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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 1,563 Documents
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INTERPRETASI FAMILY VALUES PADA FILM KELUARGA CEMARA Renata Winahyu, Maria; Sunarto, Sunarto; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Film is one of the media used to spread information or messages to the public. Filmmakers have a vision and mission in making a film, not just for entertainment, but also to convey values that reflect social conditions and critique various aspects of life. "Keluarga Cemara" is a film released in 2019 that focuses on Abah's efforts to keep his family together with Emak, Euis, and Ara after facing bankruptcy. This study aims to identify the family values presented in the film's scenes by understanding the filmmaker's intentions in creating "Keluarga Cemara." This research uses a qualitative study by Schleiermacher's hermeneutic analysis method, which interprets a text by analyzing two parts: the cortex and the nucleus. The cortex analysis involves grammatical and semantic analysis by considering the context of the object, while the nucleus contains textual interpretation by the filmmaker, considering norms, values, and ideologies. The theories used in this study are organizational control theory and representation theory. The results of the study show that the filmmaker of "Keluarga Cemara" pays attention to social issues related to family by portraying family values into the film. Out of the 71 scenes in the film, 17 selected scenes highlight family values such as togetherness, stability, and loyalty. This film reflects social phenomena happening in society, especially family-related issues. In this regard, film industry professionals are expected to play a dominant role in being more selective in choosing the narratives or themes presented in films.
PEMAKNAAN KHALAYAK TERHADAP KEMARAHAN PEREMPUAN DALAM DRAMA KOREA THE GLORY Ardani, Fransisca; Nur Suryanto Gono, Joyo; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Women's anger expressions are often debated and tend to be rejected as irrational. On the other hand, the expression of anger of women who are victims of bullying is highlighted as an interesting aspect of the Korean drama The Glory, which is expressed through acts of revenge against the perpetrators who bullied them.The Glory was liked and watched by many viewers and also received various comments regarding the expression of anger of women who were victims of bullying and acts of bullying on social media. This research aims to describe the audience's interpretation of women's anger in the Korean drama The Glory. This research uses active audience theory, audience reception theory, and the semiotic analysis method by John Fiske to see the dominant meaning or preferred reading as well as the reception analysis method by Stuart Hall to determine the informant's position of meaning. The results of this research show that the five male and female informants, with different backgrounds and experiences, show a tendency for informants to be in a negotiated position regarding the dominant meaning displayed in the text. Two informants who had been victims of bullying were in a dominant position in interpreting expressions of anger in the Korean drama The Glory. On the other hand, three informants, namely one informant who had contact with the victim of bullying, were in a negotiating position and two informants who were not or had never been victims of bullying were in a negotiating position. Thus, the findings of this study found that there was a disclosure of women's power regarding women's expressions of anger. This research also shows that there is a film strategy by showing women's expressions of anger as victims of bullying that can be accepted by the audience, namely by taking revenge in a strategic and tactical way based on the crimes committed by the perpetrators of the bullying.
PENGARUH INTENSITAS MENONTON LIVE STREAMING PENJUALAN (LAZLIVE) DI LAZADA DAN AKTIVITAS WORD OF MOUTH TERHADAP MINAT BELI DI LAZADA Nur Fadila, Jihan; Lukmantoro, Triyono; Manalu, Rouli
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Competition between e-commerce makes each platform compete with each other's strategies. Not wanting to be less competitive with its competitors, Lazada created a sales feature via live streaming in 2019. This feature is called LazLive which is expected to be able to increase the number of sales or transactions at Lazada. In fact, the number of transactions and sales at Lazada is at the bottom compared to its competitors. Especially with the momentum of Harbolnas 12.12 2023, of course this momentum is an opportunity for business owners to maximize their sales. A person's desire to buy a product is influenced by assessments originating from word-of-mouth activities. The purpose of this research is to determine the influence of the intensity of watching live streaming sales (LazLive) on Lazada and word of mouth activity on buying interest on Lazada. The theories used in this research are Cognitive Response Theory and Traditional Word Of Mouth Communication Theory. This research used a sample of 60 people aged 18-55 years who had watched, heard, and carried out word of mouth activities both online and offline about LazLive and lived on the island of Java. The sampling technique for this research uses non-probability with a purposive sampling method approach. The research results show that there is a significant influence on the variable intensity of watching live streaming sales (LazLive) on Lazada (X1) on buying interest on Lazada (Y), a significance value of 0.001 is obtained, where this figure is smaller or less than (<) 0.05 with a regression coefficient of 0.098. Likewise, for the word of mouth activity variable (X2) on buying interest at Lazada (Y), a significance value of 0.000 was obtained, where this number is smaller or less than (<) 0.05 with a regression coefficient of 0.080, which means it is significant and there is an influence.
