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INDONESIA
Jurnal Sekretaris & Administrasi Bisnis
Published by Universitas Taruna Bakti
ISSN : -     EISSN : 25808095     DOI : https://doi.org/10.31104/jsab
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Sekretaris dan Administrasi Bisnis (JSAB) is an open access journal. It is a journal run by Academy of Secretary and Management Taruna Bakti. It acts as a medium to facilitate lecturers and researchers as well as practitioners interested in studying the disciplines of secretary and business administration. The articles published are related to the development of theories and the application of disciplines of secretary and business administration both directly or indirectly.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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USULAN STRATEGI USAHA BERDASARKAN IFE, EFE, IE, SWOT, DAN QSPM PADA UMKM (STUDI KASUS AUZ) Evone Stefany; Melina Hermawan
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 2 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i2.525

Abstract

AUZ merupakan UMKM yang menjual alpukat kocok dan jus buah yang berdiri sejak tahun 2022. Saat ini AUZ menghadapi tantangan dalam mencapai target omzet bulanan dan bersaing di industri yang semakin kompetitif. Tujuan penelitian mengusulkan strategi pengembangan usaha yang lebih optimal dengan memanfaatkan posisi internal dan eksternal, guna meningkatkan daya saing dan mendukung keberlanjutan bisnis AUZ. Penelitian menggunakan matriks Internal Evaluation Factor (IFE) dan matriks External Factor Evaluation (EFE) untuk menganalisis faktor internal dan eksternal AUZ, lalu matriks Internal-External (IE) untuk menentukan posisi strategis AUZ, dan matriks Strength, Weakness, Opportunity, Threat (SWOT) untuk merumuskan strategi, serta Quantitative Strategic Planning Matrix (QSPM) untuk menentukan strategi terbaik. Data diperoleh melalui wawancara kepada 2 orang pemilik AUZ dan 1 orang mantan karyawan, serta penyebaran kuesioner kepada 50 orang konsumen AUZ. Pengolahan data pada matriks IE menunjukkan posisi strategis perusahaan berada di sel IV, yaitu Grow and Build. Strategi diarahkan kepada penetrasi pasar, pengembangan produk, dan pengembangan pasar. Didapatkan dua strategi terbaik dari QSPM adalah mengikuti tren promosi kekinian (STAS = 3,606) dan mengelola media sosial secara rutin (STAS = 3,500).
Pengaruh Endorser Credibility terhadap Brand Equity 'Shopee For Men' dengan Self-Brand Connection sebagai Mediator Ade Multi Davista Sari; Citra Kusuma Dewi
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 2 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i2.123

Abstract

Shopee is one of the markets that provide online trading platforms in Indonesia. Shopee is known by consumers as a brand associated with brands only for women. Though Shopee is a neutral market and is aimed at all circles. Brand equity. This will have an impact on consumer preferences including male consumers of the Shopee brand. Shopee has a strategy by launching the 'Shopee for Men' program and using Bambang Pamungkas and Vincent Rompies as supporters to change consumer perceptions that Shopee is a market for all people and forms Shopee brand equity. The factor that can shape the equity band is the credibility of endorsers and their own brand connections. Therefore the purpose of this study was to determine the effect of endorser credibility on brand equity with self-brand connection as a mediator. This study uses a quantitative method with a type of descriptive causal research. The sampling technique in this study was purposive sampling which is a part of non probability. Respondents from this study were 100 consumers with male sex living on the island of Java. This study uses SEM-PLS data analysis techniques. The results of this study are endorser credibility, brand equity and self-brand connections in "Shopee for Men" in the high category. There is a positive influence between credibility of endorsers and brand equity and self-brand connections have an indirect influence or as a mediator between credibility of endorsers and brand equity. Keywords: Endorser Credibility, Brand Equity, Self-Brand Connection, Shopee, Indonesia
Pengelolaan Surat Masuk dan Surat Keluar Dengan Menggunakan Aplikasi Manajemen Surat Korporat Untuk Memperlancar Proses Administrasi di PT PLN (Persero) UID Jawa Barat Carina Mutiara Putri; Sofiatiningsih Sofiatiningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.201

Abstract

The rapid development of technology in the digital age has a very big impact in changing the way work from manual to computerized, one of the perceived changes in electronic mail. Aplikasi Manajemen Surat Korporat is one application that can speed up the process of handling incoming and outgoing mail. The purpose of this research is to study the process of managing incoming and outgoing mail using Aplikasi Manajemen Surat Korporat to facilitate the administrative process at PT PLN (Persero) UID West Java. This study used qualitative research methods. Data collection techniques carried out by interviewing, observing, documenting with branches of the Secretariat unit, and studying literature from books, journals, and documents relating to research discussions. The results showed that the management of incoming and outgoing mail using Aplikasi Manajemen Surat Korporat in PT PLN (Persero) UID West Java was good, the application used was digital by the times, the system was easy to work on, easy to learn, saving costs, fast, guaranteed security, could distributing information quickly so that every incoming and outgoing mail can be processed quickly, ultimately the service to the public can be improved. Some obstacles are common in nature is the occurrence of disruptions on the internet network that can be overcome when the network improves again
Pengaruh Kepemimpinan Inovatif Terhadap Kinerja Perusahaan Di Pt JGC Indonesia Helviana Tiara; Agus Garnida
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 2 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i2.302

Abstract

Company's performance is one of indicator which reflect the success that has been achieved by a company in a specific time. One of factor that influence to the Company's performance is the leadership style. An innovative leader tends to strive to maximize their member's potency, supporting and facilitating their member in order to develop themselves and fulfilling the Company's expectation through a better performance. The purpose of this research is to comprehend the influence of an innovative leadership to enhance company's performance. Population of this research are the managerial level in PT JGC Indonesia. In this research, researcher was involving 100 respondents. The analysis that utilized by this research is a Structural Equation Model (SEM) approach supported by Smart PLS application. The hypothesis result for the Influence of Innovative Leadership to the Company's Performance produced a Beta Positive score (0.842) with T Statistic 19.456 (p>1,96) and p values 0.000 (p<0.05) then produced a significant positive influence between the variable of innovative leadership to the Company's performance. It means that the better and the more innovative the leader, the Company's performance will enhance. The role of an innovative leadership to their employee is required to enhance the employee's performance so that the Company's performance will be excellent eventually.
Implementasi Program 3M (Masyarakat Melek Metrologi) dalam Rangka Pemasaran Sosial di Kota Bandung oleh Direktorat Metrologi Raisa Rafifiti Choerunnisa; Wilda Widya Harahap
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 1 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i1.483

Abstract

This research is motivated by the fact that many people do not know what Legal Metrology is and people do not care enough to know about this, so social marketing is needed to be able to change people's behavior and spread positive information about Legal Metrology, namely the social marketing program 3M (Metrology Literacy Society). This research aims to determine the implementation of the 3M social marketing program by the Metrology Directorate and disseminate information about Legal Metrology which was analyzed using Kotler and Lee's Social Marketing Theory which includes Social Issues, Behavioral Goals and Targets, Barriers and Benefits of the Marketing Mix and Supervision and Evaluation. This research uses qualitative methods by collecting data through interviews, observation and literature study. The results of this research show that the implementation of social marketing is not yet optimal because based on social marketing theory there are 3 dimensions that are not optimal, namely community targets that are not yet structured and prioritized, monitoring and evaluation (monev) is not carried out and the dissemination of information is not yet comprehensive through social media. So researchers recommend adding an online media platform, namely the Tiktok application, creating an encyclopedia with the name "Metropedia" and creating priority target communities that are directly related to Legal Metrology. Keywords: Social Marketing, Legal Metrology, Dissemination of Information
E-Service Quality and Brand Image on Buying Interest Muhammad Andrew
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i1.83

Abstract

With the expanding of internet access, more and more activities related to buying or selling goods and services done through e-commerce. One of the e-commerce platforms in Indonesia, Shopee Indonesia, is here to meet the needs of Indonesian consumers in buying and selling online. But there are some cases showing that customers get unsatisfactory e-service quality. These consumers complain in various online media to voice their disappointment at unsatisfactory e-service providers. This affects the buying interest of other consumers who read these customers’ complaints. Besides ruined by unsatisfactory services given by its vendors, the shopee's brand image also affects consumers who want to shop online through Shopee, in this case related to consumer buying interest. There are many ways to see how the brand image is good or not. As in the Top Brand Indonesia site, where Indonesian Shopee is not included in the Top Brand Indonesia buying and selling category. Responding to this, this studi has the aims to see and measure the extent of the influence of e-service quality and brand image on consumers' buying interest in PT Shopee International Indonesia. By doing so, data are analyzed using the classic assumption test, product moment correlation coefficient analysis, multiple linear regression analysis, determination coefficient and partial hypothesis test (T test) and simultaneous hypothesis test (Test F). The results of this study indicated that e-service quality has a significant effect on buying interest with a significance value of 0.037 which is from F table of 3.0901. Whereas the relationship between independent and dependent variables is 29.9%, which is indicated by the value of Adusted R Square of 0.299. This means that the remaining 71.1% is influenced by other variables not examined in this study. Keywords: brand image, buying interest shopee indonesia, e-service quality
TUNTUTAN PROFESIONALISME BIDANG ADMINISTRASI PERKANTORAN DI ERA DIGITAL Arwan Nur Ramadhan; Muhyadi Muhyadi
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.187

