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Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
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Articles 13 Documents
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Search results for , issue "Vol. 14 No. 1: March 2023" : 13 Documents clear
How Does Consumer Experience with Cosmetics Products Create EWOM, Satisfaction, and Loyalty? Fatmawati, Indah; Amanati, Annisa Khoirul
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.14525

Abstract

Research aims: This study investigates how consumer experience with local beauty products influences Electronic Word of Mouth (EWOM), satisfaction, and loyalty.Design/Methodology/Approach: The researchers employed a quantitative approach with an explanatory survey design. The setting was a local medium, low-end beauty product in Indonesia that competes with many global brands. The respondents were 160 women who recently purchased, used the brand, and performed EWOM. The researchers used online questionnaires to collect data distributed via Google forms. The proposed hypotheses were then tested using Structural Equation Modeling (SEM) with the AMOS version 22.0 application. Research findings: This study found that (1) experiential marketing had a positive impact on customer satisfaction, EWOM, and customer loyalty; (2) customer satisfaction and EWOM also positively impacted customer loyalty; (3) while customer satisfaction mediated the effect of experiential marketing on customer loyalty, (4) EWOM mediated the experiential marketing effect on customer loyalty.Theoretical contribution/Originality: This study improved people’s understanding of the importance of creating costumers experience, which contributed to their satisfaction and willingness to perform EWOM, despite its direct influence on customer loyalty. This study also gives insight into customer satisfaction and willingness to perform EWOM, which will shape their loyalty to the product. The researchers further highlight the existence of customer satisfaction and EWOM in forming customer loyalty since those two constructs significantly mediate the relationship between experiential marketing and customer loyalty.Practitioner/Policy implication: The marketer needs to create a good customer experience, shaping customers’ satisfaction and influencing them to perform Electronic Word of Mouth. Furthermore, satisfied customers and those who already make an EWOM will create customer loyalty.Research limitation/Implication: The researchers identified three limitations and proposed suggestions for future study. First, the researchers used limited respondents, which may influence the generalization of this research’s findings. Increasing the sample size may improve the research findings' generalizability. Second, most respondents' backgrounds were also limited to university students, while getting more varied respondents may give different results. Finally, since the researchers only considered four variables in this research model, the researchers proposed that future research should consider additional variables to explain this phenomenon better. 
The Customer Perceived Orientation Effect on Perceived Value and Customer Satisfaction and Its Influence on Customer Trust Halimatussakdiah, Halimatussakdiah; Suryani, Irma; Zuhra, Syarifah Evi
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.14615

Abstract

Research aims: The purpose of this research is to examine the impact of customer-perceived orientation (CPO) on customer-perceived value (CPV) and customer satisfaction (CS) and its influence on customer trust (CT) in Islamic banks.Design/Methodology/Approach: The study employed a quantitative research design with a descriptive survey. Data from 270 Islamic bank customers were analyzed using Structural Equation Modeling Analysis of Moment Structure (SEM-AMOS).Research findings: Based on the findings, CPO significantly affected CPV and CS. Furthermore, CS and CPV also had a significant impact on CT.Theoretical contribution/originality: The study strengthens the body of knowledge on customer perceived orientation, perceived value, satisfaction, and trust.Practitioner/Policy implication: The research highlights the significance of the investigated variables and guides policymakers and scholars.Research limitation/Implication: Several limitations could be identified. Firstly, primary data were collected cross-sectionally so that future studies can apply longitudinal research to understand investigated variables better. Secondly, the small sample size of 270 consumers may not be recommended to generalize a vast population. For future research, it is suggested that the proposed model be validated with a larger sample size.
Effect of Job Environmental, Job Loads and Compensation to Job Satisfaction and Implications on Turnover Intentions in Manufacturing Company Martini, Nelly; Moeins, Anoesyirwan; Madiistriyatno, Harries; Zami, Alex; Sudrajat, Ajat
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15059

