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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MEMBELI PRODUK PEMBALUT WANITA SOFTEX HELLO KITTY Bunga Bintang Maharani; Bulan Prabawani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Softex Hello Kitty was entering the market with the target market teenagers, doing promotions such as advertisement and promotion programs with prizes. Product design and catchy packaging are the advantages of the product. Nevertheless, brand Softex are still behind competitors. Therefore, it is necessary to know what factors influence consumers to buy Softex Hello Kitty. The type of this research is exploratory research. The samples are 100 respondents using non probability sampling technique with purposive sampling approach. The analysis method is quantitative analysis, consist of exploratory factor analysis and regression test using SPSS 15.0 for windows. The research concluded factors that influence consumers to buy Softex Hello Kitty are price, product attribute, promotions, demography, and social. That factors have positive and significant effect to purchase decision. Suggestions can be submitted are product innovation that suitable with the consumers conditions, increase the promotion programs with gift and bonus, also more active to informing the product.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN TEH BOTOL SOSRO (Studi Kasus Pada Konsumen Teh Botol Sosro yang Melakukan Pembelian di Indomaret Kelurahan Tembalang) Zenia Perwitasari; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

PT. Sinar Sosro manufactures ready-to-drink tea beverages called Teh Botol Sosro. Teh Botol Sosro has been widely consumed by the public and became the market leader of ready-to-drink tea beverages in Indonesia in 2013-2016 according to Top Brand Index (TBI), but the percentage of people who consume Teh Botol Sosro in Indonesia is declining year by year. This is due to the increasing number of emerging competitors by providing better quality and lower prices thus making people switch to consume competitors product. This research aims to determine how the influence given by product quality and price to Teh Botol Sosro customer loyalty. This type of research is an explanatory type with the help of questionnaire and interview as the tools in collecting data. The amount of the sample used in this research is 100 respondents who ever made a purchase of Teh Botol Sosro at Indomaret located in Tembalang Village. Methods of data analysis used is test validity and reliability, the correlation coefficient (R), regression test, the coefficient of determination (R2 ), the significance of the t-test and F-test. The result of this research shows that product quality and price severally has significant, strong enough and positive influence toward customer loyalty. Two variables have been tested gradually or even together show that product quality (0,613) and price (0,522) simultaneously have strong enough relation with customer loyalty. The amount of contribution owned by product quality is greater than price, coefficient of determination value (R²) for quality product is 37,6% and price is 27,3%. The suggestion in this research is the company can improve the quality of its products related to the suitability of taste variation, durability, and health and safety of Teh Botol Sosro to be consumed, so it could maintain the product quality. The company also suggested to lowered the price of Teh Botol Sosro to be lower than other brands of packaged tea and other types of beverages so the price set is cheaper than the competitor and able to dominate the market again.

EFFECT OF BRAND EQUITY AND PROMOTION TO PURCHASING DECISIONS OF HONDA MOTORCYCLE Zumri Zuliyarso; Wahyu Hidayat; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Automotive business development in Indonesia is now characterized by wide variety competition which impact on consumer behavior changes in determining purchasing decisions ranging from product quality, product design structure, and promotions that offered towards consumer, even with big brand names attached to the product. In the conditions of strict competition on motorcycle dealer’s market, Tunggul Sakti Sejahtera Semarang dealer’s are trying to do their business policies to achieve the desired market share. Based on Honda motorcycle sales data on Tunggul Sakti Sejahtera Semarang dealer, there are sales not in accordance with the specified target. This study aims to determine how far the influence of brand equity and promotion of their Honda motorcycle purchasing decisions on the Tunggul Sakti Sejahtera Semarang dealer. This type of research is explanatory research using primary data through questionnaires and secondary data from website in the form of a percentage of sales of Honda motorcycles with other motorcycle brands. The population of research is consumers who make purchases Honda motorcycle at Tunggul Sakti Sejahtera Semarang dealer in 2008-2012 with a sample of 98 respondents from a population of 5356 people using purposive sampling technique. The sampling technique used was purposive sampling. The measurement using the Likert scale. Data analysis method used is descriptive qualitative that use validity and reliability test, Cross Tabulation Analysis (Crosstab), Coefficient of Correlation, Simple Linear Regression, Multiple Linear Regression, Coefficient of Determination, t-test and F-test with the SPSS software program. From the analysis found that the categories of the brand equity of 68.4 per cent expressed good. In categories of promotion, 56.1 percent known good states. variable Brand equity affect purchase decisions on the of 34.8 percent. Variable Promotion influence the purchasing decisions of 29.7 percent. Brand equity and promotion variables influence the purchasing decisions of 4.23 percent. So it can be concluded the better brand equity and promotion is expected to increase consumer purchasing decisions. The suggestions can be given in this study is, Tunggul Sakti Sejahtera Semarang need to increase promotional activities with sponsorship of musical events, sports events, and advertise through the local television media companies.

