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Jurnal Simki Economic
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 25990748     DOI : https://doi.org/10.29407/jse
Core Subject : Economy,
Economics, Econometrics & Finance
Journal Simki Economic is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international academicians, researchers, practitioners, regulators, and public societies. This journal welcomes authors from institutional backgrounds and accepts rigorous empirical or theoretical research papers with any method or approach relevant to the content of Indonesian economics and business, as long as the research fits into one of the ten areas of Management, Finance, Business, Marketing, Accounting, Taxation, Statistics, Auditing, Cooperatives and Economic Education.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 256 Documents
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The Influence of The Number of Buyers, Length of Business, Type of Merchandise and The Use of E-Commerce on The Income of Kreneng Folk Market Traders in Denpasar Wilda Br Hutabarat; Ni Nyoman Reni Suasih
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.376

Abstract

This study aims to analyze the number of buyers, length of business, type of merchandise and use of E-Commerce simultaneously and partially on the income of Kreneng Folk Market traders in Denpasar City. This research was conducted at the Kreneng Folk Market with a sample of 92 traders using the Proportional Random Sampling technique. The data used are qualitative and quantitative data. This study used multiple linear regression analysis techniques. The results showed that the number of buyers, length of business, type of merchandise and use of E-Commerce simultaneously had a significant effect on the income of Kreneng Folk Market merchants. The results of this study show that the number of buyers has a positive and partially significant effect on the income of traders in the Kreneng Folk Market. The length of business does not have a partial effect on the income of traders in the Kreneng Folk Market. Traders who sell types of basic food merchandise have an income that is not higher than traders who sell types of non-staple food merchandise at the Kreneng Folk Market. Merchants who use E-Commerce have a higher income than merchants who do not use E-Commerce at the Kreneng Folk Market.
Peran Electronic Commerce dalam Pemasaran Kewirausahaan untuk Mengembangkan Kinerja UMKM Stivaniyanti Atmanegara; I Dewa Made Yuda Mahendra; Emha Diambang Ramadhany; Dewi Masruroh; Elinda Wati
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.378

Abstract

Starting from smartphones, netbooks, computers, to other devices, the internet has played an important role in shaping our new way of life. One new aspect that has emerged is online shopping, where people can now shop easily through online platforms. This phenomenon is often referred to as electronic commerce (electronic commerce or e-commerce). In business, it is important to implement e-commerce in marketing, sales and customer service activities. Many people think that marketing through the internet is more effective than traditional marketing methods because it overcomes various obstacles such as difficulty entering the market, country restrictions, and the lack of rules that apply in conventional marketing. This study is a quantitative research with a descriptive approach. Based on the research and debate that has been done, the components of overall income, business standards, the type of e-commerce media used, and the number of visitors to e-commerce media have a minimal negative effect on the growth of micro and small businesses. This conclusion is supported by the fact that the benefits derived from implementing e-commerce in the micro and small business sector are more focused on long-term benefits that are not directly related to increasing income directly.
Pengaruh Pemasaran Digital dan Customer Review terhadap Minat Beli Konsumen pada Pengguna Aplikasi Shopee di Kota Surabaya Alfidha Nur Fadhilla; Iswati Iswati; Anis Fitriyasari
Jurnal Simki Economic Vol 7 No 2 (2024): Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i2.383

Abstract

This study aims to analyze the influence of digital marketing and customer review on consumer buying interest in shopee application users in the Surabaya City. This study uses a quantitative method with a survey approach, where data is collected through an online questionnaire with a total of 140 respondents. Data analysis was carried out using multiple linear regression to determine the influence of independent variables (digital marketing and customer review) on dependent variables (consumer buying interest). The results of the study show that digital marketing has a posistive and significant influence on consumer buying interest. Effective digital marketing strategies, such as the use of social media, online advertising, and promotion through influencers, have proven to be able to increase consumer buying interest. In addition, customer reviews also have a positive and significant influence on consumer buying interest. Positive reviews from other customers give consumers confidence and confidence to make a purchase. Overall, this study emphasizes the importance of digital marketing and customer reviews in increasing consumer buying interest. This finding provides practicial implications for e-commerce businessman, especially shopee, to focus more on innovative digital marketing strategies and good customer review management to increase consumer buying interest in Surabaya.
Upaya Mewujudkan Kepatuhan Wajib Pajak yang Lebih Baik: Peran Pengetahuan Perpajakan dan Lokus Kendali Internal Utami Puji Lestari; Didit Darmawan
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.387

Abstract

Taxpayer compliance plays a crucial role in the country's economic development and financing of various public programs. However, knowledge of taxation remains a factor that also influences the level of taxpayer compliance. Adequate tax knowledge can help taxpayers understand their tax obligations and carry them out correctly. In addition, internal locus of control can also affect taxpayer compliance. Internal locus of control refers to an individual's perception of the level of control they have in carrying out their tax responsibilities. Strong perception of internal locus of control can increase motivation and personal responsibility in fulfilling tax obligations. Deepening related to understanding the effect of tax knowledge and internal locus of control on taxpayer compliance is the goal of his research. There was involvement from 100 respondents who were students from an agency where they worked as permanent employees. The accidental sampling technique was determined to be the sampling technique in this study. The collected data was then analysed using regression analysis assisted by a software called SPSS. It is hoped that the results of this study for related parties can add to their insights and become a recommendation, especially for taxpayer compliance, especially from student groups to increase because they have also worked and have status as permanent employees in an agency.
Pengaruh Gaya Hidup Hedonis, Kepercayaan, dan Pengalaman Terhadap Niat Kunjung Kembali Ace Hardware Ella Anastasya Sinambela; Jahroni Jahroni; Samsul Arifin
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.388

Abstract

The progress of time makes the needs of human life continue to grow. This phenomenon is the driving force for retail company Ace Hardware to establish a company that provides household appliances. Facing competition can be done by increasing the intention to return to consumers. This study aims to determine the effect of hedonic lifestyle, beliefs, and experiences on intention to return. This study used 154 samples who were Ace Hardware consumers who had visited more than two times. Data obtained through questionnaire responses were analyzed using multiple linear regression. The results of the study show that the hedonic lifestyle influences the intention to return. Research also proves that trust influences intention to return. Furthermore, the intention to return is also influenced by the experience of the consumer.
The Impact of Using Induction Stoves on Household Energy Expenditure in Denpasar City Ni Putu Ganish Sanjiwani; I Wayan Sukadana
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.389

Abstract

In achieving the Sustainable Development Goals, goal number 7, namely Clean and Affordable Energy, can be implemented through several efforts, one of which is the transformation of household energy from using LPG to an induction stove. Even though every household has the choice to choose an energy source to be used in its household activities, in making this choice, a household will find out which energy source is safer, cleaner and more economical to support its household activities. Household energy expenditure is an aspect that is no less important in this consideration. In addition to the use of induction stove, there are several other factors that affect household energy expenditure, including the number of household members, the number of electronic goods used, installed electrical power and the area of ​​the residential building. This research was conducted in Denpasar City with sample selection using propensity score matching with the nearest neighbor matching approach in 3 sub-districts/villages, namely Penatih Sub-District, Kesiman Petilan Village, and Tonja Sub-District.
Peningkatan Daya Saing Toko Bangunan Sumber Rejeki Kabupaten Blitar Melalui Strategi Pemasaran Berbasis Analisis SWOT Nabilatul Badi’ati; Zulistiani Zulistiani
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.394

Abstract

Sumber Rejeki Building Store is a trading company engaged in retail by selling various kinds of building materials such as cement, paint, nails, iron and so on. The purpose of this study was to analyze the internal and external environment of the Sumber Rejeki building store and to find out the marketing strategy that should be implemented in order to increase competitiveness. This study uses a type of qualitative research with SWOT analysis techniques. Collecting data in this study using observation techniques, interviews, and documentation. The results of the study show that in the SWOT diagram the Sumber Rejeki building store is in quadrant I, which means that this company has the strength to take of existing opportunities, so the marketing strategy that should be used to increase competitiveness is the SO (Strengths-Opportunities) strategy by carrying out several strategies such as maintaining and improving product quality and good service to consumers, building a special place for building design consulting services, offering discounts or gifts with a certain purchase amount especially to customers who have frequently shopped at the store, and updating the latest products so that they continue to grow and dominate market share.
Optimasi Strategi Content Marketing sebagai Upaya Meningkatkan Customer Engagement pada Akun Sablon Shift Diana Nofitasari; Rino Sardanto
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.399

Abstract

Screen Printing Shift is a service business that was founded in 2016. The purpose of this research is to find out how the Screen Printing Shift content marketing strategy works to increase customer engagement. This research method is qualitative with a case study approach. Data was collected through interviews with two people from Sablon Shift and two people from customers. The results of this method are expected to increase customer engagement. The process of increasing customer engagement is carried out by analyzing the content marketing strategy carried out by Sablon Shift by understanding several important points from the content marketing strategy, namely regarding design, current events, the reading experience, timing, and tone. With these points it is hoped that it can help increase customer engagement with Screen Printing Shift which can affect the number of sales.
Pengaruh Social Media Marketing, Brand Image dan Lifestyle Terhadap Purchase Decision pada Produk Starbucks Aditya Fahmi
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.403

Abstract

The purpose of this research is to determine the influence of social media marketing, brand image, and lifestyle on the purchase decision of Starbucks products in the Jabodetabek area. The methodology employed in this study is a quantitative approach aimed at testing predetermined hypotheses. The population of this research consists of Starbucks customers in the Jabodetabek area. The sample size for this study is 135 respondents. Multiple linear regression analysis is used as the analytical tool in this research. The findings of this study indicate that social media marketing and brand image have a significant influence on purchase decisions, while lifestyle does not affect on purchase decisions. The limitations of this research include the scope of the research objects. The results of this study can be utilized as literature review for various stakeholders within the company to improve management and operational aspects of the business, as well as to serve as a basis for company policy-making in enhancing purchase decisions among customers.
Pengungkapan Sustainability Reporting terhadap Kinerja Perusahaan Aning Fitriana
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.470

Abstract

This research aims to obtain empirically prove the effect of sustainability reporting based on three aspects, namely economic performance (EC), environmental performance (EN), social performance (SO) on financial performance. Descriptive quantitative was chosen as the method in this research. The population of this study manufacturing companies are listed on the Indonesia Stock Exchange. The research sample used purposive sampling for 3 years in the period 2020-2022 so there were 45 companies. The data of analysis technique was multiple regression analysis. The results of this reseach simultaneously for economic performance variables, environmental performance, social performance have no effect toward financial performance. The same result for the partial test for economic performance variables, environmental performance has no effect toward financial performance.

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