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Jurnal Ilmu Manajemen (JIM)

jim
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Published by Universitas Negeri Surabaya

ISSN : - EISSN : 2549192X DOI : DOI: http://dx.doi.org/10.26740/jim

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Ilmu Manajemen (JIM) bertujuan menyebarluaskan hasil penelitian dari pemikiran bidang Manajemen (Sumber Daya Manusia, Keuangan, dan Pemasaran) kepada para akademisi, praktisi, dan mahasiswa. Jurnal Ilmu Manajemen (JIM) mencakup studi ilmu manajemen yang terdiri dari: 1. Manajemen Pemasaran; 2. Manajemen Sumber Daya Manusia; 3. Manajemen keuangan; 4. Manajemen Strategis; dan 5. Kewirausahaan.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 725 Documents

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Pengaruh Social Media Marketing dan Brand Awareness terhadap Niat Beli Produk KFC di Surabaya Rochmatin Lailatis Sholawati; Monika Tiarawati
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to determine the influence of social media marketing and brand awareness on the purchase intention of fast-food restaurant products. The type of research used is quantitative, using the random sampling method. The number of samples used was 200 respondents. The data collection technique was carried out using an online questionnaire distributed through social media, Whatsapp and Instagram. The data analysis technique is multiple linear regression using SPSS software to test whether social media marketing and brand awareness affect purchase intentions. The results show that social media marketing and brand awareness had a positional effect on the purchase intention of KFC products in Surabaya. Social media marketing and brand awareness also simultaneously affect the purchase intention of fast-food restaurant products. Furthermore, fast food restaurant products are recommended to optimize marketing through social media for all products and introduce fast food restaurant products to grow public brand awareness. Marketing through social media is one of the best marketing strategies amidst the increasing level of digital literacy in society.

Peran Moderasi Toleransi Pelanggan terhadap Pengaruh Pengalaman Pelanggan Terhadap eWOM Negatif Sanaji Sanaji
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

A customer's negative voice can be detrimental to the company when the negative voice is widespread in society. One factor that drives customers to speak negatively is the negative experience they receive when making a purchase. This study aims to confirm the moderating role of customer tolerance which is expected to reduce the effect of negative experiences on negative electronic word-of-mouth (eWOM). The model was tested using Partial Least Square – Structural Equation Modeling (PLS-SEM) from 209 samples. Data analysis found that negative experiences had a positive effect on negative eWOM. The results of the moderation analysis concluded that customer tolerance is a pure moderator in moderating negative customer experiences towards negative eWOM. Unlike the initial expectation, the results of the moderation test show that customer groups with low tolerance can reduce the effect of negative experiences on negative eWOM. Conversely, customers with a high tolerance increase the influence of adverse experiences on negative eWOM.

Pengaruh Financial Literacy, Financial Technology, Financial Self-Efficacy, Income, Life Style, dan Emotional Intelligence terhadap Financial Management Bahavior pada Remaja di Kabupaten Ponorogo Defrina Rizqi Lathiifah; Achmad Kautsar
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study uses quantitative research to determine the effect of financial literacy, financial technology, financial self-efficacy, income, lifestyle, and emotional intelligence on financial management behaviour. The subject for this research population was Teenagers at Ponorogo Regency. There is 2020 respondent as the sample of this research using non-probability purposive sampling. There are 220 respondents as the research sample obtained through non-probability and purposive sampling. The data analysis technique in this study used multiple linear regression. This research result indicates that financial literacy, financial technology, financial self-efficacy, income, lifestyle, and emotional intelligence significantly affect financial management behaviour. Teenagers are expected to be aware of the need for financial literacy and increase financial literacy that focuses on investment and insurance so that in the future, they will be able to manage their finances better. They also need to encourage self-confidence, especially in their financial management abilities, so that youth are wiser and more responsible in managing their finances. Indirectly, the psychological condition of a teenager can affect the increase in emotional intelligence and lifestyle of adolescents in Ponorogo Regency.

