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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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PENGARUH KERAGAMAN PRODUK DAN E-SERVICE QUALITY TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN (Studi pada Mahasiswa Universitas Diponegoro Pelanggan Zalora) Adila Rainy; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Information technology in the era of globalization as it has now developed rapidly. The development of the use of the internet encourages the development of business so that the online trading transactions increases. Zalora is a fashion site that has a lot of market share in Indonesia, which was launched at the end of 2011. Zalora has a collection of more than 500 local, international and designer brands. Zalora customers can shop online with a choice of fashion products ranging from clothing, shoes, and accessories. Zalora is the largest online fashion business in Southeast Asia. The objective of this research is to investigate the direct effect of Product Diversity and E-Service Quality on Repurchase Intention and the indirect effect of Product Diversity and E-Service Quality on Repurchase Intention through Customer Satisfaction among Zalora customers in Diponegoro University. Non Probability sampling with Purposive Sampling used as methodology research for this research. Samples collected as many as 100 respondents of Zalora customers that selected based on consideration. The study uses a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. Based on the result of data analysis by using Warp PLS, it indicates that direct impact of the test result on the research models find out the positive and significant results. Indirect impact of that test result on the research models are also indicate the positive and significant results.Researcher give advice to Zalora based on the lowest recapitulation value given by respondents to the assessment indicators, such as: provide the stock on each size, model and color of the product, improve the Zalora site system that causes customer disruption or failure to transact, provide product photos, product descriptions and product size details accurately, and prioritizes the customer’s shopping experience to fulfill their expectations

ANALISIS PELUANG E-COMMERCE DALAM PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH PRODUK BATIK. (Studi Kasus pada Usaha Batik di Semarang) Yunita Purnamasari; Ari Pradhanawati; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Batik, as one of Indonesian cultural heritage, is much produced by batik MSMEs in Semarang. All the time, batik sales have still done by conventional methods, such as direct selling in store, phone transaction, and local promotion, so the marketing process is not optimal because it does not reach the other cities. As the development of technology, it is expected that modern technology application can support sales in batik MSMEs. Sales service with internet media, which is called e-commerce, is one of the examples. E-commerce implementation opportunity in batik MSMEs is become the focus of analysis in this research. Some methods were used in collecting data, which are field visit, observation, interview, historical data analysis, and reference study, that would be analyzed by SWOT method. The results show that e-commerce contributes in batik sales. This online selling must be supported by excellent e-commerce system, starts from product order, payment, and shipment. E-commerce system become an information media which facilitates and makes people, as the future consumers, easy to get information and also purchase wherever and whenever. With these strength of e-commerce, it is adviced to batik MSMEs in Semarang in their use of e - commerce application performance for business development by diversifying the products sold in the online store until HR is able to create customer loyalty .Keyword : e-commerce, Micro, Small, and Medium Enterprises.Abstraksi : Batik, sebagai salah satu kekayaan budaya Indonesia, banyak diproduksi oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Semarang. Selama ini penjualan batik masih dilakukan secara konvensional, yaitu penjualan langsung di toko, transaksi melalui telepon, dan promosi di wilayah setempat, sehingga pemasaran menjadi tidak optimal karena tidak menjangkau kota-kota lainnya. Seiring berkembangnya teknologi, diharapkan berbagai penerapan teknologi dapat mendukung peningkatan penjualan pada UMKM batik. Salah satunya adalah dengan layanan penjualan melalui internet, yang disebut dengan e-commerce. Peluang penerapan e-commerce di UMKM batik menjadi fokus analisis pada penelitian ini.Metode pengumpulan data yang digunakan adalah tinjauan lapangan, pengamatan, wawancara, pengumpulan dokumen, dan kepustakaan, yang kemudian dianalisis dengan metode SWOT. Hasil penelitian menunjukkan bahwa e-commerce dapat memberikan kontribusi pada penjualan batik. Penjualan secara online ini seharusnya didukung dengan sistem e-commerce mulai dari pemesanan barang, pembayaran, hingga pengiriman barang. Sistem e-commerce dapat memaksimalkan berbagai bentuk penjualan, pemasaran, dan kualitas pelayanan. Sistem e-commerce juga dapat menjadi media informasi yang memudahkan masyarakat, sebagai calon konsumen, untuk memperoleh informasi serta melakukan pembelian di mana pun dan kapan pun. Dengan berbagai kelebihan dari sistem e-commerce, disarankan kepada UMKM batik untuk dapat memanfaatkannya kinerja aplikasi e-commerce dalam rangka pengembangan usaha dengan meragamkan produk yang dijual di toko online hingga SDM mampu menciptakan kesetiaan pelanggan.

