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Innovation Business Management and Accounting Journal
Published by Trescode Green Organization
ISSN : 28288599     EISSN : 28292111     DOI : 10.56070/ibmaj
Core Subject :
Innovation Business Management and Accounting Journal is a multidisciplinary international journal in the fields of entrepreneurial innovation, business practice, management, and accounting. Innovation Business Management and Accounting Journal published four times in year: January-March, April-June, July-September, October-December. E-ISSN: 2829-2111, P-ISSN 2828-8599. Focus and Scope - Entrepreneurial Innovation, Business Development, Economic Improvement, Organizational Behavior, Human Resource Management, Marketing Management, Operating Management, Strategic Management, Financial Management, Behavioral Accounting, Public Accounting, Accounting Information System, Banking Account, Management Accounting, Sharia Accounting, Auditing.
Arjuna Subject : -
Articles 137 Documents
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The Effect of Product Quality, Brand Image, Electronic Word of Mouth and Packaging on Purchasing Decisions Aqsha Anantha; Arini Hidayah; Totok Haryanto; Restu Frida Utami
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.041

Abstract

This study aims to assess the impact of Product Quality, Brand Image, Electronic Word of Mouth (EWOM), and Packaging on the purchasing decisions for Hot Wheels diecast cars. The study's population includes individuals who have bought Hot Wheels products and are members of the Hot Wheels Indonesia community, with a sample size of 115 respondents as determined by the researcher. The purposive sampling method was used, and data analysis was conducted with multiple linear regression and correlation using SPSS version 26. The findings indicate that the product quality variable (KUAL) significantly influences purchasing decisions (KP) for Hot Wheels diecast cars, while the brand image variable (BI) does not have a significant impact on purchasing decisions. Both the electronic word of mouth (EWOM) and packaging (KEM) variables significantly affect purchasing decisions. In summary, product quality, brand image, electronic word of mouth, and packaging all have a positive and significant impact on purchasing decisions.
The Influence of Brand Image and Attributes of Passenger Cars on Purchase Decisions through Online Consumer Review Ivan Prihatno; Bambang Supriadi; Sina Setyadi; Hadiansyah Hadiansyah
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.039

Abstract

The increasing economic growth after COVID-19 has encouraged high consumption of automotive products, coupled with the development of information on social media, making Mitsubishi Xpander products increasingly popular in the Greater Malang area. This research aims to determine the influence of brand image and passenger car attributes on purchasing decisions through online consumer reviews of consumers purchasing Mitsubishi Xpander cars and taking samples from 145 respondents, using non-probability for all PT consumers. Using the SEM-PLS analysis method, Sun Star Motor Singosari Malang purchases in October, November, and December 2023 and January, February and March 2024. The research results show that brand image does not affect purchasing decisions, passenger car attributes affect purchasing decisions, brand image has a significant effect on online consumer reviews, passenger car attributes have an effect on online consumer reviews, online reviews have an effect on purchasing decisions, brand image has an effect on purchasing decisions through online consumer reviews, and passenger car attributes influence purchasing decisions through online consumer reviews when purchasing a Mitsubishi Xpander car at PT. Sun Star Motor Singosari Malang.
Design Design Thinking in Practice: Case Studies on Value Proposition Development Tara Diva Azura; Astri Ghina
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.043

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia significantly contribute to the national economy, accounting for 61.9% of the gross domestic product and employing 97% of the workforce. Even though these businesses like Kedai Wayang Windu are important, turnover for many MSMEs decreased over the pandemic. The study applies a design thinking process (empathy, define, ideate, prototype, and test) to gain deeper insight into user needs and create an offering that resonates with them. The findings focused on the customer needs, preferences, and behavior, derived via five face-to-face in-depth interviews and observation sessions of existing customers. The results show that customers encountered problems, including limited menu/price information, long waiting times, and less-than-great services. Kedai Wawind E-Menu is an idea brought in through the design thinking process. Customers can check offers and menu items and seamlessly order using this digital menu to boost speed and get faster service, focusing on enabling people to do it immediately.
Service Quality and Price Perception Increase Indrive Customer Satisfaction Cantika Putri Utami; Widiya Avianti
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.042

