cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sari Listyorini
Contact Email
sariadbis96@gmail.com
Phone
+6283848898843
Journal Mail Official
jiabundip@gmail.com
Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Volume 2, Nomor 4, Tahun 2013" : 7 Documents clear
Analisis Tingkat Kepuasan Nasabah Atas Kualitas Pelayanan Pada PT Asuransi Jiwasraya (Persero) Semarang Timur Branch Office. Henry Habincaran; Wahyu Hidayat; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.88 KB)

Abstract

Amount customers of PT. Asuransi Jiwasraya (Persero) Semarang Timur Branch Office (BO) in its development has increased and decreased. Decrease the amount identified as a loss for the company, it is very closely related to customer satisfaction over the performance of PT. Asuransi Jiwasraya (Persero) Semarang Timur Branch Office (BO) so the company needs to know the level of satisfaction and the level of corporate performance evaluation materials. Formulation of the problem in this research is how the level of client satisfaction for services on the dimensions of reliability, responsiveness, assurance, empathy and direct evidence. The conclusion of the study is on the performance expectations of customers have approached the company with a low value congruence between 69.2 percent to 91.88 percent. Overall the five dimensions of reliability, responsiveness, assurance, empathy and direct evidence have the customer satisfaction level of 3.68, which means customers are satisfied with the performance of PT Asuransi Jiwasraya (Persero) Semarang Timur Branch Office (BO).Atribut a prompt delivery service and proper regarding the issuance of a policy according to customer halpenting but less attention from the company.
PENGARUH NILAI PREMI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMILIHAN ASURANSI JASINDO OTO (Studi Kasus Pada PT. Asuransi Jasindo Semarang) Silitonga, Sunriati Grace; Suryoko, Sri; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.51 KB)

Abstract

Auto insurance is an insurance product Jasindo motor vehicle owned by PT. Insurance Jasindo Semarang (Persero). Several factors will determine the selection decision is the value of insurance premiums and quality of service. Premium value or price has two main roles in the decision making process of the buyer, that is the allocation role and information role. Good quality services will give a good image or reputation in the eyes of consumers so that consumers will be attracted to choose services. This study aimed to determine the effect of premium value and service quality toward the selection decision of insurance. Type of research is explanatory research. With a sample of 78 respondents who use jasindo oto insurance through non probability sampling technique which is purposive sampling. The analysis technique uses test validity, reliability testing, simple linear regression, multiple linear regression, t test and F test with SPSS tools 15. The results showed an effect of premium value of 85,1% against the decision of the selection jasindo auto insurance. Affect the quality of service is 90,8% against the decision of the selection of auto insurance jasindo. Simultaneously, the influence rate of premium value and service quality is at 92.3%. Based on data analysis, it can be inferred partially and simultaneously that the premium value and service quality significantly influence selection decision and have a very strong level of closeness relationship. Suggested, the company needs to conduct training for employees to improve their skills regarding information presentation techniques.
PENGARUH INOVASI PRODUK, KUALITAS PRODUK, DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA USAHA KECIL MENENGAH ALAT PERAGA EDUKATIF CHILDREN TOY’S DI KABUPATEN SEMARANG Yulianingrum Iga Widhianti; Wahyu Hidayat; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.711 KB)

