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Dany Budiman
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dany.budiman@tbu.ac.id
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jsab@tbu.ac.id
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Jln. L.L.R.E. Martadinata No. 93-95 Bandung
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INDONESIA
Jurnal Sekretaris & Administrasi Bisnis
Published by Universitas Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : https://doi.org/10.31104/jsab
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Sekretaris dan Administrasi Bisnis (JSAB) is an open access journal. It is a journal run by Academy of Secretary and Management Taruna Bakti. It acts as a medium to facilitate lecturers and researchers as well as practitioners interested in studying the disciplines of secretary and business administration. The articles published are related to the development of theories and the application of disciplines of secretary and business administration both directly or indirectly.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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TRANSFORMASI KEARIFAN LOKAL SEBAGAI MODAL SOSIAL DALAM MENGATASI PERSOALAN KEHIDUPAN MASYARAKAT DAERAH PERBATASAN PADA MENGHADAPI ASIA FUTURE SHOCK TAHUN 2020 (HASIL KOLABORASI PENELITIAN DAERAH KOMPLEK DAN PERKOTAAN) Mulyaningsih Mulyaningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.150

Abstract

Kondisi masyarakat Indonesia sudah tidak mudah lagi untuk bersaing di abad 21 secara regional dan internasional memerlukan pendongkrak yang kuat melalui transformasi nilai karakteristik budaya organisasi sharing atau berbagi sebagai kearifan lokal yang sudah di reubonding dengan adanya penyesuaiain nilai-nilai yang pundamental berupa nilai-nilai baru yang adopsi dari pengaruh perubahan dua wilayah yang berbeda sehingga dapat dijadikan modal sosial berupa pola berpikir dan berperilaku bagi daerah perbatasan guna mengatasi berbagai persoalan ber-bangsa dan bernegara dalam Asia Futura Shock tahun 2020. Untuk bersaing di abad 21 secara regional dan internasional memerlukan pendongkrak yang kuat melalui transformasi nilai karakteristik budaya organisasi sharing atau berbagi berupa nilai-nilai baru yang adopsi dari pengaruh perubahan dua wilayah yang berbeda sehingga dapat dijadikan modal sosial berupa pola berpikir dan berperilaku bagi daerah per-batasan guna mengatasi berbagai persoalan berbangsa dan bernegara dalam Asia Futura Shock tahun 2020. Metologi dideskriptifkan terhadap nilai kearipan lokal se-bagai kolaborasi budaya lokal yang diterima lingkungan internal dan eksternal serta temuannya direkomendasikan kepada pembuat keputusan untuk bertindak praktis dalam menyelesaikan masalah. Pola pikir landasan berperilaku menggunakan kearifan lokal silih simbeuh merupakan karakteristik yang paling tepat dalam mengatasi kesenjangan ekonomi, budaya, pendidikan, sosial pada sebuah daerah perbatasan dengan jenis nilai karakteristik sharing; sama rukun dan gotong royong, sama setia dan bertahan-sama semangat juang tinggi, dengan sikap dan pola pikir; hubungan dengan “pengaman” dan pelaku usaha lain penggunaan budaya dagang Cina, hubungan pelaku usaha dengan sumber modal dan pemasok bahan baku guna mengatasi berbagai masalah di perbatasan.
Analisis Penggunaan Aplikasi SIPAT Dalam Administrasi Penagihan Proyek Di PT PLN Persero UP 3 Bandung Kania Ayunda Putri; Mokhamad Mokhamad; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 2 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i2.215

Abstract

PT PLN merupakan salah satu perusahaan penting bagi negara untuk kebutuhan kelistrikan masyarakat dan satu-satunya perusahaan listrik di Indonesia. PT PLN juga bekerja sama dengan beberapa vendor di daerah Bandung, Ujung Berung, dan Kopo. Untuk mempermudah proses administrasi kelistrikan, PT PLN mengeluarkan suatu aplikasi bernama SIPAT. Metodologi penelitian yang digunakan adalah metode kuantitatif dan kualitatif dengan pendekatan secara deskriptif. Dalam pengumpulan data-data yang diperoleh bersifat angka-angka dan data-data tersebut diperoleh dari penelitian yang dilakukan langsung dilapangan. Sedangkan metode kualitatif dilakukan dengan cara observasi wawancara dan studi literatur dari jurnal. Dengan penggunaan aplikasi SIPAT proses administrasi dalam menghasilkan jumlah anggaran hingga pembayaran menjadi lebih efektif.
Analisis Model Bisnis pada Eighteen Nineteen Laundry dengan Pendekatan Business Model Canvas Retno Setyorini; Randy Oktavianry Rey
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v1i1.2