Abstract

The purpose of this study is to analyze the influence of service quality and price perception on customer satisfaction of InDrive users (Case study of the Palinggihan Plered Purwakarta Village Community). This research method uses a quantitative method with a survey method. The number of samples in this study is 277 people, the data processing in this study uses the SmartPLS 3.0 analysis tool. The analysis used in this study includes the analysis of the outer model and the inner model. The results of this study show that, (1) service quality has a positive and significant effect on customer satisfaction, (2) price perception has a positive and significant effect on customer satisfaction, (3) the R-Square value has an effect between service quality variables and price perception on customer satisfaction by 0.469 or 46.9% which means a moderate model.
Improving Bank Employee Performance through Motivation, Work Discipline and Work Environment Yuli Artha Ratna Wulandari; Mokh. Natsir; Harianto Respati
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.040

Abstract

Efforts to improve employee performance at Bank Rakyat Indonesia (BRI) Magetan Regency Branch require proper processing of human resources to achieve the desired performance in line with expectations. Factors influencing employee performance include motivation, work discipline and work environment; these factors are mutually supportive in producing better employee performance. This research aims to analyze the influence of motivation, work discipline and work environment on employee performance at BANK BRI Magetan Regency Branch, both simultaneously and partially. This research also wants to analyze which variables, such as motivation, work discipline, and work environment, influence employee performance at BRI Bank Magetan Regency Branch. The type of research used is explanatory research. The research population was all first officer employees of the Indonesian Air Force at BRI Bank Magetan Regency Branch, namely 76 employees. Considering that the population is a manageable size, census research is used. Namely, all first officer employees at BRI Bank Magetan Regency Branch will be research respondents. The analysis method uses multiple linear regression and hypothesis testing. The research results show that motivation, work discipline and work environment affect the performance of first officer employees at BRI Bank Magetan Regency Branch, both simultaneously and partially. Furthermore, this research identified that work motivation has a dominant influence on employee performance at the BRI Bank Magetan Regency Branch.
Customer Satisfaction Based on Product Variants and Prices (Case Study on Indomaret Cibening Purwakarta) Rivan Nur Rahman; Duki Adam
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.045

Abstract

This study aims to analyze the Influence of Product Variants and Prices on Customer Satisfaction in Indomaret Cibening Purwakarta. This study aims to analyze the Influence of Product Variants and Prices on Customer Satisfaction in Indomaret Cibening Purwakarta. The problems that exist in the retail business with the current condition that the retail market is dynamic, especially regarding price competition and product variants, careful analysis of the influence of customer satisfaction, pricing, and product variants is the main key. The current marketing conditions at Indomaret Cibening are still monotonous, using discount promos, and advertisements made from central Indomaret are problems related to efforts to create customer satisfaction experienced by Indomaret. The source of data in this study was obtained from a questionnaire (primary) distributed to the respondents. The population of this study is customers who visit Indomaret Cibening Purwakarta. The research sample was 161 people. The analytical test tool used is SmartPLS 4.0. The results of this study show that Customer Satisfaction has a significant positive influence with an R-Square value of 0.905.
The Influence of Work Abilities, Work Motivation, Work Culture, Work Environment and Work Coordination on Ship Crew Performance Onny Dwi Setiyono; Hary Sulaksono; Tamriatin Hidayah
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.046

Abstract

The International Safety Management Code or commonly known as the ISM Code or short for is an international standard for the Safety Management System for the safe operation of ships and efforts to prevent pollution at sea. The aim of implementing the ISM Code is to ensure safety at sea to avoid accidents that can cause loss of life and damage to ships that can cause environmental pollution at sea. SOLAS (Safety of Life at Sea) in 1994 adopted the ISM Code which is a product of the IMO (International Maritime Organization) The respondents for this research were 70 people consisting of ship crew members and office staff of PT. Atosim Lampung Pelayaran in 2024. Taking respondents consisting of ship crew members and office staff was aimed at finding an overview of HR competencies and communication patterns between them in carrying out work tasks. The performance of employees, especially crew members of the PT. ALP Banyuwangi Branch, is at a good level based on research results. That the variables Motivation and Coordination simultaneously have a significant effect on the performance of the crew members of the PT. ALP Banyuwangi Branch ship.
Assessing Employee Performance Based on Human Resource Quality and Technology Utilization Yani Ekowati; Muhammad Firdaus; Hary Sulaksono
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.047

Abstract

The purpose of this study is to test and analyze the influence of human resource quality and information technology on employee performance. This study uses a quantitative approach with a sample of 44 people from Curahdami District employees, Bondowoso Regency, East Java. The results of the study indicate that the quality of human resources has a significant effect on employee performance, the use of technology also has a significant effect on employee performance. The implications of this study indicate that improving the quality of human resources can directly improve employee performance, so organizations need to focus on training and developing employee competencies. In addition, effective use of information technology also plays an important role in increasing productivity, so investment in technology infrastructure is very important. Thus, public organizations at the sub-district level must consider the integration between human resource development and the application of information technology to achieve optimal performance.
The Influence of Leadership, Competence, Work Environment, and Work Culture on Employee Performance Dita Raisa; Hary Sulaksono; Suwignyo Widagdo
Innovation Business Management and Accounting Journal Vol. 3 No. 4 (2024): October - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.049

Abstract

This study aims to analyze the influence of leadership, employee competence, work environment, and organizational culture on employee performance, both partially and simultaneously, at the Office of Harbourmaster and Port Authority (KSOP) Panarukan Situbondo. The population in this study consists of all employees, with a saturated sample technique using 41 respondents. The analytical method used is multiple linear regression analysis. Based on the analysis results, leadership and work environment have a significant partial influence on employee performance. The variables of competence and organizational culture do not have a partial influence on employee performance. However, leadership, employee competence, work environment, and organizational culture have a simultaneous influence on employee performance. The conclusion of this study is that each indicator of leadership, employee competence, work environment, organizational culture, and employee performance plays an important role in improving employee performance. By utilizing the results of this research, the author, academic institutions, and the leadership of the Harbourmaster and Port Authority (KSOP) Panarukan Situbondo can make better and more strategic decisions in employee management and organizational development.
The Effect of Job Promotion and Competence on Employee Performance through Career Development Abdul Holiq Firdaus; Muhammad Firdaus; Tamriatin Hidayah
Innovation Business Management and Accounting Journal Vol. 3 No. 4 (2024): October - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.050

Abstract

The purpose of this study was to analyze and determine the effect of job promotion and employee competence on the performance of employees of the Bondowoso Regency Education Office through career development as an intervening variable. This research method is explanatory research with a quantitative approach. Data collection techniques consist of observation, questionnaires and literature studies. The population and sample of the study were 100 employees of the Bondowoso Regency Education Office. The data analysis technique was path analysis operated with the SPSS (Statistical Product and Service Solutions) version 24 application. Based on the results of the data analysis, it shows that job promotion and competence have a significant effect on the career development of employees of the Bondowoso Regency Education Office. Furthermore, job promotion, competence and career development have a significant effect on the performance of employees of the Bondowoso Regency Education Office. Finally, career development in this study was able to provide a mediating effect between the relationship between job promotion and competence on the performance of employees of the Bondowoso Regency Education Office. The implication of the study is that the Bondowoso Regency Education Office needs to evaluate the suitability of employee competence with the positions held in certain positions. This provides wider opportunities for career development of employees who have good competence and work skills. Apart from that, it is necessary to consider length of service and work performance to give promotions to employees.

Page 5 of 14 | Total Record : 137

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