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BATIK (Studi Pada Omah Batik Ngesti Pandowo, Semarang) M. Arkan Zaky Khoiri; Handoyo DW
Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Creative industry especially in fashion sector have a high potential to boost Indonesian economy. One of the business sector of fashion industry in Indonesia is batik craft business.This research aims to know the influence of Product Quality, Service Quality, and Brand Image towards Buying Decision of Batik Product of Omah Batik Ngesti Pandowo.Sample in this research are 100 consumers who have purchased the product of Omah Batik Ngesti Pandowo. Data analysis that is used are validity test, reliability test, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, and test of significance ( t and F test) proceed by SPSS Program. The result of this research shows that product quality, service quality, and brand image have positive influence towards buying decision partially and simultantly. The conclusion for this research is the better Omah Batik Ngesti Pandowo’s product quality, service quality, and brand reputation are, the higher buying decision that is done by the consumers of Omah Batik Ngesti Pandowo.

PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN DENGAN MINAT MEMAKAI JASA SEBAGAI VARIABEL INTERVENING TERHADAP KEPUTUSAN PEMAKAIAN JASA PENGIRIMAN PAKET PT POS INDONESIA Rendha Novenda; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of brand image and service quality influence by interest usage as intervening variable package shipping service usage decision of PT. Post. Type of research used in this research is explanatory research with 100 respondents taken using purposive sampling techniques. The techinique of analysis used in this study was linear regression with SPSS for windows. The result showed that there were influence of brand image, service quality, and decision of package shipping service usage of PT. Post Indonesia both partially and simultaneously about 61,4% whereas the remain about 38,6% was influenced by other variable which wasn’t inculde within this model

PENGARUH HARGA DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI MELALUI KEPUASAN (Studi pada Wisatawan Domestik Kebun Raya Bogor) Verissa Rana Khansa; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Travelling has become a part of some Indonesian’s needs nowadays. Enterprises of tourism industry compete to increase the number of visit by reaching out the tourist’s satisfaction which associated with revisit intention. It’s what Bogor Botanical Garden does too, but there is a fluctuate decline of visitor number in 2011 until 2015. The aim of this study is determining the effect of price and destination image towards revisit intention through satisfaction in Bogor Botanical Garden. The type of this research is explanatory research with questionnaires and interview. The amounts of sample are 100 domestic tourists whom age is at least 17 years old. This study uses qualitative and quantitative analysis technique. Quantitative analysis is using validity test, reliability test, the coefficient of correlation, the coefficient of determination, simple and multiple regression analysis, t test one tail, two stages regression and sobel test uses Preacher’s Tool. The result shows that there is a positive effect of price and destination image partially towards satisfaction and satisfaction has positive effect towards revisit intention. The result of two stages regression shows that price has bigger effect than destination image towards satisfaction, and satisfaction affects revisit intention. Then, satisfaction has a role as mediation that indicates an indirect effect of price and destination image towards revisit intention. The suggestions for Bogor Botanical Garden are determining competitive price which appropriate to facility, making kind of festival or event, putting employees inside Bogor Botanical Garden and redecorating the museum.

PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN COCA-COLA MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN MINUMAN RINGAN BERSODA MEREK COCA-COLA DI KOTA SEMARANG) Widya Putri Anjani; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

The soft drink industry is one of the potential industries for the country's economy. Tons of soft drinks types that are circulating in the market trigger the existence of competitive competition. This research aims to determine whether the model of this research is acceptable or not. The model of this research is testing the influence of product quality and advertising to purchase decision Coca-Cola’s brand soft drinks through brand image as an intervening variabel. The population in this study were consumers of Coca-Cola soft drinks in the city of Semarang. The research sample of 100 respondens was taken and the sampling technique used was purposive sampling technique, which means that sampling techniques fit certain criteria. Measurement scale using a Likert scale. Data analysis used regression test, correlation test, determination test, significance test, sobel test and mediation test with SPSS version 21 application. Based on the results of this research indicate that product quality has a significant effect on brand image, advertising has a significant effect on brand image, product quality and advertising have a significant effect on brand image, product quality has a significant effect on purchasing decisions, advertising has a significant influence on purchasing decisions, brand image has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions through mediating partial brand image, advertising has a significant effect on purchasing decisions through full mediation of brand image. All hypotheses have a significant p < 0.05. This means, the better of the quality product and the created advertisements, it will form the brand image of the product so the consumers are convinced to decide on purchase.

