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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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ANALISIS PENGEMBANGAN PRODUK RADIO KAYU MAGNO (Studi pada CV. Piranti Works Kecamatan Kandangan Kabupaten Temanggung) Ferdiyan Imam Prihandono; Hari Susanta Nugraha; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

New Product Development activity which run by CV. Piranti Works on radio scope product had successfully create a brand new product through its Magno wooden radio. From this activity CV. Piranti Works is able to increase the acceptance of radio product in the middle of many other modern electronic products. The main point on this research that researcher is trying to find is how CV. Piranti Works runs the New Product Development activities that leads to creation of Magno wooden radio.The type of this research is descriptive qualitative study, this research is focused on New Product Development steps including ideas generate, prototyping, product test and evaluation steps. Data collection methods used in this research are interviews, observations and documents study. While the scope of this research is include whole divisions of CV. Piranti Works with the owner and its staff as the key informants.The result shows that four steps of New Product Development that run in making Magno wooden radio are all related and affect each other. There are differences between New Product Development which is run by CV. Piranti Works and the NPD Models, in which the New Product Development that run by CV. Piranti Works is focused on developing the value of the product besides intensifying the market, and as a social oriented product.The Conclusion of this research as CV. Piranti Works run its New Product Development activity is the creation of development method which is called “New Craft” method, while “Brand Story” method used as a promotion method using the principles of social marketing. There are several challenges that may comes, first is how can CV. Piranti Works keeps its product life cycle, second is how can this product and its story could be spread out more widely to the market. Hopefully that CV. Piranti Works could use a more modern technology to overcome obstacles in realizing the design, also optimizing the use of magno-radio.com website and relation with other media partners in term of communicating brand story and firm’s social activity.

PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PRODUK THE BODY SHOP (STUDI KASUS PELANGGAN THE BODY SHOP KOTA SEMARANG) Indah Putri Marliani; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Cosmetics as a beauty product is a product that is often purchased and selected by female consumers in particular. Cosmetic product is a unique product because besides this product has the ability to complete the basic needs (especially women) for beauty as well as a means for consumers to clarify their identities in society. One of the most popular cosmetics businesses among the society is The Body Shop brand. But The Body Shop has so far not received satisfactory results in its sales in Indonesia and has been outdone by its emerging competitors. Therefore, the effort to attract consumers to have high loyalty is an important thing for the existence of the company continues to awake. This study aims to determine the effect of brand image and product quality on customer loyalty products The Body Shop in Semarang city. This research is an explanatory research by using questionnaire as its instrument. The population and samples used are The Body Shop customers in Semarang City taken as many as 100 respondents by using purposive sampling method. Based on the results of the analysis can be concluded that Brand Image and product quality influence on customer loyalty, evidenced through simple linear regression test with regression value that is equal to brand image of 0.480 and product quality of 0.491. The data analysis techniques are using correlation test, determination test, simple linear regression test, multiple linear regression test, t test and F test with the help of IBM SPSS (Statistical Product and Service Solutions) program version 23. The influence of brand image and product quality together affects customer loyalty by 39.7%. While the remaining 60.3% influenced by other factors. Based on the results of the research, the author can provide advices to The Body Shop in order to maintain the image of natural products that have been attached to the brand, and continue to improve the quality of its products both in terms of packaging and raw materials used.

PENGARUH CAPITAL ADEQUACY RATIO (CAR), LOAN TO DEPOSIT RATIO (LDR), OPERATING EXPENCES TO OPERATING INCOME RATIO (BOPO) DAN NON-PERFORMING LOAN (NPL) TERHADAP PENYALURAN KREDIT (Studi Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Perio Annisa Intan Noorani; Agus Hermani Seno; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

This study aims to examine the relationships of financial ratios Capital Adequacy Ratio ( CAR ) , Loan to Deposit Ratio ( LDR ) , Operating expences To Operating Income Ratio ( BOPO ) , and Non - Performing Loan ( NPL ) credits distribution partially and simultaneously.The data used in this study are listed banking companies in Indonesia Stock Exchange for 5 consecutive years - also , ie 2008 to 2012. The criteria used is a company whose shares are actively traded on the Stock Exchange , for 5 consecutive years . This study uses multiple regression analysis , t-test for testing the ratio - the ratio of the partial finance , and test f .The results of statistical calculation with linear regression analysis can be shown by the regression equation Y = 32.260,676 - 1.955,127 X1 + 580,887 X2 – 2.689,451 X3 + 588,208 X4. From the regression equation it is known that the CAR, LDR ,BOPO , and NPL , jointly significant effect on Loan Portfolio . The results of the calculation of the magnitude of the coefficient of determination 0.525 . It is indicating that the CAR ,LDR , BOPO , and NPL were able to explain the purchase decision variables by 52.5 % . While the remaining 47.5 % is explained by other variables that are not observed . Based on the results of the data analysis we can conclude the effect of the CAR , LDR, BOPO , the NPL and credits distribution has a strong degree of closeness of relationship this means that the higher the CAR , LDR , BOPO , the NPL will result in the higherCredits Distribution