Abstract

This study aimed to to determine the effect variables of Product Innovation, Product Quality and Brand Equity on Purchase Decision  On Small and Medium Enterprises Educative Props Children Toy’s in Semarang District. This type of research used is explanatory research, data collection methods using an  interview and  questionnaire with a sample of 100 respondents who make a purchase on  Small and Medium Enterprises Educative Props Children Toy’s via nonprobability sampling technique by using purposive sampling method. The results of the statistical linear regression analysis can be shown by the regression equation Y = - 1.466+ 0,562X1 + 0,481X2+ 0,109X3 e. From the regression equation it is known that the product innovation, product quality and brand equity has an effect on purchase decision. The results of the calculation of the coefficient of determination 0.725 magnitude. It is indicating that the product innovation, product quality and brand equity variables could explain 72,5% of purchase decision. Based on the results of the data analysis we can conclude the existence effect of product innovation, product quality and brand equity to purchase decision Educative Props Children Toy’s and have a strong level of closeness relationship this means that the higher product innovation, product quality and brand equity that will lead to the higher purchase decision. Companies can improve product innovation by adjusting the needs of consumers, improve the quality of packaging products mainly deals with products that are still moldy so much attention at the time of packaging, improve brand equity by creating the web to introduce more products and brands, and need a guidebook  for any desain product.
Pengaruh Ekuitas Merek dan Promosi terhadap Keputusan Pembelian Produk Coca-Cola (Studi Kasus pada SMA Negeri 5 Purwokerto Jl. Gereja No. 20, Purwokerto) Kholifah, Kholifah; Prihatini, Apriatni Endang; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.919 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek dan promosi terhadap keputusan pembelian produk Coca-Cola. Populasi dalam penelitian ini adalah semua pelajar SMA N 5 Purwokerto yang terletak di Jl. Gereja No. 20, Purwokerto. Dengan menggunakan teori Donald R Cooper dan C. William Emory, diambil 100 responden untuk dijadikan sampel dan teknik sampling yang digunakan adalah dengan accidental sampling. Skala pengukurannya menggunakan skala Likert. Pada analisis data menggunakan ujji regresi linear sederhana dan uji regresi berganda dengan program aplikasi SPSS 16.0.Dari hasil analisis data diketahui bahwa kategori ekuitas merek sebesar 62 persen menyatakan cukup. Kategori promosi diketahui sebesar 53 persen menyatakan cukup menarik. Variabel ekuitas merek berpengaruh terhadap keputusan pembelian sebesar 46,6 persen. Variabel promosi berpengaruh terhadap keputusan pembelian sebesar 44,6persen. Variabel ekuitas merek dan promosi berpengaruh terhadap keputusan pembelian sebesar 51,2 persen. Hal ini berarti semakin baik ekuitas merek dan promosi diharapkan dapat meningkatkan keputusan pembelian konsumen.Berdasarkan hasil penelitian, pihak Coca-Cola menambahkan frekuensi penayangan slogan Coca-Cola, memberikan edukasi pada konsumen tentang minuman bersoda, menambahkan frekuensi promosi, dan menetapkan harga yang lebih murah.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi Pada Penumpang Kereta Api Kelas Argo Jurusan Semarang-Jakarta PT. KAI DAOP IV Semarang) Reinhard, Reinhard; Hermani, Agus; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (34.053 KB)

Abstract

Along the times, the mobilization of people in the world get increased, including Indonesia. The convenient, fast and safe transportation is needed for society to support their mobility. PT. Kereta Api (Persero) is a state-owned facilities and infrastructure that manages the railway transportation in Indonesia. To win the competition of transportation business, an entrepreneur services or service company must give priority to customers satisfaction. The product launched names argo muria and argo sindoro is an effort to increase customer satisfaction.The problem of this research is the number of passengers declined from the year 2008 to 2012. The purpose of this study was to determine the influence of service quality and price on customer satisfaction argo class train argo track Semarang - Jakarta.The type of this research is an explanatory research. The number of samples in this study were 96 respondents taking using purposive sampling. Data was collected through interviews and literature study. Data analysis using linear regression test with SPSS 16.0.The results showed that the quality of service has an influence on customer satisfaction with a correlation coefficient of 0.835 and a coefficient of determination of 69.7%, the price has influence on customer satisfaction with a correlation coefficient of 0.719 and a coefficient of determination of 51.7%, service quality and price simultaneously have influence on customer satisfaction with a correlation coefficient of 0,841 and a coefficient determination of 70,8%.Suggestions for this company is they needs to improve the quality of service and the price should be reviewed considering other modes of transport is cheaper and efficient.
PENGARUH LINGKUNGAN KERJA, KEMAMPUAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PJ. MURIA JAYA KUDUS Nabila, Ismi; Suryoko, Sri; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.346 KB)