Abstract

Abstrak: Tuntutan Profesionalisme Bidang Administrasi Perkantoran di Era Digital. Tulisan ini berisi kajian bidang administrasi perkantoran, khususnya terkait dengan tuntutan kualifikasi dan kompetensi pengelola bidang administrasi perkantoran di era informasi yang diwarnai dengan teknologi digital. Tujuan penulisan dimaksudkan untuk memberikan gambaran tentang kemampuan yang harus dikuasai oleh pengelola bidang administrasi perkantoran di tengah perkembangan teknologi yang sangat pesat. Metode pengkajian menggunakan pendekatan induktif, dengan cara mengamati fenomena aktivitas administrasi perkantoran yang terjadi di lapangan kemudian mengkaitkan dengan teori dan berbagai pandangan yang dikemukakan para pakar bidang administrasi dan pemerhati perkembangan teknologi. Hasil kajian menyimpulkan bahwa pengelola dan pelaku pekerjaan bidang administrasi perkantoran di Indonesia dituntut menguasai kualifikasi pendidikan formal setara sarjana, kompetensi bidang administrasi perkantoran yang diperoleh melalui pendidikan formal dan nonformal, menguasai aplikasi teknologi informasi dan komunikasi yang mendukung pekerjaan administrasi perkantoran, memiliki kompetensi berupa soft skills sebagai pendukung keberhasilan penerapan prinsip-prinsip administrasi perkantoran, dan melakukan pengembangan diri secara terus menerus sesuai dengan perkembangan teknologi dan harapan masyarakat pengguna jasa administrasi perkantoran. Kata kunci: administrasi perkantoran, profesionalime
Analisis Corporate Value Dalam Menignkatkan Kinerja Karyawan di Aston Pasteur Hotel Bandung Audrey Indira Eka Putri; Fenny Damayanti; Agus Garnida
Jurnal Sekretaris dan Administrasi Bisnis Vol 7 No 1 (2023): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v7i1.307

Abstract

Corporate values ​​are very important in a company, especially in the hospitality sector, especially at the Aston Pasteur Hotel Bandung. long-term goals in the company. The method used in this study is a qualitative method or based on existing data and theory, which is in accordance with the Aston Pasteur Bandung Corporate Values ​​Guidelines, besides that it can also be seen or analyzed from the daily life of the staff whether they apply the Company Values. or not in the Aston Pasteur environment. From this Company Value Analysis, it can be concluded that Corporate Value has a very important role for Aston Pasteur in order to encourage Aston Pasteur to further develop and advance, because guests who come to Aston Pasteur Hotel will assess and see how the overall way or behavior of the staff in serving, can be seen from small things such as friendliness, enthusiasm to serve guests, service excellence and others. How important is Corporate Values ​​to improve employee performance at the Hotel, namely Aston Pasteur Bandung, so that Aston can develop and be known by many people and trusted by consumers. Therefore, it can be concluded that Corporate Values ​​Analysis is very influential on employee performance, especially at Aston Pasteur Hotel Bandung.
Pengaruh Harapan Konsumen dan Harga Terhadap Keputusan Pembelian sukrin sukrin; Abel Haryanto
Jurnal Sekretaris dan Administrasi Bisnis Vol 8 No 2 (2024): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v8i2.415

Abstract

This study aims to examine the effect of consumer expectations and prices on purchasing decisions. The sample used was 30 respondents. The data analysis technique used multiple linear regression through SPSS version 24. The results showed that consumer expectations partially had a positive and significant effect on purchasing decisions. Then the price partially has a positive and significant effect on purchasing decisions. Consumer expectations and prices simultaneously have a positive and significant effect on purchasing decisions.
The Influence of Empowering RT/ RW and Village Performance towards Society Service Satisfaction Using Partial Least Squares-Sem Analysis Approach Darul Wiyono
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 2 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v2i2.65

Abstract

Quality of public service is one of the criteria that can be used as a tool to measure the success of good governance in carrying out its duties. On the contrary, the public satisfaction with the service given by the apparatus has influenced the empowerment policy and the performance of the administrative village itself. It means that the level of community satisfaction has an impact on the empowerment of community groups and neighborhood groups (known as RT/RW) and village apparatus performance in carrying out its duties and functions in West Bandung Regency government. This research aims to determine the influence of: (1) Empowerment of RT/RW apparatus (X1), (2) Village apparatus performance (X2), (3) Satisfaction of public service (X3) on Community service satisfaction (Y). This research categorized as a descriptive research applying the explanatory survey method and structural equation model (SEM) with partial least square (PLS) alternative technique equipped Smart PLS 3.0 software to test the hypothesis. The results suggest that the empowerment of RT/RW apparatus and village apparatus performance is an important factor in the satisfaction of public services. In other words, the satisfaction of public service cannot be separated from the empowerment of RT/RW and village apparatus performances, either partially or wholly.

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