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<![CDATA[MEMAHAMI PENGALAMAN PRASANGKA DAN DISKRIMINASI SOSIAL YANG DIALAMI OLEH PEMILIK TATO ]]>
<![CDATA[Pertiwi, Bunga]]>;
<![CDATA[Manalu, S. Rouli]]>;
<![CDATA[Noor Rakhmad, Wiwid]]>
<![CDATA[ Interaksi Online Vol 12, No 4: Oktober 2024 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[This study aims to understand the experiences of tatto owners related to experiences of This study aims to understand the experiences of tattoo owners related to experiences of prejudice and discrimination experienced in the community using a phenomenological approach. The focus of this study is the subjective experiences of tattoo owners who experience stigma, prejudice and discrimination from family, social environment, or work. This study uses Symbolic Interactionism Theory which examines how the meaning of tattoos is constructed through social interactions which then give rise to stigma, prejudice and discriminatory actions against tattoo owners. The interpretive paradigm used in this study is Interpretative Phenomenological Analysis (IPA) which helps researchers to explore in depth the personal experiences of informants. Data were collected through in-depth interviews with six individuals who have permanent tattoos on their bodies from various social and cultural backgrounds. The results of the study showed that male tattoo owners are often perceived with criminal acts such as drug addicts, pickpockets, being rude, thugs. Female tattoo owners are associated as bad women and naughty women. In addition, dynamics of change in the social environment were found before and after having a tattoo. Tattooed individuals experience prejudice and discrimination after they have tattoos on their bodies. Manifestations of prejudice are manifested through marginalization in the workplace, as well as exclusion in everyday social interactions.]]>
<![CDATA[Consumer’s Perception Of Global Branding: Kopiko Product Placement In Korean Drama ]]>
<![CDATA[Aulia Ecallypta, Saffa]]>;
<![CDATA[Surayya Ulfa, Nurist]]>;
<![CDATA[Qurrota Ayun, Primada]]>
<![CDATA[ Interaksi Online Vol 12, No 3: Juli 2024 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[The purpose of this study is to describe consumer perceptions of global branding using product placement strategies in Korean dramas. Qualitative research is a research method that provides descriptive data in the form of written or spoken words from individuals and the behavior of observed phenomena. The research "Consumer Perception of Global Branding: Kopiko Product Placement in Korean Drama" uses a qualitative descriptive approach. This method involves capturing and explaining consumers' perceptions and experiences about their opinions of Kopiko in Korean dramas. The result was that the product placement successfully increased brand exposure and strengthened the consumer experience with the identification of three distinct consumer perceptions. Despite the success, the study highlights the need for brand consistency and effective messaging, as well as the importance of emphasizing brand distinctive features such as the use of real coffee beans to reinforce identity and meet consumer expectations. Furthermore, cultural sensitivity to brand associations with Korean culture influences consumer perceptions, while Martin Roll's global branding theory provides insight into how factors such as brand recognition, unique value, consumer experience, consistency, and cultural sensitivity affect consumer perceptions]]>
<![CDATA[PENGALAMAN KOMUNIKASI ANAK TANPA PERAN ORANG TUA DALAM PEMBENTUKAN KONSEP DIRI DI PANTI ASUHAN ]]>
<![CDATA[Putri Pangestu, Tiara]]>;
<![CDATA[Luqman, Yanuar]]>;
<![CDATA[Manalu, S. Rouli]]>
<![CDATA[ Interaksi Online Vol 12, No 4: Oktober 2024 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Indonesia is the sixth most orphaned country in the world. Not only orphans, many children grow up without parents due to divorce, economic deprivation, and neglect by their biological fathers and mothers. Living without the role of parents makes children experience many difficulties in forming a positive self-concept due to the lack of communication and direction from parents as the first group of children. Many children without the role of parents end up living in orphanages in order to continue their lives properly. This study aims to understand the communication experience of children without the role of parents in the formation of self-concept in orphanages. This research was conducted using the Interpretative Phenomenological Analysis (IPA) method with in-depth interview techniques to five children without the role of parents who are foster children in orphanages. This research draws on Mead's theory of symbolic interactionism self-concept. The results of this study show that children without the role of parents can still have a positive self-concept as they grow by establishing good interpersonal communication with caregivers in orphanages. The two-way communication model and the effectiveness of interpersonal communication between the two parties can make children still feel valuable and worthy of a bright future even without the role of parents. The child's self-image is also formed from the positive view of the environment towards the child. Even so, there are still communication barriers that arise in orphanages. The most common barriers experienced are semantic barriers in the form of language differences and psychosocial barriers resulting from past trauma.]]>
