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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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PENGARUH EXPERIENTIAL MARKETING & EMOTIONAL BRANDING TERHADAP REPURCHASE MELALUI BRAND TRUST (Studi Kasus pada Konsumen Garuda Indonesia di Kota Semarang) Bonaventura Ega Wicaksono; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

A brand competition requires a company to have a good marketing strategy and an appropriate branding decision that can encourage consumers to repurchase. Experiential marketing and emotional branding are some of the factors that can influence the level of brand trust perception to improve consumer repurchase. Therefore, the company must be able to maximize the strategy of experiential marketing and emotional branding to achieve high level of brand trust perception so that repurchase consumer to service is high. This type of research is explanatory research, with data collection techniques through questionnaires and interviews. Sampling technique using purposive sampling. The sample in this study amounted to 100 respondents in Semarang City. The method used to analyze the primary data in this research is using validity test, reliability test, correlation coefficient, simple and multiple regression analysis, determination coefficient, one way test of significance (t test), and 2-stage regression with SPSS 16.0.The results showed that the partial and simultaneous influence between experiential marketing, emotional branding, and brand trust against repurchase. Based on result of regression analysis 2 stage show that brand trust is variable between to variable repurchase. Based on the results of the research, the researcher suggested that Garuda Indonesia to optimize the experiential marketing and emotional branding strategy by continuously making innovations in terms of service both pre-flight, in-flight and post flight as well as in terms of technology enjoyed by consumers. In addition, the need for consistency in maintaining the quality of services provided in accordance with the needs of consumers so that brand trust will be higher in the minds of consumers and affect the level of repurchase services.

ANALISIS TINGKAT KEPUASAN TAMU YANG MENGINAP ATAS KUALITAS PELAYANAN “PATI HOTEL” DI KOTA PATI Andra Barata Putra; Nawazirul Lubis; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

Hotel is a service company that is known to the services offered. No matter how good the physical condition of a building that hotel if it is not supported by the maximum service to customers who have stayed, consumers still are not satisfied. Based on this formulation of the problem in the study was a decrease in the number of guests staying in Pati Hotel from 2009 s / d 2012. This study aims to determine the level of compatibility between the expectations of guests who stay and the performance of services provided and to determine the level of guest satisfaction Pati Hotel on the quality of services provided by Pati Hotel. This type of research is descriptive by using primary data. The data was collected by guiding question for obtaining data from the company, while to obtain data from 100 respondents using a questionnaire. The sampling technique used was purposive sampling and accidental sampling. Furthermore, the data obtained in the field is processed in the form of tabulations that are then analyzed. Data analysis method used is descriptive qualitative. The results of the calculation, the fit between expectations and performance are Pati Hotel overall implementation of 85.81% can be considered quite as expected guests. Although the dimensions of reliability as hotel employees provide friendly services to the guest judged not fit 83.74%, are easy to book a hotel room does not match rated 83.95% and ensuring security of guest luggage in the hotel room was incompatible assessed 81.95 %. The results of calculation of the level of satisfaction of hotel guests, the performance of Pati Hotel by 4.13% to 4.81% guest expectations. General conclusion, guests feel quite satisfied with the performance of services in Pati Hotel. Advice can be given in this study include the management Pati Hotel needs to create variation in service serves breakfast, need installation of WIFI networks in the area of Pati Hotel, attach rates existing facilities in Pati Hotel in locations easily seen by guests.

Pengaruh Kepemimpinan dan Standar Operasional Prosedur Terhadap Kinerja Karyawan Studi Kasus Pada Departemen Housekeeping Hotel Crowne Plaza Semarang Inggar Rizal Megantar; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Leadership and standard operating procedures are important factors for the achievement of employee performance. Hotel Crowne Plaza Semarang is a company engaged in the field of hospitality and strives to provide the best service, and therefore requires human resources with good performance.This type of research is explanatory research, with a population of 34 permanent employees in the department Housekeeping Hotel Crowne Plaza Semarang and everything sampled by census. Data were collected through questionnaires with Likert scale measurement. Data analysis method used is correlation, simple and multiple linear regression using SPSS 20.0.This study concluded SOP leadership and influence on employee performance partially or simultaneously. Variable leadership has a greater influence than the SOP.Suggestions can be submitted is the Hotel Crowne Plaza Semarang especially the Housekeeping department needs to update our SOP and leadership are implemented.

PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN KONSUMEN PADA BAGIAN GENERAL REPAIR PT. NASMOCO KALIGAWE M. Boing Norta Ellyandi; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

It has become a company goal to make consumers feel satisfied so they can win the competition. In order to fulfill customer satisfaction, the company must be able to improve the quality of service and build a good corporate image in the eyes of customers. This research was conducted because of the expected target in the general repair of PT. Nasmoco Kaligawe during the 2015 to 2017 period has not been achieved and has fluctuated, so it is necessary to know how the influence of service quality and company image on customer satisfaction. This study aims to determine the effect of service quality and corporate image on customer satisfaction using the services of General Repair PT. Nasmoco Kaligawe. This research method is explanatory with data collection techniques through questionnaires and interviews. The population in this study is all consumers who use services in the general repair section of PT. Nasmoco Kaligawe when the research was conducted. The sample taken as many as 100 respondents with the sampling technique used was purposive sampling. Analysis of the data used in this study using the SPSS 18.0 program, where previously tested the validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test (t test and F test) first. The results of this study indicate that the quality of service and corporate image partially and simultaneously affect consumer satisfaction using the services of General Repair PT. Nasmoco Kaligawe. The results of this study indicate that the strength of the relationship between service quality and company image to customer satisfaction is strong (r value 0.628). Both independent variables proved to have a positive and significant influence on customer satisfaction. Evidenced by the results of the calculation of the positive regression coefficient of 0.106 for service quality and 0.451 for corporate image. The calculated F value is 31.605 which is greater than F table (3.0892). Based on the results of the study, researchers suggested that PT. Nasmoco Kaligawe can improve the quality of services provided, especially regarding the length of time to work on repairing or servicing cars and queuing for service advisors. As for the company's image, PT. Nasmoco Kaligawe needs to increase awareness with the surrounding environment by realizing corporate social responsibility.

THE ANALYSIS ON FACTORS INFLUENCING COSTUMERS TO DO SHOPPING AT SRIRATU SUPERMARKET PEMUDA BRANCH SEMARANG Puspitasari, Mayranni Rizky; Suryoko, Sri; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.323 KB)

Along with the rise of people's daily need, numbers of small retail start to grow with its own characteristics. It results in a tight competition among retail outlets. ToÂ win the competition so that it won't be left by the consumers, those small retail should understand and fill the consumer's needed. One of the small retail in Semarang is Pasaraya Sri Ratu Pemuda Semarang. But nowadays in line with the increasing number of small retailÂ it causes the decreasing of sales of Sri Ratu Pemuda year byÂ years.The objective of this research is find out the influencing factors for consumers to shop at Pasaraya Sri Ratu Pemuda Semarang. This research used exploratory research. The technique of sampling is nonprobability sampling and incidental sampling. The sample of this research is about 100 people who visited and shopped at Pasaraya Sri Ratu Pemuda Semarang. The measurements scale used Likert scale. SPAS 20.0 is also used to help the analysis.For the result, it can be seen that the factor which influence the costumers to shop at Pasaraya Sri Ratu Pemuda Semarang include of price, product, location, service quality and other factors. The price factor variable is divided into two, they are primary price factor and secondary price factor. The product factor variable is divided into two, they are the main factor and product attribute factor. The location variable in this research analysis is getting reduced so one of the remaining factorÂ is safety and location comfort factor. The service quality variable is divided into four factors, they are the ability of workers in giving service , the communication ability with consumer, physical and supporting facilities factor. The other variable is divided into two, they are utilitarian value and hedonic value.It is suggested thatÂ the companyÂ pay attention for some factors such as pricing strategy,Â providing variety of product line, increasing the service quality and supporting facilities so that the consumers feel comfortableÂ in shopping.

ANALISIS KOMPARATIF KINERJA KEUANGAN PERUSAHAAN ASURANSI ALLIANZ LIFE INDONESIA DAN AXA MANDIRI (Pada Tahun 2011 – 2015) Priska Oktafiani Putri; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Life Insurance Company is a company engaged in the service business. Currently the competition of insurance companies in Indonesia are getting tighter. One thing that can do to win the competition is improve the company’s financial performance.This study intends to analyze the company’s financial performance at PT.Allianz Life Indonesia and PT.AXA Mandiri period 2011 – 2015 based on regulation of SOEs Number : PER-10/MBU/2014 about the rating of State – Owned Enterprises in its financial aspects. Then from the results of this study compared to that obtained by the company,s financial performance which are the most good. The method used in this research is analytical descriptive research type. In analyzing the financial performance of life insurance companies are using financial statement analysis techniques in the form of the ratio analysis based on state regulation Number : PER-10/MBU/2014 which are Liquidity from Current Ratio, Solvability from Risk Based Capital (RBC), Profitability from Return on Asset (ROA) and Return on Equity (ROE).The result of this study indicate that financial performance of PT. Allianz Life Indonesia isn’t better than PT. AXA Mandiri, especially from the level of ROA and ROE. But, based on regulation of SOEs Number : PER-10/MBU/2014 starting from 2011 – 2012 the financial performance of PT. Allianz Life Indonesia include into category KURANG SEHAT BBB. Starting from 2013 – 2015 PT. Allianz Life Indonesia include into category SEHAT A. While PT. AXA Mandiri starting from 2011 – 2015 always include into category SEHAT A. The conclusion based on percentage ratio and state regulation Number : PER-10/MBU/2014 showed that AXA Mandiri is better than Allianz Life Indonesia, the best financial performance also obtained by AXA MAndiri with score 80% and include into category SEHAT A.For PT. Allianz Life Indonesia shoudly improve the current assets and reduce the fixed assets or sell the unproductive fixed assets. In the other side, Allianz Life Indonesia can increase the revenue and reduce the burden.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL ANTARA TERHADAP LOYALITAS KONSUMEN AIR MINUM MEREK AQUA (Studi Pada Konsumen Aqua yang Berdomisili di Perumahan Puri Anjasmoro) Lutfiana, Astri Ayu; Saryadi, Saryadi; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (130.187 KB)

Aqua is a brand of bottled mineral water. The factors predicted affecting consumer loyalty are brand image and product quality. This study aims to examine the influence of brand image, product quality, customer satisfaction, and customer loyalty of Aqua drinking water in the community who are living in Puri Anjasmoro Residential. Type of research is explanatory research. Sampling technique used purposive sampling, which is sampling techniques used based on purpose and specific considerations. The sample size is 97 respondents. Data were analyzed using Validity Test, Reliability Test, Simple Linear Regression, Multiple Linear Regression, Path Analysis. The results of this research prove partially brand image and product quality influence to customer satisfaction. Brand image and product quality simultaneously influence to customer satisfaction. Brand image, product quality, customer satisfaction influence to customer loyalty. Brand image and product quality influence to customer loyalty through customer satisfaction. The conclusion of this study is the influence of brand image on customer loyalty directly by 35,8%. Influence of product quality to customer loyalty directly by 38%. Influence customer satisfaction with customer loyalty directly by 18,1%. Influence of brand image, product quality and customer satisfaction with customer loyalty simultaneously at 66,4%. Influence of other variables outside the model of customer loyalty for 33,6%. The influence of brand image to the satisfaction of 29,3%. Influence the quality of the product to the satisfaction of 44,7%. Influence of brand image and product quality simultaneously to the satisfaction of 47%. Influence of other variables outside the model of customer loyalty for 53%. Research suggest the producer Aqua should maintain and enhance the brand image and product quality to increase customer loyalty.

PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI Budianto, Yoseph Pangestu; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.7 KB)

The level of product sales / sales turnover can indicate purchasing decisions by consumers. Based on data from CV Champion, the sales turnover of Frisian Flag product sales in the Madiun area fluctuates and never reaches the target. Based on interview resut can be known if there is a problem of public perception of the quality of Frisian Flag products and the lack of promotional activities for Frisian Flag purefarm ready-to-drink milk causes the brand image of Frisian Flag purefarm ready-to-drink is not strong, resulting in the level of sales has not reached the target. This type of research is explanatory research. Sampling using techniques is incidental sampling of 100 respondents. This research uses the IBM SPSS version 16.0 assistance program and analysis for intervention intervention variables. Based on the results of research that shows a positive and significant promotion of brand image, product quality affects positively and significantly on brand image, positive and significant promotion of purchasing decisions, positive and significant product quality on purchasing decisions, positive and significant brand image on purchasing decisions, there is a positive and significant influence on purchasing decisions through brand image, there is a positive and significant influence on purchasing decisions through brand imageSuggestions are given in order to improve purchasing decisions with improvement efforts on promotional variables, product quality and brand image. In the aspect of promotion can increase the frequency of sales promotion, make ads more attractive so that messages can be more talked about by consumers and make consumers interested in buying products. In the aspect of product quality, the company can develop products to provide more nutrition, make packaging shapes more attractive, and provide more attractive and diverse packaging colors. In the aspect of brand image can give a message to consumers who are trying to make consumers loyal to the product.

PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA DAN UPAH TERHADAP PRODUKTIVITAS KERJA (Studi Kasus pada Karyawan Bagian Produksi Perum Perhutani Industri Kayu Brumbung) Santosa, Satria Teguh; Hidayat, Wahyu; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.453 KB)

Increased labor productivity is a key factor for the development of a company in order to progress. Definition of productivity itself is a total output resulting from the use of a certain quantity of labor, or the quantity of total output compared with the quantity of labor. One important factor that must be considered firms in an effort to increase the productivity of labor is comfort working environment. Comfortable working environment will be able to generate enthusiasm and excitement employee. Motivational support, a good working environment and conducive and fun will encourage employees to work well too and also recompense in the form of wages more than sufficient to be one of the critical success factors of labor productivity. Therefore, three things need to be considered in improving employee productivity by Perum Perhutani Wood Industry Brumbung. Work environment, motivation and reward have an influence either directly or indirectly in increasing the productivity of labor.This type of research is Explanatory Research. The research sample of 110 respondents. Samples were taken using a non-probability sampling techniques or methods census. Data were analyzed qualitatively and quantitatively using a data collection instrument (questionnaire) was previously tested through validity and reliability test. While the results of the data analysis is done through the analysis of tables, simple linear regression analysis, multiple linear regression analysis, t test, F test with SPSS.The results showed that the work environment , motivation and reward both partially and simultaneously significant effect on work productivity . Based on the calculation of data analysis through a simple regression test concluded that the work environment affect the productivity of labor, work motivation effect on work productivity, and wages influence the work productivity as well as through multiple regression test concluded that the work environment, motivation and reward effect on work productivity shows significant results.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR (Studi Pada Konsumen Pengguna Sepeda Motor Yamaha Mio di Pemalang) Nisrinna Dwi Sagarawanti; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

se decision of Yamaha Mio motorcycle in Pemalang District. The population of this study is all consumers who purchase Yamaha Mio motorcycles in Pemalang District in 2016. The sample used is 100 respondents, while the sampling technique using cluster sampling method (sample area). Data analysis technique used is multiple linear regression analysis. The research used questionnaire method, that is by giving questionnaire containing question to the respondent of the research to give answer to the statement, then processed by using SPSS 17.0 to get valid research result. The result of equation obtained from multiple linear regression analysis shows that product quality and price variable have positive effect to purchasing decision. Hypothesis test results show that 1). Variable of product quality have positive and significant effect to purchasing decision, 1). Price variables have a positive and significant effect on purchasing decisions. The results of simultaneous test showing that product quality and price together have a significant effect on purchasing decision.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
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INDONESIA