Abstract

Along with the rapid development of today's business world, the more visible the role of human resource management in an effort to grow the business. In the past two  years,  quantity of product below the standard in PJ. Muria Jaya Kudus keep increasing. So company must maintance the employee performance in order to reach company goals. This study aims to determine the influence of variable work environment, work ability and compensation on the performance of the production employees PJ Muria Jaya Kudus. This study population are permanent employees of the production, amounting to 38 people. This study uses census approach, where all members of the population be respondents. Measurement scale using a Likert scale. In the analysis of data using simple linear regression test and regression test with SPSS 20.00. The results showed that the work environment have a positive effect on employee performance, work ability have a positive effect on employee performance, and compensation have a positive effect on employee performance. work environment, work ability, and compensation are jointly contributing positively towards employee performance. Based on the results of this study concluded that the work environment, employability and compensation a positive influence on the performance of the production employees in PJ. Muria Jaya, either partially or simultants. From the results of this study suggested the company to improve the work environment related to air circulation and air temperature in the workspace; Improve employees ability to understand the rules and policies of the company. And expected to consider the wage increases granted to employees throughout the company are still in capability.
Pengaruh Harga, Kualitas Produk dan Brand Equity terhadap Keputusan Pembelian di Waroeng Makan “Spesial Sambal” Tembalang, Semarang Parhusip, Crystin Ayomi; Waluyo, Handoyo Djoko; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.859 KB)

Abstract

This research aim to determine the effect of brand equity to decision of purchasing and the effect of price, product quality, and brand equity to decision of buying. The sampling technique used was purposive sampling. In this research the sample amounted to 100 respondent with characteristic that consumer of Waroeng Makan “Spesial Sambal” that have bought minimal twice in six month late, able and want to be interviewed. Data was analyzed with validity and  reliability, the coefficient of determination test, and test of significance with the t test and F test with program SPSS version 16.0 for windows. The result of research showed that there is a positive effect and significant between price and decision of purchasing amount 12,8%. Product quality have a positive effect and significant to decision of purchasing amount 8%. Brand equity have a positive effect and significant to decision of purchasing amount 33,5%.

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2013 2013


Reset
Filter By Issues
All Issue Vol 13, No 4 (2024) Vol 13, No 3 (2024) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Vol 12, No 4 (2023) Vol 12, No 3 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2023) Vol 11, No 4 (2022) Vol 11, No 3 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 4 (2021) Vol 10, No 3 (2021) Vol 10, No 1 (2021) Vol 9, No 4 (2020) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019) Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019) Vol 8, No 3 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019) Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019) Vol 8, No 1 (2019): Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018) Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 2 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018) Volume 6, Nomor 4, Tahun 2017 Vol 6, No 4 (2017) Vol 6, No 3 (2017) Volume 6, Nomor 3, Tahun 2017 Vol 6, No 2 (2017) Volume 6, Nomor 2, Tahun 2017 Vol 6, No 1 (2017) Volume 6, Nomor 1, Tahun 2017 Volume 5, Nomor 4, Tahun 2016 Vol 5, No 4 (2016) Vol 5, No 3 (2016) Volume 5, Nomor 3, Tahun 2016 Volume 5, Nomor 2, Tahun 2016 Vol 5, No 2 (2016) Volume 5, Nomor 1, Tahun 2016 Vol 5, No 1 (2016) Volume 4, Nomor 4, Tahun 2015 Vol 4, No 4 (2015) Vol 4, No 3 (2015) Volume 4, Nomor 3, Tahun 2015 Volume 4, Nomor 2, Tahun 2015 Vol 4, No 2 (2015) Vol 4, No 1 (2015) Volume 4, Nomor 1, Tahun 2015 Vol 3, No 4 (2014) Volume 3, Nomor 4, Tahun 2014 Volume 3, Nomor 3, Tahun 2014 Vol 3, No 3 (2014) Volume 3, Nomor 2, Tahun 2014 Vol 3, No 2 (2014) Volume 3, Nomor 1, Tahun 2014 Vol 3, No 1 (2014) Volume 2, Nomor 4, Tahun 2013 Vol 2, No 4 (2013) Volume 2, Nomor 3, Tahun 2013 Vol 2, No 3 (2013) Volume 2, Nomor 2, Tahun 2013 Vol 2, No 2 (2013) Volume 2, Nomor 1, Tahun 2013 Vol 1, No 1 (2013) Vol 1, No 2 (2012) Volume 1, Nomor 1, Tahun 2012 More Issue