PROSES KOMUNIKASI ORANG TUA DAN ANAK DALAM KEPUTUSAN PROGRAM STUDI DI PERGURUAN TINGGI Zakira, Tuhfah; Nur Suryanto Gono, Joyo; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research aims to understand the communication process between parents and children in making decisions regarding the choice of a study program in higher education. In the family context, educational decisions often involve complex discussions between parents and children, where topics like the child's interests, career aspirations, and future become key points of discussion. This study uses an Interpretative Phenomenological Analysis (IPA) approach to explore the subjective experiences of children and parents during this communication process. Data were collected through in-depth interviews with four parent-child pairs who are currently or have already gone through the process of selecting a study program in higher education. The research findings indicate that the communication style of parents, such as authoritative or democratic styles, has a significant impact on the final decision. Moreover, factors such as parental expectations, the child's interests, as well as social and cultural pressures also influence the dynamics of communication. Children involved in open communication with their parents are more likely to choose study programs that align with their own interests, while in cases of authoritarian communication, the decision is more often determined by the parents. These findings emphasize the importance of openness and support in the educational decision-making process within the family environment. This research also offers practical implications for families and educational institutions in improving more effective and supportive communication between parents and children.
BINGKAI MEDIA ONLINE DI INDONESIA TERHADAP ATLET BERPINDAH IDENTITAS SEKSUAL Bramantyo Utomo, Abdiel; Hasfi, Nurul; Nugroho, Adi
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The issue of minorities in Indonesia is still an issue that is full of pros and cons, this is no exception for sexual minorities. The media, which has an important role to provide information to the public as a neutral party, gives a negative impression of sexual minorities. This study aims to analyse the framing done by online media in Indonesia towards athletes who change their sexual identity. Using the framing analysis method popularised by Zhongdang Pan and M. Kosicki, this research examines articles from several online media related to the Aprilia Manganang case. The results showed that online media in Indonesia tended to provide positive framing of the athlete. In addition, the majority of media framed Aprilia Manganang as a man. However, there were also some journalistic ethics violations in the reporting related to the LGBTQ coverage guidelines from the NUJ Guidlines as well as KEJ and P3SPS, such as the use of sensitive words and the selection of news topics that lead to a person's privacy area. The conclusion of this study is that not all media in Indonesia provide framing that corners sexual minorities. There are still media outlets that provide positive framing, although some violations are still found. However, the majority of violations are due to the absence of definitive guidelines in Indonesia on how to write about LGBTQ people.  This research is expected to provide insight into the importance of neutrality and ethics in reporting on sexual minorities.
MEMAHAMI ESENSI PENGALAMAN STEREOTIPISASI WANITA DI DUNIA PUBLIC RELATIONS Chairunnisa, Chairunnisa; Sunarto, Sunarto; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Gender inequality in Indonesia still frequently occurs, especially in the field of Public Relations, which is often seen as a feminine industry in terms of gender issues. According to Deborah (2017), in her research examining the relationship between public relations practitioners and feminist theory, it is stated that marketing, advertising, and public relations attract more female participants compared to males. This statement is also supported by data from the PRSA (Public Relations Society of America), where 70% of registered practitioners are women (Wrigley, 1999). This research aims to understand the essence of women’s stereotyping experiences in the workplace, particularly in hotels, an industry that often requires PR as a long-term investment for the company. The research uses a critical paradigm with a critical phenomenology approach. The theory applied is the Standpoint Feminist Liberal Theory. The data collection method used in this research involved in-depth interviews with two female employees as informants. The results of the study show that female employees in two hotel companies experience forms of stereotyping, such as negative labeling, special treatment, and specific expectations directed at female PR employees. Although they experienced different forms of stereotyping, the informants viewed them in different ways. The first informant considered it as a challenge or a job risk that every female PR employee must face, while the second informant saw it as a shortcoming in the PR world that she needs to overcome as a PR leader.
MEMAHAMI SOSIALISASI KESETARAAN GENDER MELALUI MEDIA SOSIAL INSTAGRAM GIRL UP DIPONEGORO Triswanti, Ririn; Sunarto, Sunarto; Hasfi, Nurul
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The phenomenon of gender inequality is still a problem in Indonesia. Girl Up Diponegoro emerged as a non-profit organization that carries out outreach with a focus on fighting for gender equality. This research aims to understand the socialization of gender equality through social media Instagram Girl Up Diponegoro from the administrator's perspective, including the socialization process, the urgency of each content, evaluation, and experiences while involved as an administrator and the perspective of understanding various content from the follower's perspective. This research uses a qualitative method with a critical phenomenological approach. The theory used in this research is Standpoint Theory. Retrieval techniques can be carried out using in-depth interviews, literature reviews, and documentation. The data obtained was then processed using phenomenological analysis including several stages, namely epoche process, transcendental phenomenological reduction, imaginative variation, synthesis of meanings and essence. The research results show that the process of socializing gender equality is carried out by highlighting various themes that are being widely discussed in society. Strategy for overcoming content that is difficult to disseminate by adapting the media and packaging it in scientific and easy-to-understand language. The urgency of every content uploaded is to provide education and awareness to the public regarding the problems that are currently occurring. Evaluation of success is seen from Instagram engagement and the management's ability to understand and open up discussion space for the content raised. The administrator joined Girl Up because of personal experiences of gender discrimination and because she feels she is a feminist. The administrators felt a change in themselves after joining as administrators with increased knowledge, self-confidence, and a better person as a person. From the perspective of followers who joined Girl Up Diponegoro because they are interested in gender equality, can understand the message content of various Girl Up content, there is content that makes followers feel impressive, and feel changes in themselves since following Girl Up Diponegoro Instagram with increased knowledge about gender equality, can better understand herself as a woman, and rise above feelings of insecurity. Overall, all informants conveyed their experiences with a perspective that challenged the dominance of women.
