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INDONESIA
Jurnal Sekretaris & Administrasi Bisnis
Published by Universitas Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : https://doi.org/10.31104/jsab
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Sekretaris dan Administrasi Bisnis (JSAB) is an open access journal. It is a journal run by Academy of Secretary and Management Taruna Bakti. It acts as a medium to facilitate lecturers and researchers as well as practitioners interested in studying the disciplines of secretary and business administration. The articles published are related to the development of theories and the application of disciplines of secretary and business administration both directly or indirectly.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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Strategi Bauran Pemasaran Terhadap Kepuasan Wisatawan (Studi pada D'dieuland) Ryxwel Alexander; Anny Nurbasari
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.293

Abstract

Tingkat pertumbuhan ekonomi di Indonesia tentunya dipengaruhi oleh berbagai sektor yang ada, terutama pada sektor industri pariwisata yang dapat dikatakan sebagai salah satu pendorong pertumbuhan ekonomi bagi sebuah negara, salah satunya objek wisata D’dieuland yang berada di kabupaten Bandung Barat. Pada umumnya dalam memasarkan suatu produk maupun jasa, sebagai individu atau perusahaan memerlukan strategi bauran pemasaran agar mampu bersaing untuk mendapatkan suatu keuntungan. Penelitian ini bertujuan untuk menguji bauran pemasaran (7p) terhadap kepuasan wisatawan. Teknik pengumpulan data menggunakan kuisioner yang dibagikan kepada 100 responden, dengan teknik pengambilan sampel purposive sampling serta teknik analisis data menggunakan metode Partial Least Square (PLS). dapat disimpulkan hanya variabel product dan process yang memiliki pengaruh signifikan terhadap kepuasan wisatawan.
Pengaruh Social Media Marketing dan Influencer Marketing Terhadap Keputusan Pembelian Konsumen Produk Skincare Azarine di Universitas Kristen Maranatha Deva Giovani Purba; Anny Nurbasari
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.467

Abstract

In the midst of competition with various local and even international skincare brands, Azarine develops and carries out In the midst of competition with various local and international skincare brands, Azarine develops and implements various marketing strategies to influence consumer purchase decisions. The objective of this study is to examine the impact of social media marketing and influencer marketing on purchasing decisions for Azarine skincare products at Universitas Kristen Maranatha. This research adopts a quantitative approach. The population consists of students from Universitas Kristen Maranatha. The target population includes both male and female students who have purchased Azarine products. Data collection involved distributing survey questionnaires via Google Forms. The obtained data will be analyzed using Smart PLS software. The findings of this study indicate that social media marketing positively influences purchase decisions. Influencer marketing also exerts a strong positive influence on purchase decisions. Moreover, these two marketing factors complement each other in positively influencing purchase decisions.
Green Product Purchase Intention Aang Muhammad Nur Shidiq; Arry Widodo
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 2 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v2i2.68

Abstract

Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowing and using Twin Tulipware product. The data are collected by using questionnaires. The results show that the direct effects of green brand knowledge on the intention to buy green products are 49.5% and indirect influence through the attitude toward the green brand is 21%. Therefore, the total effect of green brand knowledge on the intention to buy green products through the attitude of the green brand is 70.5%. Knowledge and attitude have a R2 (R Square) value of 56.6% of the intention to buy green products.
Pengaruh Public Relations terhadap Brand Image dan Dampaknya terhadap Loyalitas Konsumen: Kasus pada Aston Braga Hotel & Residence Bandung Mochamad Alief Adji Prasetyo
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.156

