman Suarniki; Ibrahim Daud
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/3785b108

Abstract

This research investigates the impact of Customer Relationship Management (CRM) strategies on consumer loyalty in the context of businesses implementing CRM practices. The purpose of this study is to examine how CRM strategies, such as customer identification, interaction, and personalization, influence consumer satisfaction and loyalty. Using a quantitative research approach with a descriptive correlational design, the study surveyed 225 respondents through a questionnaire. The data were analyzed using multiple regression analysis to assess the relationship between CRM strategies and consumer loyalty. The results reveal that CRM strategies have a significant positive impact on consumer loyalty, with strong correlations and statistical significance. The findings suggest that businesses can enhance consumer loyalty by improving CRM practices, focusing on personalized services, leveraging customer data, and engaging with consumers through effective communication channels. The study also highlights the importance of maintaining long-term relationships with consumers through loyalty programs and personalized experiences. These findings offer valuable recommendations for businesses to strengthen customer retention, satisfaction, and loyalty. Furthermore, the research emphasizes the importance of continuous CRM adaptation to meet evolving consumer needs and technological advancements. This study provides a comprehensive understanding of how CRM strategies contribute to building a loyal consumer base and fostering long-term business growth.
Implementation of Pricing Strategies to Increase Sales in The Digitalization Era Dina Nadiyah Faiqoh; Selamet Riyadi; Setyani Dwi Lestari; Slamet Mudjijah
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j1y8vw67

Abstract

Pricing strategy plays an important role in marketing, influencing consumer decisions and sales volume. Methods such as penetration pricing, psychological pricing, and discount pricing are used to attract consumers' attention. Modern technologies, including data analytics and AI, enable rapid price adjustments to increase profitability and competitiveness. Pre-sales also collects important data to increase sales of new products. In the supply chain, traditional and direct channel pricing and service strategies are important for customer satisfaction. Dynamic pricing optimizes sales by adjusting prices based on consumer demand and perception. Consumer behavior analysis supports the effectiveness of pricing strategies, both cost-plus pricing for products and value-based pricing for services. In addition, price personalization strategies and money-back guarantees can increase customer trust and loyalty, especially in online markets, through real-time interactions and technology-based promotions. 
Accounting Management in Facing the Challenges of the Digital Economy Fatchur Rohman; Aspiati A. Samiun Samiun; Fauzi; Nunung Nurlaela
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/7cq81z69

Abstract

The development of the digital economy has created a complex business ecosystem, demanding a rapid response from various parties, including accounting management. In this era, digital transformation is not just about adopting new technologies, but also a paradigm shift in financial information management. Technologies such as cloud accounting, big data analytics, and artificial intelligence are becoming an urgent need to ensure companies remain competitive. However, the implementation of these technologies faces challenges such as data security, workforce readiness, and high investment costs. In addition, digital transformation requires the ability to transform financial data into strategic insights, where accounting plays a role as a partner that can add value through predictive analysis and data-driven decision-making. This shift also requires accounting management to maintain a balance between information transparency and personal data security. Using a descriptive-analytical qualitative method, this study explores how companies adopt digital technology in accounting management and its impact on strategic decision-making. The results show that although digital transformation presents great opportunities, challenges such as data security, workforce training, and harmonization of accounting standards with technological developments must be managed well to create an efficient and sustainable accounting system in the digital era.
Customer Service Management Strategies In The E-Commerce Era: Enhancing Customer Loyalty Through Digital Experiences Jamaluddin; Roslina Alam; St. Hatidja; Lina Mariana
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k8savq47

Abstract

This study aims to analyze the role of digital marketing strategies in increasing customer loyalty in the e-commerce industry. In the rapidly evolving digital era, e-commerce companies are increasingly relying on technology to strengthen customer relationships and build long-term loyalty. This research highlights several key factors, such as personalization of marketing messages, digital technology-enabled loyalty programs, active interaction through digital platforms, as well as smart use of customer data. In addition, active interaction through social media and chatbots facilitates real-time communication, which increases customer satisfaction and their loyalty. The use of customer data allows companies to understand customer behavior and preferences, so they can tailor the customer experience more effectively. This study aims to analyze the role of digital marketing strategies in increasing customer loyalty in the e-commerce industry. In the rapidly evolving digital era, e-commerce companies are increasingly relying on technology to strengthen customer relationships and build long-term loyalty. This research highlights several key factors, such as personalization of marketing messages, digital technology-enabled loyalty programs, active interaction through digital platforms, as well as smart use of customer data. Personalization of marketing strategies can improve message relevance and customer experience, while digital loyalty programs provide incentives that drive engagement and strengthen customer relationships. In addition, active interaction through social media and chatbots facilitates real-time communication, which increases customer satisfaction and their loyalty. The use of customer data allows companies to understand customer behavior and preferences, so they can tailor the customer experience more effectively.
Leveraging Proptech Management for Improved Organizational Performance in the Property Sector Dadet Sugiarto; Selamet Riyadi; Jemmy Jemmy; Eryco Muhdaliha; Ravindra Safitra Hidayat
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/em0zne17