Abstract

The business model is the primary factor that has a major role in influencing the performance of the business in improving the competitiveness and achieve its goals. One effective tool used in assessing a business model is the business model canvas because it can contribute to the use of business models. Business model canvas focuses on business ideas to create value in the business. This study analyzes the business model on Eighteen Nineteen Laundry. The purpose of this research is to create a new strategy for the business model used by Eighteen Nineteen Laundry. The method used in this research is descriptive and qualitative analysis method by using the in-depth interview in collecting primary data needed during the research process. The result of this research is evaluation and recommendation of business model from Eighteen Nineteen Laundry obtained based on SWOT analysis on each element of business model canvas to improve service quality, marketing activity, infrastructure, financial ability Eighteen Nineteen Laundry. It is hoped that this research can be useful to improve the income stream and can develop the business and be able to compete in the future. Keywords: Business Model, Business Model Canvas Entrepreneurship
ANALISIS KETERKAITAN SERVICE LEVEL WAREHOUSE TERHADAP PEMENUHAN PERMINTAAN BARANG PADA PT ABC CABANG BANDUNG Elisa Setianti; Nurillah Jamil Achmawati Novel
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 2 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i2.501

Abstract

This research analyzes the impact of warehouse service levels on meeting product demand at PT ABC Branch Bandung. The method used in this research is qualitative methodology with a case study approach. Data collection was conducted through participatory observation followed by analysis. The findings show that the warehouse service level at PT ABC averaged 92% during August, September, and October 2024. This value is influenced by the average supplier service level of 79%, resulting in suboptimal product demand fulfillment. This finding emphasizes the necessity of effective inventory management and supplier governance to enhance warehouse performance and maximize corporate profitability. This research provides strategic recommendations to improve inventory control and operational efficiency so that the company can better meet customer demands.
Hambatan Wirausaha pada Lulusan Perguruan Tinggi Ni Putu Nurwita Pratami Wijaya; Fitriani Reyta
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i2.143

Abstract

Unemployment is now a very complex problem in several developing countries. Some governments in developing countries have a number of programs to reduce this problem. One of them is Indonesia. The only solution to this problem is to increase the number of entrepreneurs, so that new jobs can be formed. In order to achieve this goal, a synergy between government and universities is needed to produce graduates who have entrepreneurial spirit. The purpose of this study is to look for factors that inhibit a person from entrepreneurship for college graduates. This research was conducted at Widyatama University, Bandung, Indonesia. By distributing a questionnaire of 100 questionnaires to respondents whose respondents were graduates of Widyatama University. This research was analyze with PLS (Partial Least Square) method and processed with XLSTAT software. The results showed that the most dominant factor being an obstacle in entrepreneurial intention was aversion to stress and hardwork with a value of 0.2333. Keywords: Entrepreneurial barriers, entrepreneur intention, graduates student.
The Effect of Sales Influence Tactic (Sit) In Forming Consumer Alternative Evaluation Arie Indra Gunawan; Fatya Alty Amalia; Rialdy Trike
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.246

Abstract

Salespeople through personal selling activities provide a very dominant role for the industry, their level of effectiveness in making sales has an impact on company performance, so it is not uncommon for sales people to carry out aggressive sales strategies (Sales Influence Tactics) which tend to be pushy. Meanwhile, consumers currently can make their own choices through alternative evaluation activities that they do, consumers do not like it when in alternative evaluation activities they experience a pressure on information given by force, consumers will be more resistant. This study aims to determine the effect of sales influence tactics and determine what factors are of concern to consumers in personal selling sales influence tactics activities. The study was conducted on 204 consumers who have interacted with sales people at the store point, the analysis was carried out using SEM-PLS to measure the research model and produce interpretations. The research findings show that not all aspects of sales influence tactics have a positive effect, there are only two aspects that give influence and become the attention of consumers, namely information exchange and ingratiation aspects. This study provides input to increase the effectiveness of sales people in conducting personal selling.
Identifikasi Tugas Sekretaris Pada Bank Nagari Cabang Utama Padang Sumatera Barat Shelby Edinov
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.343

Abstract

The secretary assists the leader in carrying out activities. At Bank Nagari, Main Branch Padang, West Sumatra, the chief secretary has routine duties, namely receiving incoming letters and dispositions to branch heads and distribution to related work units, carrying out mail and document storage, managing reception, receiving calls and answering calls, maintaining and managing harmony and cleanliness . Special tasks, namely having the task of managing and organizing the implementation of meetings, taking care of the leadership's official travel, providing information about the leadership. Special duties, namely having the task of providing and maintaining equipment, as a second source of information. The receptionist's job is to receive and answer telephones, receive guests and provide the best service. Social tasks have the task of holding family gatherings, sending congratulations, sending and replying to congratulations. Incidental tasks, namely having the task of representing the leadership in meetings. The business meeting task has the task of determining the time and place of the business meeting, providing equipment for the meeting, and preparing snacks. Creative tasks have the task of mastering the skills of using office equipment and preparing souvenirs for leaders and their organizational relations.
Strategi Bank Syariah Indonesia Dalam Mengatasi Ancaman Cyber Baiq Leonyta Hayanu; Sulhan Hadi; Iwan Tanjung
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 1 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i1.485

Abstract

The aim of this research is to analyze the Strategy of Indonesian Sharia Banks in Overcoming Cyber ​​Threats. The research method used in this research is descriptive qualitative with data collection methods of observation, interviews and documentation. Implementation of the cyber threat prevention process in maintaining the operational system at Bank Syariah Indonesia Pejanggik I Mataram Branch Office is the ability of all bank parties, including leaders, employees and bank employees as well as customers, to deal with cyber threats that occur well and efficiently so that nothing bad happens. desired next. The process of preventing cyber threats can be described as follows: 1) Thinking about alternative strategies and choosing specific strategies to implement. Bank Syariah Indonesia Pejanggik I Mataram Branch Office has implemented an alternative strategy in measuring company performance to ensure that agreed decisions are achieved and can improve performance after problems occur. 2) Strategy execution mobilizes people in the organization to implement the developed strategy. Bank Syariah Indonesia Pejanggik I Mataram Branch Office has provided education to employees and customers and always incorporates changing patterns of hacker attacks, which can help companies adjust existing strategies. 3) Strategy evaluation. Bank Syariah Indonesia Pejanggik I Mataram Branch Office has reviewed the external and internal factors influencing cyber threats, measured the success of the strategy, and taken corrective action after the cyber threat occurred and the system began to recover.
Promotion Fenny Damayanti; Sofiatiningsih Sofiatiningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i1.80

Abstract

One of the issues every higher educational institution faced is how they can increase numbers of students enrolled within the institution. Competition among educational institutions struggling for the market shares has encouraged them to find an effective way to introduce their institutions. Promotion could be considered as one of the ways to introduce the product and/or services to customers. Promotion could be direct and indirectly influencing the customer’s buying decision. The purpose of this study is to know the influence of promotion toward decision to become a student of ASMTB. The other thing is what is the most effective or acceptable type of promotion among advertising, sales promotion, personal selling, and public relations, that suitable for customers (college students to be). Method used in collecting data is done by distributing questionnaires to 203 respondents, they are students of ASMTB in 1st, 2nd and 3rd grade. Research is conducted in ASMTB Bandung. This research applied quantitative and descriptive analysis methods. The results demonstrated that promotion: advertising, sales promotion, personal selling, and public relation, were 59,1% influencing customers’ decision to become the students of ASMTB. The following is the findings and recommendations: advertising as one of promotional methods done through social media were considered effective since it could be spread to different places and be repeated from time to time. Promotion through social media was also suitable for millennials who actively used social media. Therefore, advertising should be done periodically. Sales promotion as the other method of promotion used through a member get member program, was considered a success since it would motivate them to get more incentives and as a way to improve their selling and communication skills. Personal selling was also a well accepted method of promotion through a form of school visit. Personal selling was considered a tool to handle objections from customers. Keywords: buying decision, buying decision strategy, promotion, promotion strategy
Implementasi Strategi Pemasaran Untuk Meningkatkan Penjualan di Galeri Ciumbuleuit Hotel Lilis Putri Anggraeni; Chandra Hendriyani
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.208

Abstract

The growing of the tourism sector in various parts of the world makes a big competition occur by promoting the superiority of each country that is not owned by other countries. In this issue there will definitely be ups and downs or increases and decreases that have link with the tourism sector. To stay ahead in the fierce market competition, a good and correct marketing strategies is needed for to not lose the competition and still exist in the tourism. This supports the writing of a practical work report entitled "Implementation of Marketing Strategies to Increase Sales at the Galeri Ciumbuleuit Hotel ", with a tourism background that run hotel and hospitality industry that strongly supports the development of the tourism sector in Indonesia. This research focuses on how to sell the products owned by the Galeri Ciumbuleuit Hotel. The purpose of this study was to determine the process of receiving requests of Galeri Ciumbuleuit Hotel’s products. In addition, to find out the relevant theories are implemented in the sales process carried out by the Galeri Ciumbuleuit Hotel. This field research was carried out in more or less than 3 months. The primary data were obtained from direct observations inside and outside the Galeri Ciumbuleuit Hotel, while the secondary data were obtained from books, documents, and articles relating to the research work report. The results of this study indicate that there is a match between theory and practice in increasing sales at Galeri Ciumbuleuit Hotel. The activities carried out to increase sales have paid attention to marketing strategies in accordance with marketing mix theory. This is done to make it easier to recognize and reach the market so that it can attract a lot of markets as possible. Also to avoid losing competition with competitors.

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