<![CDATA[PENGARUH TERPAAN BERITA KASUS PINJAMAN ONLINE DAN TINGKAT LITERASI KEUANGAN TERHADAP KEPUTUSAN MENGGUNAKAN PINJAMAN ONLINE ]]>
<![CDATA[Pemelia, Ehma]]>;
<![CDATA[Luqman, Yanuar]]>;
<![CDATA[Qurrota Ayun, Primada]]>
<![CDATA[ Interaksi Online Vol 12, No 3: Juli 2024 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[The decision to use online lending is on the rise. The number of borrower accounts and the value of outstanding loans continue to increase. But, at the same time, news of online lending cases has led to a negative perception of online loans. In addition, a person's decision to use or purchase a product is based on knowledge of the product. However, the level of financial literacy in society is still relatively low. This research aims to determine the influence of news exposure of online lending cases and the level of financial literacy on the decision to use online lending. Therefore, a quantitative approach with simple linear regression analysis was used to test the hypothesis. The theories used are Mass Media Effect Theory and Social Cognitive Theory. This study uses a sample of fifty respondents. The sample was selected using purposive sampling techniques with the respondent characteristics being male or female aged raging from 19-34 years, residing in Semarang City—exposed to news about online lending cases through mass media, and having used online lending. The simple linear regression test results that there is an influence of news exposure of online lending cases on the decision to use online lending. This result is indicated by a significance value of 0.002 (<0.05) with a regression coefficient of 0.179 (17.9%). The next result is that the decision to use online lending does not affected the level of financial literacy. This result is shown by a significance value of 0.57 (>0.05).]]>
<![CDATA[STRATEGIKOMUNIKASIBIJAKMEMILIHDALAM MEMBENTUKPEMAHAMANPEMILIHPEMULATERKAIT PEMILIHANPRESIDENDANPEMILIHANUMUMTAHUN2024 ]]>
<![CDATA[Dewi Sekartaji, Audi]]>;
<![CDATA[Lukmantoro, Triyono]]>;
<![CDATA[Sunarto, Sunarto]]>
<![CDATA[ Interaksi Online Vol 12, No 4: Oktober 2024 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[As the majority of voters, the younger generation has not yet demonstrated readiness in voting due to a lack of knowledge about the contesting candidates and a general disinterest in politics. "Bijak Memilih" (Wise Voting) as a political education movement has formed a communication strategy to help first-time voters obtain good information during the campaign period of the 2024 presidential and general elections. By using Karl E. Weick's Organizing Process Theory and the Communication Strategy Model, this study seeks to examine the communication strategy of an organization operating within a political context. The research uses a case study design with pattern-matching techniques to analyze the data. The results show that communication strategy of Bijak Memilih includes planning, implementation, and evaluation stages for program sustainability. In the planning phase, the focus on information environment issues can be better understood through interviews and surveys conducted with various parties. The research also shows that a shared perception among members and collaborators is crucial during the implementation of the communication strategy. Bijak Memilih also introduces new models for presenting content that appeals to young people, such as delivering comprehensive information through a simple website design, using analogies in narratives, and presenting material in everyday language to make political discussions feel less rigid and intimidating. For program sustainability, evaluations are conducted by monitoring feedback from comments on social media accounts, emails, and direct messages (DMs).]]>
<![CDATA[HUBUNGAN KEPERCAYAAN DIRI DAN KETERBUKAAN DIRI DENGAN KOMPETENSI KOMUNIKASI SISWA DI SMPN 12 PURWOREJO ]]>
<![CDATA[Afidati Hidayanti, Syafira]]>;
<![CDATA[Noor Rakhmad, wiwid]]>;
<![CDATA[Sunarto, Sunarto]]>