REPRESENTASI PATRIARKI DAN EKSPLOITASI PADA PEREMPUAN DALAM FILM ENOLA HOLMES 2 Dwi Amanda, Visca; Rahardjo, Turnomo; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Equality of rights and opportunities for women has been pursued through various forms of business. The use of gender themes, such as in the film Enola Holmes 2, depicts the role of women in the economic sector who are exploited by various patriarchal cultural stereotypes. This research aims to analyze several scenes from the film Enola Holmes with representations of the struggle for equality and women's labor rights. The type of research used is descriptive qualitative with John Fiske's semiotic analysis method. The research findings show that several scenes display code at the reality level, namely gestures and expressions as well as the environment, at the representation level technical aspects such as camera, dialogue, lighting and editing are found, and at the ideological level, pariarchy and exploitation ideology is found through coding at the previous level. Research found that in the film Enola Holmes 2 female workers were represented as having no power due to the existence of a patriarchal cultural system in British society in the 1880s and this led to acts of exploitation by powerful parties such as match factory owners towards workers who worked in the factory.
Pengaruh Daya Tarik Brand Ambassador Dan Tingkat Pengetahuan Pesan Iklan Head & Shoulders Terhadap Minat Beli Produk Head & Shoulders Fitriyani, Putri; Nur Suryanto Gono, Joyo; Pradekso, Tandiyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Head & Shoulders, as one of the well-known shampoo brands in Indonesia, become trending topics & viral among netizens but do not show an increase in product sales. Despite various communication strategies, including creating attractive advertisements and collaborating with two brand ambassadors, Joe Taslim and Fadil Jaidi. This research aims to determine the influence of brand ambassador attractiveness and the advertising message knowledge level of Head & Shoulders on the purchase interest in Head & Shoulders products. The theories used in this study are the Source Attractiveness Theory and Advertising Exposure Theory. The sample size in this study was 100 people aged 20-29 who had seen the Head & Shoulders ad titled “Joe Taslim X Fadil Jaidi – Who Is the Next Head & Shoulders BA?” and were domiciled in Semarang. The sampling technique used in this study was non-probability sampling with a purposive sampling method approach. The results showed that the influence of the brand ambassador attractiveness variable on the Head & Shoulders product purchase interest variable obtained a significance value of <0,001, where this number is smaller than 0,01, which means highly significant, indicating the influence of brand ambassador attractiveness on the purchase interest in Head & Shoulders products. Likewise, the variable of the advertising message knowledge level of Head & Shoulders on the variable of the purchase interest in Head & Shoulders products obtained a significance value of <0,001, where this number is smaller than 0,01, which means highly significant, indicating the influence of the advertising message knowledge level of Head & Shoulders on the purchase interest in Head & Shoulders products.
ANALISIS PENGARUH IDENTITAS MERK DAN CO-BRANDING MUSISI LOKAL TERHADAP LOYALITAS PELANGGAN DI BORSUMY HERITAGE Sofari Fuqoha, M Ilham; Surayya Ulfa, Nurist; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The growth of the hotel industry is growing rapidly both on a global and national scale. The hospitality industry includes hotels and food service providers such as coffee shops, cafes and bars. In 2022, cafes in Indonesia will show a value of 1.9 million US Dollars or 30.2 trillion Rupiah. The development of this industry is also in line with the growth of Indonesian society. The more cafe choices there are, the more competition between cafes increases. Cafes compete to bring in loyal customers through a strong brand identity and co-branding with local musicians, as is done by Borsumy Heritage. Therefore, further research is needed to maintain loyal customers. This research aims to describe the influence of cafe brand identity and perceptions of co-branding with local musicians on customer loyalty in cafes. This research is an explanatory quantitative research with a non-probability sampling technique involving 100 respondents. The research results show that brand identity has no partial effect on cafe customer loyalty, co-branding with local musicians has a partial effect on cafe customer loyalty. Meanwhile, brand identity and co-branding with local musicians simultaneously influence cafe customer loyalty.

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