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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
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Articles 1,510 Documents
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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN TAHU BAXO IBU PUDJI Maulida, Devi; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.233 KB)

Abstract

The purpose of this study is to determine the effect of product quality and brand image on purchase decision of Tahu Baxo Ibu Pudji Ungaran. Type of research using explanatory research with data collection methods using interviews and data collection tools using questionnaires with a sample of 100 respondents consumers Tahu Baxo Ibu Pudji Ungaran use Purposive Sampling method. The analysis technique used validity test, reliability test, simple linear regression, multiple linear regression, t test, and F test with SPSS 16.0. From result of research indicate that product quality have influence to purchasing decision equal to 43,2%, brand image influence to purchasing decision equal to 62,7%, while simultant product quality and brand image influence to purchasing decision equal to 67,5%. This means that the better the product quality and brand image, the higher the purchase decision of Tahu Baxo Ibu Pudji Ungaran. Brand image variables to purchase decision variables have greater effect than product quality variables. Based on the result of the research, the researcher suggested that Tahu Baxo Ibu Pudji industry to make improvements and developments in packaging design and product durability in order to get better product quality and give good impression to the consumer, and to analyze the level of consumer likeness and loyalty in order to get a better brand image
Pengaruh Kualitas Pelayanan dan Nilai Pelanggan terhadap Kepuasan Pelanggan (Studi Kasus pada Penumpang Bus PO. Haryanto Kudus) Putri Andhansari; Nawazirul Lubis; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.445 KB) | DOI: 10.14710/jiab.2014.5190

Abstract

Many companies operated on business transport services especially bus caused consequence as fiercely competition in order to get customer and maintain customer satisfaction. Based on those the problem in this research is decrease volume of passenger on PO. Haryanto in 2009-2011. This research aim to know is there any influence between quality services and customer value toward customer satisfaction. Research type is explanatory research. Because of indefinite population so retrieved the sample as much as 100 respondents with Purposive sampling method. The collection of data used questionnaire. Data analysis used linear regression analysis. The result of this research shown that quality services and customer value has positive influence and significant to purchase decision even partially (with the result each 59,9% and 47,9%) and simultaneously 60,2% with quality services as the biggest influence. Advice to PO. Haryanto Kudus to notice some factors such as price determination, besides cost elements also price that set by competitors. Management considered to more disciplining and give referrals especially for some new employee that often become complaint from the customer to always be friendly and more quickly as well as customer demand so can give maximum services to all customer
Pengaruh Kepemimpinan, Asuransi dan Lingkungan Fisik Terhadap Kinerja Karyawan PT. Candi Mekar (Studi Kasus Pada Karyawan Bagian Produksi PT. Candi Mekar Pemalang) A, Angga Setyawan; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

In today's age development of competition in the business world requires each company to further optimizing and empowerment of all enterprises to better perform the optimization and empowering all its resources for the sake of survival of the company.. Human resource capacity mixed performance , as the company is moving towards efektitifas and efficiency should be able to optimize the performance of its human resources .Candi Mekar Inc. Pemalang is a company that is currently experiencing problems in their employees' performance is marked by the level of attendance from year to year is getting decrease. The decrease of the attenndance is caused by several factors such as leadership , insurance and physical environments that exist in the company .The purpose of this study was to determine the effect of leadership, insurance and physical environment on the performance of employees of Candi Mekar Inc. on the production department. This type of research is explanatory research. The population in the study were all employees of the production department and the number of samples is 100 respondents. Sampling retrieval using random sampling technique. The scale of measurement using a Rating scale. The analytical method used is the correlation test, determination, simple linear regression, multiple linear regression, t test and F test with SPSS version 18.Based on the survey result revealed that the partially leadership give positive influence on employee performance indicated by the value t count > t table ( 7.858 > 1.9845), insurance give positive affect on the employee performance indicated by the value of t count > t table (3.723 > 1.9845), and the physical environment also provides positive influence on the performance indicated by the value of t count > t table (5.515 >1.9845). in the multiple test variables leadership, insurance and physical environment give affect to the employee performance indicated by F count > F table (25.612 > 2.699). The advice can be given that the leadership needs to be an increase in terms of motivation to employees so that employee performance can be maintained , the insurance company needs to revisit the provisions of insurance policies are given so that employees feel satisfied and then the performance of employees will be increased , then the physical environment noise and air cleanliness need to be considered by the company and the company should be able to minimize the impact that can be generated by these two things by providing appropriate equipment with safety standards .
PENGARUH KUALITAS PRODUK, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli Produk Rotiboy di Mall Kota Semarang) Noer Cahyo Santosa; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Universitas Diponegoro

