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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 1,510 Documents
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PENGARUH PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN TELKOM SPEEDY DI KOTA SEMARANG Fadilla, Fitriadewi Nuraini; Rodhiyah, Rodhiyah; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.096 KB)

Abstract

This research purpose to find out the influence of product and price on the decision satisfaction customers using Telkom Speed. This type of research used is explanatory research, with the samples of as many as 100 respondens. Sample decision uses the purposive sampling technique. The analysis technique uses test validity, test realibility, simple linear regression, multiple linear regression. Result of research and discussion be explained product positive effect on customer satisfaction, which is the better product, the higher the customer satisfaction Telkom Speedy. Price positive effect on customer satisfaction, which is the cheaper the price, the higher the customer satisfaction. There is the influence product effect customer satisfaction, and price effect customer satisfaction.
PENGARUH MOTIVASI DAN KEMAMPUAN SURVEY TERHADAP KINERJA KARYAWAN STUDI KASUS PADA PT. TELKOM AKSES UNIT SURVEY DRAWING & DATA INVENTORY SEMARANG Tita Putri Damayanti; Rodhiyah Rodhiyah
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.277 KB) | DOI: 10.14710/jiab.2017.17203

Abstract

Every company want to have an optimal employee performance for accomplishing company’s goal. Performance of employees affected by several factors, such as motivation and capability. Therefore, PT Telkom Access committed to improve the performance of employees or company in order to achieve customer satisfaction. In fact, there are still many of the employees could not reach the survey target and high amount of absences. It can be indicated the low of motivation, survey capability, and employee’s performance.The aim of the study is showing the influence of motivation and survey capability to employees’ performance of PT Telkom Akses Unit Survey Drawing & Data Inventory Witel Semarang. The research type was using explanatory research, the research instrument is questionnaire. The population was not very big which 50 persons, so the method of the research was using saturated sample.The findings shows that motivation has influence to employees’ performance with 0,398 correlated coefficient and 15,9% determinate coefficient, survey capability has influence to employees’ performance with Y= 1,124+0,121 X1+0,576X2 equation. It meant that the higher motivation and survey capability of the employees, the higher performance. The conclusion of the research is both variables: motivation and survey capability have significant and positive influence to the employees’ performance. The findings suggested the firm to apply reward and punishment system, fix the work facility, review the payroll, and also increase the coordination of each related unit in order the survey can be done effectively.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK TERHADAP PENERIMAAN PAJAK PENGHASILAN PADA KANTOR PELAYANAN PAJAK PRATAMA SEMARANG TENGAH SATU Intan Yuningtyas Anggraeni; Naili Farida; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.375 KB) | DOI: 10.14710/jiab.2013.2520

Abstract

There are four factors on tax compliance, namely: awareness of the taxpayer, the taxpayer opinion about the severity of the burden of income tax, the taxpayer perceptions of the implementation of the income tax penalties, taxpayers and tax evasion inherent in individual taxpayer. The data were obtained through questionnaires with 100 people sample taxpayers tax office in Semarang Tengah Satu. The research method used is a simple regression and multiple regression. The results of this study indicate that there is a positive and significant the adjusted R square value or the coefficient of determination of taxpayer an influence for 56.5% of the income tax revenues. While the remaining 43.5% is the influence of other variables that are not observed. The conclusions of this study based on table F, note that Ho is rejected and Ha accepted, which means that there is a positive and significant.  Advice can be given to taxpayers in order to understand and comply with tax taxation laws such as penalties for taxpayers who violate the rules of taxation and tax payers.
ANALISIS PEMBENTUKAN CITRA PARIWISATA GOA KREO TERHADAP USAHA MIKRO DAN KECIL MASYARAKAT KANDRI SEMARANG Fallen Oktafian; Ari Pradhanawati; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 5, No 2 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.56 KB) | DOI: 10.14710/jiab.2016.11180