<![CDATA[ Interaksi Online Vol 12, No 3: Juli 2024 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Some students at SMPN 12 Purworejo are known to have less than optimal communication competence. Students experience difficulties in communication situations in the classroom which is indicated by difficulty in expressing opinions, less active in discussion sessions, and difficulty answering questions. This causes the teaching and learning process in schools to be less effective and the academic achievements obtained are also not optimal. The difficulties experienced by these students are influenced by self-confidence and self-disclosure. This research examines the relationship between self-confidence and self-disclosure with students' communication competence at SMPN 12 Purworejo. This research uses a positivism paradigm and a quantitative approach. Data were collected by distributing questionnaires to 100 respondents with the characteristics of teenagers aged 12-15 years, male and female, and attending SMPN 12 Purworejo. The results of correlation analysis show a significant positive relationship between self-confidence and communication competence and between self-disclosure and communication competence. This relationship is in line with the argumentativeness approach in Super Traits Theory which explains that individuals who have argumentative skills are individuals who are competent in arguing, where individual communication competence includes self-confidence and self-openness (Littlejohn, Foss, Oetzel, 2017). The results of this research indicate that students with good self-confidence and self-disclosure have good communication competence. It becomes easier for students to master the communication situations they face.]]>
<![CDATA[Pengaruh Terpaan Berita Mengenai Isu Rangka Smart Architecture Frame (eSAF) milik PT Astra Honda Motor Yang Mudah Patah dan Brand Image di Twitter Terhadap Tingkat Kepercayaan Konsumen Mengenai Kualitas Motor PT Astra Honda Motor ]]>
<![CDATA[Gibran, Alvien]]>;
<![CDATA[Lukmantoro, Triyono]]>;
<![CDATA[Suryanto Gono, Joyo Nur]]>
<![CDATA[ Interaksi Online Vol 12, No 3: Juli 2024 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[In this era, technology has become one of the most advanced innovations in making daily activities easier. With a world that is always moving, there is always room for technology to develop in all aspects, one of which is transportation. Because motorbikes offer a variety of flexible and affordable price options compared to other transportation methods, motorbikes have become one of the most popular methods of transportation and are the people's choice. The number of people who own motorbikes is increasing every month due to the fact that motorbikes are a practical way of transportation. In this process, a problem arose that the PT Astra Honda Motor eSAF frame became rusty and broke easily. This is very disappointing for customers because PT Astra Honda Motor is committed to providing the best products and quality. However, this fact shows that the promised product and quality failed to meet expectations, which of course harmed PT Astra Honda Motor's customers. The theories used in this research are New Media Theory and also e-WOM (Word of Mouth) Theory, with a sampling technique in the form of non-probability sampling, with a total sample of 100 people with characteristics of men and women, aged 16-64 years, and who had been exposed to news about the issue of PT Astra Honda Motor's eSAF frame being rusty and breaks easily. The results of hypothesis testing using a simple linear regression technique show that there is an influence between exposure to news about PT Astra Honda Motor's eSAF frame which rusts and breaks easily and brand image on Twitter on the level of consumer confidence regarding the quality of PT Astra Honda Motor's motorbikes with significance values in both hypotheses. of 0.000.]]>
<![CDATA[Hubungan Intensitas Membaca Berita Vaksin Covid-19 Dan Intensitas Penerimaan Informasi Word Of Mouth Dengan Sikap Masyarakat Mengenai Vaksin Covid-19 ]]>
<![CDATA[Novel C Damarjati, Dimas]]>;
<![CDATA[Nugroho, Adi]]>;
<![CDATA[Manalu, S. Rouli]]>
<![CDATA[ Interaksi Online Vol 12, No 1: Januari 2024 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[In 2020, the Covid-19 pandemic spread throughout the world. Various efforts have been made to resolve the pandemic, one of which is the Covid-19 vaccine. The Republic of Indonesia Governments made a statement that the public required to receive 2 doses of the Covid-19 vaccine and 1 booster dose. The emergence of the Covid vaccine has caused many pros and cons in society, given that the Covid vaccine is a new thing and there is a lot of confusing information about the vaccine. Although information and invitations for vaccines have been widely circulated, there are still people who refuse to be vaccinated. This study aims to determine the relationship between the intensity of reading Covid-19 news in the mass media and the intensity of receiving the Covid-19 Vaccine Word of Mouth information with public attitudes regarding the Covid-19 Vaccine. The theory used in this theory is the dependency theory of mass media effects and the theory of the buyer's