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Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Published by Universitas Siber Indonesia
ISSN : -     EISSN : 30309905     DOI : -
Core Subject :
Jurnal ini bertujuan untuk mendiseminasikan hasil penelitian di bidang manajemen, bisnis, keuangan, dan transformasi digital. Fokus dan ruang lingkup mencakup Manajemen SDM, Manajemen Pemasaran, Manajemen Keuangan, Bisnis Digital, Digital HRM, Green HRM, Kewirausahaan, serta Sistem Informasi Manajemen.
Arjuna Subject : -
Articles 37 Documents
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The Analisis Faktor-Faktor Meningkatkan Kinerja Usaha Bisnis Ritel Makanan dan Minuman.: Analisis Faktor-Faktor Meningkatkan Kinerja Usaha Bisnis Ritel Makanan dan Minuman. Dana Santoso Saroso; Cut Edwina Safia Oebit; Siti Nuryati
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 2 (2026): Innobiz Juli 2026
Publisher : Universitas Siber Indonesia

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Abstract

This study analyzes the factors that improve the performance of food and beverage retail businesses, focusing on product variety, product price, and brand recognition, as well as their influence on purchasing decisions. Using a quantitative approach, data were collected from consumers of food and beverage retail outlets and analyzed through statistical methods to examine the relationships among the variables. The results indicate that product variety, competitive pricing, and strong brand recognition have a significant positive effect on purchasing decisions. Furthermore, purchasing decisions play a crucial role in enhancing overall retail business performance. These findings highlight the importance for food and beverage retailers to align product offerings, pricing strategies, and branding efforts to meet consumer expectations and strengthen market competitiveness.
PENGARUH LIKUIDITAS, LEVERAGE, DAN AKTIVITAS TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN SEKTOR PROPERTIES DAN REAL ESTATE PERIODE 2020-2024 Dwi Mustika Nur Aulia; Axel Giovanni; Sofyan Ashari Nur
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 2 (2026): Innobiz Juli 2026
Publisher : Universitas Siber Indonesia

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Abstract: This study aims to examine the effect of liquidity, leverage, and activity on financial performance in property and real estate sector companies listed on the Indonesia Stock Exchange for the 2020-2024 period. This study uses a quantitative approach with secondary data from company financial reports. The sample was determined using purposive sampling method with a total of 295 observations after outlier detection. The data analysis method used multiple linear regression in SPSS version 26. Since heteroscedasticity was detected, this study employed the Robust Standard Error (HC3) procedure. The results show that simultaneously, liquidity, leverage, and activity have a significant effect on financial performance. Partially, liquidity has no significant effect, leverage has a significant negative effect, and activity has a significant positive effect on financial performance. The implication of this study is that companies need to optimize asset utilization and manage debt prudently to improve financial performance
Neurofinance: Mekanisme Otak dan Emosi dalam Keputusan Investasi di Era Digital Jinan Naurah; Erna Retna Rahajeng; Bambang Widagdo
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 2 (2026): Innobiz Juli 2026
Publisher : Universitas Siber Indonesia

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Abstract

The growth of digital investment has caused financial decision-making to be increasingly influenced by emotional and psychological factors that cannot be fully explained by traditional financial theories. This study aims to analyze the influence of brain mechanisms and emotions on investors' financial decision-making in the digital era through a neurofinance perspective. The study employed a literature review method by examining relevant scientific publications and research articles published between 2021 and 2026. The findings indicate that brain regions such as the amygdala, prefrontal cortex, insula, and nucleus accumbens play important roles in risk perception, emotional regulation, and profit expectations. Emotional factors including fear, greed, overconfidence, and market-following behavior influence investment decisions, resulting in outcomes that are not always rational. Neurofinance offers a new perspective for understanding investor behavior in the digital era.
Pengaruh Kualitas Konten dan Visual Instagram terhadap Enrollment Intention Calon Mahasiswa Yohana Romaulita Nababan; Vivi Afifah
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 2 (2026): Innobiz Juli 2026
Publisher : Universitas Siber Indonesia