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Abstract

In this modern era, food and beverage businesses have rapidly been developing, especially for bakeries. Rotiboy is one of those bakeries which presents a very strong growth. A key to success in the business competitions is a company must produce and offer a product or service that meets their consumers’ needs. However, there are some of the essential factors that need our concern i.e., product quality, promotion, and location. This study aims to investigate the significant roles of product quality, promotion and location in purchase decisions (a study on consumers of Rotiboy at the Malls around Semarang). Unknown numbers of consumers of Rotiboy in Citraland and Paragon Mall were involved in the data collection. Meanwhile, a hundred thirty eight of which were taken as samples and analyzed using accidental and purposive sampling. The type of this research is Explanatory Research. The analysis used is a two-stage analysis using SPSS 17 software for Windows. Prior to data analysis, the author has undergone the validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple regression analysis, and significance test (t-test and f-test). The result of this study indicates that product quality, promotion, and location have partially positive impacts on purchase decisions. Nonetheless, the variable that has the greatest positive impact is product quality. According to the findings, the author encourages Rotiboy’s constant innovations in terms of menu and taste to keep up with the competition, do some promotions that build good relationships with customers and relocate the stores to a more crowded and strategic place.
PENGARUH SERVICE PERFORMANCE DAN CUSTOMER VALUE TERHADAP REPURCHASE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Jasa PT Herona Express Semarang) Antika, Heppy Widya; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated by the fluctuations of the Kiriman Hantaran Berangat (KHB) and not achieving the target turnover predetermined PT Herona Express Semarang in recent years . In addition , the performance of services decreased followed by a decrease in customer ratings. The purpose of this research is conducted to determine the influence of service performance and customer value to repurchase with the customer satisfaction as an intervening variable. Type of research used in this research is explanatory research. The population is a freight forwarder users through PT Herona Express Semarang. The sample are 100 person who have done the repurchase services at least twice, with sample technique used was purposive sampling.The method of analysis used in this study is using a two-stage regression analysis with SPSS for windows 16.0, which previously tested the validity and reliability first. Based on calculations show that variable service performance have an influence to customer satisfaction with the coefficient 0,367. Variable customer value have an influence to customer satisfaction with the coefficient 0,254. Variable customer satisfaction have an influence to repurchase with the coefficient 0,622. The result shows that service performance and customer value has a positive and significant effect (partial)to the customer satisfaction of each 30,5% and 27,2%. Customer satisfaction also has a positive and significant effect (partial)to the repurchase of 38,6%.
PENGARUH COUNTRY OF ORIGIN DAN BRAND IMAGE TERHADAP INTENTION BEHAVIOR MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING (STUDI PADA MAHASISWA S1 PENGGUNA SMARTPHONE SAMSUNG DI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO) Amelinda, Talitha; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 4, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is based on the growth of international and multinational markets which is potential to make the growth of foreign products entering Indonesia, especially in electronic gadgets such as a smartphone in particular. This phenomenon characterized by increasing number of users smartphone in the world from years 2013-2018. Smartphone samsung is currently a market leader in indonesia, but from years 2012-2015 the number of Samsung smartphone product sales in Semarang has decreased each year.The purpose of this research is to know the influence of country of origin and brand image against intention behavior through word of mouth as an intervening variable. This research type is explanatory research, with the techniques of datacollection through the questionnaire. Sampling techniques using a purposive sampling technique. The sample in this research are 100 respondents which is a Samsung smartphone use.This research using techniques of quantitative analysis. Quantitative analysis using the test validity, reliability tests, coefficient of correlation, simple regression analysis,the determination coefficient, significance tests (two directions), and analysis of sobel.The results of the research indicate that there is a positive influence of the variable country of origin and brand image against variables intention behavior and variable word of mouth. Based on the results of the analysis of sobel, known that there is a positive influence of the variable country of origin against intention behavior through word of mouth and there was also a positive influence on brand image against the intention of the variable behavior through word of mouth. Then the variable word of mouth can be said to be a partial mediation variables.
PENGARUH MOTIVASI, DISIPLIN KERJA DAN PELATIHAN TERHADAP KINERJA KARAWAN BAGIAN BENGKEL PADA PT. NASMOCO PEMUDA SEMARANG Windi Mahastuti; Saryadi Saryadi; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.093 KB) | DOI: 10.14710/jiab.2014.6497

Abstract

Human resource management plays an active role in improving employee performance through a number of variables that influence it, including motivation, work discipline, training and employee performance. PT. Nasmoco Pemuda Semarang is a private company which is engaged in the sale and repair of Toyota brand cars. But there are still some problem regarding employee performance workshop in PT. Nasmoco Pemuda Semarang who do not reach the standard. So that this research can provide insight about the constraints experienced by employees of the workshop PT. Nasmoco Pemuda Semarang.. This performance type of risearch is used an explanatory research approach to the 42 respondents with sampling techniques saturated. Data collection techniques in this study use interviews, questionnaires and literature study. The data obtained were analyzed quantitatively by using tools such as cross-table analysis, test validity, reliability testing, simple linear regression, multiple linear regression and hypothesis testing with the t test and F test. Results of statistical analysis known simple linear regression equation between motivation and performance of employees is Y = 13.710 + 0.274 X1, then the discipline of working with employee performance equation is Y = 12.280 + 0.563 X2. While the training with employee performance is Y = 17.258 + 0.438 X3. Together - equal influence motivation, work discipline and training on employee performance can be determined by using linear analysis. The result of the calculation is Y = 9.651 + 0.171 X1 + 0.190 X2 + 0.172 X3.The conclusion of this study is that there is a positive correlation between motivation, disilpin work and training on employee performance workshop part of PT. Nasmoco Pemuda Semarang. Recommendations for improving employee performance in order to improve the company's attention to motivation, work discipline and training that will ultimately improve the performance of employees.
PENGARUH KOMUNIKASI, KARAKTERISTIK SUPLIER, DAN KUALITAS KERJASAMA TERHADAP KINERJA RANTAI SUPLAI (Studi Kasus pada Proses Produksi PT. Windika Utama, Semarang) Dwi Anggoro Ramadhan; Sudharto P Hadi; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1147.22 KB) | DOI: 10.14710/jiab.2016.11182