Abstract

The development of technology has brought significant changes in the property sector, especially through the application of Property Technology (Proptech) in business management. This study aims to analyze the effect of Proptech management on improving organizational performance in the property sector. Using a quantitative approach, data is collected through surveys to property companies that have adopted digital technology in their operations. Regression analysis was used to examine the relationship between the application of Proptech with operational efficiency, profitability, and customer satisfaction. The results showed that Proptech management contributes positively and significantly to improving organizational performance. Digitization of management systems, automation of services, and the use of big data analytics proved to be able to improve the efficiency and competitiveness of the company. In addition, the study identifies factors that moderate the effectiveness of Proptech implementation, such as market conditions, government regulation, and organizational readiness to adopt technology. The findings suggest that companies with higher rates of technology adoption tend to have a greater competitive advantage compared to those still implementing conventional systems. The study also revealed that the main barriers to implementing Proptech include high investment costs, digital infrastructure limitations, and resistance to change on the part of internal companies. Therefore, this study provides recommendations for property companies to develop a comprehensive digital transformation strategy to improve management effectiveness and competitiveness in the industry.
Leadership Strategies to Achieve Organization with Superior Performance David David; Selamet Riyadi; Setyani Dwi Lestari; Adi Saputro; Eryco Muhdaliha
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xeedbh85

Abstract

Effective leadership strategies play a crucial role in achieving superior organizational performance. Leadership approaches such as transformational, visionary, and participative leadership contribute to enhancing productivity, efficiency, and overall organizational success. This study explores the relationship between leadership strategies and organizational performance, emphasizing how effective leadership can foster a positive work environment, drive employee motivation, and support strategic decision-making. Strong leadership is essential in navigating dynamic business challenges, ensuring adaptability, and promoting sustainable growth. The findings suggest that organizations should prioritize leadership development programs and adopt strategic leadership models to optimize performance. Additionally, fostering a culture of innovation, collaboration, and continuous improvement can further enhance organizational effectiveness. This study highlights the importance of leadership as a key factor in organizational success and provides insights into how leadership strategies can be effectively implemented to achieve long-term competitive advantage. Future research may explore additional factors influencing organizational performance, such as corporate culture and technological advancements.
Poverty in the Palu Koro Fault Hazard Area, Central Sulawesi and its Influencing Factors. Mohamad Adfar
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/11vq6n89

Abstract

Disaster areas are important to study, especially the level of poverty and the factors that influence it, especially the Gross Regional Domestic Product factor, Income Inequality of people including the Population and the Length people took the study in the school within a period of 10 years, namely from 2014-2023. Poverty has always been a benchmark for the success of development in a region which is always associated with and has implications for low levels of education, health, physical security and reduces the quality of life of community. Government efforts continue to be made to reduce poverty levels, Of course studies from various institutions are needed as input for policy makers in the Region. The use of quantitative research methods was chosen by the author to analyze the problems in this study using multiple regression with time series data from three regions, namely Donggala Regency, Palu City and Sigi Regency. The data used in this study are secondary data from 2014-2023 obtained from the official publication of the Central Statistics Agency (BPS). The results of the study show that the Gross Regional Domestic Product (GRDP) in the Palu Koro fault disaster area does not have a significant effect on Poverty, while Income Inequality has a negative and significant effect on Poverty, as well as the Population has a negative and significant effect on Poverty while the variable of  the Length people took the study in the school the area has a significant and positive effect on the increase in the Number of Poverty from 2018 to 2023.  
Development of Human Resource Work Quality in Improving The Performance of Civil Servants at The Bambaira Sub-District Office, Pasangkayu Regency Huzaemah Huzaemah; Abdul Wahab; Maulid Sakaria
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/gars0f28

Abstract

This study aims to examine and analyze the development of human resource work quality in enhancing the performance of Civil Servants at the Bambaira Sub-District Office, Pasangkayu Regency. The research involved 25 civil servants as respondents. The findings reveal that the quality of human resources at the Bambaira Sub-District Office is excellent. The civil servants demonstrate a high level of competence, which is reflected in their consistent ability to deliver optimal performance. Employees exhibit a thorough understanding of their responsibilities and maintain a collaborative work environment. When faced with challenges or uncertainties in performing their duties, coworkers readily offer constructive advice and guidance. This positive interaction fosters a supportive atmosphere that ensures task completion aligns with the organization's goals. Consequently, the work cycle runs smoothly, meeting organizational expectations efficiently. These results underline the significance of human resource quality in achieving superior performance and organizational success. The study highlights the importance of continuous development and fostering teamwork to sustain high performance among civil servants. In conclusion, the quality of human resources at the Bambaira Sub-District Office plays a pivotal role in driving effective service delivery and organizational achievement.

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