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Abstract

Abstract: Instagram has become one of the primary digital marketing platforms used by higher education institutions to attract prospective students. This study aims to examine the effect of Instagram content quality and visual appearance on prospective students' enrollment intention at Cyber University. A quantitative associative approach was employed using purposive sampling involving 87 respondents who had previously accessed the Instagram account @cyberpmb. Data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The findings indicate that content quality and visual appearance each have a positive and significant effect on enrollment intention. Simultaneously, both variables significantly influence enrollment intention, with an R² value of 0.483, indicating that 48.3% of the variation in enrollment intention is explained by the two independent variables. These findings suggest that improving both content quality and visual presentation can strengthen digital marketing strategies for higher education institutions in attracting prospective students. Keywords: Content Quality, Visual Appearance, Instagram, Enrollment Intention
Implementasi Administrasi Digital untuk Mendukung Efisiensi Operasional pada Unit Reinsurance and Development Operational Business PT BRI Asuransi Indonesia Rafif Putra Divantio; Vivi Afifah
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 2 (2026): Innobiz Juli 2026
Publisher : Universitas Siber Indonesia

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Abstract

The digital transformation of the insurance industry requires companies to implement efficient and integrated administrative systems to support operational activities. PT BRI Asuransi Indonesia has adopted digital administration in the Reinsurance and Development Operational Business (DOB) unit to improve the management of reinsurance claim documents and operational data. This study aims to analyze the implementation of digital administration and its contribution to operational efficiency. The findings indicate that the integration of Microsoft Outlook, Microsoft Excel, CareBRINS, and supporting applications has improved document processing efficiency, data accuracy, and interdepartmental coordination. Nevertheless, several challenges remain, including inconsistent document formats, incomplete data, and manual validation processes. Digital administrative practices play an important role in supporting operational performance while highlighting the need for greater system integration and automation to enhance organizational productivity. Keywords: Digital Administration, Operational Efficiency, Reinsurance, Insurance, Business Process
PENGARUH KUALITAS LAYANAN SERVICE EXCELLENCE TERHADAP KEPUASAN NASABAH TABUNGAN SIMPEDES PT. BANK RAKYAT INDONESIA Tbk. (PERSERO) (Studi Kasus Nasabah Tabungan Simpedes Bank BRI Unit Cilandak Jakarta Selatan) M.Sahal Mahfud; Siti Nuryati; kusnandar; Ayi Wahid
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 2 (2026): Innobiz Juli 2026
Publisher : Universitas Siber Indonesia

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Abstract

Penelitian kuantitatif ini bertujuan untuk menganalisis pengaruh kualitas service excellence terhadap kepuasan nasabah tabungan Simpedes pada PT Bank Rakyat Indonesia (Persero) Tbk Unit Cilandak, Jakarta Selatan. Populasi penelitian mencakup 29.073 nasabah per April 2024, dengan sampel 100 responden yang dikumpulkan melalui kuesioner Google Form. Data diolah menggunakan SPSS versi 25. Hasil penelitian menunjukkan nilai koefisien determinasi (R2) sebesar 0,8968 (89,68%), yang mengindikasikan bahwa kepuasan nasabah dipengaruhi secara signifikan oleh kualitas service excellence, sedangkan sisa 10,32% dijelaskan oleh variabel lain yang tidak diteliti. Pengujian hipotesis menghasilkan nilai t_hitung sebesar 29,327 yang lebih besar dari t_tabel 1,660 (H0 ditolak, Ha diterima). Hal ini membuktikan adanya pengaruh positif dan signifikan antara kualitas service excellence terhadap kepuasan nasabah. Dengan demikian, semakin tinggi kualitas service excellence yang diberikan, semakin tinggi pula tingkat kepuasan nasabah tabungan Simpedes
FAKTOR-FAKTOR YANG MEMENGARUHI BEHAVIOURAL INTENTION DALAM MENGGUNAKAN SISTEM PEMBAYARAN QRIS PADA UMKM Ryan Ardhito Hadyan
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 3 No 2 (2026): Innobiz Juli 2026
Publisher : Universitas Siber Indonesia

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Abstract

Although the adoption of the QRIS payment system continues to increase, technical constraints such as limited internet connectivity and low consumer long-term loyalty orientation remain major challenges. In practice, the use of this payment method heavily relies on the level of perceived ease of use, convenience, and direct added value experienced by consumers. This study aims to explore the factors that enhance consumer behavioural intention to use the QRIS payment system in the MSME sector. Furthermore, this research seeks to establish its scope within the region of North Bekasi. A questionnaire-based sampling procedure was employed to collect relevant data. The study was conducted on 175 respondents selected through purposive sampling, and the data were analyzed using multiple linear regression with SPSS 21. The findings indicate that perceived ease of use and the availability of supporting facilities significantly influence the enhancement of consumers' behavioural intention to use the QRIS payment system within the MSME sector in North Bekasi.

Page 4 of 4 | Total Record : 37

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