PENGARUH HEDONIC SHOPPING TERHADAP PEMBELIAN IMPULSIF PADA RITEL MODERN (Studi Kasus pada Pelanggan Swalayan Gelael, Candi Semarang) Ahmad Areadi; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The ability to know the characteristics of the customer is key in planning a marketing strategy of acompany retail business Gelael Supermarket. This type of research is explanatory research. Thepopulation of this research are all consumers / customers who shopped at Supermarket Gelael andthe sample of 99 people who are determined using the formula slovin. The sampling techniqueused purposive sampling non-probality means that sample with a certain considerations.Collecting data using the interview technique with the help of a questionnaire instrument with aLikert scale of measurement. Data were analyzed using correlation test, test the coefficient ofdetermination, and regression testing, as well as the significance test with the help of a computerprogram SPSS 20.0. Based on the research results, the variable hedonic shopping positive andsignificant effect on the variable impulse purchases with t count> t-table (5.504> 1.9847). Thecorrelation figure of 0,488 that is medium value. The advice can be given in this study is a modernretail company should further improve the quality and service that is able to create a sense of funfor consumers because it is a Gelael Supermarkets ability in reading factors - factors thatcontributed to the hedonic properties of the consumers themselves.

PENGARUH MOTIVASI KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN MELALUI DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING (Studi pada Karyawan PT. Sianyu Perkasa Semarang) Winda Listiyana; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Quality human resources is one of the key factors for business success. Based on the data obtained, the performance of employees at PT. Sianyu Perkasa Semarang had a decrease in its business, especially in the annual sales department and the attendance of its employees. From these problems, it appears to be related to increasing employee work discipline related to work motivation and the work satisfaction. Related, decreased work discipline ultimately increases the decline in employee performance. This study aims to determine the influence of work motivation and job satisfaction on employee performance through work discipline as an intervening variable. The type of research is explanatory research. The sample used were 72 respondents who are employees at PT. Sianyu Perkasa Semarang. The datas are collected by questionnaire with a Likert measurement scale. The results of this study show that: (1) there is a significant effect of motivation on the work discipline of PT. Sianyu Perkasa with a calculated T value 4,258> T table 1,293; (2) there is a significant effect of job satisfaction on the work discipline of PT. Sianyu Perkasa with T count 6.201> T table 1,293; (3) there is a significant effect of work motivation and job satisfaction on the work discipline of PT. Sianyu Perkasa with F count 22.126> F table 2.72; (4) there is an effect of work motivation on the employees performance of PT. Sianyu Perkasa with T count 6.195> T table 1,293; (5) there is a significant effect of job satisfaction on employee performance with a calculated T value 7.646> T table 1,293; (6) there is a significant effect of work discipline on the employees performance with calculated T value 7.133> T table 1,293; (7) the influence of work motivation, job satisfaction and work discipline on employee performance with F count 35.208> F table 2.38; (8) based on the work motivation sobel test that affects employee performance through work discipline, has a calculated T value (3.27554686)> T table (1.99444); (9) job satisfaction that affects employee performance through work discipline, has T count (3.275039761)> T table (1.99444).

Pengaruh Atribut Toko dan Fashion Involvement terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Matahari Department Store Paragon Mall Semarang) Puspa Budiani; Apriatni Endang Prihatini; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

This research is motivated by the phenomenon of the rise of a variety of trade centers such as department stores, supermarkets, hypermart, etc. in Indonesia marks a change in consumer shopping behavior from traditional markets to modern market. Matahari Department Store is one of the largest department stores and always visited by most of people in Indonesia, because it has a good shop attributes. This study aimed to determine the effect of stores attribute and fashion involvement on consumer purchasing decisions in Matahari Department Store Paragon Mall Semarang.This type of research is explanatory research by data collection questionnaires. This study uses the 100 respondents who made a purchase at the Matahari Department Store Paragon Mall Semarang. The sampling technique of this study was accidental sampling and sampling is done through purposive sampling method. Test analysis tools used are validity and reliability testing. Analysis of the data used is the correlation coefficient, coefficient of determination, simple linear regression, t test, multiple linear regression, and F test.Based on the results of analysis show that in partial stores attribute contributed the influence on purchasing decisions by 15.3%, fashion variable involvement contributes influence on purchasing decisions by 43.5%. Simultaneously stores attribute and fashion involvement contributes influence on purchasing decisions by 43.6%.Conclusion this study shows attributes and fashion stores involvement partially and simultaneously influence consumer purchasing decisions in Matahari Department Store Paragon Mall Semarang. Based on these results, Matahari Department Store Paragon Mall Semarang should be able to maintain and continuously improve the attributes of existing stores, and fashion involvement of each consumer should be able to continue to influence the purchasing decisions of consumers, as well as the need for continued research by companies and others to determine the effect of variable other.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK CHEVROLET CAPTIVA Erwin Dwi Purnawan; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