Abstract

A very tight competition requires business managers to create new models in themanagement of the flow of products and information. Because of the presence of the smoothsupply of raw materials Windika Utama PT Semarang can maximize the production process sothat the volume of products sold can be increased. In practice, the supply chain is stronglyinfluenced by suppliers. With the existence of other companies that affect the production processhas become a liability Windika Utama PT Semarang to establish a qualified cooperation.Communication is seen as the most important element for the success of the relationship betweencompanies due to the proven fact that the relationship between the companies always involvescommunication. With the existence of different suppliers means companies need to makeadjustments in the field because every supplier certainly have different characteristics such as howto communicate, the ability of the supplier itself, and the quality of the raw materials areproduced. The quality of good cooperation between the company and suppliers will also have animpact on production processes in the company. This study was followed by analysis to know isthere any influence of communication, the characteristics of the company, and the quality ofcooperation on the performance of the supply chain. This research is a quantitative research with102 respondents in the sample supplier companies in West Java, Central Java and East Java.Data collecting conducted by questionnaire and interview methods. Using the coefficient ofdetermination analysis, multiple regression, and Sobel test performs data processing. Results ofthe study obtained is the relationship of communication variables to variable performance of thesupply chain through the variable quality of the partnership is a relationship of completemediation because that affects the variable performance of the supply chain only variable jobsatisfaction as mediating variables while the relationship between variable characteristicssupplier to variable performance of the supply chain through the variable quality cooperation ispartially mediated the relationship this is due to the occurrence of a significant relationshipbetween the variables of the supplier of the performance characteristics of the supply chain aswell as a significant correlation between the quality of cooperation on the performance of thesupply chain. Advice given to PT Windika Utama Semarang to improve supply chain performanceis to establish good communication with suppliers.
PENGARUH LOKASI, MERCHANDISE, DAN ATMOSFER DALAM GERAI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA GELAEL SIGNATURE MALL CIPUTRA SEMARANG Lumban Gaol, Maria Yesicca; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The growth of modern ritel bussiness in Indonesia today has shown the rapid growing and has a promising in the future. This rapid growing causes the similar companies compete to attract and retain customers by using their marketing mix. One of the ritel bussiness that still survive until today is Gelael Signature.The purpose of this study is to determine the effect of location, merchandise, and store atmosphere to the purchasing decision at Gelael Signature Mall Ciputra Semarang. This type of research is explanatory research. Sampling technique using accidental with purposive technique. The number of samples taken as many as 100 respondents, which are the consumer of Gelael Signature. In this study assisted by IBM SPSS 21.0 system. The results showed that location influences the purchasing decision by contributing 32.2%. Merchandise influences the purchasing decision by contributing 15.5%. Store Atmosphere influences the purchasing decision by contributing 34.7%. Meanwhile, simultaneously location, merchandise, and store atmosphere influence to purchasing decision by donating 44.6% while the rest influenced by others. Based on the calculation of Test F shows that there is a significant influence between location, merchandise, and store atmosphere to the purchasing decision. This means the better location, merchandise, and store atmosphere, the higher the purchasing decision at Gelael Signature Mall Ciputra Semarang. Based on the results of the study, the researcher suggests that Gelael try to coordinate with the Mall to provide a spacious and secure parking lot, to providing stock of the goods and increasing the store atmosphere.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening Studi Pada Pelanggan CV.AHASS Brahma Motor Rakhman, Arif; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

AHASS Brahma Motor an authorized Honda motorcycle repair shop who daily serve bike repair and maintenance. With a number of rivalry then AHASS Brahma Motor must improve its services so that it can compete with other workshop. TELE SURVEY CSL (customer satisfaction measurement) held by Astra International Tbk Semarang regional offices in order to measure the implementation of Brahma Motor AHASS services to customers through a system of telephone survey respondents with a sampling of 30 people. The result is there are some attributes of service quality needs to be improved so that customers feel satisfied. The better the quality of service, the higher the level of customer satisfaction, with a good performance it will create a good confidence in the customer. If the performance of a given exceed customer expectations then the customer will not hesitate to stay loyal to the company.            This study aims to determine the effect of service quality and customer loyalty tehadap trust through customer satisfaction. The population in this study are all customers AHASS Brahma Motor in 2013 The number of samples in this study was determined using the 100 respondents to be sampled. Sampling technique in this study is purposive sampling. Measurement scale using a Likert scale. In the analysis of the data using simple linear regression and multiple regression test with SPSS 20.0 program            The results showed variable service quality affects customer satisfaction at 40.1 percent. Trust variable affects customer satisfaction at 54.5 percent. Satisfaction variables influence on customer loyalty at 42.7 percent. Variables affect service quality on customer loyalty at 24.2 percent. Trust variable effect on customer loyalty at 35.9 percent. Variable quality of service and trust affects customer satisfaction by 84 percent. Variable quality of service and trust on customer loyalty through customer satisfaction for 67.7 percent.            Based on the research results, the AHASS Brahma Motor is expected to increase the waiting room facilities, improving the cleanliness and comfort of the toilet, increasing the speed and accuracy of processing time completion of servicing the motor, provide information about obstacles and ease the damage, prioritize the needs and interests of customers, reminding service time returned to the customer, and increase empathy for the customer.

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