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Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Published by Universitas Siber Indonesia
ISSN : -     EISSN : 30309905     DOI : -
Core Subject :
Jurnal ini bertujuan untuk mendiseminasikan hasil penelitian di bidang manajemen, bisnis, keuangan, dan transformasi digital. Fokus dan ruang lingkup mencakup Manajemen SDM, Manajemen Pemasaran, Manajemen Keuangan, Bisnis Digital, Digital HRM, Green HRM, Kewirausahaan, serta Sistem Informasi Manajemen.
Arjuna Subject : -
Articles 37 Documents
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STRATEGI DIGITAL ENGAGEMENT BERBASIS FINTECH DALAM MENJANGKAU PASAR DIASPORA Anita Nur Faigah; Vivi Afifah; Siti Nuryati
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 2 (2025): Bahasa Indonesia
Publisher : Universitas Siber Indonesia

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Pesatnya perkembangan industri fintech menghadirkan tantangan besar terkait keamanan dan kesiapan teknologi informasi (TI). Perkembangan teknologi digital telah mendorong transformasi signifikan dalam aktivitas ekonomi global, termasuk di Indonesia. UMKM menghadapi tantangan besar dalam menjangkau pasar internasional akibat keterbatasan akses teknologi, literasi digital yang rendah, dan strategi pemasaran yang belum optimal. Di sisi lain, diaspora Indonesia yang tersebar di berbagai negara menyimpan potensi besar sebagai pasar dan agen promosi produk lokal. Strategi digital engagement berbasis fintech menjadi pendekatan yang relevan untuk membangun konektivitas aktif dan berkelanjutan antara UMKM dan diaspora. Penelitian ini bertujuan untuk menganalisis penerapan strategi tersebut oleh PT Master Bagasi Indonesia, sebuah platform e-commerce berbasis diaspora. Dengan metode deskriptif kualitatif dan pendekatan studi kasus, data dikumpulkan melalui observasi langsung selama magang, wawancara informal, dan studi pustaka. Hasil kajian menunjukkan bahwa fintech mendukung efisiensi transaksi lintas negara, memperkuat personalisasi pemasaran digital, serta menjadi sumber data strategis dalam pengambilan keputusan manajerial. Master Bagasi mengintegrasikan fintech dengan media sosial untuk membangun relasi emosional dengan diaspora melalui konten budaya, layanan responsif, dan komunitas digital. Kendala seperti integrasi data dan infrastruktur teknologi masih menjadi tantangan. Namun, strategi ini menunjukkan potensi besar untuk meningkatkan daya saing UMKM Indonesia di pasar global melalui hubungan ekonomi yang adaptif dan berbasis teknologi. Penelitian ini merekomendasikan penguatan sistem digital dan kolaborasi berkelanjutan untuk mengoptimalkan konektivitas dengan diaspora.
KOMPENSASI DAN LINGKUNGAN KERJA PADA ORGANISASI PENDIDIKAN TINGKAT SEKOLAH MENENGAH KEJURUAN Widiya Avianti; Deni Wahidin
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 2 (2025): Bahasa Indonesia
Publisher : Universitas Siber Indonesia

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Dampak kompensasi dan lingkungan kerja terhadap kinerja karyawan pada organisasi Pendidikan Sekolah Menengah Kejuruan di Kabupaten Bandung dituangkan pada Penelitian ini bersifat kuantitatif dan menggunakan pendekatan asosiatif. Ditemukan fenomena awal bahwa karyawan mengalami penurunan semangat kerja, inisiatif, partisipasi, dan kepuasan kerja.. Teknik analisis data yang digunakan meliputi uji validitas, reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji-t, dan uji F untuk 40 sampel. Hasil penelitian menunjukkan bahwa variabel kompensasi dan lingkungan kerja memiliki pengaruh yang signifikan terhadap kinerja karyawan, dan variabel kompensasi dan lingkungan kerja juga memiliki pengaruh yang signifikan terhadap kinerja karyawan, yang ditunjukkan dengan nilai signifikansi uji-t yang lebih kecil dari 0,05 dan nilai Fhitung yang lebih besar dari Ftabel, bahwa peningkatan kualitas kompensasi dan lingkungan kerja dapat mendorong perbaikan kinerja karyawan di lingkungan sekolah. Pihak manajemen disarankan untuk memperhatikan kelayakan kompensasi serta menciptakan lingkungan kerja yang lebih kondusif.
PENGARUH PEMBERIAN KREDIT USAHA RAKYAT (KUR) BRI UNIT GANDOANG TERHADAP PENINGKATAN PENDAPATAN MASYARAKAT DI DESA GANDOANG Rageris; Zaenal Arief; Siti Nuryati; Andry Rustiawan
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 2 (2025): Bahasa Indonesia
Publisher : Universitas Siber Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Pemberian Kredit Usaha Rakyat (KUR) oleh Bank Rakyat Indonesia (BRI) Unit Gandoang Cabang Cibubur Terhadap Peningkatan pendapatan Masyarakat di Desa Gandoang. Jumlah Responden yang ditentukan sebanyak 92 Responden. Penentuan sampel menggunakan nonprobability sampling, yaitu dengan cara aksidental sampling, Tehnik analisis yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian ini menunjukkan pemberian Kredit Usaha Rakyat (KUR) berpengharuh positif dan signifikan terhadap peningkatan pendaptan masyarakat. karena diperoleh nilai thitung sebesar 8,322 dan ttabel sebesar 1,986 dengan taraf signifikansi sebesar 0,000. Oleh karena nilai thitung lebih besar dari ttabel dengan signifikansinya lebih kecil dari 0,05 (5%), karena tingkat signifikansi kurang dari 0,05 maka pemberian Kredit Usaha Rakyat (KUR) Bank Rakyat Indonesia (BRI) Unit Gandoang Cabang Cibubur berpengaruh positif dan signifikan terhadap peningkatan pendapatan masyarakat di Desa Gandoang.
PENGARUH LAYANAN E-COMMERCE SHOPEE DAN KEMUDAHAN SISTEM PEMBAYARAN TERHADAP MINAT BELI MAHASISWA FEB MANAJEMEN SEMESTER 8 UNIVERSITAS AL-KHAIRIYAH Syifaul Mu’minin; Rino Istarno
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 2 (2025): Bahasa Indonesia
Publisher : Universitas Siber Indonesia

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Abstract : This study aims to examine the effect of Shopee’s e-commerce service quality and payment convenience on the purchase intentions of students at Universitas Al-Khairiyah. Using a quantitative research approach, the study targeted final-year students of the Management Study Program, Faculty of Economics and Business. A sample of 121 respondents was selected through purposive sampling. Data were collected via a structured, closed-ended questionnaire with a five-point Likert scale and analyzed using multiple linear regression. The results indicate that both Shopee’s e-commerce service quality and payment convenience significantly influence purchase intentions, both individually and jointly. Factors such as ease of access, platform reliability, service quality, and secure as well as practical payment options play a crucial role in shaping students’ purchasing decisions. Improving service quality and streamlining payment processes are recommended as effective strategies to attract and retain student consumers.
Pengaruh Brand Ambasador dan Packaging terhadap pembelian 5D Cloud Cushion : Pengaruh Brand Ambasador dan Packaging Terhadap keputusan pembelian 5D cloud Cushion Septiana Virantika
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 1 (2026): Innobiz Januari 2026
Publisher : Universitas Siber Indonesia

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Abstract: The current beauty product market shows significant diversification, marked by competition between companies in an effort to meet consumer expectations regarding aesthetics and personal appeal. The presence of Brand Ambassadors can create a perception where consumers become more selective in choosing products, while increasing social status through ownership of products associated with the brand ambassador. In addition to brand ambassadors, product packaging also plays a very important role in attracting consumer attention. In facing existing competition, Wardah requires a marketing strategy to introduce the new product to its consumers in order to expand its marketing reach and become more widely known. This study was conducted with the aim of determining the influence of Brand Ambassadors and Packaging on purchasing decisions for 5D Cloud Cushion, both partially and simultaneously. The data collection method used was a questionnaire collected from existing consumers. The results of this study indicate that both partially and simultaneously, Brand Ambassadors and Packaging have a positive and significant influence on purchasing decisions. Simultaneously, the test results show that these two variables have an influence of 49% on purchasing decisions. However, partially, Packaging has a greater influence than Brand Ambassador, namely 39%. This indicates that product packaging is an important key strategy in marketing products.   Keywords: Wardah, 5D Cloud Cushion, Brand Ambassador, Packaging.
ANALISIS RISIKO KESELAMATAN DAN KESEHATAN PADA BAGIAN PENGGUNAAN ALAT PELINDUNG DIRI KARYAWAN PT DAIKIN INDUSTRIES INDONESIA DENGAN METODE JOB SAFETY ANALYSIS Akmal Arbani; Mahmud Syarif
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 1 (2026): Innobiz Januari 2026
Publisher : Universitas Siber Indonesia

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Abstract: This study examines the role of Personal Protective Equipment (PPE) in promoting occupational safety and health among employees at PT. Daikin Industries Indonesia, a company specializing in air conditioner manufacturing. Since its establishment in 2024, the company has faced various potential hazards that may lead to work accidents, particularly those associated with the inconsistent use of PPE. Therefore, this research aims to evaluate the effectiveness of PPE utilization in minimizing occupational risks. The study employed the Job Safety Analysis (JSA) method to identify potential hazards, assess related risks, and establish preventive control measures. Data were collected through questionnaires distributed to 35 workers, primarily in the Outdoor Assembly division. The findings revealed that proper and task-appropriate use of PPE significantly reduced the likelihood of work accidents by up to 90%. Key factors influencing PPE effectiveness included workers’ awareness of safety practices, the adequacy of company-provided training, and the availability of appropriate PPE facilities. Despite the high compliance rate, external factors such as unsafe workplace conditions may still contribute to accidents. Based on these results, it is recommended that the company strengthen socialization and training programs on PPE, as well as ensure continuous provision and maintenance of PPE in accordance with occupational health and safety standards. These measures are expected to further decrease accident rates and foster a safer, healthier working environment     Keywords: Personal Protective Equipment (PPE) , Occupational Safety and Health , Work Accident Risks        
EFEKTIVITAS INSTAGRAM DAN DUKUNGAN PEMERINTAH TERHADAP MINAT KUNJUNGAN WISATA KERANGGAN Anang Martoyo; Putri Haniya Arifa Andani
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 1 (2026): Innobiz Januari 2026
Publisher : Universitas Siber Indonesia

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Digital promotion of tourism villages remains ineffective due to limited resources and insufficient support from local government. This study aims to analyze the effectiveness of Instagram-based promotion and the role of village government in influencing tourists’ visit intention to Keranggan Tourism Village, South Tangerang, Banten. A descriptive qualitative approach was employed, with data collected through in-depth interviews, observation, and documentation. The study was conducted from July to August 2024, involving village officials, Tourism Awareness Group (Pokdarwis) managers, local community members, and visitors. The findings reveal that Instagram promotion has not been optimally implemented due to limited human resources, inadequate digital marketing skills, and inconsistent promotional content. Moreover, the village government’s role has not significantly supported tourism development, as reflected in ineffective allocation of village funds, limited regional budget and BUMDes support, and low policy prioritization of tourism. The study recommends strengthening managerial capacity, improving digital promotion strategies, and enhancing stakeholder collaboration to increase tourists’ visit intention. Keywords: Instagram, Village Government Role, Visit Intention, Tourism Village.
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN PRODUK DEPOSITO DI PT BANK SEABANK INDONESIA Patricia Miranda Kinanti1 Miranda Kinanti; Siti Nuryati; Kusnandar Kusnandar
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 1 (2026): Innobiz Januari 2026
Publisher : Universitas Siber Indonesia

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This study aims to analyze the influence of Promotion and Service Quality on Customers Decision to Use Seabank’s Deposit Products. The research method employed a quantitative approach by distributing questionnaires to Seabank’s Deposit Cutomers in Central Jaakarta. The population for this study consisted of Seabank’s Deposit Cutomers in Central Jakarta with a sample of 120 (one hundred twenty two) respondents. The sample was selected using the simple random sampling method. Data were collected through questionnaires and analyzed using multiple linear regression data analysis method. The research findings indicate that there is a significant influence of promotion and service quality on customers secision to use deposit products, based on the results of the F test, a significance value of 0.000 (0.000 < 0.05) was obtained and the calculated F value was > F table (670.496 > 3.07). So it can be concluded that Ha is accepted and Ho is rejected.   Keywords: Promotion, Service Quality, Customer’s Decisions
Indonesia Andi Purnomo; Siti Nuryati
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 1 (2026): Innobiz Januari 2026
Publisher : Universitas Siber Indonesia

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This research aims to determine the effect of service on customer satisfaction at PT. Bank Rakyat Indonesia (Persero) Tbk. In this research, service quality includes physical evidence, responsiveness, assurance, reliability and empathy . This research will look at the partial influence of service quality on customer satisfaction . The number of samples used in this research was 100 respondents. Data collection techniques use questionnaires. The analytical method used is simple regression analysis and descriptive statistics. Based on the results of data analysis regarding the influence of service on customer satisfaction, the results of testing hypothesis H1 show that service has a significant positive effect on customer satisfaction. This can be seen from the service coefficient of 0.175 with a calculated t value of 14.927 > t table of 1.984 and a technical significance level of 5%. This shows that H1 states that service influences customer satisfaction.From the simple linear regression analysis test, there is a positive influence, namely a correlation coefficient value of 0.175, indicating that each service quality will influence customer satisfaction by 0.175 per day. From the analysis of the coefficient of determination, the R Square value is 0.695 or 69.5%, explaining that variable X (service quality) has an effect of 69.5% on variable Y (customer satisfaction). Thus, this proves that service actions carried out by employees have a significant positive effect on customer satisfaction. Keywords: Service, Customer Satisfaction
ANALISIS IMPLEMENTASI KEY PERFORMANCE INDICATOR TERHADAP PENILAIAN KINERJA PEGAWAI DPD PROVINSI DKI JAKARTA Melani Putri; eulin karlina
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 1 (2026): Innobiz Januari 2026
Publisher : Universitas Siber Indonesia

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An important aspect of human resource management is measuring the effectiveness and contrubution of individuals to the organization, especially in the goverment, sector, which demands high accountability and profesionalism. However, in practice, performance appraisal is often influenced by the subjectivity of the evaluators, leading to employee dissatisfaction and decreased motivation. To address this issue, organizations implement the Key Performance Indicator (KPI) system as an objective, measurable, and goal-aligned assessment tool. This study aims to analyze the implementation of KPI and its impact on employee performance appraisal at the Regional Representative Council (DPD) of DKI Jakarta Province. The method used is a quantitative approach, with data collected through documentation and observation. The results show that the implementation of KPI has a positive effect on employee performance appraisal. With measurable and transparent indicators, KPI helps minimize subjective elements in the evaluation process. This study concludes that the KPI method is a useful and effective tool in evaluating employee performance, and its proper adoption can help organizations achieve their strategic goals through overall improvement in employee performance.   Keywords: Key Performance Indicator, Performance Appraisal, DPD Employees, Productivity.

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