PENGARUH INFORMATION SHARING, KNOWLEDGE SHARING DAN RELATION TERHADAP PERFORMANCE PERUSAHAAN Nirmala Mandasari; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

In the 21st century is a lot going on to high competition in all fields, especially in the field of global free trade. More than a decade ago, the leaders of ASEAN countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei Darussalam, Vietnam, Laos, Myanmar, and Cambodia) have agreed to form a single market in Southeast Asia in late 2015. The high level of competition is not only experienced by big companies but also to the small and medium enterprises in Indonesia, such as small and medium industries in Sub furniture Tahunan Jepara regency. The purpose of this study was to determine the effect of information sharing, knowledge sharing, and relation to the performance of the company. This type of research is explanatory research. The sampling technique using non-probability sampling techniques. The total sample of 70 respondents, using a sampling technique that is saturated with a certain considerations. This study uses qualitative and quantitative analysis techniques. Quantitative analysis using validity, reliability test, correlation coefficient, simple regression analysis, coefficient of determination, significance test (t test) using SPSS 16.0. The results of this study indicate that the company's performance can be explained by information sharing with the result of 36.9% amounting to 6,301 t count> t table 1.9955. The company's performance can be explained by knowledge sharing by 30.9% with the results of the t calculate equal to 5.511> t table 1.9955. The company's performance can be explained by a 42.8% relation to hasilt calculate equal to 7.134> t table 1.9955. Suggestions in this research that employers should always share information (information sharing) between the human resources that exist in the organization, but it is also needed to share knowledge (knowledge sharing) which will provide convenience to every employee with their innovation. From the sharing of information and knowledge sharing are also needed in a firm relation, a relation (relation) who nurtured will produce menuntungkan mutual relationships between one another. With the sharing of information, knowledge sharing, and relations can improve company performance.

PENGARUH BRAND IMAGE DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH (STUDI PADA KONSUMEN WARDAH KOTA SEMARANG) Ayu Laksmi Dara; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019)
Publisher : Universitas Diponegoro

Cosmetics today have become a mandatory requirement for women to increase self-esteem. Wardah is one of Indonesia's local brands that has distribution centers not only in Indonesia, but also in Malaysia due to high consumer demand in several major cities. However, some of Wardah’s outlets in Semarang City have a decrease in number. This study aims to determine the effect of brand image and celebrity endorser on purchasing decisions of Wardah’s products. This type of research is explanatory research and sampling uses nonprobability sampling techniques, purposive sampling method. Data collection using questionnaires and google form. The sample is used amount 100 respondents using Wardah’s products in Semarang City. This study uses quantitative and qualitative analysis with validity, reliability, correlation coefficients, coefficient of determination, simple and multiple regression, significance of t test and F test. The results of the study show that the variables of brand image and celebrity endorser have an effect on purchasing decisions. The variable correlation coefficient of brand image and celebrity endorser on purchasing decisions has a strong enough relationship, The determination coefficient of brand image on purchasing decision variable is 27,5%, and the determination coefficient of the celebrity endorser variable on purchasing decisions is 20,9%,

Aktivitas Corporate Social Responsibility (CSR) dan Publisitas Media: Dampaknya terhadap Citra Perusahaan dan Minat Beli (Studi Kasus: Konsumen Aqua Kelas Menengah ke Atas di Kota Semarang) Septiani, Karen Arum; Prabawani, Bulan; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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This research aims to determine whether the model of this research is acceptable or not. The model of this research is testing the effect of corporate social responsibility and media publicity toward purchase intention of consumer through corporate image as intervening variable. Data collection techniques used in this research was purposive sampling with 100 respondents as data samples. The data analysis was done quantitatively by using WarpPLS 3.0 software. The method analysis used were outer model, inner model, direct effect, indirect effect, Variance Accounted For (VAF) methods, and model of indicates. The result showed that model of this research was acceptable. The direct effect and indirect effect in this research were proven to give an significant effect. According to VAF method showed that the corporate image was included in partial mediation. The output model of indicate showed that the model already fulfill the goodness of fit.

PENGARUH KUALITAS PRODUK DAN PERIKLANAN YOUTUBE TERHADAP LOYALITAS PENGGUNA BRAND WARDAH KOSMETIK DI KOTA SEMARANG Bunga Indah Permata; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Beauty cosmetics are one of women’s most important things and basic needs to beautify their appearances and also as a skincare treatment. PT. Paragon Technology and Innovation is the one of manufacturers that creates a beauty cosmetic product. One of its product, Wardah Kosmetik with the tagline “inspiring beauty”, has a market share numbered as 34,5% in 2016 at national level. Meanwhile, at the number of counters from year 2013-2017, Wardah Kosmetik counter numbers in Semarang have decreased in comparison with Kudus which is significantly increasing and developing. That is caused by competition in beauty cosmetics market which is getting tighter both in product quality and advertisement that is used to preserve the hearts of consumers. This research’s aim is to know the influence given by product quality and Youtube advertising to Wardah Kosmetik consumers’ loyalty in Semarang. The result of the research shows that product quality and Youtube advertisements variables have a strong and positive influence to Wardah Kosmetik consumers loyalty in Semarang. Product quality and Youtube Advertisement variable shown as 0,856; it shows that both variables and consumers loyalty have a strong relation. Product quality variable on determination test (R square) shows that 71,9% of it influences consumers loyalty, meanwhile the rest of 28,1% is influenced by another factors. Youtube advertisement variable at determination test (R square) shows a number of 64,1% is influencing consumers loyalty while another 35,9% is influenced by another factors.

