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Jurnal Manajemen, Bisnis dan Kewirausahaan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28278682     EISSN : 28278666     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU) : ISSN: 2827-8682 (cetak), ISSN: 2827-8666, Jurnal Manajemen, Bisnis dan Kewirausahaan berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal Manajemen, Bisnis dan Kewirausahaan berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 249 Documents
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Penerapan Laporan Keuangan Berbasis SAK EMKM sebagai Alat Evaluasi Kinerja Keuangan Perusahaan: Studi Kasus pada UMKM Marning Siung Mas, Desa Gabru Kecamatan Gurah, Kabupaten Kediri Jerina Shinta Devi; Akhmad Naruli; Ninik Anggraini
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6155

Abstract

This study examines the application of SAK EMKM as a financial performance evaluation tool in Marning Siung Mas MSMEs, Gabru Village, Gurah District. It focuses on how SAK EMKM improves financial report quality and performance evaluation through liquidity, solvency, and profitability ratios. Using a descriptive method with qualitative and quantitative approaches, the study compiles financial statements based on SAK EMKM, including journals, ledgers, adjustments, and financial reports such as profit and loss and financial position. The results show that Marning Siung Mas MSMEs have not fully implemented SAK EMKM standards. Although production costs are calculated systematically, selling prices are still based on market rates. The financial ratio analysis reveals a Current Ratio of 486% (healthy), a Debt to Equity Ratio of 13.9% (healthy), and a Return on Assets of 19.8% (unhealthy). This indicates that the company maintains strong liquidity and capital structure but has not yet managed its assets effectively to generate optimal profits.
A, Literature Literature Review Penggunaan Warehouse Management System (WMS) terhadap Akurasi Order Picking di Gudang Shrimeta Oktavia Rhomazani; Silviah Silviah; Ondo Salverius Sipayung; Andreas Panjaitan
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6165

Abstract

The objective of this research is to systematically explore the influence of the Warehouse Management System (WMS) on the accuracy of order picking within warehouses by utilizing a Systematic Literature Review (SLR) approach. A total of 24 research articles, both national and international, were examined using thematic synthesis and data. The results reveal that the adoption of WMS significantly boosts operational efficiency and improves accuracy in order picking by integrating technologies such as the Internet of Things (IoT), Radio Frequency Identification (RFID), and Artificial Intelligence (AI), which together are effective in lowering human error by as much as 98%. Nonetheless, the success of WMS implementation primarily relies on how prepared the organization is, the skills of its workforce, managerial backing, and having sufficient digital infrastructure. This review also points out an empirical gap in research within Indonesia, where many existing studies remain descriptive and have not yet quantified the direct correlation between WMS usage and warehouse accuracy performance. This study makes both theoretical and practical contributions to the advancement of competitive smart warehouse models and serves as a vital reference for upcoming research and the formulation of digital logistics policies.
Strategi Penanganan Perdagangan Manusia di Wilayah Perbatasan Indonesia - Malaysia Erika Mayasari; Herlina J.R Saragih; Edy Saptono
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6170

Abstract

This study examines strategies for addressing human trafficking in the Indonesia-Malaysia border region using qualitative methods through a literature review using a SWOT analysis. Sources include books, scientific journals, articles, research reports, undergraduate theses, dissertations, and various other sources. This is believed to be a contributing factor to the high rate of human trafficking in the border region, such as weak supervision, limited public understanding of the law, and limited infrastructure and coordination between institutions on the Indonesia-Malaysia border. Human trafficking is defined as "the recruitment, transportation, transfer, harboring, or receipt of persons by means of the threat or use of force or other forms of coercion, of abduction, of fraud, of deception, of the abuse of power or of a position of vulnerability, or of the giving or receiving of payments or benefits to achieve the consent of a person having control over another person, for the purpose of exploitation." (UNODC, 2024). This literature review concludes that addressing human trafficking requires sustained multi-sectoral synergy to create effective protection and prevention. This study recommends regulatory reform, public education, and improved technological surveillance to minimize the risk of human trafficking in the Indonesia-Malaysia border region.
Determinasi Produktivitas Karyawan pada Perusahaan Transportasi: Analisis Kompetensi, Motivasi dan Efikasi Diri dimediasi Remunerasi Sonya Sidjabat; Kamsariaty Kamsariaty; Josua Panatap Soehaditama; Mochammad Subagio; Abi Prasidi
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6175