information environment. The population in this study was the people of Central Java aged 18-25 years who were healty and ready to get the Covid-19 Vaccine. This study uses a non-random sampling method by means of purposive sampling. The results of the Kendall Tau-B analysis test show that there is a correlations between the intensity of the Covid-19 Vaccine news and the attitude of the Covid-19 Vaccine community, namely with a significance number of 0.224. Meanwhile, the results of the hypothesis test for the variable intensity of receiving Word of Mouth information with public attitudes regarding the Covid-19 Vaccine show a significant relationship of 0.449. The conclusion from the results of this study is that there is a relationship between reading the news and people's attitudes about the Covid-19 vaccine. This is because in times of crisis such as a pandemic which causes access to information from the media to be higher and information from the mass media can provide affective, cognitive, and behavioral effects for the audience. Then the word of mouth information is also related to public attitudes about vaccines. WoM information is believed to be easier to accept because there is no affiliation and occurs naturally, so WoM plays a role in disseminating information related to vaccines and is used as a basis for the community before using the Covid-19 Vaccine.]]>
<![CDATA[engaruh Terpaan Pemberitaan Dompet Digital DANA dan Persepsi Komentar pada Akun Instagram @dana.id terhadap Minat Menggunakan Dompet Digital DANA ]]>
<![CDATA[Yunisa Wirastanti, Tiara]]>;
<![CDATA[Nur Suryanto Gono, Joyo]]>;
<![CDATA[Surayya Ulfa, Nurist]]>
<![CDATA[ Interaksi Online Vol 12, No 3: Juli 2024 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[DANA, a digital wallet, is currently in the spotlight due to numerous negative reports and comments from its users. In 2023, DANA experienced a decline in the percentage of digital wallet usage in Indonesia. Several online news portals have also reported on the issues faced by DANA. Besides the online news portals, DANA users have expressed their concerns and posted negative reviews on every post made by the Instagram account @dana.id. Instagram and online news portals serve as platforms that can quickly disseminate information and provide spaces for discussion. The aim of this research is to determine the impact of negative news exposure on the digital wallet DANA and the perception of negative comments on the Instagram account @dana.id on the interest in using the digital wallet DANA. The theory used in this research is the Theory of Planned Behavior. This study employs a non-probability sampling technique with a population of 100 respondents, both male and female, who are social media users aged 18-34 years and have been exposed to negative news and have seen or read negative comments on the Instagram account @dana.id. The results of the research show that there is an negative influence between exposure to DANA news on interest in using the DANA digital wallet with a significance value of 0.000. Furthermore, the influence of the perception of comments on the @dana.id Instagram account on interest in using the DANA digital wallet has a significance value of 0.000. Therefore, it shows that there is an negative influence between the perception variable of comments on the @Dana.Id Instagram account on interest in using the DANA digital wallet]]>
<![CDATA[MEMAHAMI PERSEPSI CITRA TUBUH IDEAL DI KALANGAN EMERGING ADULTHOOD PENGGUNA MEDIA SOSIAL ]]>
<![CDATA[Alyanissa R.S., Vania]]>;
<![CDATA[Manalu, S. Rouli]]>;
<![CDATA[Surraya Ulfa, Nurist]]>
<![CDATA[ Interaksi Online Vol 12, No 1: Januari 2024 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Paparan media sosial yang sering kali menggambarkan standar tubuh ideal yang tidak realistis, memicu tekanan sosial budaya terutama pada kalangan emerging adulthood. Metode penelitian yang digunakan adalah fenomenologi dengan pendekatan Interpretative Phenomenological Analysis (IPA), yang memungkinkan pemahaman mendalam tentang bagaimana emerging adulthood mengalami dan memaknai pengaruh media sosial terhadap citra tubuh mereka. Hasil penelitian menunjukkan bahwa preferensi tubuh lean dan toned muncul sebagai simbol kekuatan dan kebugaran, sesuai dengan norma maskulinitas dalam budaya Barat. Sementara itu, evaluasi negatif dan perbandingan diri mencerminkan ketidakpuasan tubuh, yang dipengaruhi oleh faktor lingkungan sosial seperti teman, orang tua, dan hubungan romantis. Namun, asumsi awal bahwa media sosial secara langsung menyebabkan ketidakpuasan tubuh tidak sejalan dengan hasil penelitian ini karena sikap kritis emerging adulthood terhadap konten irasional di media sosial dapat melindungi mereka dari dampak negatif. Kesadaran terhadap manipulasi gambar, pemahaman literasi media, dan konsep body positivity juga muncul sebagai faktor penting dalam membentuk persepsi tubuh positif.]]>