Abstract

This research is motivated by the changes of Goa Kreo as a Vacational Destination that located in Kandri Village Gunungpati Semarang. The changes it self including Vacational Branding about the contruction of Jatibarang Dam.The purpose of this study is to determine any possible factors which happened On vacational cluster of Goa Kreo itself, Society and also The People of Small-Mid Enterprises. The Brand movement was about Economic and socio cultural of the Society.The results of this study indicate that the Changes of Branding Campaign on Goa Kreo was also effected the Society especially for Small Middle Enterprises.Suggestions can be delivered is preferably about the vacational management that involved multi effort of the People.
Pengaruh Orientasi Wirausaha dan Orientasi Pasar Keunggulan Bersaing Berkelanjutan pada UMKM Perdagangan Batik Pasar Klewer di Surakarta) Fitriyana Rahmawati Kusuma Putri; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1064.546 KB) | DOI: 10.14710/jiab.2018.21779

Abstract

Klewer market was a center market for Indonesian batik from all over the city across of Indonesia and also became one of Surakarta city’s icon. Klewer market get the predicate for being the largest textile manufacturing in Southeast Asia. Traders have been trading at the klewer market since years when the ability business doers that determine their business continue to grow. Entrepreneurial orientation traits that can combine any combination to produce the value-added benefits that bigger than before. Cannot have developed in the absence of overfishing by customers and competitors where the orientation of market is something important in every business. These products have other excellence than other competitors products in the market. The purpose of this research to know the orientation of entrepreneurs and orientation on excellence compete sustainable markets ' trading small and medium businesses Klewer’s Market. Type of this research is explanatory research, were selected from as many as 97 respondents who 21 years old minimum and minimum 5 years of business. The sampling method of collecting samples using purposive technique. Data was gathered through the questionnaire. Method of analysis of the data used exclusively on the spss 16 for windows. Based on the results of the analysis calculation spss 16 for windows can be explained that the results of the test the influence of directly between the entrepreneurial orientation and orientation on excellence compete sustainable research on the model this really shows you the results of the impact that positive and significant. Of the suggestions proposed to covering the ability to see market opportunities, and being pioneer. This is proven by the results of the count of f 22,802 greater than f 3,093 table indicating that high low orientation entrepreneurs and orientation of the market will affect sustainable competitive advantage in Surakarta Klewer markets trading businesses. The probes also strengthened by correlation analysis are classified as moderate by 0,572 alpha value and the results of the determination that of the variable 32,7 % sustainable competitive advantage can be explained by the orientation of entrepreneurs and orientation 32,7 % market. An increase in market to seek information, the art and appetites customers and to provide information education about the unique products to customers.
PENGARUH STRATEGI CO-BRANDING, BRAND EQUITY TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE Kurniawan, Arif; Suryoko, Sri; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

In 2003 Daihatsu doing Co-Branding with Toyota to produce two identical products, namely Daihatsu Xenia and Toyota Avanza. Results of Co-Branding makes Daihatsu got many achievements. Daihatsu Xenia including three best-selling MPV in Indonesia, contributing to the Daihatsu Xenia reach above 56% and the contribution make Daihatsu get ranked the two acquisition of the car market in Indonesia. In 2012 Daihtsu Xenia awarded a top brand. This study aims to determine the effect of co-branding strategies, brand equity toward purchase intention through the Brand Preference. This study is included in the explanatory research. Data collection techniques with accidental sampling method with a sample of 100 analyzes conducted qualitatively and quantitatively. Quantitative analysis using validity, reliability test, crosstab, product moment correlation, simple linear regression, coefficient of determination, multiple regression, t test, and path analysis. The results of this study indicate that the strategy of Co-Branding positive effect on brand equity, co-branding strategy positive effect on Brand Preference, Brand Equity positive effect on Brand Preference, Brand Equity positive effect on Brand Preference and Brand Preference positive effect on Purchase Intention. Based on path analysis get information that to improve the Purchase Intention must be done by increasing the effectiveness of co-branding strategy and followed by efforts to increase the brand equity that is able to increase the Brand Preference. Communicate and provide information about products Daihatsu Xenia is interesting as Co-Brand Product Daihatsu-Toyota and innovation should be done so that consumers want to buy, reuse, do not switch to another brand and make the Daihatsu Xenia first choice when buying a MPV.
Strategi Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) Konveksi di Kota Semarang dalam Pasar Terbuka Masyarakat Ekonomi Asean (MEA) 2015 Khoirul Lilabror
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.13 KB) | DOI: 10.14710/jiab.2017.14566

Abstract

This research is motivated by the implementation of the Asean Economic Community in 2015 which makes the flow of goods, services and labor that goes into Indonesia is becoming increasingly easier, where the enactment of the Asean Economic Community in 2015 is an opportunity or challenge the perpetrators of SMEs confection in Semarang.The purpose of this study was to determine how the strategies used by SMEs confection in Semarang in the face of the open market the Asean Economic Community. This type of research is exploratory research. Its population is SMEs confection in Semarang with a sample of five respondents. Analysis of the data used in this research is descriptive analysis method.Based on the results of descriptive and analysis, it could be concluded that the strategy used by the perpetrators of SMEs confection in Semarang is to expand its business in terms of human resource management, marketing, finance, product quality, technology and infrastructure.Advice can be given to the perpetrators of SMEs confection is improvements venture capital and human resources and improve the quality of products, and market expansion so that the product can compete and is known in the broader market
PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS MEREK, MELALUI NILAI PELANGGAN SEBAGAI VARIABEL INTERVENING PADA YAMAHA VIXION CLUB INDONESIA CHAPTER SEMARANG Maharani, Intan Nur; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The purpose of this study is to determine the effect of brand community brand loyalty through customer value on the Yamaha Vixion Club Indonesia Chapter Semarang. Which is in this study were divided into three communities brand awareness variables together, rituals and traditions, and moral responsibility. This type of research is explanatory, with the technique of collecting data through questionnaires. The sampling technique used purposive sampling technique, the sample of 40 peoples who are members of the Yamaha Vixion Club Indonesia Chapter Semarang. The method of analysis used in this study is Part Analiyst. Based on the calculations show that there is a variable effect of collective consciousness, rituals and traditions, moral responsibility, and customer value significant positive effect on brand loyalty in the amount of 66.7%.Based on the analysis of pathways directly influences have a greater value than the indirect effect, it shows a member of the community with brand customer will immediately have a sense of loyalty to the brand without having to feel the value or benefits as a member of the community.
PENGARUH KOMPENSASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA PT. SUCOFINDO CABANG SEMARANG) Novizar, Deni; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.396 KB)

Abstract

This research is motivated by a decrease in employee performance at PT. SUCOFINDO Semarang Branch in 2018. The decline in the company's performance data identified that the Compensation and Training in the company so far had not been given enough attention by the company. The purpose of this study was to determine the effect of compensation and training on employee performance through work motivation as an intervening variable. This research was conducted at PT. SUCOFINDO Semarang Branch. The sample of this study was 102 respondents. This study consists of 15 indicators, 4 variables and 7 hypotheses. The analytical tool used is SPSS 19.0 for windows with a validity test, reliability test, correlation coefficient test, determination coefficient, simple and multiple regression analysis, significance test (t test and F test), path analysis, and multiple tests. The analysis shows that all independent variables in this study have an influence on the dependent variable, both partially and simultaneously.
PENGARUH ATRIBUT PRODUK, CELEBRITY ENDORSER DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH (Studi Kasus pada Mahasiswi S-1 FISIP UNDIP) Sari, Dwi Oktaviana; Widiartanto, Widiartanto; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Nowdays, there are many cosmetic products have emerged and circulated in Indonesia. It makes many choices for the consumer to decide on the purchase of cosmetics. There are several factors that influence the consumer to purchase decisions. Based on the existing problems in this study that there is still a decrease in sales growth of the product of Wardah cosmetics per month and the results of the pre-survey interviews with 10 respondents indicated that the product attributes in terms of product packaging is not good enough, lacking of the respondents confidence towards the celebrity endorser, and there is still the negative word of mouth about Wardah cosmetic products. The purpose of this study is know the effect of product attribute, celebrity endorser and word of mouth towards purchasing decisions Wardah cosmetic products. The type of research is explanatory research. The number of sample were taken from 100 respondents with sampling purposive technique. In collecting data, the writer uses questioner and interview. In analyzing the data, the writer used method of crosstab, correlation, determination, simple linear regression, multiple linear regression, test of t and f. The results of the analysis showed that there is positive effect and significant between product attributes, celebrity endorser and word of mouth towards purchasing decision Wardah cosmetic products either partially or simultaneously. It is suggested that to increase the purchasing decision of the Wardah cosmetic products, the company should be able to make interesting packaging and the beauty advisors should be more interactive and communicative to the consumer, helding a workshop and tutorial make up along with celebrity endorser, and approaching the woman such as hijabers community so that in the future, it can be can the leaders opinion to increase word of mouth.

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