ORIENTASI KEWIRAUSAHAAN DAN KINERJA IKM SEKTOR PARIWISATA: A SYSTEMATIC LITERATURE REVIEW Ryna Parlyna; Perengki Susanto; Abror Abror
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to systematically identify, review, and assess the entrepreneurial orientation literature with small-medium enterprise performance and provide an agenda for future research. The current study assesses the existing scholarship on the topic, reveals the limitations and gaps in the current body of literature, and suggests potential studies for further advancement of knowledge in this area. This study employs a Systematic Literature Review using the PRISMA (Preferred Reporting Items for Systematic Review and Meta-analysis) method. A systematic literature review aims to bring as much existing evidence-based research as possible relevant to the research being done. This research uses the keywords entrepreneurial orientation", "entrepreneurship", and "Small Medium Enterprise performance, SME's performance, the relationship between entrepreneurial orientation on SME's performance, the impact of entrepreneurial orientation on SME performance, entrepreneurial orientation on SME's performance, entrepreneurial orientation, SME's Tourism performance" to get the article. The sample of 38 studies was selected from such databases as Science Direct, Sage, and Emerald. The content analysis, assisted by Microsoft Excel, was employed for review and analysis purposes.

Pengaruh Brand Ambassador, Brand Image, dan Word of Mouth Terhadap Keputusan Pembelian Willa Tiara Amalia; Alimuddin Rizal Riva’i
Jurnal Ilmu Manajemen Vol 10 No 4 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to examine and analyze the influence of brand ambassadors, brand image, and word of mouth on purchasing decisions. The population in this study were prospective consumers of Lemonilo products. The researchers took a sample of 75 respondents using a purposive sampling technique with the criteria of respondents being people who would make purchasing decisions for Lemonilo products. With the help of the SPSS version 26.0 program, the relationship between variables can be identified using multiple linear regression analysis. The results obtained from this study indicate that brand ambassadors has a positive regression coefficient value and significant on purchasing decisions, brand image has positive regression coefficient value and significant on purchasing decisions, and word of mouth has a positive regression coefficient value and significant on purchasing decisions.

Pengaruh Faktor Internal Bank dan Makroekonomi Terhadap Prediksi Krisis Perbankan Syariah di Indonesia Dengan Menggunakan CD Indeks Periode 2016 – 2020 Meyta Chandra Suparman
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to analyze the Bank's volatility in the face of the banking crisis in the period 2016-2020. This study uses a quantitative approach. The population in this study was Indonesia's corporate banking sector in 2016-2020. A sample of 11 banks published financial reports in 2016-2020. The data analysis technique used in this study is logistical regression analysis with Crisis and Default Index measurements. The results of the data analysis in this study are that there is a negative impact of capital practised by the Capital Adequacy Ratio, earning being practised with return on assets, sensitivity to market risk, and real economic growth on the banking crisis. There is an insignificant impact of asset quality practised by the Non-Performing Fund and management on the banking crisis. There is a positive impact of liquidity practised with Loan to Deposit Ratio and inflation on the banking crisis. Theoretically, this research can be used as a comparison and reference for other similar research studies. Practically, this research is expected to be used to see banking performance (as a predictor tool), which the government can use to take action by paying attention to banking stability.

Analisis keunggulan bersaing UMKM ditinjau dari aspek modern marketing mix 4PS pada UMKM di kota Pematangsiantar Julyanthry Julyanthry; Debi Eka Putri; Nana Triapnita Nainggolan; Novita Butarbutar; Acai Sudirman
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Modern Marketing Mix 4Ps focus marketing activities on four pillars: people, process, programs, and performances. With these four pillars, marketers can create campaigns that effectively reach the target audience across various promotional channels to promote products. This study aims to analyze the influence of the Modern Marketing Mix 4Ps in terms of people, processes, programs, and performances on the competitive advantage of MSMEs in Pematangsiantar City. This study's research method includes library and field research design with a quantitative approach. The research subjects taken in this study were SME actors in the culinary sector in Pematangsiantar City. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS). The data analysis test tool uses the Smartpls statistical software. The study stated positive and significant results between processes, people, programs, performance, and competitive advantage. The conclusion of this study explains that in determining a good 4PS marketing strategy, business actors should need to determine the process, price, and place, promote the right product, determine the packaging and process, and add human resources who work professionally.

PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PDAM TIRTA REMU SORONG PAPUA BARAT Bambang Sunatar
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Conceptually, work discipline and a conducive work environment allow employees to work optimally. This study aims to determine the influence of work discipline and work environment on employee performance at PDAM Tirta Remu Sorong West Papua. Quantitative research with a population of 65 employees is used. This study census the entire population. The data was obtained through a questionnaire distributed to all employees as sample members. Next, the data obtained are tabulated and analyzed using multiple linear regression. Test the hypothesis using the IBM SPSS Software Version 26 assisted t-test and F-test. The results show that; Work discipline and work environment have a positive and significant effect on employee performance with a contribution of 94.6%. Meanwhile, partially work discipline and work environment have a positive and insignificant effect on employee performance. The better the discipline and work environment of employees, the better the performance of these employees. In other words, employee performance that can accelerate organizational goals can be realized if employee work discipline and the work environment can be optimized.

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN MANAJEMEN KUALITAS TOTAL TERHADAP KINERJA KARYAWAN: PERAN PEMEDIASI KOMITMEN ORGANISASI Purwoko Purwoko; Muhammad Ali Fikri
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The current era of business competition encourages every organization to survive by implementing various strategies. Among the various strategies, implementing total quality management and leadership can encourage organizational commitment so that employee performance increases. This study aims to determine the mediating role of organizational commitment on the effect of transformational leadership and total quality management on the performance of Micro, Small and Medium Enterprises (MSMEs) employees in the Batik sector in the Special Region of Yogyakarta. The study used purposive sampling and used questionnaires given directly to respondents. The data testing process in this study uses Smart PLS 3.0 software. The results showed that transformational leadership has a positive effect on employee performance, transformational leadership has a positive effect on organizational commitment, organizational commitment has a positive effect on employee performance, organizational commitment mediates the positive effect of transformational leadership on employee performance, total quality management has a positive effect on employee performance, organizational commitment has a positive effect on employee performance. Organizational commitment mediates the positive effect of total quality management on employee performance.

PENGARUH KINERJA LAYANAN DAN KINERJA KEUANGAN TERHADAP KEMANDIRIAN DIMODERASI KETERSEDIAAN ANGGARAN BLU BBIB SINGOSARI Dwi Nita Aryani; Aris Bachtiar
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study examines and analyses the effect of service performance and financial performance on financial independence moderated by state budget (APBN) availability. This research was conducted at Singosari National AI Center, which has been assigned status as a Public Service Agency (BLU) since 2010. This type of causality research uses secondary data from 2011-2020. As the dependent variable, the BLU independent (Y) is measured by the independent ratio, efficiency ratio and effectivity ratio. The independent variables are service performance (X1) and financial performance (X2), and state budget (APBN) is the moderating variable. Service performance consists of the number of sales of frozen cement cows, training services, and livestock tourism. Meanwhile, the financial performance consists of the Current Ratio, Return on Assets, and Net Profit Margin. This study's statistical data analysis model uses Partial Least Square (PLS). The results showed that service performance positively and significantly contributed to financial performance. Service performance has a positive but insignificant contribution to BLU Independence. The service performance indicator that has the most decisive influence is frozen semen sales. Financial performance has a positive but not significant contribution to BLU Independence. The return on Assets is the financial performance indicator that gives an enormous positive contribution. Based on the test results of statistical data analysis, this study shows that the availability of APBN does not moderate the relationship between service performance and the financial performance of BLU Singosari National AI Center. These results contribute to the methodology to measure BLU performance and the factors that affect BLU's financial independence.

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Contact Name
Yuyun Isbanah

Contact Email
yuyunisbanah@unesa.ac.id

Phone
+6281335351279

Journal Mail Official
jim@unesa.ac.id

Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231 G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Yuyun Isbanah

Contact Email yuyunisbanah@unesa.ac.id

Phone +6281335351279

Journal Mail Official jim@unesa.ac.id

Editorial Address G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231 G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Yuyun Isbanah

Contact Email
yuyunisbanah@unesa.ac.id

Phone
+6281335351279

Journal Mail Official
jim@unesa.ac.id

Editorial Address
G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231 G1 Building Floor 2 Journal Room Faculty of Economics Universitas Negeri Surabaya Campus Ketintang Surabaya 60231

Location
Kota surabaya,

Jawa timur

INDONESIA