PENGARUH KOMPENSASI, STANDAR KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN Faiz Sultan Albab; Saryadi Saryadi; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

The Compensation, standard of work and working environment is a supporting factor for achieve the high performance of employees in order to get optimal business profits. If the company has a good compensation, standard of work and working environment, then the high employee performance can be achieved. The problems of this research are still there employees who violate standard of work, there are employees who have bad habits in work, and employee performance which shows the numbers fluctuate and tend to decline. Technique of collecting data using questionnaires distributed to 50 employees as the population in this study using census method sales of PT. Nasmoco Kaligawe Semarang. The Data were analyzed with quantitative analysis using validity, reliability test, the coefficient of determination, simple linear regression, multiple linear regression, T test and F test with SPSS. The conclusion of this analysis study is the 48 % of respondents said the compensation is fair, 48 % of respondents said the standard of work is quite good, 46 % of respondents said the working environment in both categories and 28 % of the respondents have a high employee performance. Variable compensation, standards of work, and the work environment has an influence on employee performance variables partially or simultaneously.

Pengaruh Kualitas Pelayanan, Keragaman Produk dan Lokasi Terhadap Kepuasan Pelanggan (Studi Kasus Pada Pelanggan Stove Syndicate Cafe di Semarang) Loredah Paulina Nainggolan; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Along with the growth in the culinary business in Semarang, leading to higher levelcompetition faced by Stove Syndicate Cafe Semarang. The decline in sales and number of visitors inStove Syndicate Cafe Semarang indicate less than optimal customer satisfaction. This study aimed todetermine the effect of service quality, product diversity, and location take effect customer satisfactionStove Syndicate Cafe Semarang.This type of research is explanatory research design to data collection tool is questionnaire.This study used 100 respondents, consumer Stove Syndicate Cafe Semarang which has been apurchase more than second times . The sampling technique of this research is non probabilitysampling with accidental sampling approach. Test equipment instruments used are validity andreliability testing. Analysis of the data used is the correlation coefficient, determination coefficient,simple linear regression, t test, multiple linear regression, and F test.Based on the results of analysis show that in partial quality of service contributed influenceon customer satisfaction by 57,2%, the variable product diversity contributed influence on customersatisfaction by .52,5% and location variables contributing influence on customer satisfaction by51.1%. Simultaneously, quality of service, product diversity and location of contributing influence oncustomer satisfaction by 71.1%.The conclusion of this study indicate quality of service, product diversity, and locationpartially and simultaneously influence customer satisfaction Trans Stove Syndicate Cafe Semarang.Based on these results, the manager Stove Syndicate Cafe Semarang should be able to improve andcontinue to develop the quality of service to match the benefits of consumers, the diversity of existingproducts as well as continue to consistently innovate and improve the facilities associated with thelocation to be able to improve customer satisfaction stove Syndicate Cafe Semarang.

PENGARUH PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG MELALUI DESTINATION IMAGE (Studi Kasus pada Wisatawan Grand Maerakaca Semarang) Rendi Giyanova Widyanto; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

Tourism is one of the potential business sectors because the community's need to travel continues to increase. Grand Maerakaca is a type of artificial tourism that has the concept of culture and education about the culture of Central Java. Grand Maerakaca is one of the leading tourist destinations in Semarang, but because there are still problems in the Grand Maerakaca, tourists are hesitant to visit. This type of research is explanatory research, using a questionnaire as a method of data collection. The research method used is the Non Probability Sampling technique with Purposive Sampling and Accidental Sampling methods. Samples collected as many as 100 respondents of Grand Maerakaca Semarang tourists were selected based on consideration. The study uses a Partial Least Square analysis technique, which is estimated with the WarpPLS 6.0 program. The results of the analysis by WarpPLS explain that the test results of the direct effect on the research model are the influence of Promotion on Visiting Decisions showing positive and significant results, the influence of Word of Mouth on Visiting Decisions shows positive and significant results, the effect of Promotion on Destination Image shows positive and significant results, Word of Mouth towards Destination Image shows positive and significant results, and the effect of Destination Image on Visiting Decisions shows positive and significant results. Test the indirect effect on the research model that is the effect of Promotion of Visiting Decisions through Destination Image shows positive and significant results, the effect of Word of Mouth on Visiting Decisions through Destination Image shows positive and significant results. Researchers give advice to the Grand Maerakaca based on the lowest recapitulation value given by respondents to the assessment indicators, namely adding detailed information on their social media, stimulating positive word of mouth, considering making iconic entrance access, and continuing to increase the quantity and quality of promotions on social media. which is close to potential tourists.

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Sari Listyorini

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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA