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Jurnal Peurawi: Media Kajian Komunikasi Islam
Published by Universitas Islam Negeri Ar-Raniry Banda Aceh
ISSN : 25986023     EISSN : 25986031     DOI : https://doi.org/10.22373/ym1vaw83
Core Subject :
Focus and Scope Peurawi: Journal of Islamic Communication Studies aims to provide an academic forum for publications based on Islamic communication. Peurawi is based on values derived from Islamic principles, such as ethics, universality, inclusiveness, and humanity, which serve as a reference in the development of communication studies. The Peurawi Journal seeks collaboration with international researchers through publications covering diverse communication methods and fields, including media studies, journalism, public relations, digital communication, organizational communication, and other related subfields within the scope of communication science. This journal recognizes the increasing relevance of communication research in addressing social, cultural, and global issues, and gives priority to works that demonstrate theoretical contributions and practical significance. Articles with a comparative, critical, or international orientation are highly welcome, as they provide alternative perspectives and broaden the scope of academic inquiry. By integrating Islamic communication values with advances in contemporary communication science, Peurawi serves as a medium for disseminating research that is rigorous in method, substantial in concept, and relevant to the pursuit of knowledge and social responsibility. In specific, papers which consider the following scopes are cordially invited, namely; Islamic Communication Mass Communication Interpersonal Communication Intrapersonal Communication Marketing Communication Political Communication Development Communication Prophetic Communication Communication Theory Journalism Intercultural Communication Media, Culture and Society Communication Psychology New Media Communication Technology Public Relations Broadcasting Digital Communication Advertising Organizational Communication Tourism Communication
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Articles 143 Documents
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Pola Komunikasi Organisasi: Studi Kangguru Internasional Education Service di Aceh Arifa Qanitah; Fakhri; Nur Anisah
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Organizational communication patterns are a system of sending messages from communicators to communicants with the aim of changing behavior, attitudes and opinions. This research aims to look further at the organizational communication patterns carried out by KIES Aceh. This research use desciptive qualitative approach. The data used in this research is primary data collected from the field through observation and in-depth interviews. Method. The number of informants used as primary data sources in this research consisted of 4 people: Director, Deputy Director, Treasurer, and Teacher. The research results show that there are 3 organizational communication patterns used by KIES, namely: formal communication patterns, informal communication patterns and socialization mechanism communication patterns. Where these three communication patterns work well at KIES.
Pengaruh Pemberitaan Kekerasan Seksual pada Platform Instagram terhadap Siswa SMK Negeri 1 Batang M Kholis Dwi Saputro
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Currently, the Indonesian government is focusing on using social media, especially Instagram, to fulfill their information needs; almost all local governments in Indonesia use social media to communicate with the public. This is followed by an increase in internet and social media usage in Indonesia. The researcher used quantitative research methodology by distributing questionnaires to respondents through the Counseling Guidance Teacher which was then distributed to students at SMK Negeri 1 Batang. The data analysis techniques used in this research are descriptive analysis, t hypothesis test, simple linear regression analysis and coefficient of determination. The results of the study based on the t hypothesis test, simple linear regression analysis, the coefficient of determination, provide results that the variable use of social media (X) has a significant negative effect on the mental variable of children (Y).
Peran Branding Image dalam Mempertahankan Loyalitas Pelanggan : Studi Kasus pada Produk Yakult Nurhanifah Nurhanifah; Abdi Verdiansyaf; Cindy Satika Lesmana; Elvira Zahra; Muhammad Raditia Handika; Syahraini Puspa Daulay
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This research was conducted to find out the role of branding image played by Yakult products to maintain customer loyalty. The method used in this research is descriptive qualitative. The data collection technique in this research is by conducting interviews with people who consume Yakult products. The data analysis technique in this research uses data presentation techniques and drawing conclusions to determine the results of this research. The results of this research are that branding image plays an important role in maintaining customer loyalty. Brand image is very important in influencing consumer decisions. Effective packaging and good product quality can help maintain the brand image of Yakult and this can maintain customer loyalty to continue choosing Yakult as a health drink. It is hoped that the results of this research can contribute to Public Relations courses and have practical implications in better understanding the role of branding image in maintaining customer loyalty.
Pengaruh Kualitas Pelayanan Publik dan Citra Institusi terhadap Kepuasan Mahasiswa Ilmu Komunikasi UIN Sumatera Utara yang Berdampak pada Word of Mouth Afwan Syahril Manurung; Syafruddin Pohan
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This research aims to examine the influence of public service quality and institutional image on student satisfaction, as well as its impact on student word of mouth at UIN North Sumatra. We used probability sampling techniques with proportional stratified random sampling, with 80 respondents. Data analysis was carried out using path analysis. The research results show that service quality has a positive effect on student satisfaction. Likewise, a strong institutional image also increases student satisfaction. In addition, an indirect influence was found between service quality and institutional image on student satisfaction through institutional image and service quality respectively. There is also a simultaneous influence between service quality and institutional image on student satisfaction. The better the quality of service and image of the institution, the higher student satisfaction. Student satisfaction has a positive impact on word of mouth. The implications of this research suggest improvements in service quality and institutional image to increase student satisfaction. This is important to increase marketing through word of mouth as an effective communication and marketing medium in facing increasingly fierce higher education competition.
Strategi Komunikasi Konselor dengan Pecandu Narkoba dalam Rehabilitasi Rawat Jalan : Studi Pada Bandan Narkotika Nasional Kabupaten Gayo Lues Ayna Mardiah; Sabirin Sabirin; Hijrah Saputra
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 8 No. 1 (2025): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Drug abuse is a serious problem in society, especially in Gayo Lues, which not only harms individual users but also has a negative impact on the social environment. The National Narcotics Agency of Gayo Lues Regency (BNNK) is present as an institution that provides Outpatient services for people who are caught in drug abuse. The objective in this study is how the communication strategy of counselors with clients in outpatient assistance at the National Narcotics Agency of Gayo Lues Regency. This study uses a qualitative descriptive research type. This study focuses on interpersonal communication strategies. The results of the study revealed that the effectiveness of communication between counselors and drug addicts in outpatient rehabilitation at the National Narcotics Agency of Gayo Lues Regency is influenced by interpersonal communication strategies from a humanistic perspective which include openness, supportive attitudes, positive attitudes, and empathy.
Bentuk-Bentuk Interaksi Mahasiswa KPM dengan Masyarakat Kecamatan Bukit Kabupaten Bener Meriah: Studi di Desa Serule Kayu dan Desa Kute Tanyung Juhari; Yusran Nasir
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 2 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

The main problem of this research is based on the phenomenon of students' inability to interact with people outside of campus, so that they are often viewed cynically by societies. The location of the research is in Serule Kayu and Kute Tanyung villages, Kecamatan Bukit Kabupaten Bener Meriah, which are the two villages where KPM UIN Ar-Raniry students be placed in 2024. The data collection process was carried out through indepth interviews, Small Group Discussions with students, observation and documentation studies . The research results show that interaction is a common action that everyone always carries out in their lives, both individually and in groups. The students who are taking the subject of Kuliah Pengabdian Kepada Masyarakat (KPM), their ability to interact with the community is very important in order to successfully carry out their work program well. The ability to interact will influence the success of KPM. The success of KPM students in Bukit District is influenced by 3 forms of interaction namely symbolic interaction, investigative interaction and pedagogical interaction. These three forms of interaction have been able to build effective collaboration with the community so that they can implement various programs that have been previously designed.
Fesyen K-Pop dan Penerapan Syariat Islam di Aceh Ghufran Aufar Farabi; Hamdani M. Syam
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 2 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This research examines the fashion perspectives of K-Pop fans on lifestyle in the USK student environment. Globalization and K-Pop consolidate each other to give birth to new symbols in the fashion world as a form of self-existence, but experience inconsistencies in the application of Islamic law in Aceh. The research method uses a descriptive qualitative approach through the implementation of modeling theory (attention, retention, reproduction, and motivation) with data collection techniques by interview, observation, and documentation of six K-Pop fan informants. The results showed that the perception of fashion materialized through the activity of consuming K-Pop content (Attention) has the effect of following KFashion as an inspiration for fashion dressing (Retention) with innovation and creativity considered to give the impression of simple, cute uniqueness, funny, and not experiencing changes in the fashion cycle so that it is comfortable to use in everyday life even in tropical climates (Reproduction) in the end forming self-existence as a K-Pop fan (Motivation). However, in the application of Islamic fashion, not all K-Fashion is an inspiration to follow. So, it must be acceptability in accordance with the provisions of Islamic teachings in creating K-Fashion using hijab and covering the aurat.
Propaganda Buzzer Politik pada Pemilihan Presiden 2024 Muhamad Husein; Syahrial Syarbaini
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 2 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This research aims to identify how buzzer propaganda is used to manipulate public opinion and create a political image favorable to certain presidential candidates, as well as its impact on political ethics and social dynamics. This research uses a qualitative approach with a constructivist paradigm to explore the activities of political buzzers on social media. The methods used include in-depth interviews with expert informants, and literature studies. Data was analyzed using to identify patterns, themes, and persuasive techniques used by buzzers in shaping public opinion. The results showed that propaganda and imagery became the key to success in the presidential election campaign, with buzzers playing a central role in framing the media to support candidate pairs. The transformation of the buzzer function from a business tool to a political tool has a major impact on social and political dynamics, often through the spread of slander and issues that trigger social tensions.
Penerapan Prinsip Komunikasi Islam pada Pembinaan Karakter Mahasiswa Baru Universitas Syiah Kuala Rahmat Saleh; Mawaddatul Husna; Zakirah Azman
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 2 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Syiah Kuala University (USK) has developed more widely and intensively the character building-oriented program, one of which is the inauguration of the Character Development Course (MKPK). As an Islamic-based student development program, the teaching process of MKPK by the mentors of UP3AI USK must be guided by the Islamic communication principles as described in the Quran and Hadith. However, the mentors did not fully implement the Islamic communication principles. This study aims to describe the Islamic communication method and analyze the applications of Islamic communication principles in the Character Development program. The theory used in this study is Aristotle’s rhetoric theory. This type of study is descriptive qualitative using interviews and documentation as the data collection method. The informants in this study are five mentors of UP3AI and one mentor coach. The results of this study indicate that the application of Islamic communication principles by mentors in the Character Development program has been going well, but still not optimal.
Penggunaan Media Sosial Instagram @Mardanialisera dalam Meningkatkan Elektabilitas di Pemilihan Legislatif Tahun 2024 Maryam Maryam; Muh. Ruslan Ramli
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 2 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This study aims to evaluate how the management of Mardani Ali Sera’s Instagram account @Mardanialisera towards increasing positive netizen comments in the 2024 legislative elections. The method used in this research is a qualitative approach with a case study design. Data were collected through direct observation, interviews, and analysis of the types and frequencies of posted content, as well as the interactions between the account and its followers. The results show that the Instagram usage strategy has a significant impact on Mardani Ali Sera's electability. The strategy includes, first, building a consistent content flow with the 3A principles (Safe, Fun, Cool) and raising criticism that fosters public discussion. Second, utilizing Instagram features such as Reels, Live, Comment, Like, Direct Message, and Share to effectively convey political messages. Additionally, the use of ads and promotions strengthens interactions with Generation Z, the main consumers of internet technology. Third, Instagram allows Mardani Ali Sera to build a unique news pattern, following the "bad news is good news" principle, and to collaborate with communities to enhance public trust.

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