The development of the automotive industry in Indonesia has grown rapidly, with the number of vehicle manufacturers in Indonesia currently making consumers have many choices before deciding which car to buy. In 2014-2016 Chevrolet Captiva can not achieve sales targets. Chevrolet Captiva should still have a chance to reach the target. Chevrolet should strive to know what the consumer wants and needs, Chevrolet should figure out what factors are affecting in making purchasing decisions.This study aims to determine the effect of product quality and service quality variables on Chevrolet Captiva purchase decisions on Chevrolet Semarang consumers.Type of this research is explanatory with 45 respondents were taken with purposive sampling technique. Data collection techniques used questionnaires and interviews. Data analysis technique used in this research is regression analysis with SPSS software (Statistical Product and Service Solutions) version 20.0.The results showed that product quality has an effect on purchasing decision with correlation coefficient 0,591 and coefficient of determination 35%, Service quality has an effect on purchasing decision with correlation coefficient 0,621 and coefficient of determination 38,6%. Product quality and service quality together have influence to purchase decision with equation Y = 4,362 + 0,199 X1 + 0,317 X2. It means the more influential product quality and service quality will increase purchasing decisions.The conclusion of research is product quality and service quality influence to purchasing decision. The advice given to the company is to strengthen product quality and re-evaluate the quality of its services.

PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Karyawan Bagian Operasi Terminal PT. (persero) PELINDO III Terminal Petikemas Semarang) Muhammad Nur Isna; Rodhiyah Rodhiyah; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Every organization which is either serving the public interest as State-owned Corporation, government or private organization, want to get maximum achievement from their employee’s performance, result improvement and attain the goal of organization. From the performance’s appraisal there is still unfulfilled working standard so that is why the organization made company working plan. Referring to the decreasing of export import flow and unfulfilled working standard reflect to the influence of compensation and work environment toward employee’s performance.The aim of the study is to determine the effect of compensation and working environment toward employee's performance at Container Terminal of PT (Persero) PELABUHAN INDONESIA III Semarang.The type of the study is explanatory, which is the technique of collecting data throughquestionnaires. Sampling using Slovin formula by using purposive sampling techniques which taken from 93 people from Terminal Operation Division employees. Method of analysis used in this study is Quantitative Data Analysis.From the result of the study showed that compensation has significantly positive and powerful effect toward employee’s performance which also 36% for contribution given and the working environment has beneficial and strong effect toward employee’s performance which also 47.5% for contribution given. From the result of the study the writer concludes that compensation and working environment have positive effect toward employee’s performance besides it has strong influence toward employee’s performance which is showed 0.724.

PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN PENGGUNAN, DAN PERSEPSI RISIKO TERHADAP MINAT MENGGUNAKAN LAYANAN UANG ELEKTRONIK (Studi Kasus pada Masyarakat di Kota Semarang) Singgih Priambodo; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

This study is a replication and development model of the Technology Acceptance Model (TAM) to determine the effect of perceived usefulness, perceived ease of use and the perception of risk toward users intention to use electronic money services on users of electronic money in Semarang. This type of research is using explanatory research. Data collection techniques through questionnaires using convenience sampling with sample of 100 respondents as data samples. The data were analyzed quantitative, consist of evaluation outer and inner models using software SmartPLS 2.0 M3. The results of this study conclude that the perception of usefulness has a positive and significant effect on the intention to use e-money services, perceived ease of use has a positive and significant impact on the intention to use e-money services, perceived of risk have a negative and significant impact on the intention to use e-money. The suggestions that can be given in this study to the issuer of electronic money is to increase intention to use of electronic money by increasing the benefits and ease of use electronic money through cooperation with various merchants. Electronic money issuers must improve the quality and security of electronic money in order to reduce the level of risk of the use of electronic money.

KNOCKOFF BRAND SEBAGAI STRATEGI PEMASARAN KNALPOT “PALSU” PURBALINGGA Lutfitona Ridho Pambudi; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Exhaust system is one of part in motor vehicles that most widely changed from the standard model. One of the reason why vehicle owners change their standard exhaust system to a racing or aftermarket model is because of the looks of racing exhaust is more attractive and cooler. Another reason is the performance of the vehicle is increasingly changed with aftermarket exhaust system. Purbalingga regency is the biggest exhaust producer that widely known with their fake exhaust products. A sales data of 2016 shows that fake exhaust selling is higher than original lables with the quality that tends to be similar. This research is aimed to know the relations between brand image and product quality to consumer's decision in buying Purbalingga exhaust system. The type of research that is used is explanatory research and the sampling technique is nonprobability sampling technique with purposive sampling method. The data collection uses interview questionnaires and the samples are 100 respondents of Purbalingga exhaust system consumer. The result of this study shows that the relation of brand image and product quality variables have a strong and positive influence to consumer decisions, whether it is a original lable or fake lable exhaust system.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA