Seniman: Jurnal Publikasi Desain Komunikasi Visual
SENIMAN : Jurnal Publikasi Desain Komunikasi Visual merupakan jurnal ilmiah yang mempublikasikan hasil penelitian, kajian konseptual, studi kasus, dan praktik kreatif dalam bidang Desain Komunikasi Visual (DKV). Jurnal ini bertujuan menjadi wadah pertukaran gagasan, pengembangan keilmuan, serta dokumentasi praktik desain yang berkontribusi pada perkembangan teori, metodologi, dan aplikasi desain komunikasi visual di tingkat nasional maupun internasional. Fokus Fokus utama SENIMAN : Jurnal Publikasi Desain Komunikasi Visual adalah kajian dan pengembangan keilmuan Desain Komunikasi Visual yang mencakup aspek konseptual, strategis, estetis, sosial, budaya, dan teknologi visual dalam berbagai media komunikasi. Ruang Lingkup Ruang lingkup SENIMAN : Jurnal Publikasi Desain Komunikasi Visual mencakup kajian dan praktik Desain Komunikasi Visual, meliputi: Desain grafis cetak dan digital, tipografi, ilustrasi, fotografi, dan videografi Identitas visual, branding, periklanan, promosi, dan desain kemasan Media interaktif, multimedia, motion graphic, animasi, UI/UX, dan desain informasi Budaya visual, kearifan lokal, industri kreatif, serta media dan teknologi baru Teori, kritik, sejarah desain, metodologi penelitian, dan studi kasus desain SENIMAN : Jurnal Publikasi Desain Komunikasi Visual menerima artikel penelitian, artikel konseptual, dan laporan praktik kreatif yang relevan dengan bidang Desain Komunikasi Visual dan belum pernah dipublikasikan sebelumnya.
Articles
90 Documents
<![CDATA[Analisis Semiotika Pada Poster Film “Vina: Sebelum 7 Hari” ]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/seniman-widyakarya.v2i2.3589
<![CDATA[This study aims to analyze the meanings embedded in the film poster "Vina: Sebelum 7 Hari" using Roland Barthes' semiotic approach. Film posters not only serve as promotional tools but also as powerful mediums for conveying complex messages to the audience. Through semiotic analysis, this research reveals the denotative, connotative, and mythological meanings of the visual elements in the poster. Primary data was obtained from direct observation of the film poster sourced from Dee Company's official website, while secondary data was collected through various relevant literatures and theories. The analysis results indicate that the visual elements in the poster effectively depict the essence of the story and the main conflict faced by the character in the film. This conclusion underscores that the "Vina: Sebelum 7 Hari" film poster is not only visually appealing but also effective in conveying the film's narrative and central themes to the audience]]>
<![CDATA[Perancangan Desain Kemasan dan Media Promosi Tango Walut Festive untuk Kebutuhan Perayaan Lebaran di Pasar Modern ]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/seniman-widyakarya.v2i2.3930
<![CDATA[This research aims to design packaging and promotional media for the Lebaran edition of Tango Walut products with a focus on increasing consumer appeal in the competitive modern market. The design process includes in-depth analysis of products and markets,exploration of creative ideas, development of attractive designs, and implementation of effective marketing strategies. The resulting packaging design displays typical Eid visual elements with bright colors and illustrations that evoke the spirit of celebration. The marketing strategy implemented involves offline marketing and online marketing with social media campaigns, both of which are designed to increase consumer awareness, interest, desires and purchasing actions. The final result of this design is expected to increase the visibility and sales of Tango Walut products during the Eid period, as well as strengthen the brand's position in the FMCG market.]]>
<![CDATA[Perancangan Ulang Logo dan Media Promosi Proko Coffee untuk Meningkatkan Identitas Merek ]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/seniman-widyakarya.v2i2.3931
<![CDATA[The coffee shop population continuing to grow in Indonesia, competition is becoming increasingly fierce in creating coffee shop brands, coffee shop business owners will increasingly compete for customers in order to survive amidst the proliferation of coffee shops, especially in the Tangerang area. The presence of a visual identity can be the key for a brand to create a significant impact, including in terms of differentiating itself and providing uniqueness compared to its competitors. Proko Coffee is a coffee shop that was founded in 2020, precisely June 1 2020 and was founded by Maredo Gustam. This coffee shop located in Tangerang does not yet have a visual identity that is identified and well presented, especially in the logo and promotional media, and does not yet have brand guidelines. consistent. So, with this final assignment the aim is to redesign the Proko Coffee logo and promotional media to strengthen the brand identity so that it can develop amidst the rapid growth of coffee shops in Indonesia. Based on this problem, the author redesigned the logo and promotional media owned by Proko Coffee Shop from Tangerang using a qualitative approach, namely by distributing a survey questionnaire containing several questions regarding the visual identity and logo of Proko Coffee to people who spend a lot of time in coffee shops. as well as directly interviewing related parties. As a result, this final project uses Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently.]]>
<![CDATA[Analisis Perubahan Watak Karakter Berdasarkan Struktur Cerita Lima Babak Dalam Film Yuni ]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/seniman-widyakarya.v2i2.4011
<![CDATA["Yuni" is a film that tells about a teenage girl who has big goal to continue her education to the university level. Yuni faces various inner problems that arise from herself and her environment related to myths and engagement. The film "Yuni" underwent a change in character traits which can be seen in the 5-act story structure. The purpose of this research is to find out the changes in the characters based on the 5-act story structure proposed by John Yorke. The research method used is a qualitative descriptive method using various theories and references to analyze changes in the character of the main character based on the five-act story structure. The theory used is the three-dimensional character theory proposed by Lajos Egri and the 5-act story structure theory proposed by John Yorke. From the research that has been done Yuni's character has changed in character in the form of a three-dimensional character that can be seen from the beginning and the end. The change in character can be completed with five rounds which include exposition, complication, climax, fall and disaster in the story in the film "Yuni". This concludes theme of the film “Yuni”, namely a woman who chooses freedom to achieve her dreams and fights against the myths of marriage in her environment.]]>
<![CDATA[Media Sosial Sebagai Media Informasi Penataan Lighting Bagi Videografer: Studi Etnografi Virtual pada Akun Instagram @Fiqri_Fox ]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/seniman-widyakarya.v2i2.4532
<![CDATA[This research reveals the crucial role of Instagram, particularly the @fiqri_fox account, in shaping a community of videographers who actively learn and share. Through a virtual ethnography approach, it is found that this account not only presents comprehensive lighting tutorials, but also creates an inclusive dialog space. Using the virtual ethnography method, this research explores in depth how the Instagram account @fiqri_fox becomes a reference for videographers in understanding lighting techniques. The results of this study highlight the great potential of social media, especially Instagram, as an effective learning tool. Accounts like @fiqri_fox have proven that with the right approach, the platform can bridge the gap between theory and practice.]]>
<![CDATA[Implementasi Media Pembelajaran Seni Kriya dengan Seni Tari dalam Pembelajaran Seni Budaya ]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 3 No. 2 (2025): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/seniman-widyakarya.v3i2.5930
<![CDATA[Arts and Culture learning at the junior high school level requires learning media that can integrate various branches of art in an integrated, contextual, and meaningful manner. One alternative that can be implemented is the integration of craft learning media with dance. This study aims to examine the implementation of the use of craft learning media integrated with dance in Arts and Culture learning at the junior high school level. The approach used in this study is descriptive qualitative with the research location in one junior high school. Data collection was carried out through observation, interviews, and documentation techniques. The results of the study indicate that the application of craft learning media combined with dance, such as making simple dance props and costumes, can increase students' learning motivation, creativity, and understanding of the relationship between the branches of art. The integration of learning media also provides a more contextual and meaningful learning experience. The findings of this study indicate that the development of integrated learning media needs to be continuously optimized to improve the quality of Arts and Culture learning. ]]>
<![CDATA[Implementasi Teknik Pengambilan Gambar Oleh Director Of Photography Pada Produksi Video Dokumenter “Dari Rasi Jadi Mimpi: Langkah Menjaga Tradisi” ]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 3 No. 2 (2025): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/seniman-widyakarya.v3i2.5944
<![CDATA[The documentary film “Dari Rasi Jadi Mimpi: Langkah Menjaga Tradisi” was an audiovisual work that portrayed the life and traditions of the Cireundeu Indigenous Community in Cimahi, West Java, with a focus on the consumption of Rasi (cassava rice) as a symbol of food security and cultural identity. The background of this work was based on concerns regarding the gradual marginalization of local traditions due to modernization and changing consumption patterns. This project aimed to document and visually represent the cultural values of the Cireundeu Indigenous Community through an ethical and authentic documentary approach. The production stages consisted of preliminary research, field observation, visual concept development, filming, and post-production. During the production process, the author acted as the Director of Photography (DoP), responsible for visual planning, camera blocking, composition, and lighting strategies adapted to the indigenous environment and technical limitations on site. The results indicated that a visual approach prioritizing authenticity, the use of natural lighting, and visual ethics successfully strengthened the documentary narrative without diminishing its aesthetic value. In conclusion, this documentary functioned not only as an audiovisual work but also as a cultural archive, an educational medium, and a sustainable tool for promoting local culture.]]>
<![CDATA[Penerapan Teknik Pengambilan Gambar oleh Director of Photography dalam Produksi Karya Video Feature: “Suara dari Unpad: Jejak Calung Jinjing” ]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 3 No. 2 (2025): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/seniman-widyakarya.v3i2.5948
<![CDATA[This study aims to analyze the process of creating an audiovisual feature that explores the commodification of calung jinjing as a cultural medium that has undergone a functional shift from communication to entertainment. The research employs a descriptive qualitative method using a practice-based research approach, in which the process of audiovisual creation serves as the primary method of inquiry. The author is directly involved as the Director of Photography throughout all stages of production, including pre-production, production, and post-production. The results indicate that the application of cinematographic elements—such as visual composition, lighting, camera movement, and lens selection—plays a significant role in strengthening the historical and cultural meanings of calung jinjing. These visual strategies effectively support the narrative in conveying the process of cultural commodification in a communicative and aesthetic manner. The study demonstrates that audiovisual feature production can function not only as a form of cultural documentation but also as an academic medium for interpreting and preserving local cultural values through visual storytelling.]]>
<![CDATA[Penulisan Naskah Video Feature “Suara Dari Unpad: Jejak Calung Jinjing” Berbasis Struktur Tiga Babak ]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 3 No. 2 (2025): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/seniman-widyakarya.v3i2.5972
<![CDATA[Traditional arts as part of cultural heritage face significant challenges in maintaining their relevance amid social and cultural changes. One example is Calung Jinjing, a Sundanese bamboo-based performing art that originated from the creative process of students at Universitas Padjadjaran and later developed into a cultural reference within the wider community. This study examines the implementation of the Three-Act Structure in the scriptwriting process of the feature video “Suara dari Unpad: Jejak Calung Jinjing” as a strategy for conveying cultural messages effectively. The research aims to explain how the Three-Act Structure is applied to organize narrative flow, build emotional engagement, and strengthen the delivery of cultural meanings within a feature video format. This study employs a qualitative descriptive approach based on creative practice, supported by field research, observations, interviews with key cultural figures, and analysis of archival materials related to the history and development of Calung Jinjing. The findings indicate that the application of the Three-Act Structure—consisting of the beginning, middle, and ending acts—enables the scriptwriter to construct a coherent and communicative narrative that integrates historical context, cultural dynamics, and contemporary relevance. The structure helps transform research data into a compelling storyline while maintaining factual accuracy and cultural authenticity. This study implies that the Three-Act Structure can serve as an effective narrative framework for scriptwriting in cultural feature videos, particularly in presenting traditional arts as living social phenomena. Furthermore, the findings highlight the strategic role of scriptwriters in bridging cultural heritage and modern audiovisual storytelling.]]>
<![CDATA[Penguatan Musik dan Tari Tradisional Aceh sebagai Upaya Pelestarian Kearifan Lokal untuk Gen- Alpha si SMPN 1 Darussalam Aceh Besar ]]>
<![CDATA[ SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 3 No. 2 (2025): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.59581/seniman-widyakarya.v3i2.5990
<![CDATA[This study aims to strengthen Acehnese traditional music and dance as an effort to preserve local wisdom for Generation Alpha at SMPN 1 Darussalam, Aceh Besar. The background of this study the decreasing interest of students in traditional arts due to the strong influence of globalization and digital culture, particularly among Generation Alpha who grow up a technology-oriented environment. This research employed a quasi-experimental method using a one-group pretest–posttest design. The learning intervention focused on the practice of Rapai Geleng music and Ranup Lampuan traditional dance through peer tutoring and direct instruction (demonstration). The participants consisted of 35 students, including 14 male students in the Rapai Geleng class and 21 female students the Ranup Lampuan dance class. Data were collected through observation, documentation, and performance-based assessment during three instructional sessions. The findings indicate noticeable improvement in students’ practical skills, including rhythmic accuracy, coordination, group cohesiveness, movement technique, and expressive performance. In addition, students demonstrated increased motivation, confidence, and positive attitudes toward Acehnese traditional arts. The peer tutoring method enhanced collaborative learning and social interaction, while direct instruction effectively supported the mastery of procedural and psychomotor skills. The study also highlights that traditional arts learning serves a meaningful experiential medium for Generation Alpha, integrating biological potential with cultural and aesthetic experience. The results suggest that strengthening traditional music and dance education at the junior high school level plays a strategic role in preserving local wisdom, reinforcing cultural identity, and ensuring the continuity of Acehnese traditional arts in the digital era.]]>
