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Eka Susylowati
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jscl@trunojoyo.ac.id Fakultas Ilmu Sosial dan Ilmu Budaya Jl. Raya Telang, Telang, Kecamatan Kamal, Kabupaten Bangkalan, Provinsi Jawa Timur 69162
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Journal of Social, Culture, and Language
Published by Universitas Trunojoyo Madura
ISSN : 29619114     EISSN : -     DOI : DOI: https://doi.org/10.21107/jscl.v4i2
Core Subject :
Journal of Social, Culture, and Language is a scientific journal published by Jurusan Ilmu Sosial dan Ilmu Budaya, Fakultas Ilmu Sosial dan Ilmu Budaya, Universitas Trunojoyo Madura which focused on Social, Culture, and Language. Journal of Social, Culture, and Language is available on online version (e-ISSN: 2961-9114), regularly published twice in a year, May and November. Journal of Social, Culture, and Language first published on Volume 1 Number 1, November 2022.
Arjuna Subject : -
Articles 96 Documents
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Marketing Communication Tresna Art Bangkalan Melalui Instagram Nur Intan Komariyah; Nadya Poernamasari
Journal of Social, Culture, and Language Vol 2, No 1 (2023): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v2i1.22874

Abstract

Madurese written batik has not received much attention from the outside community. Tresna Art is here as a pioneer in imaging Madurese Written Batik, here to showcase the beauty of Madurese Written Batik through social media Instagram Tresna Art Bangkalan in the digital era. Instagram is an effective social media platform for implementing marketing communication strategies. This research aims to determine the use of Tresna Art social media as a means of marketing communication and determine the optimization of social media at Tresna Art Bangkalan as a means of marketing communication in the digital era. This research uses a qualitative descriptive method, using New Media theory It is hoped that this research can solve problems regarding the topic studied, and can provide suggestions as material for assessing Tresna Art in optimizing social media as a marketing tool. Keywords: Madura Written Batik, Instagram Social Media, marketing communications 
Strategi Managemen Krisis Divisi Publicity dan Public Relation - Studi Kasus Penarikan Samsung Galaxy Note 7 Qorinah Noer Fadilah S; Rosa Amelia Bamasputri; Icha Fitriani; Asri Agustina Salsabila; Nur Indah Dwi Prasetyaningsih
Journal of Social, Culture, and Language Vol 4, No 1 (2025): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v4i1.30336

Abstract

Krisis produk menimbulkan ancaman yang signifikan terhadap kemampuan bisnis untuk mempertahankan kepercayaan pelanggan dan pengenalan merek. Penarikan kembali Samsung Galaxy Note 7 tahun 2016 adalah salah satu contoh masalah signifikan di sektor teknologi global yang disebabkan oleh kegagalan fungsi baterai yang mengakibatkan gadget tersebut meledak. Tujuan dari penelitian ini adalah untuk mengkaji rencana manajemen krisis yang digunakan oleh departemen Publisitas dan Hubungan Masyarakat Samsung untuk menangani situasi tersebut. Metodologi kualitatif deskriptif dengan teknik penelitian dokumentasi digunakan, yang melibatkan analisis sumber-sumber sekunder seperti artikel berita, laporan resmi, dan publikasi perusahaan. Hasil dari penelitian ini menunjukkan bahwa Samsung mengadopsi rencana komunikasi krisis yang mencakup klarifikasi publik, penyelidikan terbuka, penarikan kembali produk secara menyeluruh, kompensasi, dan memperkuat prosedur keselamatan dengan Pemeriksaan Keamanan Baterai 8 poin. Dalam upaya membangun kembali kepercayaan publik, departemen Publisitas dan Humas juga menangkis kontroversi tersebut dengan memperkenalkan produk baru dan memperkuat inisiatif pencitraan merek. Taktik ini berhasil, karena Samsung mampu mempertahankan posisi kompetitifnya di pasar dunia dan memperbaiki reputasi perusahaan dari waktu ke waktu. Hasil studi tersebut menunjukkan bahwa komunikasi yang cepat, transparan, dan terorganisasi sangat penting untuk mencegah kerusakan jangka panjang pada reputasi perusahaan selama tiga tahap krisis: sebelum, selama, dan setelah krisis. Kata kunci: Menegement Krisis, Samsung Galaxy Note 7, Strategi Publicity dan public Relation.
An Analysis Of Code Switching And Code Mixing In Yowis-Ben 2018 Movie: A Sociolinguistics Study Devy Sulistyawati
Journal of Social, Culture, and Language Vol 1, No 1 (2022): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v1i1.25719

Abstract

mengambil data dalam film “In Yowis-Ben 2018”. Penelitian ini menggunakan metode deskriptif kualitatif dengan mengambil data dari film. Berdasarkan penelitian ini, Dalam film Yowis-Ben, karakter bayu diciptakan oleh pengarang dengan cara yang sangat unik. Menggunakan bahasa daerah sebagai bahasa utama dalam film tetapi juga tidak meninggalkan bahasa Indonesia dan bahasa Inggris sebagai bahasa kedua. Campur kode dan alih kode yang muncul pada tokoh bayu memberikan nuansa baru dalam film dan merepresentasikan percakapan sehari-hari yang dilakukan oleh masyarakat Jawa. Dalam hal ini masyarakat kota malang. Kata kunci: Gestur, Pengajaran Kelas, dan Gerakan Motorik 
Politeness Strategies Of Directive Speech At Digital Tourism Poster In Bangkalan, Madura Linda Tiara Putri; Tri Pujiati; Meria Zakiyah Alfisuma
Journal of Social, Culture, and Language Vol 2, No 1 (2023): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v2i1.22853

Abstract

Kabupaten Bangkalan yang terletak di Pulau Madura memiliki tempat-tempat wisata yang bagus, seperti pantai, bukit, tempat ziarah dan wisata lainnya. Namun sayangnya, keindahan tersebut belum banyak diketahui oleh masyarakat luas karena kurangnya promosi dari pemerintah setempat. Oleh karena itu, poster wisata digital menjadi salah satu solusi untuk menigkatkan jumlah wisatawan di Bangkalan. Dalam sebuah poster wisata, tentunya terdapat unsur bahasa yang berisi ajakan untuk berkunjung ke tempat wisata tersebut. Salah satu unsur bahasa yang menarik untuk dikaji adalah penggunaan tuturan direktif ajakan yang. Penelitian ini berupaya untuk mendeksripsikan strategi kesopanan dalam tuturan direktif pada poster digital sebagai upaya untuk mengembangkan wisata di Bangkalan. Poster wisata yang dibuat dengan menggunakan tiga Bahasa yaitu bahasa Indonesia, Madura, dan Inggris perlu dikaji agar masyarakat lebih mengerti tuturan yang disampaikan. Metode peneltian yang digunakan adalah metode deksriptif kualitatif dengan teknik pengumpulan data berupa teknik observasi dan dokumentasi. Data dianalisis menggunakan teori strategi kesopanan Brown dan Levinson (1987). Hasil penelitian menunjukkan bahwa tuturan direktif yang digunakan di dalam poster dibuat dengan menggunakan strategi kesantunan terus terang (Bald or record) yang berfungsi untuk memberikan informasi secara langsung kepada lawan bicara yaitu untuk mengajak pembaca untuk berkunjung ke tempat wisata di area Bangkalan, Madura. Tidak hanya itu, terdapat satu data menggunakan strategi kesantunan positif dengan menggunakan strategi memahami keinginan mitra tutur. Secara keseluruhan, tuturan yang digunakan sudah menggunakan strategi tuturan yang tepat sesuai dengan konteks pengguna bahasa tersebut. Kata kunci : Poster Wisata Digital, Strategi Kesopanan, dan Tuturan Direktif
Hubungan Kreativitas dengan Kinerja Karyawan Era Industri 4.0 pada UMKM KUB Melati di Bangkalan Siti Faizah Nuraini; Jayaning Sila Astuti
Journal of Social, Culture, and Language Vol 3, No 1 (2024): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v3i1.28066

Abstract

Between 2020-2030, Indonesia will experience a demographic bonus of a productive-age workforce of 70% of the total population (BPS, 2022). Ong and Mahazan (2022b) mentioned that the characteristics of the workforce in the 4.0 era are that it’s difficult to change their weakness so that they feel less suitable for work and company. However, KUB Melati MSME in Bangkalan, which consists of productive-age employees in the 4.0 era, is able to create thousands of creative products that are in demand by foreigners every year, making it the only Agel Rope MSME that has been able to maintain its existence in Madura to date. To determine the relationship between creativity and employee performance in the industrial era 4.0 at KUB Melati MSME in Bangkalan. Using a quantitative approach, data collection thechniques in the form of saturated sampling using a Likert Scale, and data analysis methods in the form of Product Moment Correlation test using SPSS 24.0 for windows. The correlation coefficient value is 0.74 with a significance of 0.000 (significance 0.05). There is a positive, significant and strong relationship between creativity and employee performance in the industrial era 4.0 at KUB Melati MSME in Bangkalan. Keywords: Creativity, employee performance, sustainable MSME. 
Pengaruh Work Study Conflict Terhadap Burnout Pada Mahasiswa Bekerja Zannuba Arifah; Citra Ayu Kumala Sari
Journal of Social, Culture, and Language Vol 2, No 2 (2024): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v2i2.25600