Abstract

Research aims: The reason for this exploration was to decide the impact of occupation climate, work burden, remuneration and occupation fulfillment to some extent and all the while to the turnover expectations of agreement representatives.Design/Methodology/Approach: The populace in this exploration added up to 13,619 with an example of 295 respondents contract workers at assembling organizations in Karawang regime and strategy utilized in this examination is engaging and illustrative study, the information investigation technique utilized is SEM (Structural Equation Modeling).Research findings: In view of the consequences of the examination, the discoveries are as per the following: position climate, work load, while the gig fulfillment factor has a worth of 52% which has been contributed by the remuneration factor. To some degree work load adversely affects work fulfillment while pay meaningfully affects work fulfillment. work climate, work burden, remuneration and occupation fulfillment. In light of examination results that the turnover expectations factor has a worth of 72% which is impacted by variables of the workplace, responsibility, remuneration, and occupation fulfillment essentially and at the same time. Independently, work climate, remuneration and occupation fulfillment adversely influence the turnover goals and occupation fulfillment is most predominant in impacting turnover expectations. The outcomes likewise show that work fulfillment is a full-interceding variable because of occupation climate, work burden, and remuneration for turnover goals.Theoretical contribution/ Originality: The study give contribution to growth job environmental, job loads, compensation, job satisfaction and turnover intentions employees of literature.Practitioner/Policy implication: The administrative ramifications of the aftereffects of this exploration are that the turnover goals of agreement representatives in the assembling organization, particularly on the stopping of agreement workers, can be diminished assuming the assembling organization can increment work fulfillment reflected by the award aspect as per the assumptions for the agreement worker, work fulfillment will increment assuming the assembling organization can increment remuneration reflected by the immediate pay aspect and upheld by the reduction in work load reflected by the elements of mental necessities and further developing the work climate reflected by the non-actual workplace.Research limitation/Implication: The consequences of this study may likewise be led on organizations, foundations or government offices, state-claimed or other confidential undertakings both at the common and public levels.
The Determinants of Purchase Intention in Social Commerce Sintia, Lydia; Siagian, Yolanda Masnita; Kurniawati, Kurniawati
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15754

Abstract

Research aims: The research aims to determine the determinants of purchase intention in social commerce.Design/Methodology/Approach: The population of this study was online shoppers. Questionnaires were distributed in Google Forms through various platforms. The sampling technique employed purposive sampling by drawing samples from 372 respondents. The data had been confirmed for their reliability and validity. The data analysis methods utilized were both quantitative and descriptive. Then, Structural Equation Modeling (SEM) was used for quantitative analysis.Research findings: The research uncovered that trust, attitude, and perceived usefulness significantly affected purchase intention. Then, the trust had a significant effect on attitude. Perceived ease of use also significantly affected subjective norms and perceived usefulness. However, this study highlights that subjective norms and alternative evaluations did not affect purchase intention.Theoretical contribution/Originality: This research enriches the reading of researchers on related subjects. Another contribution is that this research demonstrates that strengthening trust, attitude, and perceived usefulness in social commerce will increase purchase intention.Practitioner/Policy implication: This research will help other researchers, managers, investors, and government consider how social commerce opportunities can drive customer purchase intention. Research limitation/Implication: Since this research only discussed social media popular today, further research can discuss other developing social media. In addition, this study only discussed several variables affecting purchase intention. Hence, subsequent research can explain the role of artificial intelligence in encouraging purchase intention in social commerce.
The Role of Social Capital, Innovation, and Capabilities on MSMEs’ Resilience in Economic Hard Times Kussudyarsana, Kussudyarsana; Maulana, Huda Kurnia; Maimun, Muhammad Halim; Santoso, Budi; Nugroho, Munajat Tri
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15887

Abstract

Research aims: As the dust of the COVID-19 pandemic settles, one apparent theme of the resulting economic crisis is uncertainties. The uncertainties especially hurt the MSMEs, which often possess limited organizational resources and capabilities. Referred to the ability to evolve as the environments do, resilience has been seen as a mantra for MSMEs’ survival and success. The purpose of the current study is twofold. Firstly, this study seeks to examine the effect of innovation, resource capability, and social capital on the resilience of MSMEs in Indonesia. Secondly, this study is aimed to examine the relationship between company performance and resilience.Design/Methodology/Approach: Employing a quantitative approach, hypothesis testing utilized Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.0 program. The population in the current inquiry was MSMEs owned by families in Solo Raya, Indonesia. The number of MSMEs involved was 215 MSMEs owned by families.Research findings: Resource capability, innovation, and social capital were found to positively influence the performance of MSMEs, which in turn affected the resilience of MSMEs.Theoretical contribution/Originality: The research findings provide a business resilience construct in third-world, grassroots enterprises where social and cultural factors dominate.Practitioner/Policy implication: Governmental programs, such as exhibitions or workshops, aimed at strengthening MSMEs’ social capital and internal capabilities and cultivating innovation culture are encouraged to assist MSMEs’ survival during economic hardships.Research limitation/Implication: This study only focused on MSMEs in the Greater Solo Region of Central Java, Indonesia, during the COVID-19 pandemic. Further studies thus are encouraged to test the results in other economic and cultural settings.
The Role of Independent Value Creation, Value, and Trust on Banking Marketing Performance: Moderating Role of Gender Sutarso, Yudi; Setiawan, Djoko Budhi; Suminar, Bagus
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15940

Abstract

Research aims: The paper aims to examine independent value creation (IVC) and its implication on value, trust, and marketing performance (satisfaction and loyalty) in the banking sector in Indonesia. The research model was developed from the existing literature to show the relationship between IVC and marketing performance.Design/Methodology/Approach: A survey design was used in this investigation, and the questionnaire collected study data. The data were analyzed from 385 respondents selected by purposive sampling and taken from bank customers. PLS-SEM analysis was used for hypothesis testing, and multi-group analysis was performed for moderating testing.Research findings: The findings demonstrated a strong positive link between IVC and marketing performance – satisfaction and loyalty. It was also found that learning value and trust partially mediated the relationship. Moreover, gender moderated the relationship between IVC and customer satisfaction and trust.Theoretical contribution/Originality: This study provides an academic contribution to explaining IVC and its role in value, trust, and marketing performance. The impact of IVC is further demonstrated by the role of gender moderation, which contributes to the Service-Dominant Logic (S-D Logic) literature by providing additional context.Practitioner/Policy implication: The study suggests that managers should pay attention to what customers do independently in value creation. They should also alter their perspective of the source of competitive advantage by shifting to customer activities in finding bank services. Furthermore, the impact of IVC on satisfaction and trust needs to consider the role of gender.Research limitation/Implication: The sampling technique limited the generalization of findings, and IVC measurement needs to be explored in future research.
Moderation Role of Strategic Agility in the Relationship between Entrepreneurial Orientation and Competitive Advantage in SMEs Aswan, Aswan
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.16242

Abstract

Research aims: This study employed dynamic ability theory to test the relationship between entrepreneurial orientation and competitive advantage moderated by strategic agility, consisting of three dimensions (strategic sensitivity, collective commitment, and fluidity of resources) in the context of small and medium enterprises in the developing country. Design/Methodology/Approach: This study applied a cross-sectional design, using bootstrapping analysis with the SmartPLS 3.0 program to test the indirect relationship between entrepreneurial orientation and competitive advantage. Strategic agility was the moderating variable to explain the relationship between entrepreneurial orientation and competitive advantage. The sample comprised 170 food and beverage small and medium enterprises (SMEs) in Sleman Regency, Yogyakarta.Research findings: The results revealed that entrepreneurial orientation increased competitive advantage through strategic agility consisting of three dimensions, simultaneously carrying out exploration and exploitation innovations to encourage entrepreneurship of SMEs in increasing sustainable competitive advantage.Theoretical contribution/Originality: The novelty of this research is the achievement of excellence and sustainable competitiveness of SMEs that can be done by increasing strategic agility.Practitioner/Policy implication: This research is expected to be the reference and consideration for SMEs' businesspeople, owners, and managers, which can be in the form of utilizing resource capabilities to encourage the improvement of company knowledge management and produce superior performance from sustainable competitors in a volatile, uncertain, and ambiguous environment.Research limitation/Implication: Future research may consider the mediating effects before the moderating variables and consider a stable environment that does not have turmoil, such as the COVID-19 pandemic, and whether strategic agility is still relevant to the research context. Further research can also prove and focus on only one scale of SMEs because they are small and medium and may have a different way of dealing with a tumultuous and uncertain environment. Finally, future researchers can also study and incorporate other entrepreneurial orientation constructs that potentially affect SMEs, such as autonomy, aggressiveness, and competitive energy.
Investment Decisions on the Crowdfunding Platform Based on the Theory of Planned Behavior Yulandreano, Evan; Rita, Maria Rio
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.16494

Abstract

Research aims: Few studies on crowdsourcing have been conducted concerning Indonesian investors and fund providers. This study, therefore, aims to examine the role of investment intentions by investors with the influence of attitudes, subjective norms, and perceived behavioral control for investment decisions and the role of investment intentions as mediating variables on the relationship between perceived behavioral control and investment decisions.Design/Methodology/Approach: The research sample involved 100 investor respondents on a crowdfunding platform that had obtained permission from the Financial Services Authority (OJK). The analysis in this study then utilized PLS-SEM with SmartPLS 3.0.Research findings: The study results demonstrated that while attitudes and perceived behavioral control positively affected investment intentions, subjective norms did not. Besides, perceived behavioral control positively affected investment intentions and crowdfunding investment decisions. Meanwhile, investment intention had a positive effect on crowdfunding investment decisions.Theoretical Contribution/Originality: This study used the Theory of Planned Behavior (TPB) to examine the role of investment intention by investors with the influence of attitudes, subjective norms, and perceived behavioral control for investment decisions and the role of intention as a mediating variable on the relationship between perceived behavioral control and investment decisions.Practitioners/Policy Implications: The implications of research in crowdfunding decision-making based on investors’ considerations are attitudes, perceived behavioral control, and investment intentions.Research Limitations/Implications: This research was limited to investment decisions in TPB-based crowdfunding only, so further research is needed to observe other aspects besides psychological factors, such as testing the level of education, income, gender, and others, that may strengthen investment decisions on the crowdfunding platform.
How Does Hotel Service Innovation Affect Experiential Value and Consumer Decisions to Stay in Hotels? Setianingsih, Wahyu Eko; Nursaidah, Nursaidah
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.16601

Abstract

Research aims: This research is intended to examine how hotel service innovation affects consumer decisions to stay at hotels with the intervening variable of experiential value.Design/Methodology/Approach: This explanatory research was intended to explain the effect of exogenous variables on endogenous variables by involving an intervening variable. The subjects of this research were consumers of 3-star hotels in Jember City, East Java. The research population was consumers who used hotel services in Jember City, and the sample was determined by accidental sampling. The number of samples was 90 respondents. Data analysis was then carried out by Structural Equation Model Partial Least Square (SEM-PLS) with the assistance of Smart PLS 4 software.Research findings: The results prove that hotel service innovation positively affected the experiential value and consumer decisions. In addition, it was found that there was an indirect effect of hotel service innovation on consumer decisions through intervening experiential value.Theoretical contribution/Originality: The research examined the model's use of experiential value to intervene in the relationship between hotel service innovation and consumer decisions and better explain consumer behavior. The research also gives contribution to the development of marketing management literature.Practitioner/Policy implication: The results of this study can be considered in hotel marketing, where the impact of the COVID-19 pandemic requires marketing strategies, including service innovation.Research limitations/Implications: This research was only conducted on hotel consumers in the scope of Jember City, so it is necessary to conduct research in a broader area in the future. Future research must also examine service innovation and its effect on customer satisfaction and loyalty.
The Role of Active Social Loafing and Psychological Encouragement in Human Capital Development Daryono, Daryono; Foertsch, Christopher
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.16746

Abstract

Research aims: The general purpose of this study is to look at previous research on individual performance and several factors that can effect it, such as psychological encouragement and social loafing.Design/Methodology/Approach: Surveys were used to collect data for this type of quantitative study. The census method was employed in this study, with 124 respondents from the Instructors Department of Central Java National Police School representing 100% of the population. Simple regression analysis was utilized to determine the influence of independent and dependent variables.Research findings: Active social loafing negatively and significantly influenced instructor’s individual performance at a National Police School, while psychological encouragement positively and significantly influenced the instructors’ individual performance. In addition, psychological encouragement moderated the influence of social loafing on the Instructor's Department of the Central Java National Police School, representing individual performance.Theoretical Contribution/Originality: This literature can be used as a recommendation and additional information concerning management practices at the Central Java National Police School, in which social loafing has mainly occured.Practitioners/Policy Implications: This observation’s data and findings can be a reference point for for future social, psychological, and individual development research.Research Limitations/Implications: Demographic factors might affect an individual's performance and were not used in this research as control variables.

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