Abstract

The purpose of this study is to develop hypotheses related to factors that influence employee productivity mediated by remuneration, especially in the transportation sector. The approach used in this literature review study is descriptive qualitative. The data collection technique is to use literature studies or review previous relevant articles. The technique used in this literature review is Comparative Analysis. The data used in this descriptive qualitative approach came from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of this literature review are: 1) Competence affects remuneration; 2) Motivation affects remuneration; 3) Self-efficacy affects remuneration; 4) Competence affects employee productivity; 5) Motivation affects employee productivity; 6) Self-efficacy affects employee productivity; 7) Remuneration affects employee productivity; 8) Competence affects employee productivity through remuneration; 9) Motivation affects employee productivity through remuneration; 10) Self-efficacy affects employee productivity through remuneration.
Analisis Pengaruh Branding terhadap Produk Kuliner UMKM: Studi Literatur Habib Rizieq; Ahmad Fathin Fadilah; Fatma Tresno Ingtyas; Laurena Ginting
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6176

Abstract

This study analyzes the influence of branding strategies on the competitiveness of MSME culinary products through a literature study. The study focuses on three main elements, namely brand identity, brand image, and digital branding, which play a role in shaping consumer perception and loyalty in the creative economy era. The research method uses a descriptive qualitative approach with content analysis of academic literature published in 2018–2024. The results of the study show that brand identity functions as a differentiator that strengthens product character, brand image builds consumer trust and loyalty, while digital branding expands the reach of promotions and customer interaction. The synergy between these three elements creates a consistent and sustainable brand experience, thereby strengthening the position of MSME culinary products in the competitive market. This research contributes to the development of integrated branding theory and becomes a practical reference for MSME actors in designing effective branding strategies in the digital era. In addition, the results of this study also emphasize the importance of continuous innovation, the use of social media, and the consistency of brand communication to build strong emotional connections with consumers and increase the added value of local culinary products.
Analisis Peran Digital Marketing dan Inovasi Produk dalam Meningkatkan Daya Saing UMKM Fashion di Indonesia: Kajian Literatur Shintya Carolina; Yorina An’guna Bansa
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6193

Abstract

The competitiveness of fashion MSMEs in Indonesia faces major challenges due to rapid market changes, digital technology development, and increasingly intense competition at both local and global levels. In this context, digital marketing and product innovation have become key strategies to strengthen market position and ensure business sustainability in the dynamic fashion industry. This study aims to analyze in depth the role of digital marketing and product innovation in enhancing the competitiveness of fashion MSMEs in Indonesia. Using a systematic literature review (SLR) approach, relevant scholarly articles published between 2015 and 2025 were collected and critically analyzed from databases such as Scopus, ScienceDirect, and Google Scholar. The findings indicate that the effective implementation of digital marketing contributes to improved brand awareness, customer engagement, and sales performance. Meanwhile, product innovation plays an essential role in supporting product differentiation, strengthening customer loyalty, and creating added value that enhances brand attractiveness. Tongue Fashion MSMEs that successfully integrate digital marketing strategies with continuous product innovation tend to demonstrate stronger resilience to market changes and better adaptability to evolving consumer preferences. Therefore, strengthening digital capabilities, enhancing design creativity, and fostering collaboration with various stakeholders are strategic steps for achieving sustainable growth. This study provides theoretical implications through the development of a conceptual framework that links digital marketing, product innovation, and MSME competitiveness. In addition, it offers practical recommendations for MSME practitioners to adopt integrated, technology-based, and innovation-driven strategies to compete effectively in the modern fashion industry.
Pengaruh Pengetahuan Keuangan dan Sikap Keuangan Terhadap Perilaku Manajemen Keuangan Abdul Salam; Iyuth Ummu Amini
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6198

Abstract

The purpose of the study was to test the influence of financial knowledge and financial attitudes on financial management behavior in private employees domiciled in Unter Iwes District, Sumbawa Regency. Using quantitative methods with an associative approach. Using a purposive sampling technique  with a hundred respondents. The primary data obtained through the distribution of the questionnaire were regressed through SPSS. The results of the study, showed that financial knowledge had a significant effect on financial management behavior, the tcount value of 2.242 was greater than the table of 1.984, the significant value of 0.027 was smaller than 0.05; Financial attitudes have a significant effect on financial management behavior, the tcount value of 5.692 is greater than the ttable 1.984, the significant value of 0.000 is smaller than 0.05; Financial knowledge and financial attitudes together affect financial management behavior, the value of the calculation of 33.920 is larger than the calculation value of 3.090, the significant value of 0.000 is litter than 0.05.
Pengaruh Harga Tindakan, Promosi, dan Lokasi Klinik Terhadap Keputusan Konsumen Memilih Klinik Sunat Surgero Tebet Jakarta Selatan Muhammad Iqbal; Zulkifli Rangkuti; Irawan R. D Budianto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6200

