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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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PENGARUH HARGA KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMEGANG POLIS DALAM MEMILIH ASURANSI (Studi Kasus Pada Asuransi JiwaSraya Semarang Barat Branch Office) Rine Mitrasari; Wahyu Hidayat; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of price, service quality and brand image of the decision of policyholder in choosing Jiwasraya Insurance. Type of research is explanatory research. With a sample of 95 respondents who use Jiwasraya insurance through non probabiliti sampling technique which is purposive sampling. The analysis technique uses test validity, reliability testing, simple linear regression, multiple linear regression, T test and F test with SPSS tools 16. The results of this study indicate that the price, service quality, and brand image of Jiwasraya Insurance is quite good. Purchasing decisions are also included in good categorization. The influence rate of price on purchase decisions is 35.9%. The influence rate of service quality on purchase decisions is 26.8%. The influence rate of brand image on purchase decisions is 50.5%. Simultaneously, the influence rate of price, service quality and brand image is at 58.5%. Based on data analysis, it can be inferred partially and simultaneously that the price, service quality and brand image significantly influence purchasing decisions and have a strong level of closeness relationship. It is suggested that companies need to enhance the benefits obtained, quality of service and maintain the existence of the company so that the company's existence remains credible and finally leads to higher purchasing decisions.

PENGARUH KUALITAS PELAYANAN TERHADAP WORD OF MOUTH, MELALUI KEPERCAYAAN DAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA STAR CLEAN CAR WASH SEMARANG Taufiq Dwi Satmoko; Handoyo Djoko Waluyo; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

This modern age, many people are busy with their lives. They are willing to work to night so not had of looking at other things such as vehicles. Community activities that tend to be practical so that it becomes an opportunity for service providers to offer their services car wash to wash the vehicle. One company car wash in Semarang, namely Star Clean car wash is one company that is growing, but the number customer experience fluctuations during the year 2010-2013 along with some of the targets were not achieved targets.This study aims to determine the effect on the quality of their service through word of mouth and customer satisfaction Star confidence Clean car wash Semarang. This type of research is explanatory. The population in this study is the Star Clean car wash customers in Semarang, using the theory Slovin then taken 100 respondents to be sampled and the sampling technique used was purposive sampling. Methods of data collection using questionnaires, interviews and literature method. Measurement scale using a Likert scale. In the data analysis using validity, reliability test, correlation coefficient, analysis of simple and multiple linear regression, the coefficient of determination, significance test (t test and F) and Sobel test with SPSS.The study concluded that the quality of service, reliability and customer satisfaction together (simultaneously) or partially affect the variable word of mouth. Based on the test results Sobel, a direct influence on the quality of service word of mouth is greater than its indirect influence through a trust or through customer satisfaction.Suggestions in this research that Star Clean car wash Semarang should increase speed and always menontrol network of free hotspots and to boost consumer confidence should always control the work performed by the employee. As well as consumer satisfied that leaders should try to improve the ability of employees in ethical.

PENGARUH PROMOSI, STORE ATMOSPHERE, DAN KEMUDAHAN PEMBAYARAN TERHADAP IMPULSE BUYING (Studi Kasus Matahari Department Store Java Supermall Semarang) Muhammad Aji Pratama; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Impulse buying is a condition that occurs when individuals experience the feeling distressed, suddenly that cannot be countered. There are several factors that affect the impulse buying, among other characteristics such as low product prices, characteristics of marketing such as advertising, material to be discounted at the position, and the goods on display, and characteristics circumstantial as personalities, and consumer demographic. Research on the problem this time around is occurs a decrease in the number of transactions amounted to 9.8% and consumer traffic to 4.4% in Matahari Department Store Java Supermall Semarang year 2016. It is contrary to the purpose of the company in the conduct of the promotion, store atmosphere and ease of payment in order to attract consumers to buy. The purpose of this research is to know the influence of promotions, store atmosphere, and ease of payment against impulse buying either partially or simultaneous. The research results showed that all the independent variables have a positive affect toward the dependent variable, either partially or simultaneous showed the existence of a variable influence promotions, store atmosphere, and ease of pemabayaran against impulse buying. While the views of multiple regression test, the variable has the largest value of the promotion or the strongest value of beta of 0.429, followed by a variable store atmosphere with a beta value of 0.322, and ease of payment with variable values of beta 0.256. From this research are expected to maintain the company's promotion is done. This is because at this time the research, promotion variables have the greatest value or the strongest compared to two other variables, so that by enhancing the promotion of consumer interests can trigger buy especially unplanned purchases (impulse) on the producing company.

PENGARUH KEPEMIMPINAN DAN DUKUNGAN ANGGOTA TERHADAP PERAN SERIKAT PEKERJA PT. PLN PERSERO AREA TEGAL Edwin Febriananda; Ari Pradhanawati; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 3 (2014)
Publisher : Universitas Diponegoro

The role of workers union is affected by several factors, such as good leadership and a strong support from its members. This study aims to identify and explain the effect of leadership and members support on the role of workers union in the Workers union of PT. PLN Persero Area Tegal. This type of research is explanatory research. Techniques of data collection using interviews, questionnaires and observation. The conclusion from this study is that there is effect between leadership and members support on the role of workers unions in Workers union of PT. PLN Persero Area Tegal. Based on the conclusion that the union need to improve human resources, especially the increase in knowledge about the business organization for leaders to be better and there needs to be agreement in appreciation and attention to the work of union members to be comfortable so that workers union can obtain strong members support to improve the role of workers union.

PENGARUH GAYA HIDUP, SUASANA TOKO DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA GIGGLE BOX CAFE & RESTO SEMARANG Gladis Pungky Suharto
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

The development of more modern area make a change for trend or lifestyle in society. Modern society who came in restaurant or cafe is not only for enjoying the food and drink, but also to enjoying the atmosphere who created by the cafe. This makes business people in culinary business should consider store atmosphere and service quality at his cafe or restaurant. Store atmosphere and service quality created by the restaurant to be one factorin encouraging of purchase decision. This research was conduted as the sales at Giggle Box Cafe & Resto Semarang continued to fluctuate from February 2014 – February 2016, so we have to know how lifestyle, store atmosphere and service quality influences the purchase decision.The purpose of this study is to find out the influences of lifestyle, store atmosphere and servicce quality to the purchasing decision at Giggle Box Cafe & Resto Semarang. The type of research is explanatory research. Interviews with questionnaire were adopted for dara collection in this study. The selected sample of 100 people by using non-probability sampling technique used is incidental sampling.The research results showed that lifestyle, store atmosphere and service quality influenced on purchase decisions, partially or simultaneously. The results obtained by analyxing the primary data with validity test, reliability test, crosstab analysis, correlation coefficient, simple and multiple regression analysis, the coefficient of detrmination, and significance test ( t and F). The results of this study indicate that there is a strong relationship between the variables in the category of lifestyle, store atmosphere and service quality with the purchase decision where the r value of 0.879. These three independent variables proved to have a positive and significant impact on purchasing decisions. Evidenced by the results of test calculations positive regression coefficient of 0.563 for lifestyle, 0.284 to 0.146 for the store atmosphere and quality of service. Pengauh lifestyle variables have the greatest dar other variables. F-count value amounted to 108.974 larger than F-table (3.938). Based on the results of the study, the researchers suggested that management Giggle Box Cafe & Resto need to improve the design of the room, increase the variety of types of music played, increasing the availability of parking areas

THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY OF MANDIRI BANK SEMARANG Siburian, Ind Tigana Prasetyo; Waluyo, Handoyo Djoko; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (73.071 KB)

High competition is increasing in the marketing sphere specifically in the context of banking products. It determines the increase marketing activity therefore it is able either to maintain or to increase banking customer. The acts is by feature in quality of service and increase in qualityof customer satisficationâ€™s rate. There is fluctuationÂ in the amount of customer Bank Mandiri Semarang in Branch-Pandanaran from 2005-2010. The goals of this inquiry is to find out the influence of equality of service and customer satification on customer loyality. The amount of population is 7517 people as customer and the sample of this inquiry is taken in 100 people based on purposive sampling technic. The data be analysed quanitatively and qualitatively using validity test, reability test, cross tab, and simple linear regression analysis, multiple linear regression, correlation test, F-test, and also utility determinationâ€™s correlation with SPSS software. Statistic data calculation shows that equation of simple linier regression between quality of service toward loyality of customer is Y = 1.078 + 0.255X1. Equation of simple linier regression between quality of service towards loyality of customer is Y = 0.549 + 0.565X2.. Equity of simple linier regression between quality of service towards customerâ€™s satisfication is Z = 3.656 + 0.420X. From each of the equity, it can be found out that there is positif determination/influence partially in between variables XÂ towards variables Y. As multiple linear regression showed Y = 0.259 + 0.161X + 0.224Z, therefore can be found out that both of variables X have positif determinationÂ towards variable Y. Hypothesis test shows that variable quality of service and customerâ€™s satisfication have positif determination towards variable customerâ€™s loyality. This refer to tcalculation all of variables is bigger than ttabel that is 1,661. Variable of quality of service has tcalculation 11.944. Variable of satisficationâ€™s customer has tcalculation 11.549. Whereas from F-test can be acquired Fcalculation 75.505. All variables be tested with signification rate 5 %. Therefore the hypothesis can be accepted. From this inquiry, conclusion can be gotten that quality of service and customerâ€™s satisfication is good enough. In order to increase loyality of customer Bank Mandiri in Branch- Pandanaran, its necessary to maintain and increase rate of cleanness both either in waiting room or toilet, to increase security level waiting room, and also to give clarity of information to customers about securityâ€™s quarantee of fundary of customer in Bank Mandiri in Branch- Pandanaran.

PENGARUH MOTIVASI, KETERAMPILAN, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA UMKM KAIN TENUN IKAT HOUSE OF HOEDAâ€™S DESA TROSO KABUPATEN JEPARA) Ananingrum, Titi; Pradhanawati, Ari
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.811 KB)

This research is motivated by the achievement of employee performance targets that have not been determined by the UMKM Cloth Weaving House of Hoeda's Troso Village, Jepara Regency. The purpose of this study was to determine the effect of the variables Motivation, Skills and Compensation as variables x on Employee Performance as Y variables. The type of this study was explanatory research. With sampling technique saturated sampling to 34 people who are UMKM employees of Woven Fabric Ikat House of Hoeda's Troso Village Jepara Regency using the Saturated sampling method. This study uses simple regression analysis and multiple regression methods, using the t test as a hypothesis testing tool and the sobel test as a mediation test tool. This study uses SPSS version 20.0. The results showed that the Motivation variable had a positive influence on Employee Performance of 0.852. Skills have a positive influence on Employee Performance of 0.853. Compensation has a positive effect on Employee Performance of 0.615.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, DISIPLIN KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. NASMOCO PEMUDA SEMARANG SECTION BENGKEL Ghassani Mutiara Ramadhani; Saryadi Saryadi; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

section, have responsibility to achieve organization’s goals. Performance of organization really depends on abilities and competencies of those. PT. Nasmoco Pemuda Semarang is a private institution that is engaged in the automotive field and has several business areas, namely the sales of cars, sales of spare parts and maintenance or servicing section periodically, which is required to always serve the needs of customers by providing best services in order to increase quantity of cars which entrust PT. Nasmoco as a partner for servicing. However, in 2013 there was unachieved the target units in the section service. Moreover, Transformational Leadership that implemented by the head of section service had not been able to improve Work Discipline at PT. Nasmoco Pemuda Semarang, especially in servicing section.This study aims to determine the effects of Transformational Leadership, Organizational Culture, and Work Discipline toward the Employee Performance. This study uses census method with a sample of 70 employees that will be investigated. Data were analyzed through the validity, reliability, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test.The result shows that Transformational Leadership has significant effect on the Employee Performance. Work Discipline has significant effect on the Employee Performance and Organizational Culture significantly influences the employee performance. Simultaneously, the Transformational Leadership, Discipline Work and Cultural Organization have significant effect on the Employee Performance. Based on the multiple regression test, the results of beta coefficient figures show 0.226, 0.271, and 0.421, for Transformational Leadership, Work Discipline, and Cultural Organization respectively. Organizational Culture provides the most impact on employee performance.Based on the research result, it suggested to improve Transformational Leadership could be executed by improving the ability of the leadership in getting closer to his employees. Moreover, the improvement of Work Discipline could be achieved by providing appreciation and improving control. The improvement of Organizational Culture could be performed by working more excited. Through of these, at PT. Nasmoco Pemuda Semarang Section Service, the expected level of performance of employees will increase.

PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS DAN ASOSIASI MEREK TERHADAP LOYALITAS MEREK MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PENGGUNA IM3 (STUDI PADA MAHASISWA S1 UNIVERSITAS DIPONEGORO SEMARANG) Diah Tri Utami; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

This research is motivated by the development of the world of technology,especially mobile phones that result in intense competition among companies. IM3 alwaysstrive to provide the best service to consumers through the services they have. So IM3managed to become the top brand for the category of Top of Mind simcard in 2014 to 2016.In addition, the total IM3 users in each year also increased.The aims of research is to determine the effect of brand awareness, perceivedquality, and brand association towards the brand loyalty of IM3 user, in partially orsimultaneously through customer satisfaction as an intervening variable. The population ofthis research is all undergaduate students in Diponegoro University who use IM3. Samplingis done gradually with Multistage Sampling method. Samples obtained on this research were96 respondents. The data for this research were obtained from questionnaires, literaturestudies, and interview to respondents. Analytical methods used validity test, reliability test,simple linear regression analysis and multiple linear regression analysis, coefficient ofdetermination, significance test (t test) and (f test) and path analysis with SPSS tool.The results of this research showed that the variable of brand awareness (X1),perceived quality (X2), brand association (X3), and customer satisfaction (Z) have a strongeffect on brand loyalty (Y). It can be seen from the coefficient of multiple correlation that isequal to 0,769, and F table test equal to 33,023 bigger than F table. The result of pathanalysis concerning on the influence variable of brand awareness (X1), perceived quality(X2), and brand association (X3) toward the brand loyalty (Y) of IM3 users through customersatisfaction (Z) as intervening variable is evident. The effect of brand awareness (X1),perceived quality (X2), brand association (X3) toward brand loyalty (Y) of IM3 users will behigher if through customer satisfaction (Z).Based on the results of the research, the researcher suggested that the company willimprove the provision of information about the brand, ranging from service, productdiversity, and quality improvement in order to create IM3 user brand loyalty, making IM3 anincreasingly superior brand.

PENGARUH BUDAYA PERUSAHAAN DAN KOMITMEN PERUSAHAAN TERHADAP PERILAKU SOSIAL DALAM PERUSAHAAN PT. BRI (Persero) Semarang Hilda Primahappy; Ari Pradhanawati; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of cultural variables and the company's commitment to corporate social behavior within the company employees of PT. BRI (Persero) Branch Semarang. The population in this study were employees of BRI Semarang branch office. Samples were taken 60 respondents. Measurement scale using a Likert scale. In the analysis of the data using simple linear regression and multiple regression test with SPSS 15.00. Based on the survey results revealed a corporate culture category expressed a strong 71.7%, 70% category of the company's commitment powerful states, and categories of social behavior in the company (78.3%) stated either. F test results and corporate culture variables firm commitment variables are jointly significant effect on the social behavior of the variables in the company Fhitung> f table (4.0099> 24.031) so that Ha is accepted. The employees have a shared commitment to the work culture that generates social behavior and provide a positive impact to the company. Means to establish good cooperation between employees on corporate culture has a strong commitment to continue working in the company. Suggestions are given for PT. BRI (Persero) is to further improve the social behavior of the employees in the company should have a social life by providing the best service and It should further increase the commitment of employees to achieve work satisfaction.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
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Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

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Abstract

Abstract

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Abstract

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Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA