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Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Published by Universitas Siber Indonesia
ISSN : -     EISSN : 30309905     DOI : -
Core Subject :
Jurnal ini bertujuan untuk mendiseminasikan hasil penelitian di bidang manajemen, bisnis, keuangan, dan transformasi digital. Fokus dan ruang lingkup mencakup Manajemen SDM, Manajemen Pemasaran, Manajemen Keuangan, Bisnis Digital, Digital HRM, Green HRM, Kewirausahaan, serta Sistem Informasi Manajemen.
Arjuna Subject : -
Articles 37 Documents
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PENGGUNAAN E-KATALOG DAN PESAN IKLAN TERHADAP MINAT BELI PRODUK DI JENUIN SHOP DEPOK Anang Martoyo; Sutopo
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 1 No 2 (2024): Innobiz Issue Juli 2024
Publisher : Universitas Siber Indonesia

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Abstract

In an effort to maintain the business they are running, business actors need to optimize the use of digital marketing. The application of information technology to the business world aims to expand markets and win competition. The aim of this research is to find out and analyze how much influence the use of e-catalogs and advertising messages has on interest in buying products at Jenuin Shop Depok. The research used a quantitative approach through a survey with 120 respondents, namely Jenuin Shop Depok customers. The analysis technique using SEM (Stuctural Equation Modeling) operated by LISREL 8.8 aims to test the relationships between the variables studied. The research results show that there is a significant influence between the use of e-catalogs and advertising messages on interest in purchasing products at Jenuin Shop Depok. The magnitude of the influence of the use of e-catalogs and advertising messages on purchase intention is 0.54 and 0.46 respectively with a total influence contribution of 95%.
Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Pada PT. Sango Indonesia Muhammad Fachmi; Dede Yusuf Maulana; Dharnita Chandra
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 1 No 2 (2024): Innobiz Issue Juli 2024
Publisher : Universitas Siber Indonesia

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Abstract

Customer satisfaction at PT Sango Indonesia has decreased in the last few months, this is thought to be due to a decrease in product quality. The research was conducted with the aim of finding out and analyzing the condition of product quality and customer satisfaction as well as the relationship between the two variables. The research method used is descriptive quantitative through surveys/questionnaires. The data analysis technique uses simple linear regression with a sample size of 30 respondents. Based on the research results, it is known that the product quality at PT. Sango Indonesia is in the good category with an average score of 3.37 in the quite good category. Customer satisfaction with the product is in the good category with an average score of 3.37 in the quite good category. There is an influence of product quality on customer satisfaction at PT. Sango Indonesia. Contribution to the influence of product quality on PT customer satisfaction. Sango Indonesia is 61.90% while the remaining 38.107% is influenced by other factors. The regression equation that can be used to predict customer satisfaction variables through product quality variables is Y = 13.268 + 0.663X.
FAKTOR KENYAMANAN BERBELANJA DI E-COMMERCE (SHOPEE) Hening Lintang Kinanthi; Dede Yusuf Maulana
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 1 No 2 (2024): Innobiz Issue Juli 2024
Publisher : Universitas Siber Indonesia

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Abstract

The convenience of online shopping is one of the factors that has an influence on consumer satisfaction. So when consumers feel satisfaction when shopping online, consumers will be interested in shopping on e-commerce. One of the E-commerce products is Shopee. The method used in this research is a qualitative research method, namely by using a literature review (Library Research) by taking references from several books obtained libraries and sources from websites or the internet. Plus, direct involvement You can get what the author does when carrying out online transactions (E-Commerce). and confirm the required data. This research concludes that consumers certainly have their own perceptions of the comfort of existing services. Where service comfort based on consumer perception can be measured through access comfort, search comfort, evaluation comfort, attention comfort, transaction comfort, ownership comfort and post-ownership comfort. The results of this research will be able to answer whether the online shopping comfort factors are in accordance with the 7 shopping comfort factors that are in accordance with consumer perceptions
PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA KERJA TERHADAP KINERJA PENDIDIK DAN TENAGA KEPENDIDIKAN DI SDN CEMPAKA PUTIH BARAT 03 Sri Mulyani
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 1 (2025): Innobiz Issue Januari 2025
Publisher : Universitas Siber Indonesia

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The principal functions as a leader for teachers in the educational process throughlearning. Work culture also plays an important role for an employee and also the company. Thisstudy aims to determine the influence of leadership style and work culture on the performance ofeducators and education personnel at SDN Cempaka Putih Barat 03. The data collection method forthis study is the interview and questionnaire method, and the data analysis uses quantitative analysis.Based on the results of the T test that the sig value is 0.014 <0.05 and the T count value is -2.606<from the T table value of 2.037, it is concluded that leadership style has no partial influence oneducator performance. Based on the results of the T test that the sig value is 0.000 <0.05 and the Tcount value is 7.957> from the T table value of 2.037, it is concluded that work culture has a partialinfluence on educator performance.
PENGARUH KEPUASAN KERJA DAN STRES KERJA TERHADAP KINERJA KARYAWAN PT BCA FINANCE BEKASI JAWA BARAT Lulu Afiatun
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 1 (2025): Innobiz Issue Januari 2025
Publisher : Universitas Siber Indonesia

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Abstract

Employees who are satisfied with their jobs tend to have high motivation and good work spirit. Job stress is a psychological response triggered by excessive work demands in the workplace. This study aims to determine the effect of job satisfaction and job stress on employee performance at PT BCA Finance. The method in this study is descriptive with a quantitative approach. Based on the results of the study using the T test, the results of the study indicate that Based on the results of the T test, it shows that the Job Satisfaction variable has a significant value of 0.047 <0.05 and a t count value of 2.030> t table 2.002, it can be concluded that Job Satisfaction (X1) has an influence on employee performance. Based on the results of the T test, it shows that the Job Stress variable has a significant value of 0.00 <0.05 and a t count value of 4.527> t table 2.002, it can be concluded that Job Stress has an influence on employee performance.
Marketing ANALISIS PENERAPAN MARKETING MIX UNTUK MENINGKATKAN VOLUME PENJUALAN OBAT BEBAS PADA APOTEK RAHMA FARMA DI KOTA WAINGAPU SUMBA TIMUR Siti Nuryati; Reza Melinda; Zaenal Arief
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 1 (2025): Innobiz Issue Januari 2025
Publisher : Universitas Siber Indonesia

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Abstract

Apotek Rahma Farma was chosen as the object of this study. This study aims to examine and analyze the influence of the marketing mix consisting of products, prices, places, promotions, and Human Resources on sales volume both partially and simultaneously. It will also be determined which variables have the most dominant influence so that the pharmacy management can understand which aspects need to be improved or improved. The population in this study were Rahma Farma Pharmacy customers per month which were known to be around 3,000 people who would then be selected using the simple random sampling method and the sample quota was determined using the Slovin formula so that 97 research samples were obtained. The main data collection technique in this study was to use a questionnaire instrument with a Likert scale as the data scale. After collecting the data, it will be analyzed using validity and reliability tests, classic assumption tests, multiple linear regression analysis, and hypothesis testing using simultaneous partial t and f tests as well as reviewing standardized beta coefficients to determine the most dominant variable. The result of this study is that partially only Human Resources variables have a significant influence on sales volume, while simultaneously all independent variables of this study consisting of products, prices, places, promotions, and HR have a significant influence on sales volume. The variable that has the most dominant influence is the Human Resources variable. The final conclusion of this study is that the marketing mix applied by Apotek Rahma Farma has been successfully implemented, but not yet optimally because in terms of products, prices, places, and promotions still need to be improved. Keywords: Marketing Mix, Sales Volume
Pengaruh E-Commerce Terhadap Volume Penjualan Pada Marketplace Localoka Di Jakarta Pusat: Studi kasus pada menurunnya volume penjualan pada aplikasi locakloka Nabil Perdana Sukma Nabil; Ayi Wahid
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 1 (2025): Innobiz Issue Januari 2025
Publisher : Universitas Siber Indonesia

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Abstract

The aim of this research is to determine and analyze the influence of E-Commerce and Sales Volume on the Localoka marketplace in Central Jakarta. The population in this study are localoka users who have made ten transactions in Central Jakarta. The research method used in this research is a descriptive and explanatory survey method with a sample of 97 respondents, and the data analysis method used is simple linear regression with SPSS 26 data analysis tools. Based on the research results, it is concluded that E-Commerce localoka in Central Jakarta is included in very good category, Sales Volume at the localoka marketplace in central Jakarta is in the high category, and E-Commerce has an influence on Sales Volume at the localoka marketplace in central Jakarta. Meanwhile, the coefficient of determination (R2) of E-Commerce on Sales Volume at the Localoka marketplace in Central Jakarta is 64%, while 36% of Sales Volume is influenced by other variables not studied.
Peran Brand Image Bisnis, Social Media Influencer, dan WOM pada Purchase Intention Dana Santoso Saroso; Mikel Merdy Rasyid; Siti Nuryati Nuryati
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 1 (2025): Innobiz Issue Januari 2025
Publisher : Universitas Siber Indonesia

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Abstract

This study aims to analyze the impact of Business Brand Image, Social Media Influencers, and Word of Mouth on consumer Purchase Intention for Kopi Janji Jiwa products in Blok M, South Jakarta. A quantitative approach was used, with multiple linear regression as the data analysis method. Data were collected via a Google Form survey from 68 respondents, all consumers of Kopi Janji Jiwa, and processed using SPSS 25. The results show that Business Brand Image, Social Media Influencers, and Word of Mouth significantly and positively affect Purchase Intention. The coefficient of determination (R²) shows that 63.8% of the variation in Purchase Intention is explained by these variables, while 36.2% is influenced by other factors not covered in this study. Descriptive findings suggest that consumers have positive perceptions of Brand Image, Social Media Influencers, and Word of Mouth, which increase their intention to purchase Kopi Janji Jiwa products
E-Commerce Pengaruh Penerapan E-Commerce Terhadap Kinerja Operasional Perusahaan Dengan Green Relational Capital Sebagai Variabel Moderasi Egi Alfiannisa; Dana Santoso Saroso; Siti Nuryati
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 2 (2025): Bahasa Indonesia
Publisher : Universitas Siber Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh E-commerce dalam kaitannya dengan adanya digital marketing dalam sebuah marketplace terhadap adanya peningkatan maupun penurunan kinerja operasional dari sebuah Perusahaan yang sedang dilakukan penelitian ini. Penelitian ini melibatkan Internal Perusahaan dan juga customer untuk melihat adanya sebuah hubungan yang saling terkoneksi. Lokasi penelitian ini adalah Bandung untuk internal dan platform sosial media seperti Instagram dan sejenisnya untuk responden customer. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menggunakan kuesioner sebagai instrumen pengumpulan data, yang kemudian diolah dengan program SPSS 25.0 Teknik analisis data yang digunakan adalah Moderating Regression Analysis (MRA). Hasil Penelitian menunjukkan bahwa variabel E-commerce berpengaruh secara signifikan dan positif terhadap Kinerja Operasional Perusahaan. Hubungan antara variabel E-commerce dan Kinerja Operasional berpengaruh signifikan dengan Green Relational Capital memoderasi positif pada pengaruh E-commerce terhadap Kinerja Operasional Perusahaan.
Meningkatkan Investor Saham Gen Z di Indonesia Dhiya Nada Adinda; Ayi Wahid; Michael Sitorus
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 2 (2025): Bahasa Indonesia
Publisher : Universitas Siber Indonesia

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Penelitian ini bertujuan untuk membuktikan dan menganalisis secara parsial maupun simultan literasi keuangan digital dan inovasi teknologi berpengaruh terhadap minat investor saham Gen Z. Unit analisis penelitian adalah anggota Kelompok Studi Pasar Modal (KSPM) dari universitas swasta di Jakarta. Metode yang digunakan dalam penelitian ini menggunakan kuantitaif dan deskriptif dengan sampel minimum 56 responden, sementara pengoalahan data menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa literasi keuangan digital dan inovasi teknologi secara parsial maupun simultan berpengaruh positif dan signifikan terhadap minat investor Gen Z dengan kontribusi sebesar 92.30%. Inovasi Teknologi adalah faktor yang paling dominan berpengaruh terhadap tingginya minat investor Gen Z. Implikasi hasil temuan penelitian adalah untuk meningkatkan minat investor saham Gen Z yang direfleksikan dengan tingginya tingkat peningkatan investasi adalah dengan peningkatan inovasi teknologi yang direfleksikan dengan tingginya penggunaan aplikasi mobile dalam investasi saham, dan didukung dengan peningkatan literasi keungan digital terutama dalam tingginya memahami konsep investasi saham.

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