Abstract

This academic study aims to examine the impact of service pricing, promotion, and clinic location on customer decisions in choosing the Sunat Surgero Clinic in Tebet, South Jakarta. The basis of this research stems from the increasing competition among circumcision centers in metropolitan areas, which requires every healthcare provider to understand the key factors shaping customer decision-making. The study employs a quantitative approach through a survey of 100 participants, consisting of clients or their guardians who have previously used the clinic’s services. The research instrument utilized a five-point Likert scale questionnaire to measure respondents’ perceptions of the three examined factors. Data analysis was conducted using the Partial Least Squares (PLS) method through the SmartPLS 4 software to assess the relationships and effects among variables in the research framework. The findings reveal that all three independent variables—service price, promotion, and clinic location—have a positive and significant influence on customer decisions. The path coefficients indicate the influence of service price (β = 0.286; p = 0.025), promotion (β = 0.281; p = 0.032), and clinic location (β = 0.233; p = 0.030). These results suggest that pricing aligned with service quality, effective and engaging promotional efforts, and a strategic, easily accessible location are crucial determinants of consumers’ choice of circumcision clinic. The practical implications of this research provide valuable insights for the management of Sunat Surgero Clinic in formulating more effective marketing strategies through price optimization, strengthening digital promotion, and selecting appropriate clinic locations. Theoretically, this study contributes to the growing body of healthcare marketing literature by emphasizing the importance of price, promotion, and location factors in influencing consumer decision-making behavior.
Peran Kepuasan dan Loyalitas Pelanggan terhadap Niat Pembelian Ulang dengan Customer Relationship Management sebagai Variabel Mediasi Nabila Alzari
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6205

Abstract

The rapid expansion of e-commerce in Indonesia has reshaped consumer habits and heightened competition among digital marketplaces. This research seeks to examine how customer satisfaction and loyalty influence repurchase intention, with Customer Relationship Management (CRM) serving as an intermediary variable. A quantitative approach was adopted through a survey method involving 340 Indonesian e-commerce consumers. Data were gathered via an online questionnaire and analyzed using regression and path analysis with the SPSS program. The findings indicate that customer satisfaction and loyalty both exert a positive and significant effect on consumers’ intention to repurchase. Additionally, CRM functions as a partial mediator that strengthens the connection between satisfaction, loyalty, and repurchase intention. These results align with consumer behavior theory, suggesting that favorable experiences and emotional connections drive repeated purchase decisions. The study highlights that CRM should be viewed not only as an operational mechanism but as a strategic approach to fostering customer retention and sustaining long-term competitiveness in the digital business environment. Practically, it recommends the implementation of data-driven CRM systems that support personalized communication, real-time engagement, and loyalty-based initiatives to enhance customer experiences and encourage consistent repurchase behavior.
Kesiapan Sumber Daya Manusia dalam Menghadapi Implementasi Teknologi Digital: Studi Kebutuhan Pelatihan dan Pengembangan Kompetensi Fitria Marisya; Rosma Novianti; Ahmad Yani Kosali; M Bambang Purwanto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6210

Abstract

The rapid digital transformation requires human resources (HR) to adapt to various new technologies in the work environment. This research aims to analyze the level of readiness of human resources in facing the implementation of digital technology, identify the digital competencies needed, and formulate relevant training strategies based on actual needs. The research method employed was a descriptive, quantitative approach using a survey of 120 respondents from the service and public administration sectors. The results show that HR readiness levels vary, with younger generations and operational job positions exhibiting higher readiness than senior generations and top-level management. The most essential digital competencies include basic digital literacy, data analysis skills, software utilization for work, cybersecurity, and digital communication. The primary implication of these findings is the need for initial competency mapping and the implementation of need-based training to address the challenges of digital transformation effectively. The study also identified implementation barriers, including budget constraints, resistance to change, and lack of top management support. These findings make a crucial contribution to the development of adaptive and sustainable HR strategies in the digital era.

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