Abstract

Burnout is a condition of physical and psychological exhaustion due to work burdens or responsibilities. Working students who have dual tasks, namely academic tasks and tasks at work, are very at risk of experiencing burnout. This study aims to determine the effect of study-work conflict on psychological burnout among students who work at UIN Sayyid Ali Rahmatullah. The research uses a quantitative causality method to determine the influence of the work study conflict variable on the burnout variable. The sampling technique in this study used purposive sampling with predetermined criteria. The number of samples willing to be respondents was 100 students. The research results were processed using simple regression analysis with a sig result of 0.000 p0.05, meaning that work-study conflict had an effect on student burnout. The higher the level of work study conflict, the higher the level of burnout of working students and vice versa. Keywords: Work Study Conflict, Burnout
Analisis Campur Kode pada Acara Podcast di Youtube Chanel Sule Production Ini Bukan Talkshow Risman Nama Sabon; Suyatno Suyatno
Journal of Social, Culture, and Language Vol 1, No 2 (2023): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v1i2.22588

Abstract

This research aims to describe the form of code mixing and the form of code mixing in the Podcast Event on Youtube Chanel Sule Production, this is not a talkshow. The type of research used in this research is descriptive. Collecting data using the method of free involvement and expert observation. Data analysis was carried out using qualitative methods. The object of this study is the Podcest Show on Yotube Chanel Sule Prodaction This is not a Talkshow. The results of the study identified 37 data which were divided into 12 code-mixing forms and 25 outward code-mixing forms. As well as the form of code mixing found in the form ofa. Inserting word elements, 15 data inserting word elements, 10 data inserting phrase elements, 5 data baster form inserts, and 1 clause inserting data elements.  Keywords:Sule Prodaction, Youtube, Code mixing
Phrase Structure Analysis On The Title Of The Headline News In The Jakarta Post Online Eka Susylowati; Meria Zakiyah Alfisuma; M. Masqotul Imam Romadlani; Zulkhaeriyah Zulkhaeriyah; Luthfi Awwalia
Journal of Social, Culture, and Language Vol 2, No 2 (2024): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v2i2.25590

Abstract

The Jakarta Post as one of online media can be used as a media for practicing English. The research is aimed to find what kinds of phrase used in the title of the headline news in the Jakarta Post online and to analyze the phrase construction on the title of the headline news in the Jakarta Post online. A descriptive research method is used in the phrase structure analysis on the title of the headline news in the Jakarta Post online. The data source of the study is obtained from the title of the headline news in the Jakarta Post online from January 2023 to May 2023. In the collecting the data, the writer reads the text then classifies it into phrase based on their types. It is called the documentation. Besides, the writer also used note taking. Method agih used to analyze the data. The result of the research shows that three phrases, namely noun phrase, verb phrase, and gerundive phrase. Keywords: phrase structure, headline news, Jakarta post online
CONTRASTIVE STUDY OF VERBAL ABUSE ON SOCIAL MEDIA: A PRAGMATIC ANALYSIS OF HATE SPEECH IN INDONESIAN AND ENGLISH Atiqotul Hasanah; Eka Susylowati
Journal of Social, Culture, and Language Vol 4, No 2 (2026): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v4i2.33868

Abstract

This research conducts a contrastive study of verbal abuse (specifically hate speech) in Indonesian and English on social media. Using descriptive qualitative method and pragmatic analysis as well as contrastive analysis, this study analyzed ten hate speech comments from Baby Monster's TikTok account (@babymonster_yg_tiktok); five comments in Indonesian and five in English. The data were collected by purposive sampling. Pragmatic analysis focused on the intent, function, and context of the hate speech, while contrastive analysis compared language structure, language use, and verbal abuse strategies in both languages. The results show differences and similarities in the strategies and forms of hate speech in both languages, which are influenced by social and cultural contexts. The analysis found differences in terms of politeness, clarity, and delivery strategies of hate speech. This research contributes to the understanding of the dynamics of hate speech across languages and cultures, and provides insights for the development of effective communication strategies to reduce the spread of hate speech on social media.
Ilocutionary Speech Acts Analysis of Conversation Between Boy William and Choi Siwon on Bw’s Youtube Channel Siti Nurhaliza Adinda Arigama
Journal of Social, Culture, and Language Vol 1, No 2 (2023): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v1i2.25759

Abstract

Dalam suatu percakapan, biasanya setiap orang tidak sekedar mengucapkan sebuah kata atau kalimat saja tetapi juga menghasilkan ungkapan-ungkapan yang mendukung ucapan tersebut. Dalam teorinya, George Yule (1996) mengatakan bahwa ujaran yang menghasilkan tindakan disebut tindak tutur. Teknik deskriptif kualitatif digunakan untuk mengkaji data penelitian. Penelitian ini ditargetkan untuk menganalisis jenis tindak ilokusi yang terdapat dalam talkshow antara Boy William dan Choi Si-won. Penelitian ini menyelidiki lima jenis tindak ilokusi: asertif, direktif, komisif, ekspresif, dan deklaratif..  Kata kunci: Ujaran, Tindak Tutur, Ilokusi

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