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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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ANALYSIS OF FACTORS AFFECTING PURCHASE DECISION AT GRAMEDIA BOOKSTORE SEMARANG Satya, Ardhian Prima; Nugraha, Hari Susanta; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.739 KB)

There are many factors affecting consumer before they decide to purchase something at store. The factors are coming from outside dan inside of consumer which are common known as external factors and internal factors. There are kind of external factors such as location, product, price, service quality and promotion come from the store or seller. The Top Brand Award achievement to Gramedia Bookstore on last three years are showing that Gramedia Bookstore is the top of mind bookstore in Indonesia. This achievement be a self motivation to Gramedia Bookstrore to keep it from the competitors, including at Semarang. The purpose of this study is to determine the factors affecting purchase decision of Gramedia Bookstore consumer in Semarang. Type of this research is explanatory research. The sample of this research are 150 people. The sampling technique is using a purposesive sampling. The data were collected by using the questioner which are spread to three Gramedia Bookstore in Semarang. There were 50 poeple every bookstore. The data obtained were analyzed using analytical tools such as simple linear regression, linear regression testing and statistical test using t test and F test by using the SPSS 19 program. The research conclusions obtained indicated that factors such as location, product, price, service quality, promotion are simultaneously significant affecting the purchase decision of consumer at Gramedia Pandanaran and Pemuda. But arenâ€™t simultaneously significant at Gramedia Java Supermall. The most dominant factors affecting purchase decision at Gramedia Pandanaran and Java Supermall is service quality. At Gramedia Pemuda, product is the most dominant factors affecting purchase desicion.

PENGARUH KESADARAN MEREK, ASOSIASI MEREK DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PENGGUNAAN KEMBALI BRIZZI SEBAGAI JASA TRANSASKSI BERBASIS KARTU ELEKTRONIK (Studi Kasus Bank Rakyat Indonesia KCP Ketanggungan Brebes) Raditya Mirza Bagaskara; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Brizzi is an electronic card-based transaction service owned by Bank Rakyat Indonesia. Nowadays electronic cards have become a necessity for the public, but in their use Brizzi has a problem that is the low use of Brizzi compared to electronic card-based transaction services in 2016 to 2019. The purpose of this study was to study brand awareness, brand associations and perceived quality of the decision to reuse Brizzi electronic cards at Brebes. This type of research used is explanatory research in which data collection techniques used are using a questionnaire and using accidental sampling. The sample used was 94 respondents who had been selected with criteria such as; Bank Rakyat Indonesia, whether male or female, accepts 20 years or more domiciled in Brebes, and uses Brizzi with a minimum of 6 months of use. The methodology used to analyze primary data in this study is the validity, reliability, assessment coefficient, determination coefficient, simple and multiple regression with the help of the IBM SPSS (Statistical Product and Service Solutions) version 24. The results showed the contribution of awareness, brand association and perceived quality of the decision to reuse by 87.7% while the other 12.3% related to factors other than brand awareness, brand association and perceived quality. While the rest by other factors. Successfully increasing brand awareness, brand associations and perceived quality, the higher the decision to reuse Brizzi. In addition, perceived quality has the greatest effect with a regression coefficient of 0.582. This means that increasing brand awareness, brand associations and perceptions of appropriate quality and meeting user desires can increase reuse decisions.

PENGARUH KEPEMIMPINAN, LINGKUNGAN KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN Tomi Prayogi; Apriatni Endang Prihatini; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

PT. Masscom Graphy Semarang in carrying out operational activities would want a good performance of the employees, especially the production. But this is not easy because of the employee's performance is influenced by many factors. Such factors include leadership, work environment, and employees' organizational commitment factor.This study aims to determine the effect of leadership, work environment, and organizational commitment on employee performance of newspaper print production PT. Masscom Graphy Semarang. This type of research is explanatory research, with data collection through a questionnaire, literature study and interviews. Testing is done to the newspaper print production employees with a population of 42 people use the census method.The results showed that the leadership (X1), work environment (X2), and organizational commitment (X3) partially or simultaneously affect employee performance (Y) portion newspaper print production. Leadership has the greatest influence in affecting the performance of the employees this can be proven through multiple regression test results stating that the leadership has contributed 64.4%. While the organization's commitment to have the smallest influence in affecting the performance of employees with a contribution of 10.9%.

PENGARUH Brand Ambassador dan Citra Merk terhadap Keputusan Pembelian Sepeda Motor Suzuki Type Nex Gigih Wahyu Utomo; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

This research is motivated by business competition in the current era of globalization more dynamic and complex, the existence of this competition not only raises opportunities but also poses a challenge. The challenges faced by competing companies are always trying to find the best way to seize and maintain market share. The company must be able to determine the right marketing strategy so that its business can survive and win the competition, so that the purpose of the company can be achieved. The first hypothesis that there is an influence between brand ambassador and customer purchase decisions has been proven. This is proven through research with the results of calculating the value of t arithmetic of 11.113 which is greater than t table 1.6772 which indicates that brand ambassador has a significant relationship to the purchase decision. So the one hypothesis that reads "there is influence between brand ambassador (X1) to purchase decision (Y)" accepted. The second hypothesis which states that there is an influence between the brand image of customer purchasing decisions has been proven. This is proven through research with the result of calculating the value of t arithmetic of 9.467 is greater than t table 1.6772 which indicates that brand image has a significant and significant influence on customer purchasing decisions. So the second hypothesis that reads "there is influence between brand image (X2) to customer purchasing decision (Y)" accepted. The results of this study in accordance with the results of research Hamid (2008) which states that the brand image has an effect on and significant to the purchase decision. T he third hypothesis states that there is a brand ambassador influence, and brand image of customer purchasing decisions is evident. This is proven through research with the result of calculating the value of F arithmetic equal to 83,430 which is bigger than f table 4.04 which indicate that brand ambassador, brand image, and trust to company have influence and signifikan to customer purchasing decision. So the second hypothesis that reads "there is influence between brand ambassador (X1), and brand image (X2) on customer purchasing decision (Y)" accepted

PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN PADA KANTOR PUSAT PDAM KOTA SEMARANG Desi Kurnia Putr1; Nawazirul Lubis; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

PDAM is a company who have to proceed drinking water or clean water in order to maintain public welfare. Work environment and compensation is supporting factors to reached an optimal job satisfaction. A company’s goal will be achieved as well as job satisfaction get higher.The purpose of this research is to determine the influence of work environment and compensation on employees job satisfaction at central Office PDAM Semarang. The type of this research is Explanatory Research with data collection techniques by interviewing using questionnaire. Analysis of data using simple linear regression and multiple regression test with SPSS 16.0. While hypothesis testing using the t test, f test, correlation coefficient, and the coefficient of determination. The results showed that working environment has an influence on job satisfaction with a correlation coefficient of 0.464 and a coefficient of determination of 21.5%, the compensation has an effect on job satisfaction with a correlation coefficient of 0.522 and a coefficient of determination of 27.2%, the working environment and compensation together have influence on job satisfaction with the equation Y = 4.150 + 0.107 X1 + 0.237 X2. This means a good working environment and compensation, it will get higher work satisfaction.The conclusion of this research is work environment and compensation has an influence on job satisfaction. Suggestion for the company, needs to improve the working environment in order to give a comfortable workplace and the company needs to review the compensation policy for its employees so that employees feel satisfied, and in the end they will be more motivated to improve their performance.work environment.

PENGARUH BUDAYA PERUSAHAAN TERHADAP KINERJA KARYAWAN PT. TASPEN (PERSERO) KCU SEMARANG Andi Aulia Rahman; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

In performing of work activities, corporate culture has affects into efficiency and effectivity in a company. The existing culture in a company will influence the way of employee’s work and also employee behavior in the working environment. PT. TASPEN (Persero) is a company that work on government social employee’s insurance and retirement savings. PT. TASPEN (Persero) has been applied 5 corporate cultures, those are Integrity, Professionalism, Innovative, Competitive, and Growth. This research aims to know the effect of five corporate cultures such as Integrity, Professionalism, Innovative, Competitive, and Growth to employee’s performance. The type of this research based on explanatory research. The population are 71 employee’s at PT. TASPEN (Persero) Branch Office Semarang by using census sampling technique. The result shows correlation of integrity to employee performance is on average at 0,531 correlation score. Determination coefficient (R2) of professionalism to employee performance at 27,7%. Correlation of innovative to employee performance at under average by 0,321. Determination coefficient (R2) of competitive to employee performance is 30%. Then correlation of growth to employee performance is low with correlation score at 0,278. Simultaneously integrity, professionalism, innovative, competitive and growth have a significant influences to employee performance with F count > F table (10,145 > 2,354) with significant score at 0,000 < 0,005.

PENGARUH ATRIBUT PRODUK, WORD OF MOUTH, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN” (STUDI KASUS PEMBELIAN RE:ON COMICS PADA ANGGOTA REONITES) Annisa Nur Rahma Muliati; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

This research is motivated by the development of local comics, one of them isRe:ON Comics. The presence of Re:ON Comics has recieved public support sothat Reonites group was formed and expected to increase its sales. Thedevelopment of Re:ON Comics experienced problems with the emergence ofconsumer complaints in purchasing, which caused the spread of the productcouldn’t be simultaneously happened in Indonesia and reduce the percentage ofsales increase in 2013 to 2015.Purchase decision can be affected by a variety of factors, both internal andexternal factors. The purpose of this research is to know the influence of productattribute, word of mouth and life style on purchase decision (a case study of Re:ONComics purchasing on reonites members).The method in this study used quantitative research method and explanatoryresearch type that test hypotheses between variables with other variables thatinfluence each other. This study used purposive sampling technique againstReonites members on Facebook for 100 respondents. Data collecting using aquestionnaire and interview. Data analysis using simple and multiple linierregression analysis in IBM SPSS.Results of statistical analysis known that together product attribute, word of mouthand life style against purchase decision based on the coefficient of determination38,3%, value F count (19,865)>F table (2,70) with significance of 0,000<level ofsignificance 0,05 then it can be seen that “ There is influence of product attribute,word of mouth and life style to purchase decision.The conclusion from this study is that there is a positive and significant influencebetween product attribute, word of mouth and life style to purchase decision (acase study of Re:ON Comics purchasing on reonites members). Research suggestthat Publisher of Re:ON Comics improve quality of product attribute along withmore understand about word of mouth and the lifestyle on Reonites to increase thepurchase decision by consumers.

PENGARUH KUALITAS PELAYANAN, REPUTASI, DAN HARGA PREMI ASURANSI TERHADAP KEPUTUSAN PEMEGANG POLIS DALAM MEMILIH ASURANSI BUMIPUTERA 1912 (STUDI KASUS PADA ASURANSI JIWA BERSAMA BUMIPUTERA 1912 KANTOR CABANG ASKUM SEMARANG) Intan Hidayatillah; Sri Suryoko; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This research was motivated by the phenomenon of the development of services that controls 72 per cent and 67 per cent of gross domestic product ( GDP ) in developed countries around the world ( Christopher Lovelock , 2007: 7 ) . One of the services needed by society today is insurance . This is why the competition between insurance companies is very sharp which is characterized by the emergence of new insurance companies , so the competition will be intense . Life Insurance is one of the set of branches of AJB Bumiputera 1912 that provides insurance services to a group or collection and also always give the best to the policyholders . Bumiputera prove that the policyholder satisfaction on the product by obtaining Indonesian Customer Satisfaction Award ( ICSA ) , Top Brand Award , and gaining recognition as a leading insurance company in Indonesia for 10 consecutive years from 2003 until 2013 ( Company Profile AJB Bumiputera 1912 ) , but the achievement of policy from 2010 to 2013 never reached the target . The purpose of this study was to determine the effect of quality of service , reputation and price premiums to the policyholder 's decision in choosing the group life insurance products ( askum ) AJB Bumiputera 1912 Semarang . This type of research is explanatory research , with data collection through questionnaires and interviews . Sampling technique using purposive sampling technique . The sample in this study amounted to 76 respondents who are policyholders AJB Bumiputera 1912 Askum branch office in Semarang . This study used quantitative analysis techniques . Quantitative analysis using validity , reliability test , correlation coefficient , simple and multiple regression analysis , the coefficient of determination , tests of significance ( t test and F test ) with rock SPSS for windows version 20.0 .The results of this study indicate that the quality of service ( X1 ) , reputation ( X2 ) and the price premium ( X3 ) partially and simultaneously influence the purchase decision ( Y ) . Based on the research results , the researchers suggested that the company further improve the quality of care in the form of making the system claims handling standards , maintaining product quality and post various Bumiputera achievement on the internet in order to raise the reputation of the company as well as providing a policy to lower the insurance money so that premium rates can be quite low but still with good service and benefits are balanced so as to increase group life insurance purchasing decision AJB Bumiputera 1912 Semarang.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA BRIO PADA KONSUMEN HONDA SEMARANG CENTER Gandes Swari Romadhiani; Sudharto Prawoto Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 2 (2017)
Publisher : Universitas Diponegoro

The numbers of vehicle competitors in Indonesia make consumers have many alternatives to fulfill their needs. Brand image is a set of beliefs of consumers from a certain brands, while product quality is the entire features and characteristics of a product that are able to satisfy the stated or implied needs of the product. Brand image and product quality plays an important role in influencing purchase decision. This purpose of this study was to determine the effect of variable brand image and product quality on purchase decision Honda Brio on Honda Semarang Center. Type of research is explanatory research with 91 respondents drawn by using accidental sampling technique. The data collection techniques used questionnaires and interviews. The data analyses techniques used regression analysis with SPSS (Statistical Product and Service Solutions) version 20.0. The results of research showed that the brand image has an effect on purchasing decisions with a correlation coefficient of determination coefficient of 0.597 and 35.6%, product quality has an effect on purchasing decisions with a correlation coefficient of 0.646 and a coefficient of determination of 74.1%. Brand image and product quality together have an effect on purchasing decisions by the equation Y = 3,702 + 0,360 X1 + 0,367 X2. This means that the effect of brand image and product quality will improve purchasing decisions.Conclusion of the study is brand image and product quality influence on purchase decisions. Advices for that company based on this research are to strengthen the brand image of product and to evaluate its product quality

PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO Sembiring, Dessy; Nugraha, Hari Susanta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.136 KB)

Potential national automotive industry makes competition very tight motor vehicle manufacturers. Yamaha Mio is well known that once the automatic sales pioneer matic motorcycle class of the famous. But this time, with more and more competitors of Yamaha Mio automatic resulted in a decrease in sales. Therefore PT. Yamaha Mataram Sakti as large companies in Semarang increasingly reminded to keep attention to the ad and the brand image of products so that consumers increasingly have more confidence to keep using Yamaha Mio.This study aims to determine the effect of advertising and brand image, the decision of buying Yamaha Mio This type of research that is used is an explanation (explanatory research). The sampling technique used was purposive sampling of 100 respondents. Data analysis technique used in this study is a cross table, simple linear regression, multiple linear regression and hypothesis testing.From the research, there is a positive and significant effect between advertising on product purchasing decisions Yamaha Mio, where 9.469 t > t table (1.988) ads influence the buying decision for 47.8%. second; there is a positive and significant effect between brand image on purchase decisions Yamaha Mio which 12,422 t count > t table (1.988) brand image influence on purchase decisions by 61.2%. third; there is a positive and significant effect between advertising and brand image, the decision of buying Yamaha Mio where the calculated F (87.531) > F table (3.09). Taken together advertising and brand image influence purchasing decisions with a coefficient of determination of 64.3%.Based on the research results, PT. Mataram Yamaha Sakti in the city of Semarang strive to create attractive advertising on various media effectively and efficiently and to improve the brand image of Yamaha Mio with a positive impact on purchasing decisions. Because of advertising and brand image influence on purchase decisions Yamaha Mio Suggestions put forward is the need to enhance the brand image through product quality and increase the intensity and frequency of advertising creativity advertising loyalty to the creation of products that can lead to an increase in the purchase decision.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA