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INDONESIA
Jurnal Pariwisata Pesona
Published by Universitas Merdeka Malang
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 207 Documents
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PERAN SOSIAL MEDIA TERHADAP DAYA TARIK WISATA “NEPAL VAN JAVA” Fatimaharani Annisa Septiya Ningrum; M. Nazir Salim
Jurnal Pariwisata Pesona Vol 6, No 2 (2021): Edisi Desember 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i2.5649

Abstract

Butuh Hamlet is one of the hamlets in Magelang Regency which last year went viral because of its beautiful natural scenery. “Netizens” call on social media, especially Instagram, the title “Nepal van Java”, because the natural panorama and the terraced houses follow the contours of the land, similar to the landscape in Nepal. The viral impact of the Butuh Hamlet has increased the number of domestic tourists and slowly the hamlet has turned into a new popular tourist location. This study aims to determine the influence of social media on the increase and attractiveness of the “Nepal van Java” tour or Butuh Hamlet. With the survey method via google form and observation, the authors took a random sample of 60 people with certain criteria, including “netizens” owning a smartphone and being active on social media. Data analysis uses quantitative analysis techniques with a descriptive approach. The results of the study show that social media has a major influence on the tourist attraction of visiting “Nepal van Java”. Instagram has become a social media that plays an important role in promoting this destination. In summary, social media can prove to be a means of short-term promotion for tourism as evidenced by the significant jump in visitors in a short time at “Nepal van Java”.
PERAN MEDIASI BRAND IMAGES PADA HUBUNGAN ANTARA SOCIAL MEDIA MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA WISATAWAN YANG BERBELANJA DI KRISNA TOKO OLEH-OLEH KHAS BALI) Syarif Hidayatullah; Surya Wahyuning Tiyas; Stella Alvianna; Anisa Zuhria Sugeha; Ike Kusdyah Rachmawati
Jurnal Pariwisata Pesona Vol 6, No 2 (2021): Edisi Desember 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i2.6658

Abstract

 Online promotion is currently an alternative solution in marketing the products produced because, at this time, all community activities are carried out online in online media such as social media, television, or digital catalogs that display all products offered attractively and interactively people to see and observe them. The variables in this study are Social Media Marketing, product quality, brand images, and purchasing decisions. The population in this study is people who are or have visited the Krisna Bali Souvenir Shop with a total sample of 160 people. The results of this study are Social Media Marketing does not affect brand images, product quality affects brand images, brand images affect purchasing decisions, Social Media Marketing affects purchasing decisions through brand images, and product quality does not affect purchasing decisions through brand images.
ANALISIS BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Alfred Lasarudin; Tanto Gatot Sumarsono; Mokhamad Natsir
Jurnal Pariwisata Pesona Vol 6, No 2 (2021): Edisi Desember 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i2.5931

Abstract

This research objected to explain the effect of organizational culture against employee performance through the work motivation as an intervening variable. This research used an explanatory research where the model used in this research was a causality model, which was a study that objected to determine the correlation of a cause and effect between the independent variable and the dependent variable. This location of this research was Ijen Suites Resort Convention Malang in 2020. The respondents in this research were 35 employees of Ijen Suites Resort Convention Malang. During the process of this research, the data was collected by using questionnaire and interview. The data was analyzed by using quantitative analysis method with multiple linear regression whose explanation was carried out with qualitative interpretation. The results of this research concluded that organizational culture affected employee’s performance and their work motivation, the stronger organizational culture that existed in the organization improved the employee’s performance and employee’s motivation. Furthermore, work motivation affected the employee’s performance and intervened the affect of organizational culture against employee performance, which meant that the higher the level of work motivation improved employee’s performance, and employee’s performance could be improved if the company implemented a strong organizational culture to motivate the employees.
CHSE-based healthy culinary as a strategy to increase consumer purchase intention in Malang City Rulli Krisnanda; Aprillia Rachmadian
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.7462

Abstract

The COVID-19 pandemic has made several culinary entrepreneurs in the city of Malang had a decline in turnover due to limited of tourists entering the city of Malang. Cleanliness efforts and guidelines called CHSE by the Ministry of Tourism and Creative Economy are published to help address these impacts. The specific purpose of this study is to analyze the culinary needs of consumers in the city of Malang during a pandemic with the aim of making a strategy that can increase purchase intention. The urgency of this research is to get a strategy to increase consumer purchase intention in Malang City for culinary entrepreneurs in Malang city based on consumer preferences for culinary in the new-normal era. The method used is need analysis. The Mean and Standard Deviation are used to calculate the average level of need for which CHSE-based culinary aspects are the most dominant. The findings from this study are that the culinary aspects that dominate purchase intention are cleanliness, safety and environmental (environment/green product).
Leadership dimension: increasing employee satisfaction and engagement in travel industry Nova Eviana; Rudhi Achmadi
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.7195

Abstract

Employee engagement becomes one of the most important driving factors in the success of business processes because it can provide high motivation for the employees' positive behavior and support the achievement of the travel company goals. Positive behavior includes striving to provide the best service and ensure consumer satisfaction. Various studies explain the relationship of employee engagement with leadership and employee satisfaction factors. This study aims to analyze the effect of leadership and employee satisfaction on fostering employee engagement. The research instrument used questionnaires as a data-gathering tool. About 77 travel agency employees participated as respondents based on accidental sampling techniques. Data analysis used SEM-PLS with Smart PLS software. The results showed that leadership affects  employee satisfaction and engagement. Leadership having fair behavior and being accommodative to the employees’ needs and interests will foster employee satisfaction, which ultimately affects employees engagement. Therefore, it is important for the company to improve the leadership factor
Cultural heritage tourism development strategy in Bogor Regency Tutut Sunarminto; Joko Mijiarto
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.6643

Abstract

Bogor Regency has a variety of cultural heritage, but this potential has not been optimized as a tourist attraction. The purpose of this study is to develop a cultural heritage-based tourism development strategy in Bogor Regency. The research was conducted in December 2020 – January 2021 with literature studies. The study locations focused on the 16 sub-districts that were selected the lowest Human Development Index score and designated as cultural tourism areas. The strategy for developing cultural heritage tourism is carried out by SWOT analysis. Bogor Regency has 29 cultural tourism attractions spread across 13 of the 16 study locations. The cultural heritage has a different story related to the Tarumanegara Kingdom, Prabu Siliwangi, Banten Kingdom, Ir. Soekarno, the Dutch and the Prehistoric Period. Based on the results SWOT analysis, the right strategy to be applied in the development of cultural tourism in Bogor Regency is the S-O strategy.
Model of information systems success Delone and Mclean in using Pedulilindungi application in the tourism sector of Malang City Syarif Hidayatullah; Stella Alvianna; Anisa Zuhria Sugeha; Widji Astuti
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.7505

Abstract

Currently all tourist attractions in the city of Malang have the PeduliLindungi application installed. The application is one of the requirements so that visitors can enter tourist attractions during PPKM. The PeduliLindungi application is also used as an anticipation of exposure to Covid-19 in the tourist environment. Moreover, epidemiology experts have also warned to be alert to the third wave of Covid-19, as a result, a fast application is needed to provide information about covid. The purpose of this study is to look at the use of the PeduliLindungi application system on the visitor side of the existing Desatinasi by looking at the quality of the system, the quality of information and the quality of service provided by the application, especially visitors to the tourism sector in Malang City. The population of this study is all people who have used services in all tourism sectors such as (tourist attractions, transportation, cafes, malls, hotels, and cinemas), the number of samples is 252 respondents with the sampling technique used is accidental sampling. The analysis used is descriptive, analysis of multiple linear regression, hypothesis testing (F test, t test) and coefficient of determination (R2) test. The results of the study 1) System quality, information quality and service quality have a positive effect on user satisfaction of the PeduliLindungi application. 2) The quality of the system has no direct effect on net benefits. 3) Information quality and service quality have a positive effect on the net benefits of using the PeduliLindungi application. 4) The quality of the system has a positive effect on net benefits through user satisfaction of the PeduliLindungi application. 5) Information quality and service quality have no effect on net benefits through user satisfaction of the PeduliLindungi application
Exploring the dimensions of local food tourism in Cirebon Sri Widya Wijanarti; Ambara Purusottama
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.7266

Abstract

The sustainability of a tourist destination can be achieved by correctly planning, exploiting, and growing the area's tourism potential. Local gastronomy is one of the potentials that can be cultivated. Local cuisine has evolved into a driving force in enticing tourists to a destination. The goal of this research is to better understand the consumption habits of local food tourists. A food tourism framework is defined in this study, which includes culinary attribute, culinary experience, and culinary atmosphere. A total of 337 people who participated in a cuisine tour in Cirebon were surveyed to test the framework that has been built. Data was processed using descriptive statistical methods, followed by cross analysis using the Independent Sample T-Test on measurement results that had been adjusted to the respondents' attributes. The data demonstrate a strong response to culinary attribute, culinary experience, and culinary atmosphere. This research provides practitioners and stakeholders with a new perspective on what should be a concern in the development of culinary tourism in Cirebon. This study adds to the food tourism literature by elaborating on the notion of local food tourism, which is articulated effectively in this study.
Market orientation and technology orientation: an empirical study on homestay business in West Sumatera Afifah Afifah; Ranti Komala Dewi
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.6672

Abstract

Homestay is one of the supporting elements of the West Sumatra tourism sector. In its development, the homestay business in West Sumatra has not yet achieved the best performance. The orientation of homestay owners to the market (consumers and competitors) and technology are aspects that are not yet clearly implemented, while these two aspects are needed in achieving business performance. This study aims to determine how market orientation and technology are applied by homestay owners. To achieve this goal, the perceptions of 104 homestay owners were collected through questionnaires distributed online and offline. The collected data was then analyzed descriptively. The results show that homestay owners in West Sumatra have implemented market orientation by making customer satisfaction the main goal of running a business and evaluating it regularly. Homestay owners in West Sumatra are also mutually supportive and responsive to competition. The technology orientation aspect has not been implemented thoroughly, where the homestay owner already understands the benefits of technology for his business but has not been able to fully implement it in his business.
Determinants of decision in event participation perception of event organizer Sudarsi Sudarsi; Nining Yuniati
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.5832

Abstract

The study is aimed to find out the variable effects of accessibility, organizer, accommodation, venue, and price through event participation decisions. The research sample of the population was the event organizer in Yogyakarta and Central Java, however, the data was conducted through a random sampling technique by 100 respondents. There are five variables tested that are thought to have an influence on participants' decisions in participating in the event, namely accessibility (X1), organizer (X2), accommodation (X3), venue (X4), and price perceived (X5). By classical assumption test, it was found that the five variables had a significant influence on the decision to participate in the event

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