THE EFFECT OF DIFFERENTIATION AND PROMOTION TOYOTA AVANZA PURCHASING DECISION IN PT. NASMOCO PEMUDA SEMARANG Adityan Dwi Purnomo; Sudharto Prawata Hadi; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

PT. Nasmoco Pemuda Semarang is a company engaged in the marketing of Toyota products for Central Java and Yogyakarta. The tied competition of automotive business led to decreased supposed to be adjective in the number of buyers and many new products from Toyota competitors sells new products with a more elegant design and reasonable price. This study is aimed to identify the driving factors of purchase decisions, specifically differentiation (X1) and promotion (X2) factor on purchasing decision (Y) in PT. Nasmoco Pemuda Semarang. The research type employed is explanatory research. The population used is the consumers buying Toyota Avanza in PT. Nasmoco Pemuda Semarang. The sample used in this study were 98 respondents calculated using the formula Slovin. The sampling technique uses accidental sampling technique. Instrument data collection technique are in questionnaires and interviews. Data were analyzed using linear regression analysis. This research concludes that the differentiation and promotion have an influence on purchasing decisions. Differentiation and promotion explained the purchase decision variable at 24.8% where differentiation has the effect of 26.1% and 15.1% promotion. Differentiation and promotion has significant effect on the purchase decision in PT. Nasmoco Pemuda Semarang, where differentiation has the highest influence. PT. Nasmoco Pemuda Semarang are suggested to frequently conduct sales promotions and provide discount that can make consumers interested to buy Toyota Avanza. Beside that, it’s suggest that PT. Nasmoco Pemuda Semarang increasing personal selling’s aspects and direct marketing so that consumers knew the product of Toyota Avanza.

Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Carica Gemilang Di Wonosobo) Asih Riyanti; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Brand Image and product quality are some factors can that influence purchasing decisions made by consumers. As a result, the company as much possible should be able to make the brand image and product quality well in the eyes of society this is so that consumer purchasing decisions against a product is high. brand image that strong and product quality reliable will be able to meet the needs and desires of consumers.The type of research is explanatory research where the sample was amounted to 100 people white purposive sampling technique. Data source used is primary data and secondary data, The selected respondents are consumers who did purchasing decision of carica gemilang 2017 year in Wonosobo. The methodology was to analyzing the primary data in this research validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and Significance test (t and F test) with SPSS 16.0. The result of the research showed that brand image had significant effect on purchasing decision by donating 33,1% and the rest was explained by other factor basides brand image. Product quality had a significant effect to purchasing decision by donating 33,5% and the rest was explained by other factor basides product quality. Meanwhile, simultaneously brand image and product quality had significant effect to purchasing decisionby donating 35,4% and the rest was explained by other factor basides brand image and product quality. This means that the better brand image and product quality, the higher the decision to buy a brilliant carica in Wonosobo. In addition, product quality had the most dominant influence with regression ceofficient value of 0.321. Based on the result of research, researcher suggest UD. Gemilang Kencana re-analyzes the level of consumer loyalty in order to get a better brand image, improve the resulting taste in order to get a better product quality and give a good impression to consumers

Pengaruh Produk, Harga dan Pelayanan Terhadap Keputusan Pembelian Pada Department Store Pasaraya Sri Ratu Pemuda Semarang Utami, Apong; Prihatini, Apriatni Endang; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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The purpose of this study was to determine whether there is an influence of merchandise, prices and service to the department store purchasing decisions in Pasaraya Sri Ratu Pemuda department store Semarang. The population on this research are all consumers who have ever made purchase on Pasaraya Sri Ratu Department Store Semarang. The samples are 100 responden. The sampling method using purposive sampling, data collection techniques using literature review, interviews and observation. Questionnaire test using validity and reliability test, while the hypothesis test using the t-test, F-test and the coefficient of determination. This research shows that there is a positive effect of the merchandise with the purchase decision of 0.360 (36%), prices on purchase decisions of 0.232 (23.2%), services with purchasing decisions of 0.457 (45.7%), and and taken together the variables of merchandise, prices and service influence on purchase decisions of 0,509 (50,9%).

PENGARUH KUALITAS PELAYANAN DAN HARGA MELALUI KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (STUDI PADA NUGROHO VIATAMA PEST CONTROL SEMARANG) Dany Krispiandhita; Handoyo Djoko Waluyo; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

The competition with other pest control service offering similar service results in the decreasing number of customers at NUGROHO VIATAMA Pest Control Semarang. Within the past three years (2011-2014). This study is aimed at finding out the influence of price and service quality upon customer loyality mediated by customer satisfaction. A 90 customers are chosen using purposive sampling method. Data are obtained by using questionnaire, interview, observation and documentation which are then analyzed using path analysis. The study concludes that price and service quality have bigger direct impact upon customer loyalty than the indirect impact.Total impact of price upon customer loyalty is bigger that total impact of service quality upon loyality. Nugroho Viatama Pest Control, Semarang must continue to improve the quality of service that has been held today. In addition it must constantly strive to reduce the price in order to win the competition with other similar companies.

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

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+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA