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INDONESIA
Jurnal Simki Economic
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 25990748     DOI : https://doi.org/10.29407/jse
Core Subject : Economy,
Economics, Econometrics & Finance
Journal Simki Economic is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international academicians, researchers, practitioners, regulators, and public societies. This journal welcomes authors from institutional backgrounds and accepts rigorous empirical or theoretical research papers with any method or approach relevant to the content of Indonesian economics and business, as long as the research fits into one of the ten areas of Management, Finance, Business, Marketing, Accounting, Taxation, Statistics, Auditing, Cooperatives and Economic Education.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 256 Documents
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Pengaruh Uang Saku dan Penggunaan Media Sosial terhadap Perilaku Konsumtif Mahasiswa Universitas Negeri Surabaya: Studi Kasus: Program Studi S1 Ekonomi Islam Angkatan 2022 Eliya Rahmawati; Dafina Nur Faiza; Miranda Dwi Febrianti; Cahya Dwi Rahmawati; Mohammad Abdul Rosyid; Nasyiwa Ega Palupi; Suci Wahyuni Haddad; Harun Al Rosyid
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1473

Abstract

In the digital era, student consumer behavior is influenced by pocket money and social media usage. Pocket money used for daily needs can come from parents or personal income through part-time work. Meanwhile, social media functions as a platform for accessing information, interacting with others, and receiving various advertisements. In this regard, this study aims to analyze the influence of pocket money and social media usage on student consumer behavior. Therefore, the data were analyzed using statistical tests such as validity, reliability, classical assumption tests, and multiple linear regression. This study shows that pocket money has no significant effect on student consumer behavior, while social media usage has a significant and positive influence. Simultaneously, pocket money and social media usage have a significant effect on consumer behavior, with a contribution of 55.1%. Of the two factors, social media has a more dominant role in driving student consumer behavior.
Pengaruh Personalisasi Artificial Intelligence dan Pengalaman Pelanggan terhadap Loyalitas Pelanggan: Studi pada Pengguna E-Commerce Shopee di Kabupaten Lamongan Mohammad Bastian Dwiki Rahmat; Darianto Darianto; Amanatul Khoiriyah
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1487

Abstract

The growth of digital commerce in Indonesia continues to increase in line with shifting consumer shopping patterns that are becoming increasingly dependent on personalized online interactions. This study examines the influence of Artificial Intelligence personalization and customer experience on customer loyalty toward the Shopee platform in Lamongan Regency. A quantitative approach was applied using purposive sampling, involving 100 active users aged 18 - 40 years who had conducted multiple transactions within the past three months. The research employed structured questionnaires as the primary data-gathering instrument, and the resulting responses were examined through multiple linear regression using SPSS version 27. The analysis reveals that AI-driven personalization, together with customer experience, contributes positively to enhancing customer loyalty. These variables also reinforce each other when combined, suggesting that relevant services and consistent user experiences can enhance customers’ tendency to continue using the Shopee e-commerce platform. This study emphasizes the importance of integrating Artificial Intelligence systems with customer experience design that prioritizes convenience to foster long-term relationships with digital consumers.
Analisis Pelanggaran Etika Profesi Akuntan dalam Kasus Manipulasi Laporan Keuangan PT Wanaartha Life Kevin Diaz Suith; Muhammad Ilham Kamal; Rehan Canta Yuda; Yanuar Ramadhan
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1488

Abstract

This study aims to examine violations of the accountant professional code of ethics in the financial scandal involving PT Asuransi Jiwa Adisarana Wanaartha (Wanaartha Life), which resulted in significant losses for thousands of policyholders. The scandal involved manipulated financial statements, a lack of transparency in investment fund management, and failures by external auditors to carry out their professional responsibilities. The research employs a descriptive approach through a literature study that draws upon secondary data from academic publications, official news sources, and documents containing OJK sanctions and investigative audit findings. The analysis reveals that several fundamental principles of the accounting profession’s code of ethics integrity, objectivity, professional competence and due care, confidentiality, and professional behavior were breached by both company management and the auditors involved. These violations are further supported by formal sanctions imposed on the public accountants and accounting firms proven to have participated in the improper financial reporting practices. Moreover, the study highlights the critical role of whistleblowing and investigative auditing as mitigation mechanisms for detecting fraud in financial reporting. The findings emphasize that non-compliance with professional ethics in accounting practices can generate broad impacts, including diminished public trust, disruption of financial sector stability, and weakened consumer protection. This study is expected to contribute as a reference for auditors, accountants, regulators, and academics in strengthening the implementation of professional ethics and corporate governance within the financial sector.
Pengaruh Pekerjaan terhadap Kemampuan Menyeimbangkan Kuliah dan Pekerjaan pada Mahasiswa Universitas Pembangunan Panca Budi Mouza Hasanah; Citra Yasmin; Dewi Jelita; Jauzaa Fadhiilah; Innaya Lutfiah Salsabila; Ikhah Malikhah
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1489

Abstract

This study aims to determine the impact of work on the ability of students at Panca Budi Development University (UPP) to balance study and work. Qualitative methods were used through interviews with 10 students who work while studying. The results indicate that the students' primary motivations are to ease their family's financial burden and gain work experience. Students who have good time management skills and receive support from their campus and workplace are better able to maintain a balance between study and work.
Analisis Dampak Kebijakan Moneter terhadap Pertumbuhan Ekonomi di Indonesia Rachmi Meutia; Muhammad Adnan; Lilis Kaslita
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1493

Abstract

Economic growth serves as a vital benchmark for national development and is the foundation of the sustainable development process. This study examines the effects of inflation, the money supply (M1), and the exchange rate on Indonesia's economic growth. Using a quantitative approach, this study analyzes secondary quarterly time series data from 2015–2023 sourced from Statistics Indonesia (BPS) and Bank Indonesia (BI). The Vector Error Correction Model (VECM) is applied to analyze the short- and long-term dynamics between these variables. The results show that in the long run, inflation does not significantly influence economic growth in Indonesia, while the money supply and the exchange rate have a significant influence on economic growth. Conversely, short-term estimation results indicate that the three independent variables of inflation, the money supply (JUB), and the exchange rate do not significantly influence fluctuations in national economic growth. As a policy implication, monetary authorities and the government need to maintain inflation stability and manage JUB liquidity and the exchange rate wisely to create a macroeconomic climate conducive to stable economic growth.
Mengintegrasikan Pluralisme dan Multikultural dalam Pengembangan Manajemen Sumber Daya Manusia (MSDM) Darwin Nasution; Muhlisah Lubis
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1497

Abstract

This article discusses the importance of integrating pluralism and multiculturalism in Human Resource Management (HRM) development as a response to the challenges of globalization and diversity in the workplace. Pluralism and multiculturalism are not only social concepts but also strategic approaches that can improve organizational effectiveness through understanding and respecting differences in culture, religion, values, and outlooks. This research highlights how a pluralism-based approach can create an inclusive work environment, increase productivity, and strengthen collaboration among individuals with diverse backgrounds. Furthermore, this article identifies best practices for integrating multicultural principles into HRM policies, such as employee recruitment, training and development, and conflict resolution. With this approach, organizations can not only meet the demands of diversity but also leverage it as a competitive advantage. This article concludes that developing HRM based on pluralism and multiculturalism is a crucial step in creating sustainability and harmony in an increasingly complex and heterogeneous workplace.
Pengaruh Content Marketing dan Storytelling Marketing di Media Sosial Instagram terhadap Brand Awareness Perusahaan : Studi Kasus pada Perkebunan Durian Aa Kadu Tazkia Normatiena Muhyiddin; Aditia Abdurachman; N. Nelis Febriani SM; Alfin Nur Arifah
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1502

Abstract

This study aims to determine the effect of content marketing and storytelling marketing on Instagram social media on brand awareness at AA Kadu Plantation. The background of this study departs from the increasing importance of social media as a digital marketing tool, especially in building brand awareness. This study uses a quantitative method with a survey technique by distributing questionnaires to 100 respondents who are consumers of AA Kadu Plantation. The data obtained were then analyzed using multiple linear regression analysis to test the influence between variables. The results show that content marketing has a positive and significant effect on brand awareness, as well as storytelling marketing has a positive and significant effect on brand awareness. The conclusion of this study is that the implementation of consistent, high-quality, and creative content marketing and storytelling marketing strategies through Instagram can increase consumer brand awareness of AA Kadu Plantation.
Pemahaman Fungsi Manajemen SDM dan Dampakya pada Kinerja Muhammad Aidin; Zafitri Nur Vadilla; Mawar Nur Indah Sari; Adam Andae
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1503

Abstract

This study aims to analyze the effect of understanding the Human Resource Management (HRM) function on performance. The study uses a quantitative approach with a survey method by distributing questionnaires to final year students and recent graduates who have work or internship experience. The sampling technique used is purposive sampling. Data were analyzed using validity tests, reliability tests, and simple linear regression with the help of SPSS. The results of the regression analysis indicate that understanding the HRM function has a positive effect on performance with a regression coefficient of 0.567. The t-test shows a calculated t-value of 6.914 with a significance level of 0.000 (<0.05), so the hypothesis stating that there is a positive and significant effect between understanding the HRM function on performance can be accepted. The coefficient of determination of 0.321 indicates that understanding the HRM function contributes 32.1% to performance.
Evaluasi Pengambilan Keputusan berbasis Resiko dalam Manajemen Proyek Citra Yasmin; M. Chaerul Rizky; Mouza Hasanah; Dewi Jelita; Jauzaa Fadhiilah; Nabila Sahda Marcella
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1515

Abstract

The contemporary business environment characterized by volatility, uncertainty, complexity, and ambiguity (VUCA) demands a proactive approach to project management. This study aims to evaluate the effectiveness of implementing risk-based controls in project management, with a particular focus on the interaction between structural frameworks and behavioral factors influencing risk-taking and decision-making. A systematic literature review with a qualitative approach was used to synthesize theoretical and empirical findings. The analysis revealed that the gap between risk management principles and practices, as reported in global studies, is significantly influenced by systematic cognitive biases such as loss aversion and the framing effect. These biases distort risk assessments, trigger inertia in problematic projects, and lead to suboptimal allocation of control resources. The study concludes that the effectiveness of risk-based controls cannot be achieved solely through adherence to procedural frameworks such as ISO 31000.
Analisis Strategi Pemasaran untuk Meningkatkan Penjualan UMKM Gula Aren Pak Ileh di Desa Telagah Annisa Khoiri; Ema Nur Syahfitri; Siti Aisyah
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1525

Abstract

The main challenges faced by Pak Ileh's palm sugar MSME partners in Telagah Village include limited raw materials, conventional marketing, and traditional factors. This study aims to analyze the marketing strategies of Pak Ileh's palm sugar MSMEs in Telagah Village and the obstacles they face in increasing sales. The study used qualitative methods through observation, interviews, and documentation. The results show that marketing still relies on product quality and offline promotions such as word of mouth and banners. Obstacles include limited raw materials, less than optimal promotion, and simple packaging without brand identity. Therefore, the use of digital media, packaging improvements, and collaboration with suppliers are needed to sustainably increase sales.

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