Abstract

This research is backed by problems related to Public Relatons and Brand Image at Aston Braga Hotel & Residence Bandung. The problem is based on the results of pre-survey that shows that Brand Image have not fully received a good response from the respondent. But in the year 2018 describes the customer loyalty to loyal to Aston Braga decreased , in this research the author wants to examine whether this decline is caused by Public Relations or Brand Image. Where more and more competitors are uplifting business people to further enhance their consumer brand and loyalty. This research aims to know how much Public Relations influence the Brand Image and its impact on consumer loyalty Aston Braga Hotel & Residence Bandung.The method used in this research is a quantitative method with the type of research used is descriptive verificative, the scale of measurement used is Likert scale. This Peelitian population is a consumer of Aston Braga Hotel & Residence Bandung with a sample of 100 respondents. The sampling techniques used in this study are nonprobability sampling. The data analysis method used in this research is Path analysis path. Data processing is done using SPSS. Based on the research conducted, the percentage of Public Relations assessments entered in good category with a value range of 68%-84%, while the Brand Image assessment percentage and consumer loyalty were good enough with a value range of 52%-68%.
Model Inovasi Pengembangan Bisnis Food Corporation “Dear Me Sweety” Dalam Memilih Makanan Penutup yang Rendah Kalori Raisa Rafifiti Choerunnisa; Budi Setiawan
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.291

Abstract

Researchers raised a problem that is currently happening a lot among Millennials, namely Diabetes. Indonesia is the fourth largest country with diabetes mellitus in the world, with a population of 21.3 million in 2030. Therefore, an anticipation and innovation of a healthy and low-calorie food product is needed in order to reduce the number of people with diabetes mellitus. The purpose of this research is to produce an innovative new business model so that it can be applied to the community so that it can make it easier for people to make business and also get investors. This study uses the R & D method because the final result of this research will produce food innovation products in the form of low-calorie dessert products. The data presented using descriptive method. The method of data collection is through literature study with secondary data, namely data or information taken from books, journals and the internet. The results of this study indicate that Dear Me Sweety is an innovation that presents a delicious and healthy low-calorie dessert. In addition, to provide information to all Indonesian people so that they can carry out a healthy lifestyle so that they can reduce the estimated prevalence and number of people with diabetes mellitus to be less.
Implementasi Aplikasi Role Sekretaris Di Era Industri 4.0 Dalam Monitoring Rapat Pada PT Langgeng Sejahtera Kreasi Komputasi Deischa Rizqita Marchellia Rahadian; Agus Garnida; Tengku Sitti Rochmah
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 1 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i1.359

Abstract

Technology is developing more rapidly in the industrial era 4.0 marked by the emergence of various sophisticated applications equipped with artificial intelligence to support office work. This has an impact on the work sector that relies on skills, especially the secretarial profession. At the technology company PT Langgeng Sejahtera Kreasi Komputasi, the Redmine project management application has begun to be implemented to run projects within the company. The Redmine is used by the secretary as a meeting monitoring tool. The research method used is descriptive qualitative method with literature study techniques sourced from journals, books, and scientific articles. The results of the study show that Redmine, which is used as a Secretary Role Application to monitor meetings, can produce effective meeting results. However, in practice PT Langgeng Sejahtera Kreasi Komputasi needs to carry out further development.
Analisis Kesalahan Gramatika dalam Presentasi Bisnis Berbahasa Inggris (Studi Kasus Mahasiswa ASMTB 2016-2017) Hendri Pramadya
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v2i1.39

Abstract

This research aims to identify the types of grammatical errors made by ASMTB students (2016-2017) who are studying English business presentation. This research uses descriptive method by counting the number of grammatical errors related to business deals/sales of goods and services. The results of this study show that in the oral presentation (without reading the text) several students had difficulty pronouncing English sentences based on grammatical rules. This research has successfully revealed that in a business presentation simulation, some secretarial program students make grammatical mistakes in making English sentences delivered orally in front of the class. The total number of errors found in 69 of 80 sentences. The most dominant mistake is in the use of tenses 14.49% (highest), passive sentence 13.04%, S-V agreement10.14%, double marking verb 8.69%, preposition 8.69% and the rest under six percent. Grammatical errors mostly occur due to the lackness of students in understanding English grammar because it is still influenced by the structure of the Indonesian language. Therefore, the evaluation of English grammatical errors in lecturing activities must be intensively taught in the first semester, so the students can deliver messages using effective sentences when the sentence is spoken verbally in formal situations. Keywords: Gramatical Mistakes, Business Presentation, English for Business Presentation
Pengaruh Customer Satisfaction, Calculative Commitment, dan Corporate Image terhadap Attitudinal Loyalty dan Behavioral Loyalty Pada Program Pasti Prima Pertamina (Studi Pada SPBU Pasti Prima Wilayah Jakarta) Rahma Sri Handayani; Citra Kusuma Dewi
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 1 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i1.155

Abstract

This research is motivated by a previous observation result which show that customer satisfaction in using Pertamina's gas station services has been stagnant for the past several years. From these results, Pertamina created the latest gas station program namely "Pasti Prima" which is a concept with the aim of increasing customer’s satisfaction in using Pertamina's services and products. This study aims to determine the impact of Customer Satisfaction, Calculative Commitment, Corporate Image on Behavioral Loyalty through Attitudinal Loyalty as a Stepwise variable model. This research uses quantitative methods and uses descriptive and causal research types. We collect the data using questionnaires that we have distributed at certain SPBU Pasti Prima gas stations in Jakarta. We took the sample data using non-probability sampling method with incidental sampling type to 100 respondents. Then Descriptive Analysis and Partial Least Square (PLS) analysis are used as data analysis techniques. Before conducting PLS analysis, the data was transformed using the Statistical Interval Method (MSI) to convert ordinal data into intervals data. The results of this study indicate that Customer Satisfaction has a positive and significant impact on Attitudinal Loyalty, Calculative Commitment does not have a positive and significant impact on Attitudinal Loyalty, Corporate Image has a positive and significant impact on Attitudinal Loyalty, and Attitudinal Loyalty has a positive and significant impact on Behavioral Loyalty.
Pengaruh Harga, Promosi, Kualitas Pelayanan, Dan Citra Merek Terhadap Keputusan Pembelian Pada Pengguna Shopee Di Bandung Indah Fransiska; Putu Nina Madiawati
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 1 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i1.271

Abstract

In March 2020, the covid-19 virus entered Indonesia, which led to the establishment of restrictions on outdoor activities and resulted in an increase in the use of e-commerce platforms. Shopee is one of the e-commerce that has increased. Therefore, the purpose of this research is to see how shopee users in Bandung perception of Price, Promotion, Quality of Service, Brand Image, and Purchase Decision and also to see the influence of Price, Promotion, Quality of Service, Brand Image to Purchase Decisions on Shopee Users in Bandung in a Partial and Simultaneous. Data analysis uses multiple linear regression analysis, with descriptive quantitative methods. The number of samples used as many as 100 shopee users domiciled in Bandung with non-probability sampling method with snowball sampling type. The results of the study found that partially the price and quality of service had no significant effect on purchasing decisions, while on promotion and brand image had a significant effect on purchasing decisions. While simultaneously it was obtained that their price, promotion, quality of service, and image significantly influenced the purchase decision by 54.3% and the remaining 45.7% was influenced by other variables not studied in this study
Analisis Persaingan Tarif antara Telkomsel dan Indosat di Industri Telekomunikasi Devi Melisa Damiri
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v1i1.4

Abstract

Established Law No. 5 of 1999 on the prohibition of monopolistic practices and unfair business competition can not be separated from IMF pressure on the Indonesian government on the government to combat monopolistic practices and unfair business competition that occurred in Indonesia by immediately enacting the legislation. The purpose of this study is analyzing the telecommunications industry price war that occurs between the Telkomsel operator and Indosat Ooredoo against unfair competition. The method used in this research is descriptive method of analysis. Data used are secondary data. Results of analysis showed that Indosat Ooredoo trying to overthrow the corporate image Telkomsel in their campaign fare Rp. 1,0 and Telkomsel operator also negotiate interconnection prices unfair to Indosat Ooredoo. Keywords: Unfair Competition, Monopolistic, Telecommunications Industry

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